Play&go
Play&go is a Valencia, Spain-based private technology company founded in 2017 that builds gamification, geolocation, data intelligence, AR, and VR solutions, primarily for B2B clients across engagement-driven and immersive-experience use cases.
- Company typePrivate
- Founded2017
- HeadquartersValencia, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Play&go does
Play&go is a Valencia, Spain-based private technology company founded in 2017 that operates across five interrelated capability areas: gamification, geolocation, data intelligence, augmented reality, and virtual reality. Its functional positioning implies a B2B service or platform model aimed at clients seeking engagement-driven, location-aware, or immersive digital experiences — sectors such as tourism, retail, events, marketing, and edutainment are typical addressable verticals for this capability mix, though no specific customer segments or verticals are confirmed in the source material.
The underlying technology stack combines interactive gamification mechanics with geospatial services, AR/VR content layers, and a data intelligence layer, suggesting the company integrates third-party AR/VR SDKs and mapping APIs with bespoke gamification logic and analytics rather than building proprietary foundational models. No products, APIs, SDKs, integrations, patents, or certifications are disclosed, and the company website is gated behind a security verification screen that prevents direct product inspection. CEO and founder Jordi Díaz leads the organization, which sits in the 11–50 employee band — consistent with a small specialist studio rather than a scaled platform.
On the commercial side, the revenue model is not disclosed: no pricing tiers, customer logos, contract structures, or revenue figures are present in the available data. The company has raised a single disclosed capital event — approximately $99,131 from Lanzadera Accelerator in August 2018 — and there is no evidence of subsequent institutional funding, M&A activity, or material partnerships. Given the absence of disclosed revenue mechanics and the small funding base relative to typical AR/VR or data platform operating costs, the company is likely either pre-revenue, early-revenue, or operating on a lean project-services model; further primary-source diligence is required to confirm.
Play&go firmographics
Firmographics- Name
- Play&go
- Website
- https://playgoxp.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 11–50 employees
- Short description
- Play&go is a Valencia, Spain-based private technology company founded in 2017 that builds gamification, geolocation, data intelligence, AR, and VR solutions, primarily for B2B clients across engagement-driven and immersive-experience use cases.
- Ownership category
- akta.pro rank
Play&go industry classification
Industry- Product category
- Gamification Technology
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Play&go is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Markets served
Play&go business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Play&go product offering
Product offeringCore offering
Play&go provides gamification, geolocation, data intelligence, augmented reality, and virtual reality solutions. The company integrates these immersive and location-aware technologies into interactive experiences for its clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Gamification Solutions Interactive gamification experiences and mechanics designed for business clients seeking to drive engagement through game-based systems.
- Geolocation Services Location-based technology offerings that enable businesses to build geographically aware experiences and campaigns.
- Data Intelligence Data intelligence capabilities supporting analytics and insight generation from user interactions with gamified and immersive experiences.
- Augmented Reality Solutions Augmented reality offerings that overlay digital content onto the physical world for business and consumer-facing applications.
- Virtual Reality Solutions Virtual reality offerings delivering immersive, computer-generated environments for business applications.
Companies that use Play&go
Customer profileIdeal customer profiles1 record
Play&go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Play&go partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Play&go competitors and assessment
Company assessmentBroad incumbents
- Roblox: User-generated immersive gaming and social platform with strong gamification mechanics. Competes for user attention and brand sponsorship in the interactive entertainment category.
- Snap Inc. Operator of Snapchat with deep AR lens technology and AR advertising platform. Competes in the AR experience layer at much larger scale and serves brands with gamified AR campaigns.
- Accenture Interactive (Accenture Song): Large-scale digital agency with AR/VR/gamification practices for enterprise marketing. Represents the scaled, full-service incumbent that Play&go competes against for experiential marketing budgets.
Emerging players
- Spinifex Group: Australia-based experiential agency using AR, VR, and gamification for brand activations. Comparable as an experiential-tech studio serving brands and events, though operating in APAC.
Direct peers
- Immotion Group: Provider of VR out-of-home entertainment experiences for venues and events. Directly comparable as a European-headquartered company delivering VR-based experiential content.
- ARVI Labs: VR content and experience provider offering immersive arcade and gaming solutions. Directly comparable as a smaller-scale AR/VR experiential content creator.
- Sandbox VR: Operates location-based VR experiences that combine immersive content with gamified group play. Comparable in offering VR-driven entertainment experiences to venues and consumers.
- Groove Jones: US-based creative tech studio producing AR, VR, and gamified brand experiences. Comparable in delivering immersive gamified campaigns for enterprise clients.
- Zero Latency: Free-roam multiplayer VR entertainment operator with global venue footprint. Comparable as a provider of immersive VR experiences marketed as group entertainment.
- Niantic: Developer of AR gaming experiences (Pokémon GO, Ingress) that combine geolocation, gamification, and AR. Closest comparable to Play&go's stated AR + gamification + geolocation stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Play&go social profiles
Digital presencePlay&go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Play&go leadership team
Management profileNumber of profiles
Profiles1 record
Play&go funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Play&go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Play&go
What does Play&go do?
Play&go provides gamification, geolocation, data intelligence, augmented reality, and virtual reality solutions. The company integrates these immersive and location-aware technologies into interactive experiences for its clients.
When was Play&go founded?
Play&go was founded in 2017. It employs 11 to 50 people.
Where is Play&go based?
Play&go is headquartered in Valencia, Spain, in the Europe region.
Who are Play&go's main competitors?
Broad incumbents on record are Roblox, Snap Inc. and Accenture Interactive (Accenture Song). Spinifex Group is listed as an emerging player. Direct peers are Immotion Group, ARVI Labs, Sandbox VR, Groove Jones, Zero Latency and Niantic.
Does Play&go have an API?
No public API is recorded for Play&go.
What industry is Play&go in?
Play&go's product category is Gamification Technology. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment, with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 7139 and its SIC code is 7900.