Tultex
Tultex is a Cincinnati-based apparel brand under TSC Apparel Group LLC that designs and sells basic apparel essentials — including t-shirts, fleece hoodies, performance polos, headwear, and face masks — to creators, decorators, and direct consumers through wholesale distribution via TSC Apparel and a D2C e-commerce storefront.
- Company typePrivate
- Founded1926
- HeadquartersCincinnati, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tultex does
Tultex is a Cincinnati, Ohio-based apparel brand founded in 1926 and currently operated as a label under TSC Apparel Group LLC. The company manufactures and distributes a focused catalog of apparel essentials — including fine jersey t-shirts (202 Basic Tee, 502 Classic Tee), fleece and French terry hoodies (580 Signature Hoodie, 583 Vacation Hoodie), performance polos (400/401 Sport Polos), heritage pieces under the 1926 Collection, headwear, and reusable face masks — using fabrics such as combed cotton, polyester, tri-blends, and poly-cotton blends, with reactive dyeing and tubular construction deployed for color longevity and comfort. Distribution runs through two channels: a direct-to-consumer e-commerce storefront at tultex.com targeting retail consumers at $10-$25 price points, and a wholesale channel operated by parent TSC Apparel at tscapparel.com, which serves creators, printers, and decorators purchasing blank apparel in bulk. Revenue mechanics combine unit-priced D2C sales on the company site with B2B bulk transactions and catalog-request fulfillment routed through TSC's wholesale platform; the customer base is segmented horizontally across creators/printers (primary), wholesale buyers, and direct consumers, with the brand refresh in January 2020 repositioning the label toward 'apparel essentials designed for creators.'
Tultex firmographics
Firmographics- Name
- Tultex
- Legal name
- TSC Apparel Group LLC
- Website
- https://tultex.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Short description
- Tultex is a Cincinnati-based apparel brand under TSC Apparel Group LLC that designs and sells basic apparel essentials — including t-shirts, fleece hoodies, performance polos, headwear, and face masks — to creators, decorators, and direct consumers through wholesale distribution via TSC Apparel and a D2C e-commerce storefront.
- Ownership category
- akta.pro rank
Tultex industry classification
Industry- Product category
- Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Tultex is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tultex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct retail sales: Direct-to-consumer sales through tultex.com e-commerce platform selling apparel essentials at retail price points ($10-$25 for featured items)
- Wholesale apparel distribution: B2B wholesale distribution through TSC Apparel channel (tscapparel.com), selling bulk apparel to creators, printers, and decorators
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic apparel essentials (t-shirts, fleece) |
| Unit Pricing | Multi-year contract | Wholesale catalog available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Tultex product offering
Product offeringCore offering
Tultex manufactures and distributes apparel essentials including t-shirts, fleece hoodies, polos, headwear, and face masks for men, women, and kids. The brand sells blank garments designed as canvases for creators, decorators, and printers through wholesale channels (via TSC Apparel) and also directly to end consumers through its e-commerce storefront. Products are positioned at accessible retail price points ranging from $10 to $25.
Product overview
Tultex is an apparel essentials brand designed for creators, offering a focused portfolio of foundational garments. The product lineup centers on core basics including the 202 Basic Tee, 502 Classic Tee, 580 Signature Hoodie, and 583 Vacation Hoodie across men's, women's, and kids' categories. The brand features two main collections: the 1926 Collection (retro-inspired pieces like the 1920 Retro Crop Top with vintage worn-edge aesthetics) and the Sport Collection (performance apparel including the 400/401 Sport Polos). Additional offerings include headwear (twill caps and trucker hats), face masks, and the Tultex Neutrals line. The products are available for retail and wholesale purchase through the TSC Apparel platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 202 Basic Tee Entry-level fine jersey t-shirt, a foundational apparel essential with tubular construction and reactive-dyed colors, priced at $10.
- 502 Classic Tee Classic fit premium cotton t-shirt, positioned as a mid-tier basic with enhanced fabric quality, priced at $15.
- 580 Signature Hoodie Premium fleece pullover hoodie offering enhanced comfort and quality compared to standard fleece options, priced at $25.
- 583 Vacation Hoodie Women's premium French terry hoodie designed for lightweight comfort, suitable for casual and work-from-home wear, priced at $20.
- 400 Men's Sport Polo Performance-oriented polo shirt designed for athletic and sport activities, part of the Sport collection, priced at $20.
- 401 Women's Sport Polo Women's performance polo with sport-focused design from the Sport collection, priced at $22.
- 1920 Retro Crop Top Retro-styled crop top from the 1926 Collection featuring a worn-edge aesthetic with 4.4 oz. 50% combed cotton/50% polyester blend, reactive-dyed for lasting color, priced at $20.
- Face Masks (FM19TC, DM19TC, FM21TC) Reusable and single-use face masks made from US cotton and poly-cotton blend fabrics, machine washable and breathable.
Companies that use Tultex
Customer profileSegments3 records
Ideal customer profiles3 records
Tultex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tultex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSC ApparelcoreTSC Apparel operates as the wholesale distribution channel for Tultex brand products. TSC Apparel handles catalog requests, wholesale ordering, and serves as the B2B interface for creators and decorators purchasing Tultex apparel in bulk.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tultex competitors and assessment
Company assessmentDirect peers
- Bella+Canvas: Bella+Canvas is a leading premium blank apparel maker specializing in tees, hoodies, and fleece for the printwear and decorator industry. Tultex competes in the same creator/decorator customer segment with overlapping cotton and tri-blend basics.
- Gildan Activewear: Gildan is one of the largest manufacturers of basic apparel including t-shirts, fleece, and sport shirts, selling through wholesale and printwear channels. Tultex competes directly in the blank apparel essentials space with similar price points and decorator-targeted positioning.
- Comfort Colors: Comfort Colors specializes in garment-dyed blank apparel—tees, hoodies, and fleece—targeted at the printwear and customization industry. The dye-focused aesthetics and decorator-friendly positioning closely mirror Tultex's reactive-dyed fabric differentiation.
- District Threads: District Threads produces blank apparel essentials marketed to decorators, screen printers, and embroiderers through wholesale. Tultex shares the wholesale-to-decorator go-to-market motion and basic apparel product mix.
- Alstyle Apparel: Alstyle manufactures and distributes basic blank apparel—primarily cotton tees—focused on the printwear and screen printing industry. Tultex's core basic tee lineup (e.g., 202 Basic Tee) competes directly with Alstyle's wholesale basics.
- American Apparel: American Apparel produces basic apparel including t-shirts, hoodies, and accessories targeted at both wholesale decorators and direct consumers. Its dual D2C plus wholesale model parallels Tultex's go-to-market approach.
- Next Level Apparel: Next Level Apparel produces premium blank tees, tanks, and fleece primarily targeted at decorators and resellers. The brand's positioning around fashion-forward basics parallels Tultex's creator-focused essentials strategy.
- JERZEES: JERZEES manufactures blank t-shirts, fleece, and activewear sold through wholesale distributors to the printwear industry. Tultex competes with similar basic fleece and tee offerings at comparable price points.
Broad incumbents
- Hanesbrands: Hanesbrands operates a broad apparel portfolio that includes Hanes, Champion, and Comfort Colors blank apparel lines sold through wholesale and decorators. The Comfort Colors and Hanes blank tee/fleece lines directly overlap Tultex's product offering in the printwear market.
- Fruit of the Loom: Fruit of the Loom is a mass-market basic apparel manufacturer with extensive wholesale distribution of blank tees and fleece. Its broad apparel portfolio overlaps Tultex's core essentials business particularly in the value segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tultex social profiles
Digital presenceTultex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tultex leadership team
Management profileNumber of profiles
Tultex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tultex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tultex
What does Tultex do?
Tultex manufactures and distributes apparel essentials including t-shirts, fleece hoodies, polos, headwear, and face masks for men, women, and kids. The brand sells blank garments designed as canvases for creators, decorators, and printers through wholesale channels (via TSC Apparel) and also directly to end consumers through its e-commerce storefront. Products are positioned at accessible retail price points ranging from $10 to $25.
Is Tultex a public or private company?
Tultex is a private company. It is classified as corporate owned and is currently operating.
When was Tultex founded?
Tultex was founded in 1926.
Where is Tultex based?
Tultex is headquartered in Cincinnati, United States, in the North America region.
How does Tultex make money?
Two revenue lines are on record. Direct retail sales are the primary driver. The others are wholesale apparel distribution.
Who are Tultex's main competitors?
Direct peers on record are Bella+Canvas, Gildan Activewear, Comfort Colors, District Threads, Alstyle Apparel, American Apparel, Next Level Apparel and JERZEES. Broad incumbents are Hanesbrands and Fruit of the Loom.
Does Tultex have an API?
No public API is recorded for Tultex.
What industry is Tultex in?
Tultex's product category is Apparel Manufacturing. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale. Its NAICS code is 315 and its SIC code is 2300.