ROBOTIX Hands-on Learning
ROBOTIX Hands-on Learning is a Barcelona-based EdTech company that provides K-12 schools and families with an integrated robotics and STEAM platform (ROBOTIX C360) combining curriculum, hardware, AI assessment, and teacher training, while also distributing LEGO Education, Makeblock, and xTool products in Spain.
- Company typePrivate
- Founded2004
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ROBOTIX Hands-on Learning does
ROBOTIX Hands-on Learning is a Barcelona-based Spanish educational technology company that delivers robotics and STEAM programs to K-12 schools, families, and makerspaces, operating as a private limited company (ROBOTIX HANDS-ON LEARNING SL) since its founding around 2004-2006. Its core offering is ROBOTIX C360, an all-in-one curriculum platform that bundles structured, standards-aligned content (LOMLOE, IB, ICT), proprietary software (EasyCode for programming, EasyLesson for lesson planning, EasyCorrect 2.0 for AI-powered code evaluation), hardware provisioning and maintenance, and ongoing teacher training and support, covering pre-school through secondary education. The company is also the exclusive Spanish distributor of complementary global brands — LEGO Education (SPIKE Prime, SPIKE Essential), Makeblock Education (mBot 2, Codey Rocky, mTiny), and xTool laser cutting machines — generating one-time hardware sales, while C360 introduces a recurring subscription layer.
The business operates through a hybrid go-to-market: a direct-to-consumer e-commerce storefront (robotix.es) for individual teachers, families, and small classroom orders, plus an enterprise field-sales motion targeting schools and districts for C360, supported by educational competitions (OpenScientia), the ROBOTIX+ Schools teacher community, and alignment with the Spanish government's Código Escuela 4.0 subsidy program. Revenue is generated from hardware unit and classroom-pack sales (with 5-10% volume discounts), C360 subscription fees (not publicly disclosed), and professional development/training services. A strategic partnership with U.S.-based Educational Vistas, announced in April 2026, signals a first international expansion beyond Spain, while the company has not disclosed funding beyond a €1.35M round in October 2022 and operates with an 11-50 person headcount.
ROBOTIX Hands-on Learning firmographics
Firmographics- Name
- ROBOTIX Hands-on Learning
- Legal name
- ROBOTIX HANDS-ON LEARNING SL
- Website
- https://robotix.es
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROBOTIX Hands-on Learning is a Barcelona-based EdTech company that provides K-12 schools and families with an integrated robotics and STEAM platform (ROBOTIX C360) combining curriculum, hardware, AI assessment, and teacher training, while also distributing LEGO Education, Makeblock, and xTool products in Spain.
- Ownership category
- akta.pro rank
ROBOTIX Hands-on Learning industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)
- akta.pro secondary industries
- Robotics Learning Platforms (EDAFANAB), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), LEGO / Block-Based Robotics Programs (EDAMADAD)
Keywords
Where ROBOTIX Hands-on Learning is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
ROBOTIX Hands-on Learning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of educational robotics kits (LEGO Education SPIKE, Makeblock mBot 2, Codey Rocky, mTiny), laser cutters (xTool), classroom packs, accessories, and replacement parts. Products are sold through e-commerce and direct sales with volume discounts (5% for 3+ units, 10% for 10+ units).
- ROBOTIX C360 Subscription: Subscription-based access to the C360 platform including structured curriculum, adaptive learning environment, AI-powered evaluation tools, robot maintenance, training, and continuous support throughout the academic year.
- Professional Development and Training: Product training services, certifications, and pedagogical support for teachers using the robotics solutions. Includes initial training and ongoing support to ensure successful classroom implementation.
- Laser Cutter Sales: Sale of xTool laser cutting and engraving machines for educational use, along with accessories, replacement parts, and materials. Available through dedicated online store (robotix.es/pro).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | mBot 2 - €218.50 (€180.58 ex-VAT) |
| Unit Pricing | Pay-as-you-go | Codey Rocky - €195.00 (€161.16 ex-VAT) |
| Unit Pricing | Pay-as-you-go | mTiny Discover Kit - €280.84 (€232.10 ex-VAT) |
| Unit Pricing | Pay-as-you-go | Classroom Packs - Volume pricing |
| Subscription | Annual | ROBOTIX C360 Platform - Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ROBOTIX Hands-on Learning product offering
Product offeringCore offering
ROBOTIX Hands-on Learning provides an all-in-one educational robotics curriculum platform called ROBOTIX C360 for K-12 schools, combining structured LOMLOE/IB/ICT-aligned content, proprietary software (EasyCode, EasyLesson, EasyCorrect), robotics hardware provisioning with maintenance, and continuous teacher training. The company also distributes educational robotics kits and laser cutting machines from LEGO Education, Makeblock Education, and xTool to schools and families through its Spanish e-commerce store.
Product overview
ROBOTIX Hands-on Learning is an educational technology company offering a comprehensive robotics and STEAM learning ecosystem. The core product is ROBOTIX C360, an all-in-one curriculum platform that provides structured LOMLOE/IB/ICT-aligned content, adaptive learning tools (EasyCode, EasyLesson, EasyCorrect), robot provisioning, and teacher support. The company resells complementary robotics brands including LEGO Education (SPIKE Prime, SPIKE Essential), Makeblock Education (mBot 2, Codey Rocky, mTiny), and xTool Education laser machines. xTool Studio is the company's proprietary free software for controlling xTool laser machines with integrated AI features. OpenScientia competitions provide practical application of learning. The platform covers education from pre-school through secondary school with products spanning screen-free coding for early learners to AI-powered robotics for teenagers.
Differentiator
Problem solved
Functional benefit
Brands
- ROBOTIX C360: A comprehensive educational robotics solution providing structured curriculum content, adaptive learning environment, robots, maintenance, training, and continuous support for teachers.
- OpenScientia
- ROBOTIX+ Schools
- EasyCode
- EasyLesson
- EasyCorrect
Products and services
- ROBOTIX C360 All-in-one educational robotics curriculum platform for K-12 institutions covering pre-school through secondary education, including LOMLOE/IB/ICT-aligned structured content, the EasyCode, EasyLesson, and EasyCorrect 2.0 software tools, robot provisioning with maintenance, teacher training, and continuous support delivered as an annual subscription.
- xTool Studio Free design and machine-control software for xTool laser cutting and engraving machines, combining design tools with AI capabilities including text-to-image generation, automatic image enhancement, background removal, intelligent nesting, and machine control via USB or Wi-Fi.
- mBot 2 Educational robotics kit powered by the CyberPi microcontroller with Wi-Fi connectivity, AI capabilities, IoT integration, and data science features, designed for secondary school students aged 10+; programmable with mBlock and supports Scratch-to-Python transition. Priced at €218.50 incl. VAT (€180.58 ex-VAT).
- Codey Rocky Two-part educational robotics kit from Makeblock Education combining the Codey programmable brain with the Rocky chassis, designed for primary school students aged 6-10 to learn programming via Scratch blocks or Python with AI and IoT capabilities. Priced at €195.00 incl. VAT (€161.16 ex-VAT).
- mTiny Discover Kit Screen-free educational coding robot for early childhood learners aged 4-7 that uses tap-to-code technology with interactive maps, programming cards, and activity books aligned with Gardner's multiple intelligences theory. Priced at €280.84 incl. VAT (€232.10 ex-VAT).
- Classroom Packs Pre-discounted classroom bundle packs (e.g., the Aula 12-student pack offering 6 mBot 2 units for €1,245.46, saving €65 versus buying individually) that combine multiple robots and accessories for schools, applying 5% discounts for 3+ units and 10% discounts for 10+ units under the standard pricing policy.
- xTool Laser Cutting and Engraving Machines Class 1 safety certified xTool laser cutting and engraving machines for educational use, sold through the dedicated robotix.es/pro online store with accessories, replacement parts, and consumables, accompanied by curriculum-aligned projects and pedagogical support.
- LEGO Education Robotics Kits Robotics and STEAM learning kits from LEGO Education including SPIKE Prime, SPIKE Essential, and LEGO Education science solutions, distributed by ROBOTIX in Spain for K-12 educational institutions with curriculum-aligned activities.
Quantifiable outcome
- 853 schools have benefited from ROBOTIX solutions
- +3 more outcomes
Companies that use ROBOTIX Hands-on Learning
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
ROBOTIX Hands-on Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
ROBOTIX Hands-on Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Educational VistascoreStrategic partnership to provide schools with integrated robotics technology, digital literacy curriculum, and professional development for STEM instruction. The partnership combines ROBOTIX's robotics solutions with Educational Vistas' curriculum design expertise to offer districts a fully integrated, standards-aligned STEM program with reduced implementation burden. Both companies' CEOs highlighted the goal of preparing students for a technology-driven world and expanding these programs to more classrooms.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ROBOTIX Hands-on Learning competitors and assessment
Company assessmentDirect peers
- LEGO Education: LEGO Education develops robotics and STEAM kits (SPIKE Prime, SPIKE Essential, WeDo) with curriculum and teacher training for K-12. ROBOTIX is both a distributor and direct competitor in Spain, as LEGO Education increasingly sells its own integrated curriculum-platform offerings globally.
- Makeblock Education: Makeblock makes mBot 2, Codey Rocky, and mTiny — the same hardware ROBOTIX distributes in Spain. They also offer their own curriculum, programming environments (mBlock), and teacher training, making them a partner-as-competitor with overlapping K-12 STEM/robotics offerings.
- Wonder Workshop: Wonder Workshop provides K-8 educational robots (Dash, Dot, Cue) with curriculum and a coding platform. It competes head-to-head in the classroom robotics and STEAM learning category, especially at primary level where Makeblock's mTiny is positioned.
- Sphero: Sphero offers programmable robots (BOLT, indi, RVR) plus curriculum for K-12 STEM. They compete in the same educational robotics category with a similar hardware-software-curriculum bundling approach and target teachers and school districts.
- VEX Robotics: VEX Robotics provides K-12 robotics kits (VEX IQ, VEX V5) and runs the world's largest student robotics competition. ROBOTIX competes via OpenScientia competitions and adjacent K-12 robotics curriculum offerings in Spain.
- Tynker: Tynker is a K-12 coding platform with curriculum that integrates with robotics (LEGO, Sphero, etc.). ROBOTIX's EasyCode and EasyLesson compete in the same curriculum-plus-coding-environment category for the same teacher buyer.
Broad incumbents
- Code.org: Code.org is a major non-profit providing free K-12 computer science curriculum. While not a robotics vendor, it shapes what schools expect from CS/STEM curricula and competes indirectly with ROBOTIX's C360 curriculum layer.
Emerging players
- Modular Robotics (Cubelets): Modular Robotics makes Cubelets, magnetic block-based robots for K-12 STEAM learning. They compete in the hands-on classroom robotics category with a different pedagogy but similar end buyer (K-12 teachers).
- Matatalab: Matatalab provides screen-free coding robots for early childhood and primary STEAM education. They compete in the same early-years coding robotics segment where ROBOTIX sells mTiny and other screen-free kits.
- Primo Toys (Cubetto): Primo Toys makes Cubetto, a screen-free wooden coding robot for ages 3-6. They target the same early childhood STEAM education segment and similar teacher/family buyer profile as ROBOTIX's early-years offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ROBOTIX Hands-on Learning social profiles
Digital presenceROBOTIX Hands-on Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROBOTIX Hands-on Learning leadership team
Management profileNumber of profiles
Profiles1 record
ROBOTIX Hands-on Learning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROBOTIX Hands-on Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROBOTIX Hands-on Learning
What does ROBOTIX Hands-on Learning do?
ROBOTIX Hands-on Learning provides an all-in-one educational robotics curriculum platform called ROBOTIX C360 for K-12 schools, combining structured LOMLOE/IB/ICT-aligned content, proprietary software (EasyCode, EasyLesson, EasyCorrect), robotics hardware provisioning with maintenance, and continuous teacher training. The company also distributes educational robotics kits and laser cutting machines from LEGO Education, Makeblock Education, and xTool to schools and families through its Spanish e-commerce store.
Is ROBOTIX Hands-on Learning a public or private company?
ROBOTIX Hands-on Learning is a private company. It is classified as unknown and is currently operating.
When was ROBOTIX Hands-on Learning founded?
ROBOTIX Hands-on Learning was founded in 2004. It employs 11 to 50 people.
Where is ROBOTIX Hands-on Learning based?
ROBOTIX Hands-on Learning is headquartered in Barcelona, Spain, in the Europe region.
How does ROBOTIX Hands-on Learning make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are ROBOTIX C360 Subscription, professional Development and Training and laser Cutter Sales.
Who are ROBOTIX Hands-on Learning's main competitors?
Direct peers on record are LEGO Education, Makeblock Education, Wonder Workshop, Sphero, VEX Robotics and Tynker. Code.org is listed as a broad incumbent. Emerging players are Modular Robotics (Cubelets), Matatalab and Primo Toys (Cubetto).
Does ROBOTIX Hands-on Learning have an API?
No public API is recorded for ROBOTIX Hands-on Learning.
What industry is ROBOTIX Hands-on Learning in?
ROBOTIX Hands-on Learning's product category is Educational Robotics. Its primary akta.pro industry code is EDAJAMAG, Math & STEM Learning Technology (incl. Coding/Robotics Platforms), with a secondary code of EDAFANAB, Robotics Learning Platforms. Its NAICS code is 611710 and its SIC code is 8200.