Curoflow
Curoflow is a Stockholm-based healthtech SaaS company selling a CE-marked, GDPR-compliant white-label digital care platform — including an in-house EHR, patient portal, payments, marketing, and patient app — to SME private clinics across Europe, with an AI clinical core (Mila) for documentation and triage.
- Company typePrivate
- Founded2018
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Curoflow does
Curoflow is a Stockholm-based, privately held digital health company that sells a white-label, multi-tenant SaaS care platform to small and mid-sized private healthcare clinics across Europe. The platform bundles an in-house electronic health record (Journalsystem), a patient portal, payment processing, a marketing and attribution engine, a website builder, and a white-label patient mobile app into a single CE-marked, GDPR-compliant, ISO 27001-certified system with data hosted locally in Sweden and localization across Swedish, English, Danish, Spanish, German, Greek, and Romanian. Layered on top is "Mila," a CE-marked AI clinical core that delivers generative-AI clinical documentation, triage, decision support, and automated patient communication within the regulated workflow.
Curoflow serves clinics across primary care, specialist care, psychiatry and psychology, women's health and gynecology (including fertility), and weight-loss/obesity verticals. Named customers include Aleris Digital Psykiatri, DrVikt, Ekenhälsan, Gynhälsan IVF, Gävle Läkarmottagning, Kognitiva Teamet, Wellgo, AccessCare, Humana, Bonliva Care, Alm Psykiatri, Smart Psykiatri, Alvyri, EndoGyn, and Althea Care, with a framework agreement giving Praktikertjänst care units access to the platform and a co-development partnership with Novo Nordisk targeting obesity care. Distribution combines a CS-led inside-sales motion with country-manager-led direct sales in the UK and Denmark, white-label/OEM deployment, channel agreements, and a planned self-service product-led growth channel from Q3 2027.
The revenue model is annual quote-based subscription SaaS, supplemented by a freemium onboarding funnel (clinics receive roughly 12 months of free onboarding before converting to paid) and partner-sourced revenue, with a commercial OKR of 500+ signed clinics and 80%+ free-to-paid conversion by end of 2027. Reported customer outcomes include ~10 hours saved per week per practitioner, ~40% higher patient engagement, and ~240% more patient visits compared to other digital platforms.
Curoflow firmographics
Firmographics- Name
- Curoflow
- Legal name
- Curoflow
- Website
- https://curoflow.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curoflow is a Stockholm-based healthtech SaaS company selling a CE-marked, GDPR-compliant white-label digital care platform — including an in-house EHR, patient portal, payments, marketing, and patient app — to SME private clinics across Europe, with an AI clinical core (Mila) for documentation and triage.
- Ownership category
- akta.pro rank
Curoflow industry classification
Industry- Product category
- Digital Healthcare Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Intake, Registration & Digital Forms (HLACADAD)
- akta.pro secondary industries
- Patient Intake, Digital Registration & eForms (HLACAEAF), Primary Care & General Medicine Virtual Care (HLALAAAA), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH), Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)
Keywords
Where Curoflow is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Curoflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Curoflow platform): Recurring subscription-based SaaS revenue from clinics using the Curoflow digital care platform. Includes access to the patient portal, EHR, payments, marketing, website builder, and white-label patient app as a bundled platform.
- Free-to-paid onboarding / land-and-expand: Clinics receive free onboarding and are converted to paid contracts after approximately 12 months. Target: drive CS-led conversion rate to 80%+ (free-to-paid after 12 months), with land-and-expand expansion within accounts.
- Self-service sign-up subscriptions (planned Q3 2027): Planned self-service sign-up channel from Q3 2027 enabling clinics to self-onboard and subscribe without sales involvement, providing a product-led growth revenue stream.
- Partner-sourced and channel revenue: Revenue generated through strategic partnerships (e.g., Novo Nordisk for obesity care, Praktikertjänst framework agreement) and channel partners that source and resell the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise subscription for clinics (pricing not publicly disclosed) |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels10 records
Curoflow product offering
Product offeringCore offering
Curoflow sells a unified, white-label digital care platform (Vårdplattform) for private healthcare clinics, bundling an in-house electronic health record (Journalsystem), patient portal, white-label patient app, integrated payment processing, marketing/attribution tooling, and a website builder into a single CE-marked, GDPR-compliant, ISO 27001-certified SaaS platform hosted in Sweden. Customers (primary care, specialist, women's health, psychiatry, and weight-loss clinics) subscribe to access the full patient journey from booking through journaling, communication, and payment in one rebranded system.
Product overview
Curoflow is a single, unified digital care platform (white-label) for modern healthcare, combining multiple integrated modules — Patientportal, Journalsystem (own EHR), Betalningar (Payments), Marknadsföring (Marketing), Hemsidebyggare (Website Builder), and Patientapp — into one cohesive system that handles the full patient journey from first contact to booking, journaling, payment, and follow-up. Layered on top of the platform is Mila, Curoflow's AI-powered clinical core that delivers documentation assistance, automations, decision support, insights, triage, and patient communication. The platform also exposes integrations such as LabPortalen for laboratory workflows. Curoflow is CE-marked, GDPR-compliant, and ISO 27001 certified, with local data hosting in Sweden, and is available in Swedish, English, Danish, Spanish, German, Greek, and Romanian.
Differentiator
Problem solved
Functional benefit
Products and services
- Curoflow Care Platform (Vårdplattform) A unified, white-label digital care platform that gives healthcare providers full control over the patient journey — from first contact to booking, journaling, payment, and follow-up — replacing fragmented systems with one secure, scalable solution for private clinics.
- Journalsystem (in-house EHR) Curoflow's proprietary, in-house electronic health record / journal system natively integrated with booking, patient portal, communication, and payments, eliminating the need for external EHR integrations. Built to support providers with a cohesive and digitally integrated care experience within the Curoflow platform.
- Patientportal Patient-facing portal covering the full care flow: registering cases, booking appointments, chat and video meetings, patient monitoring, and handling payments, with self-service and automated flows for patients.
- Patientapp (white-label patient mobile app) White-label patient mobile app enabling clinics to launch their own branded app without expensive development or technical maintenance, with GDPR-secure digital experience and integrated chat, lab results, prescription renewals, and booking.
- Betalningar (Payments module) Fully integrated payment module with support for multiple payment methods, automated notifications, automated refunds, automated bookkeeping, and improved cash flow, natively tied to the patient flow inside Curoflow.
- Marknadsföring (Marketing module) Built-in marketing module supporting Google and Meta tracking, ability to trace where bookings and patient cases come from, providing reliable decision support for marketing investment and patient acquisition.
- Hemsidebyggare (Website Builder) Website builder that lets clinics launch their own branded clinic website on top of the Curoflow platform, integrated with booking and patient flow.
Quantifiable outcome
- 10 hours saved per week per practitioner
- +6 more outcomes
Companies that use Curoflow
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Curoflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature4 records
Curoflow partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship strategic co-development partnership for obesity care vertical, major channel/framework agreement in sweden — praktikertjänst is sweden's largest private healthcare provider in dentistry and health/medical care, core integration partnership — 30+ laboratory connectivity and recruitment partner supporting c-suite hiring (e.g., cro).
- Novo Nordiskflagship strategic co-development partnership for obesity care verticalStrategic co-development partnership under which Curoflow provides its CE-marked digital care platform and Novo Nordisk contributes evidence-based disease information content. The combined solution is designed to give healthcare providers a tool for individualized, secure obesity care. Announced 2026-05-25.
- Praktikertjänstmajor channel/framework agreement in sweden — praktikertjänst is sweden's largest private healthcare provider in dentistry and health/medical careFramework agreement under which Praktikertjänst's care units can choose Curoflow's digital care platform as an option to develop and streamline their patient flows. Praktikertjänst is Sweden's largest private healthcare provider, making this a significant Swedish channel partnership. Announced 2026-03-24.
- LabPortalen (InfoSolutions)core integration partnership — 30+ laboratory connectivityTechnology integration partnership under which LabPortalen is integrated into the Curoflow care platform, enabling clinics to manage referrals and test results with 30+ laboratories and securely share results with patients via app or web, with reduced administration and improved patient safety in encrypted digital care flows. Announced 2025-09-08.
- Winonarecruitment partner supporting c-suite hiring (e.g., cro)Executive recruitment partner working with Curoflow on senior leadership hiring, including the Chief Revenue Officer role. Contact: Emeli Bergenhag at [email protected]. Not a financial or commercial partner.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Curoflow competitors and assessment
Company assessmentDirect peers
- Doctolib: Europe's leading digital practice platform for booking, video consultations, and patient management, primarily in France and Germany. Highly comparable to Curoflow as a white-label SaaS platform serving SMB clinics with integrated booking, EHR-lite, and patient communication.
- Visiba Care: Swedish-founded digital care platform offering virtual consultations, patient triage, and asynchronous messaging to European healthcare providers. Directly comparable to Curoflow as a Nordic-headquartered digital care platform for clinics, often cited in Swedish digital health conversations.
- Platform24: Nordic digital care platform providing patient triage, chat, video, and EHR-integrated workflows to healthcare providers across Sweden, Norway, and Denmark. Comparable to Curoflow in geography, customer base, and integrated patient-journey product positioning.
- Doctrin: Swedish healthtech company offering a digital care platform for primary care and specialist providers, focused on intelligent patient intake, triage, and remote consultations. Comparable to Curoflow in target segment, Swedish origin, and clinic-facing SaaS model.
- Docplanner: European leader in practice management and online booking SaaS for healthcare professionals across multiple countries, with a marketplace layer for patient acquisition. Comparable to Curoflow in serving SMB clinics with booking, patient communication, and practice management tooling across Europe.
- Doctena: European online medical appointment booking and practice management platform operating across Benelux, Germany, Switzerland, Austria, and beyond. Comparable to Curoflow in cross-border European SMB clinic focus and appointment/booking-led workflow automation.
- Kry (Livi): Major European digital healthcare provider (Kry in Nordics, Livi in UK/France) offering video GP consultations and asynchronous care. Comparable to Curoflow as a Swedish-origin digital care platform, though Kry operates more as a direct-to-consumer virtual clinic than an SMB-clinic SaaS vendor.
- Zava: European online clinic providing asynchronous consultations, prescriptions, and digital triage across the UK, Germany, France, and Ireland. Comparable to Curoflow in European digital care delivery and weight-loss/condition-specific virtual clinics, though Zava operates its own clinics rather than selling SaaS to clinics.
Broad incumbents
- Cambio Healthcare Systems: Established Swedish EHR and healthcare IT vendor with deep penetration in Nordic public healthcare and broader European footprint. Comparable to Curoflow as a Sweden-based EHR/digital care vendor, but operates as a broader incumbent across multiple hospital and clinic segments rather than focusing on SMB private clinics.
Regional players
- Compodium: Nordic-headquartered provider of secure video and digital collaboration services with healthcare and public-sector deployments in Sweden and broader Nordics. Comparable to Curoflow in Nordic footprint and healthcare video/collaboration functionality, though less integrated as a full care platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Curoflow social profiles
Digital presenceCuroflow compliance and trust
Trust signalCompliance3 records
Curoflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curoflow leadership team
Management profileNumber of profiles
Profiles12 records
Curoflow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curoflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curoflow
What does Curoflow do?
Curoflow sells a unified, white-label digital care platform (Vårdplattform) for private healthcare clinics, bundling an in-house electronic health record (Journalsystem), patient portal, white-label patient app, integrated payment processing, marketing/attribution tooling, and a website builder into a single CE-marked, GDPR-compliant, ISO 27001-certified SaaS platform hosted in Sweden. Customers (primary care, specialist, women's health, psychiatry, and weight-loss clinics) subscribe to access the full patient journey from booking through journaling, communication, and payment in one rebranded system.
Is Curoflow a public or private company?
Curoflow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Curoflow founded?
Curoflow was founded in 2018. It employs 11 to 50 people.
Where is Curoflow based?
Curoflow is headquartered in Stockholm, Sweden, in the Europe region.
How does Curoflow make money?
Four revenue lines are on record. Subscription SaaS (Curoflow platform) is the primary driver. The others are free-to-paid onboarding / land-and-expand, self-service sign-up subscriptions (planned Q3 2027) and partner-sourced and channel revenue.
Who are Curoflow's main competitors?
Direct peers on record are Doctolib, Visiba Care, Platform24, Doctrin, Docplanner, Doctena, Kry (Livi) and Zava. Cambio Healthcare Systems is listed as a broad incumbent. Compodium is listed as a regional player.
Does Curoflow have an API?
No public API is recorded for Curoflow.
What industry is Curoflow in?
Curoflow's product category is Digital Healthcare Platform. Its primary akta.pro industry code is HLACADAD, Patient Intake, Registration & Digital Forms, with a secondary code of HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 513210 and its SIC code is 7372.