What CampusReel does

CampusReel operates a virtual tour and AI-supported enrollment platform serving US higher education institutions. The company produces cinematic, Hollywood-grade 360° campus tours with 4K+ resolution, spatial audio, color-grading, music scoring, and aerial drone footage, and pairs this production capability with a library of 17,000+ student-generated videos covering 2,000+ colleges. An "AI Enrollment Engine" layers conversion-science targeting over the content surface, while structured admissions data feeds predictive tools including a College Chances Calculator spanning 2,000+ schools and an MBA Admissions Calculator covering 400+ programs. The platform also offers a College Comparison Tool, high school and college GPA calculators, transfer requirement guides, and a state- and category-organized scholarship database.

The business operates as a two-sided platform. On the B2C side, prospective students access tools and video content for free, with engagement driven by SEO-optimized college pages, free calculators, and a $2,000 scholarship sweepstakes gated on video viewing. On the B2B side, colleges, universities, community colleges, business schools, and graduate programs purchase enterprise subscriptions that bundle platform access, professional video production, and enrollment analytics; pricing is quote-based, sold via a "Book a Demo" field-sales motion. Reported customer outcomes include a 3.85% inquiry conversion rate (up from a 0.93% baseline, +314% improvement), a 17% lead-to-enrollment rate, a 3.2x lift in time on site, and first-source-lead contributions of 15-25% in Year 1 (63%+ for top-performing institutions).

CampusReel is a privately held company founded in 2017, headquartered in Brooklyn, New York, with a disclosed headcount of 1-10 employees. Co-founders Nick Freud and Rob Carroll lead the company. The platform reports 3M+ total engagements and serves named customers including Dallas Baptist University, Salem Academy, Rectory School, Gonzaga University, Harvard Business School, Rochester Institute of Technology, University of Vermont, Hampshire College, and Susquehanna University. No funding rounds, revenue figures, or institutional ownership details are disclosed in the available data.

Name

CampusReel

Legal name

CampusReel

Website

https://campusreel.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CampusReel operates a virtual tour and AI enrollment platform for US higher education institutions. It combines cinematic 360° campus videos with student-led content and predictive admissions calculators to help colleges, universities, and graduate programs convert prospective students and source first-source enrollment leads.

Ownership category

akta.pro rank

Product category

Higher Education Enrollment Marketing Platform

NAICS

Educational Support Services (611710), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)

akta.pro secondary industries

Enrollment Management & Yield (Matriculation) (EDALAAAD), Application Strategy & School List Building (EDANAEAE)

Keywords

• Virtual campus tours
• Enrollment marketing platform
• Student recruitment videos
• Higher education leads
• Admissions calculator tools

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. School Subscription/Licensing: Colleges and universities pay for access to CampusReel's platform, production services, and enrollment tools. Pricing is likely enterprise/quote-based given the B2B sales motion with 'Book a Demo' for schools.
2. Content Production Services: Professional video production services for schools including 360° tours, aerial footage, and student-led content creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

CampusReel operates an AI-powered enrollment platform for higher education that pairs Hollywood-grade 360° virtual tours and student-led video content with a conversion-optimization engine to help schools generate inquiries and enroll students. For schools it provides licensing of the platform and professional video production services; for students it offers free admissions calculators, college comparison tools, GPA calculators, transfer guides, and a scholarship database across 2,000+ colleges and 400+ MBA programs.

Product overview

CampusReel is a virtual tour platform and AI enrollment engine for higher education. The core CampusReel Virtual Tour Platform combines 360° virtual tours, student-led video content, and cinematic aerial footage to help schools engage prospective students. Supporting tools include the College Chances Calculator (2,000+ colleges), MBA Admissions Calculator (400+ programs), GPA Calculators (high school and college), and College Comparison Tool. Additional offerings include Transfer Guides with school-specific requirements, a Scholarship Database by location and category, and specialized Enrollment & Recruitment Video Solutions tailored for community colleges, business schools/MBA programs, and graduate programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CampusReel Virtual Tour Platform Primary AI-powered enrollment platform that combines 360° virtual tours, student-led video content, and an AI enrollment engine delivering conversion-science targeting to maximize inquiry-to-enrollment rates for colleges and universities.
• 360° Virtual Tours Standalone immersive 360° virtual campus tours delivered to schools as a content production offering within the CampusReel platform.
• Enrollment & Recruitment Video Solutions End-to-end video production and recruitment service for higher education institutions to generate enrollment leads through authentic, peer-driven content.
• Community College Recruitment Solutions Tailored video recruitment offering aimed at two-year community colleges to expand recruitment reach and attract diverse student populations.
• Business School & MBA Program Recruitment Targeted recruitment offering for graduate business schools and MBA programs to attract qualified applicants through program-specific video content.
• Graduate Program Recruitment Recruitment offering for graduate and professional programs outside of business schools, focused on applicant targeting through relevant video content.
• College Chances Calculator Free admissions prediction tool for prospective students covering 2,000+ U.S. colleges, factoring GPA, test scores, extracurriculars, essays, and recommendations.
• MBA Admissions Calculator Free MBA-specific admissions prediction tool covering 400+ graduate business programs across the United States.
• High School GPA Calculator Free GPA calculation tool for high school students to compute and track their academic standing on a 4.0 scale.
• College GPA Calculator Free GPA calculation tool for college students to compute academic performance metrics.
• College Comparison Tool Free side-by-side comparison tool that lets prospective students evaluate two colleges across academics, dorms, social life, campus life, costs, and outcomes using student videos.
• Scholarship Database Free scholarship listings organized by state and category (e.g., athletic, merit-based) to help students find financial aid opportunities.

Quantifiable outcome

• 2X inquiries for schools using CampusReel
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YouVisit (Captured / Bigtincan): YouVisit is the most established virtual campus and 360° tour platform for colleges and universities. It directly competes with CampusReel's core 360°/cinematic tour offering for school marketing and recruitment budgets.
• CampusTours / Hoku Virtual Tours: CampusTours (now part of Hoku) specializes in virtual campus tours, maps, and interactive multimedia for higher ed. Overlaps with CampusReel on video tour production and college-facing marketing infrastructure.
• Niche.com: Niche.com is a leading college search, review, and ranking platform for prospective students, overlapping with CampusReel's student-facing search, comparison, and rankings traffic.
• Cappex: Cappex (a College Confidential company) helps prospective students find colleges and provides admissions data/chances tools, directly competing with CampusReel's College Chances Calculator and student-acquisition funnel.

Emerging players

• College Confidential: College Confidential operates the largest admissions-focused student community and partners with schools for lead generation. It overlaps with CampusReel on student engagement and admissions content.
• AdmitHub (Othello / mStoner AdmitHub): AdmitHub builds AI-powered chatbot and messaging tools for higher ed recruitment. It overlaps with CampusReel's enrollment-conversion thesis by engaging prospective students via AI, albeit via conversational channels rather than video.

Broad incumbents

• Capture Higher Ed: Capture Higher Ed provides enrollment marketing, search, and CRM services to colleges and universities. It is a broader enrollment-services incumbent whose target buyer overlaps directly with CampusReel's school customers.
• EAB (Education Advisory Board): EAB is a large-scale consultancy and SaaS provider serving higher ed enrollment, student success, and marketing functions. It overlaps at the buyer level with CampusReel's school sales motion, though its scope is much broader.
• Anthology (formerly Campus Management / TargetX): Anthology offers a comprehensive higher-ed SIS and CRM/student-success platform including enrollment marketing. Its enrollment CRM competes for the same school IT/marketing budgets CampusReel sells into.
• Liaison International (including Othot): Liaison provides admissions, enrollment marketing, and AI-driven analytics (including Othot and EMP) to colleges. It is an established incumbent in the same enrollment-conversion category CampusReel is targeting with its AI Enrollment Engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CampusReel