Promapp

What Promapp does

Promapp was founded in 2002 in Auckland, New Zealand, as a cloud-based business process management software provider. Following its acquisition by Nintex, Promapp now operates as the Nintex Process Manager product brand within Nintex's broader cloud automation platform, serving organizations that need to discover, map, model, and standardize their business processes. The platform offers AI Process Capture for automated step documentation, AI Process Generator for prompt-based creation of editable process documents, BPMN-based technical modeling with AI conversion between models and maps, real-time performance dashboards, and native iOS and Android applications. Multi-language support (English, German, French, Spanish) and compliance-friendly data handling (customer process data is not used for external AI training) support global enterprise deployments.

The product serves enterprise customers across financial services, healthcare, government, and manufacturing verticals, with additional department-level use cases in human resources, finance, IT, and sales/revenue operations. Named reference customers include Coke Florida, Fidelity International, Basamh Group, Affinity Credit Union, BankRPA, and Participate Learning, with documented outcomes such as document generation time reduced from 90 minutes to under 2 minutes. Go-to-market combines direct enterprise field sales, a freemium self-serve trial, native mobile app store distribution, and a global partner network of implementation consultants, system integrators, and resellers. The platform integrates with Salesforce (Nintex for Salesforce), Microsoft Power Platform, Power BI, and ServiceNow, and monetizes via SaaS subscription with quote-based enterprise pricing. Office footprint spans Auckland, Sydney, Melbourne, and Seattle (within Nintex's US headquarters). As a standalone entity, Promapp received two small grants from Callaghan Innovation in 2020 and 2021, indicating modest standalone R&D investment prior to full integration into Nintex.

Name

Promapp

Legal name

Nintex

Website

https://promapp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Promapp, acquired by Nintex and now branded as Nintex Process Manager, is a cloud-based business process management platform serving enterprise customers across financial services, healthcare, government, and manufacturing with AI-assisted process capture, generation, and BPMN modeling capabilities.

Ownership category

akta.pro rank

Product category

Business Process Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Process & Case Management Low-Code Platforms (HDAEAKAE), Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Business process management
• Process mapping software
• Workflow automation
• Cloud BPM platform
• AI process documentation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: SaaS subscription model for process management platform access. Includes AI-powered process capture, generation, and modeling capabilities with enterprise features.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Promapp (now branded as Nintex Process Manager) provides cloud-based business process management software for discovering, mapping, and modeling organizational processes. The platform uses AI to automate process documentation and generation, supports BPMN modeling for technical teams, and delivers real-time dashboards and mobile access for process visibility and continuous improvement. It is sold to mid-market and enterprise customers as a SaaS subscription with optional add-on modules for workflow automation, document generation, e-signature, RPA, and low-code application development.

Product overview

Nintex (formerly Promapp) offers a cloud-based process automation platform architecture. The core platform is Nintex Cloud Automation CE, an end-to-end process automation platform that orchestrates people, systems, and AI agents. It comprises integrated modules including Process Manager (core product for process discovery, mapping, and modeling), Workflow automation, Process Modeling (BPMN-based), Document Automation (DocGen), eSign, Robotic Process Automation (RPA), and Application Development. Nintex Automation K2 provides an on-premises alternative. All modules share a unified architecture and integrate with Microsoft and Salesforce ecosystems.

Differentiator

Problem solved

Functional benefit

Brands

• Nintex Process Manager: Business process discovery, mapping, and modeling software for process management

Products and services

• Nintex Process Manager (Promapp)

Quantifiable outcome

• Document generation time reduced from 90 minutes to under 2 minutes
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNintex for Salesforce embeds process management, document generation, and workflow automation within Salesforce. Enables building customer experiences and automating workflows without coding. Part of the Salesforce ecosystem with dedicated integration and apps listing.
• MicrosoftcoreTechnology or IntegrationNintex for Microsoft maximizes the power of Microsoft tools with no-code advanced workflows and process intelligence. Part of the Microsoft ecosystem with integrations across Microsoft platforms including Power Platform compatibility.
• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorGlobal community of Nintex partners including partner portal access, partner locator tool, and templates from partners. Partners include implementation consultants, system integrators, and resellers helping deploy Nintex solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bizagi: Bizagi is a process automation and digital process platform offering BPMN modeling, low-code app development, and workflow automation. It targets the same mid-market and enterprise process documentation use cases as Promapp.
• Pegasystems (Pega): Pega is a long-established BPM and low-code platform focused on case management, customer engagement, and process automation in financial services and insurance. It directly overlaps with Promapp's vertical and use-case focus.
• ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform with intelligent document processing and process orchestration capabilities. It competes head-to-head with Promapp in process modeling and workflow digitization.
• Appian: Appian is a leading low-code process automation and BPM platform serving enterprise customers in financial services, healthcare, and government. It is the most direct competitor to Promapp/Nintex Process Manager in iBPMS and case management.

Emerging players

• monday.com: monday.com provides a work operating system with workflow automation and process management features used by mid-market and enterprise teams. While not a direct BPMN modeling tool, it overlaps with Promapp for lightweight process documentation and approval workflows.
• Celonis: Celonis is a leading process mining and process intelligence platform that automatically discovers processes from system event data. It is an emerging alternative to manual process documentation approaches like Promapp's, particularly for operations and finance teams.
• SAP Signavio: SAP Signavio is a process intelligence and modeling suite acquired by SAP, offering process discovery, mining, and BPMN-based documentation. It overlaps with Promapp in the process mapping and documentation layer, particularly for SAP-centric enterprises.

Broad incumbents

• ServiceNow: ServiceNow's App Engine and Workflow Studio provide process modeling, low-code automation, and BPM capabilities embedded within a broader enterprise service management platform. It competes directly with Promapp for IT and cross-functional workflow budgets.
• Microsoft Power Platform: Microsoft Power Automate and Power Apps offer low-code workflow automation and process digitization tightly integrated with Microsoft 365, Dynamics, and Azure. As a core Nintex partner, it is both an integration and a competitive threat.
• IBM Process Mining: IBM offers process mining and automation capabilities through its broader automation and AI software portfolio, targeting large enterprises with complex compliance and operational requirements. It competes indirectly with Promapp in regulated enterprise process intelligence.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Nintex
• Facebookfacebook.com/Nintex
• LinkedInlinkedin.com/company/nintex
• Xx.com/promapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promapp