Spinifex Group
Spinifex Group is a creative studio and experiential digital agency that produces technology-infused brand experiences, events, and immersive content for global enterprise clients, operating from four studios in Sydney, Los Angeles, New York, and Munich as part of Project Worldwide.
- Company typePrivate
- Founded1984
- HeadquartersAlexandria, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Spinifex Group does
Spinifex Group is a creative studio, experiential digital agency, and content production company that delivers technology-infused storytelling for global enterprise brands. Founded in 1984, the firm operates from four global studios located in Sydney (East Sydney, NSW), Los Angeles (Torrance, CA), New York (NY), and Munich (Germany), with revenue generated through project-based professional services fees negotiated per engagement under a B2B enterprise sales motion. Named customer engagements include the Acura TLX vehicle launch, and the company positions itself around large-scale brand activations, product launches, events, exhibitions, and emotionally resonant content experiences.
The firm's offering is organized around six interconnected service pillars: Creative & Strategy, Media Production, Event Production, Interactive Development, Technical Direction & Integration, and Effectiveness Measurement. Technical capabilities are delivered in-house and span 2D/3D animation and motion graphics, visual effects, gestural and facial tracking systems, augmented and virtual reality development, touch and multi-touch interactive screens, and architectural (building) projection mapping at large physical scale. The "rare breed of original thinkers" framing — covering creatives, directors, artists, animators, technologists, developers, producers, and technicians — is the firm's primary self-described advantage, supported by 30+ years of experience delivering experiences across world stages.
Spinifex is a wholly owned subsidiary operating within Project Worldwide, an independent global network of wholly owned agencies with more than 2,000 full-time employees that collaborate across disciplines on behalf of shared clients. Leadership is structured around Acting CEO Ben Casey, with regional functional heads including Head of Operations (USA) Sandy McEvoy, Head of Technology Hai Tran, and Head of Creative Richard Lindsay, plus a Creative Director in Munich. Legal entity is Spinifex Group, Inc., headquartered for corporate purposes at the Torrance, CA address; data handling is governed by EU-U.S. and Swiss-U.S. Privacy Shield self-certifications. Headcount is stated as 51-100, and pricing is quote-based with no publicly disclosed rates.
Spinifex Group firmographics
Firmographics- Name
- Spinifex Group
- Legal name
- Spinifex Group, Inc.
- Website
- https://spinifexgroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spinifex Group is a creative studio and experiential digital agency that produces technology-infused brand experiences, events, and immersive content for global enterprise clients, operating from four studios in Sydney, Los Angeles, New York, and Munich as part of Project Worldwide.
- Ownership category
- akta.pro rank
Spinifex Group industry classification
Industry- Product category
- Creative & Experiential Marketing Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)
- akta.pro secondary industry
- Motion Graphics & Animation (BPAFAIAD)
Keywords
Where Spinifex Group is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Spinifex Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Services and Project-based Fees: Spinifex generates revenue through project-based creative services including creative strategy, media production, event production, and interactive development. The agency operates as a full-service in-house studio delivering end-to-end solutions from concept through execution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Spinifex Group product offering
Product offeringCore offering
Spinifex Group is a creative studio and experiential digital agency that designs and produces brand experiences, events, and interactive content for global brands. Its core services span creative strategy, media production, event production, interactive development (including AR/VR and gestural tracking), technical direction, and effectiveness measurement, delivered across four global studios in Sydney, Los Angeles, New York, and Munich.
Product overview
Spinifex Group operates as a unified creative studio, experiential digital agency, and content production company offering integrated services rather than discrete products. The company delivers a comprehensive suite of six interconnected service pillars: Creative & Strategy, Media Production, Event Production, Interactive Development, Technical Direction & Integration, and Effectiveness Measurement. These services work together to support technology-infused storytelling that enables brands to connect with audiences through engaging, memorable experiences ranging from large-scale events to intimate digital interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Strategy
- Media Production
- Event Production
- Interactive Development
- Technical Direction
- Effectiveness Measurement
Companies that use Spinifex Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Spinifex Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Spinifex Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Project WorldwidecoreSpinifex is part of the Project Worldwide agency network, an independent global network of wholly owned agencies with more than 2,000 full time employees. The agencies closely collaborate with one another on behalf of clients' products and services, inspiring people to participate and act.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Spinifex Group competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multidisciplinary creative studio specializing in immersive, large-scale multimedia environments and projection mapping. Closely comparable to Spinifex in combining narrative-driven experience design with proprietary visual and interactive technology for global brand and cultural clients.
- Unit9: Global award-winning production studio delivering interactive experiences, branded content, AR/VR, and immersive installations for major brands. Directly comparable to Spinifex on the experiential digital, interactive development, and animation capabilities for enterprise clients.
- HUSH: New York-based creative studio blending brand strategy, experience design, animation, and interactive technology for global brands. Closely mirrors Spinifex's positioning as a hybrid creative + technology + production shop serving enterprise marketing teams.
- Tool of North America: Los Angeles creative production company producing commercials, branded content, interactive experiences, and experiential campaigns. Comparable to Spinifex on the West Coast experiential production and brand activation overlay.
- Obscura Digital: San Francisco-based experiential studio known for architectural projection mapping and large-scale immersive installations. Highly comparable to Spinifex on projection mapping, architectural mapping, and large-format brand experience work.
- Psyop: Global creative production company combining directing, design, VFX, animation, and interactive technology for advertising and entertainment clients. Comparable to Spinifex on the 2D/3D animation, motion graphics, and VFX capabilities inside brand storytelling work.
- Optimist: Los Angeles creative agency producing integrated campaigns spanning film, design, digital, and experiential work for major brands. Comparable to Spinifex on the multi-disciplinary brand campaign and creative production model.
Broad incumbents
- The Mill: Globally scaled VFX, design, and content production studio operating across advertising, film, and immersive experience work. Comparable to Spinifex on motion graphics, VFX, and post-production capabilities but with materially larger scale and broader client base.
- Sparks: Global experiential and live-events agency producing brand experiences, exhibitions, and product launches for enterprise clients. Directly comparable to Spinifex on the live event production, exhibition, and product launch pillars but operating at greater scale.
- George P. Johnson Experience Marketing: Long-established global experience marketing agency producing events, exhibits, and brand activations for Fortune 500 clients. Comparable to Spinifex on the experiential, event production, and enterprise brand activation mandate but with a much larger resource base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Spinifex Group social profiles
Digital presenceSpinifex Group compliance and trust
Trust signalCompliance2 records
Spinifex Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinifex Group leadership team
Management profileNumber of profiles
Profiles1 record
Spinifex Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinifex Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinifex Group
What does Spinifex Group do?
Spinifex Group is a creative studio and experiential digital agency that designs and produces brand experiences, events, and interactive content for global brands. Its core services span creative strategy, media production, event production, interactive development (including AR/VR and gestural tracking), technical direction, and effectiveness measurement, delivered across four global studios in Sydney, Los Angeles, New York, and Munich.
Is Spinifex Group a public or private company?
Spinifex Group is a private company. It is classified as corporate owned and is currently operating.
When was Spinifex Group founded?
Spinifex Group was founded in 1984. It employs 51 to 100 people.
Where is Spinifex Group based?
Spinifex Group is headquartered in Alexandria, Australia, in the Oceania region.
How does Spinifex Group make money?
One revenue line is on record: creative Services and Project-based Fees.
Who are Spinifex Group's main competitors?
Direct peers on record are Moment Factory, Unit9, HUSH, Tool of North America, Obscura Digital, Psyop and Optimist. Broad incumbents are The Mill, Sparks and George P. Johnson Experience Marketing.
Does Spinifex Group have an API?
No public API is recorded for Spinifex Group.
What industry is Spinifex Group in?
Spinifex Group's product category is Creative & Experiential Marketing Services. Its primary akta.pro industry code is MPAAAEAH, Motion Brand Design (Title Design, Brand Animation), with a secondary code of BPAFAIAD, Motion Graphics & Animation. Its NAICS code is 541430 and its SIC code is 7311.