Guazi

Used Vehicle Online Marketplaceguazi.com

Guazi is a Chinese used car export platform that sources inspection-backed vehicles from individual owners across China and sells them to international dealers and importers in 50+ countries via online auctions, fixed-price listings, and integrated global shipping.

Company typePrivate
Founded2015
HeadquartersBeijing, China
Headcount5,001–10,000
GTM typeB2B
OfferingDigital Commerce or Content

What Guazi does

Guazi is a Chinese used car e-commerce platform that has evolved from a domestic C2C used car marketplace into a cross-border export platform serving international dealers and importers across 50+ countries. Founded in 2015 and headquartered in Chongqing (legal entity: Chongqing Guazi Enterprise Consulting Service Co., Ltd.), the company operates an online marketplace that combines a daily sealed-bid auction with a fixed-price "Buy It Now" channel, listing 200,000+ vehicles annually from individual owners across 200 Chinese cities. Every listed vehicle passes a proprietary 200+ point inspection performed by certified technicians, producing standardized condition reports with HD photos and videos and an S/A/B/C/D grade classification.

The core technology stack is an online automotive trading platform built around standardized inspection, real-time inventory management, sealed-bid auction mechanics, and integrated global logistics via 4,000+ shipping routes. Product surface includes the auction platform (~4,500 vehicles under auction at any time), Buy It Now fixed-price inventory (~216,000 vehicles), a Vehicle Finder search tool, a Direct Sourcing Service for custom procurement, end-to-end container and Ro-Ro shipping, and tiered membership plans. Brand coverage spans Toyota, BYD, Volkswagen, BMW, Mercedes-Benz, Honda, and Chinese OEMs including Chery, Geely Auto, JETOUR, CHANGAN, Great Wall, MG, Xiaomi Auto, and Li Auto.

Guazi's business model combines three revenue streams: per-transaction commissions on auction and fixed-price sales (both priced FOB), a $249 annual paid membership that gates access to recently sold auction prices and full inspection reports, and fees from the Direct Sourcing Service that sources specific vehicles from individual owners on behalf of dealers. Customer base is overwhelmingly SMB and mid-market international dealers and importers, with named buyers spanning Côte d'Ivoire, Algeria, Ghana, El Salvador, Georgia, and other emerging markets. Backers include SoftBank Vision Fund, Sequoia Capital, IDG Capital, Tencent, and HIKE Capital.

Guazi firmographics

Firmographics

Name: Guazi
Legal name: Chongqing Guazi Enterprise Consulting Service Co., Ltd.
Website: https://guazi.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Guazi is a Chinese used car export platform that sources inspection-backed vehicles from individual owners across China and sells them to international dealers and importers in 50+ countries via online auctions, fixed-price listings, and integrated global shipping.
Ownership category
akta.pro rank

Guazi industry classification

Industry

Product category: Used Vehicle Online Marketplace
NAICS: Used Car Dealers (44112)
SIC: Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
akta.pro primary industry: Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

Used car export
Online vehicle auction
Cross-border automotive
Vehicle inspection services
Automotive logistics

Where Guazi is headquartered

Location

Headquarters

HQ city: Beijing
HQ country: China
HQ region: Asia

Offices1 record

Markets served

Guazi business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

Vehicle Transaction Commission: Guazi earns revenue through transaction fees and commissions on vehicle sales facilitated through its platform. Both auction and Buy It Now purchase models contribute to revenue.
Membership Fees: The platform offers tiered membership plans with a free Guest tier and paid Member tier ($249), providing access to auction prices, inspection reports, and priority services.
Direct Sourcing Service: Custom procurement service where Guazi sources specific vehicles from individual owners across China based on dealer requirements, adding value through their network and inspection capabilities.

Pricing tiers

Model	Billing	Price
Freemium	Others	Guest - Free tier for browsing auction vehicles
Subscription	Annual	Member - Paid tier for active buyers
Unit Pricing	Pay-as-you-go	Vehicle FOB Pricing

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Guazi product offering

Product offering

Core offering

Guazi operates an online used car export and auction platform enabling international buyers and dealers to source verified, inspection-backed vehicles directly from China. The platform lists 200,000+ vehicles annually through sealed-bid auctions and Buy It Now fixed FOB-price purchases, supported by a standardized 200+ point inspection system and integrated global logistics to 50+ countries. Complementary services include a direct sourcing procurement service for custom vehicle requests and tiered membership subscriptions.

Product overview

Guazi operates as a unified used car export platform combining three core components: (1) an online marketplace with 200,000+ vehicles available via auction or Buy It Now, (2) the Guazi Inspected certification service providing standardized 200+ point inspection reports, and (3) integrated global logistics for shipping to 50+ countries. The platform also offers Vehicle Finder search tools, Direct Sourcing for custom procurement, and tiered membership plans. Key market segments include Africa, Middle East, Central Asia, Eastern Europe, and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

Used Car Export/Auction Platform Core online marketplace enabling overseas buyers and dealers to source used vehicles from China through auction and fixed FOB price purchase models, with access to standardized 200+ point inspection reports and direct-from-owner inventory across 200,000+ vehicles.
Guazi Inspected (200+ Point Inspection Service) Standardized inspection service where every listed vehicle undergoes comprehensive 200+ point inspection by certified technicians covering engine, transmission, safety, interior and exterior condition, electrical systems, and accident or flood history, accompanied by HD photo and video condition reports.
Direct Sourcing Service
Global Shipping & Logistics End-to-end cross-border logistics service offering container (20ft/40ft) and Ro-Ro (Roll-on/Roll-off) shipping to major ports across 50+ countries via 4,000+ shipping routes, with average 30-45 day delivery and full handling of export clearance and customs documentation.
Membership Plans Tiered subscription membership system with a free Guest tier (browsing, vehicle alerts, 30-day bidding without deposit, limited-time free access to inspection reports and sold prices) and a $249/year Member tier providing full auction access, inspection reports, and priority customer service.

Quantifiable outcome

30+ million vehicles inspected across 200 Chinese cities with standardized reports
+2 more outcomes

Companies that use Guazi

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Guazi technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Guazi partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

AIG GeorgiacoreChannel Partner/ Reseller/ Distributor · 22 June 2026Guazi has established a partnership with AIG in Georgia to support cross-border used vehicle sourcing. This partnership enables local dealers in Georgia to access Guazi's inspection-backed vehicle inventory from China, facilitating the well-established re-export corridor from Georgia to Central Asia.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Guazi competitors and assessment

Company assessment

Direct peers

Carsome: Southeast Asia-based online used-car marketplace with B2B and B2C channels, inspection services, and cross-border ambitions. Operates a very similar model to Guazi in sourcing, grading, and transacting used vehicles for dealers and consumers.
Carro: Singapore-headquartered used-car platform serving Southeast Asian dealers and consumers with inspection-backed inventory and financing. Directly comparable to Guazi in combining marketplace, inspection, and dealer tooling.
Kavak: Mexico-born used-car platform expanding across Latin America and the Middle East, with reconditioning hubs and dealer marketplace. Highly comparable in cross-border, emerging-market orientation and inspection-led value proposition.
Youxin (优信二手车): One of China's largest online used-car platforms, originally Nasdaq-listed and now focused on used-car transactions domestically. Direct competitor in the Chinese used-car B2C/B2B marketplace category.
Renrenche (人人车): Chinese C2C and B2C used-car platform offering inspection services and dealer connections. Direct domestic competitor to Guazi in China's used-car e-commerce market.
Droom: India's largest online used-vehicle marketplace with inspection, pricing intelligence, and dealer tools. Comparable in marketplace-led model serving emerging-market dealers and individual buyers.

Broad incumbents

CarMax: Largest US used-car retailer with omnichannel marketplace, inspection/reconditioning, and dealer auctions. Broader incumbent with overlapping capabilities in used-car inspection and branded retail.
Copart: Global online vehicle auction company primarily serving salvage, insurance, and dealer buyers. Comparable in operating online vehicle auctions at scale across multiple geographies.
Manheim: Cox Automotive's wholesale vehicle auction business and the dominant US dealer-to-dealer auction platform. Overlaps with Guazi in the wholesale used-car auction category but with a US-centric dealer base.
Auto Trader: UK's largest digital automotive marketplace, listing new and used vehicles from dealers and private sellers. Comparable as a marketplace-driven used-car platform with established dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Guazi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Guazi leadership team

Management profile

Number of profiles

Guazi funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Guazi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guazi

What does Guazi do?

Is Guazi a public or private company?

Guazi is a private company. It is classified as venture growth investor backed and is currently operating.

When was Guazi founded?

Guazi was founded in 2015. It employs 5,001 to 10,000 people.

Where is Guazi based?

Guazi is headquartered in Beijing, China, in the Asia region.

How does Guazi make money?

Three revenue lines are on record. Vehicle Transaction Commission is the primary driver. The others are membership Fees and direct Sourcing Service.

Who are Guazi's main competitors?

Direct peers on record are Carsome, Carro, Kavak, Youxin (优信二手车), Renrenche (人人车) and Droom. Broad incumbents are CarMax, Copart, Manheim and Auto Trader.

Does Guazi have an API?

No public API is recorded for Guazi.

What industry is Guazi in?

Guazi's product category is Used Vehicle Online Marketplace. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 44112 and its SIC code is 5010.