Missouri Life

Name

Missouri Life

Legal name

Missouri Life

Website

https://missourilife.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine

NAICS

Periodical Publishers (51312), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Regional magazine publishing
• State travel guides
• Lifestyle magazine
• Missouri history content
• Regional advertising media

Headquarters

HQ city

Rocheport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: Personal and gift subscriptions to the print magazine, published 8 times per year. Subscriptions available through their website with automatic renewal options.
2. Newsstand Sales: Single copy sales at bookstores, Walmart, major grocery chains, and Barnes & Noble locations throughout Missouri.
3. Advertising: Local Missouri businesses advertise in the magazine to reach the publication's readership of Missourians and Missouri enthusiasts.
4. Missouri Life TV: Television show companion to the magazine, available on website, ROKU, and YouTube. Has won Emmy awards in every season.
5. Mercantile E-commerce: The Missouri Life Mercantile shop sells art, collectibles, home goods and more.
6. Back Issues: Back issues of the magazine available for purchase at $5.00 each plus shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Missouri Life is a regional magazine publisher based in Rocheport, Missouri, founded in 1973, that produces a magazine eight times per year covering Missouri travel, history, food, outdoors, arts, culture, and people. The company operates Missouri Life TV, an events calendar, the Missouri Life Mercantile online store, and various regional travel and lifestyle guides as companion offerings.

Product overview

Missouri Life is a regional magazine publisher offering a multi-platform content portfolio. The core product is Missouri Life Magazine, a print and digital publication released eight times annually covering travel, history, food, outdoors, arts, culture, and Missouri people. Supporting offerings include Missouri Life TV (video content available on web, ROKU, and YouTube), the Missouri Life Mercantile online store, an Events Calendar with subscription/export capabilities, and various digital guides. The company also provides a free email newsletter. All offerings center on showcasing Missouri's people, places, and stories.

Differentiator

Problem solved

Functional benefit

Brands

• Missouri Life TV: Television program hosted by Meredith Hoenes that takes viewers behind the scenes at Missouri attractions, explores heritage, introduces special Missourians, and showcases Missouri-made products. The show has won an Emmy in every season.

Products and services

• Missouri Life Magazine Flagship regional print magazine published eight times per year covering Missouri travel, history, food, outdoors, arts, culture, and people, sold via subscriptions and newsstand to individual consumers interested in state-focused lifestyle content.
• Missouri Life TV Television/video programming companion to Missouri Life magazine, extending the brand's Missouri-focused editorial storytelling into broadcast and online video for the same lifestyle audience.
• Missouri Life Mercantile Branded online retail store selling Missouri Life branded merchandise and related lifestyle products directly to consumers of the magazine and associated properties.
• Missouri Life Events Calendar Curated events calendar featuring Missouri-focused events (travel, food, culture, outdoor activities) for the magazine's lifestyle audience.
• Missouri Life Regional Travel and Lifestyle Guides Standalone regional travel and lifestyle guide publications produced under the Missouri Life brand for readers seeking curated Missouri-specific travel and lifestyle information.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stay Inn the HeartlandminorOthersBranson Family Retreats, featured in Missouri Life, is a member of Stay Inn the Heartland, which curates exceptional lodging experiences across the Heartland of America. Members are inspected and earn Heartland-Certified STAY stamp of approval. The relationship provides cross-promotional benefits for Missouri tourism-related businesses featured in the magazine.

Scale indicators3 records

Direct peers

• Virginia Living: State-focused lifestyle magazine covering travel, history, food, and culture of Virginia. Comparable to Missouri Life in editorial positioning, recurring print cadence, and reliance on regional/local advertising.
• St. Louis Magazine: Local lifestyle magazine focused on the St. Louis metro area within Missouri. The closest geographic peer, with overlapping editorial beats (dining, travel, Missouri history) and the same regional advertising ecosystem.
• Texas Monthly: Texas-based regional magazine covering the people, places, culture, food, and travel of a single state. Closely mirrors Missouri Life's state-focused editorial model, multi-platform extensions (TV, events, e-commerce), and advertising-driven revenue mix.
• Cincinnati Magazine: City/region lifestyle magazine covering food, travel, culture, and personalities in the Cincinnati area. Comparable to Missouri Life in content categories, recurring print cadence, and local-advertising revenue model.
• Nashville Lifestyles: City/region lifestyle magazine covering Nashville and Middle Tennessee's food, travel, music, and culture. Comparable to Missouri Life in editorial categories and tourism-driven advertising base.
• Indianapolis Monthly: City/regional lifestyle magazine covering dining, travel, culture, and local stories in Indianapolis and Indiana. Closely aligned with Missouri Life's mix of travel features, small-town coverage, and event-driven editorial.
• Arizona Highways: Iconic single-state magazine focused on travel, scenery, culture, and history of Arizona. Directly comparable to Missouri Life in scope (state identity, photography-driven storytelling) and business model (subscription, newsstand, licensing).
• Ohio Magazine: Statewide lifestyle and travel publication targeting Ohioans and Ohio enthusiasts. Mirrors Missouri Life's positioning as a curated guide to a single state's people, places, and experiences.
• Milwaukee Magazine: Mid-sized city/regional lifestyle magazine covering dining, travel, culture, and personalities in Wisconsin. Similar in size, structure, and content mix to Missouri Life.

Broad incumbents

• Atlanta Magazine: Established city lifestyle magazine with a broader portfolio (custom content, events, home publishing). Comparable to Missouri Life in lifestyle, travel, and food coverage but operates at significantly larger scale and as part of a multi-title publishing group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/missourilife
• Facebookfacebook.com/MissouriLife
• Instagraminstagram.com/missourlifemag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Life