CampusTours

What CampusTours does

CampusTours Inc. is a privately held interactive media and software company founded in April 1997 and headquartered in Auburn, Maine. The company builds cloud-based interactive map and virtual tour products — AnyMap™ and AnyTour™ — for educational institutions, non-profits, government organizations, and corporate campuses. The platform converts any type of map artwork (hand-drawn illustrations, satellite imagery, photorealistic 3D renderings, aerial photographs, vector graphics) into responsive, content-managed experiences with wayfinding, video tours, 360° panoramas, and self-guided walking tours. A web-based CMS Dashboard allows institutional clients to publish updates in real time across desktop and mobile devices, with integrations spanning GoogleMaps, GoogleAnalytics4, LookerStudio, YouTube, Vimeo, Wistia, Zoom, Google StreetView, and Matterport.

The business combines recurring software licensing (multi-year contracts, quote-based pricing, sales-led motion) with professional services revenue from custom map illustration (five distinct art styles), 4K video production, drone/aerial photography, and Matterport True3D walk-throughs. Adjacent revenue is generated from third-party advertising on CampusTours.com's free college search directory, which has indexed 3,800+ institutions, 3,000+ virtual tours, and 60M+ cumulative student users. The company has won three Webby Awards (2014, 2018, 2019), serves clients including Harvard Medical School, Juilliard, Villanova, the U.S. Capitol, State Farm, and Mount Sinai, and remains bootstrapped with no external institutional funding beyond a 2019 Maine Technology Institute grant of $18,838.

CampusTours employs 11–50 people, operates wholly-owned subsidiary brands (CampusMaps.com, WalkingTour.com, CollegeTours.com, CampusTour.com, CTPProjects.com), and is led by president Chris Carson. Major platform releases have been issued roughly every 18–30 months (CMS Dashboard 3.0 in Dec 2020, AnyMap 6.0 in Mar 2022, AnyTour 7.0 in Jun 2023, AnyMap & AnyTour 8.0 in Jul 2025), with each release expanding accessibility (WCAG-aligned features including audio description and captioning), analytics integration, and immersive content formats. The competitive position rests on category incumbency built over 28 years, a high-traffic organic discovery channel, and accumulated content across thousands of institutions.

Name

CampusTours

Legal name

CampusTours Inc.

Website

https://campustours.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

CampusTours Inc. is a privately held software and interactive media company that builds cloud-based interactive campus maps (AnyMap™) and virtual tour platforms (AnyTour™) for higher-education, K-12, government, and corporate clients, combined with custom map illustration and video/VR production services.

Ownership category

akta.pro rank

Product category

Campus Mapping and Virtual Tour Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

akta.pro secondary industries

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Virtual Classroom Platforms (Synchronous Teaching Environments) (EDAFABAA)

Keywords

• Interactive campus maps
• Virtual campus tours
• Interactive mapping platform
• Virtual tour software
• Multimedia production services

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (AnyMap & AnyTour): Cloud-based software solutions providing immersive interactive map and virtual tour experiences on computers and mobile devices. Clients pay for software access and content management capabilities.
2. Video & VR Production Services: Professional videography, panoramic image development, and virtual reality creation services. Includes professional 4K video production, Matterport True3D walks-through, aerial photography, drone-based video, and bulk production packages.
3. Custom Map Design Services: Custom map illustration services creating photorealistic, satellite and 3D vector map artwork in five distinct styles: 3D Satellite Maps, 3D Photorealistic Maps, 3D Candied Photorealistic Maps, 3D Vector Maps, and Aerial Photo Maps.
4. Advertising: Third-party advertising on the CampusTours.com platform targeting visitors interested in education and college search.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CampusTours builds and sells cloud-based interactive mapping and virtual tour software (AnyMap™ and AnyTour™) along with custom map illustration, video, and VR production services. Its platforms enable colleges, universities, K-12 schools, government facilities, non-profits, and corporate campuses to transform any type of map artwork into rich interactive experiences with wayfinding, virtual tours, and content management, distributed as recurring software subscriptions with professional services attached.

Product overview

CampusTours offers a unified product portfolio centered on two flagship cloud-based platforms: AnyMap™ for interactive mapping and AnyTour™ for virtual tour experiences. AnyMap transforms any map artwork (aerial photos, 3D illustrations, satellite images, vector graphics) into rich interactive experiences with wayfinding, directions, and content management. AnyTour builds on AnyMap capabilities to weave together video tours, 360° panoramas, guided walking tours, and narrated guides into comprehensive virtual experiences. Supporting these core platforms are custom map design services (offering five distinct map art styles), professional video and VR production services, the WalkingTour product for affordable self-guided walking experiences, and the CampusTours CMS Dashboard for real-time content management. The platforms share a common content management system, support cross-platform deployment across devices, and integrate with third-party video platforms (YouTube, Vimeo, Wistia), analytics tools (GoogleAnalytics4, LookerStudio), and mapping services (GoogleMaps, Google StreetView).

Differentiator

Problem solved

Functional benefit

Brands

• AnyMap™: Interactive map platform that works with any type of map graphic including aerial photographs, featuring satellite map integration, directions, and guided tour features.
• AnyTour™
• WalkingTour

Products and services

• AnyMap™ Cutting-edge interactive map platform that works with any type of map graphic—including aerial photographs, satellite maps, hand-drawn illustrations, watercolor, cartoon, and 3D rendered maps—and adds interactive wayfinding, directions, data overlays, guided tour features, and content management capabilities. Used by colleges, universities, K-12 schools, government organizations, non-profits, and corporations to power virtual campus and facility maps.
• AnyTour™ Customizable content-managed virtual tour platform that allows organizations to weave together maps, videos, and other tour elements into unique experiences. Supports Immersive Video Tours, Guided Panoramic Tours, Guided Video Tours, and Guided Slideshow Tours, and includes all AnyMap features. Built for organizations ranging from community colleges to the United States Capitol.
• WalkingTour Affordable self-guided walking tour solution that runs on visitors' own smartphones and works alongside the AnyMap and AnyTour platforms to deliver guided campus walking experiences.
• Custom Maps (Map Artwork) Custom map illustration services creating photorealistic, satellite, and 3D vector map artwork in five distinct styles: 3D Satellite Maps, 3D Photorealistic Maps, 3D Candied Photorealistic Maps, 3D Vector Maps, and Aerial Photo Maps. Sold to institutions as standalone design work or paired with AnyMap and AnyTour implementations.
• Video & VR Production Services Professional videography, panoramic image development, and virtual reality creation services including professional 4K video production (script writing, teleprompters, greenscreens, active lighting), Matterport True3D walk-through experiences, aerial photography and drone-based campus video, spherical panoramic imagery, and VR video creation. Award-winning creative output (3x Webby Awards).
• CampusTours CMS Dashboard Web-based content management platform powering AnyMap, AnyTour, and WalkingTour systems, allowing clients to make, test, and publish changes instantly to their interactive maps and virtual tours. Mobile device support added in version 3.0.

Quantifiable outcome

• 60+ million students have found virtual tours and maps on CampusTours platform
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature14 records

Partnerships

Four partnerships are on record, tiered core.

• Google (GoogleMaps, GoogleAnalytics4, LookerStudio)coreTechnology or IntegrationCampusTours AnyMap integrates with GoogleMaps for turn-by-turn directions including walking directions on campus. AnyMap and AnyTour integrate with GoogleAnalytics4 and LookerStudio for traffic tracking and analytics.
• YouTubecoreTechnology or IntegrationAnyMap supports YouTube videos as media items and allows coordination of map movement with specific points in YouTube videos.
• VimeocoreTechnology or IntegrationAnyMap supports Vimeo videos as media items and allows coordination of map movement with specific points in Vimeo videos.
• MatterportcoreTechnology or IntegrationCampusTours offers Matterport True3D Walk-Through Experiences as part of their VR production services.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Kaltura: Kaltura is a broad enterprise and education video platform with virtual classroom and video content management capabilities. It is comparable to CampusTours in the video and CMS layers used for online learning, though it does not focus on campus maps.
• Panopto: Panopto is a leading video capture, hosting, and analytics platform for higher education and enterprise. It is adjacent to CampusTours in serving educational video needs and could expand into immersive campus tour workflows.
• CollegeVine: CollegeVine is a college admissions platform that combines search, advising, and data tools for prospective students. It competes with CampusTours for student attention at the top of the college search funnel.
• Niche: Niche is a large college search and K-12 review platform that aggregates campus data and content for prospective students. While not a virtual tour specialist, it competes with CampusTours for the discovery layer of college research and includes some campus imagery.

Emerging players

• Kuula: Kuula offers cloud-based 360° virtual tour creation and sharing with similar wayfinding, hotspot, and VR features. It is a direct functional alternative to CampusTours' AnyTour for organizations building virtual experiences.
• Matterport: Matterport provides 3D digital twin capture and virtual tour technology that CampusTours itself resells (Matterport True3D Walk-Through). It is both a partner and a competitive threat for high-end 3D campus tours and facility mapping.
• Roundme: Roundme is a virtual tour publishing platform for 360° panoramas, with overlapping technology (panoramic VR, cloud-based tour authoring) and a broader audience including real estate, travel, and education — directly comparable to CampusTours' AnyTour platform.

Others

• Mapbox: Mapbox provides mapping and location platform infrastructure (tiles, SDKs) that competes with CampusTours' AnyMap at the underlying technology layer. While not a vertical virtual tour vendor, it powers custom mapping experiences for many institutions.

Direct peers

• YouVisit (EAB): YouVisit, now part of EAB, is the most direct competitor in interactive virtual campus tours for higher education. It offers a comparable SaaS platform for 360° campus tours, maps, and prospective-student engagement, often bundled with EAB's enrollment services.
• CampusReel: CampusReel provides student-generated virtual college tours and videos, targeting the same prospective-student recruitment market as CampusTours. Both compete to be the primary virtual campus exploration destination for college-bound high school students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/campustours-inc
• Xx.com/campustoursinc
• Facebookfacebook.com/141258879258602

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CampusTours