What Makeblock Education does

Makeblock Education, the education-focused operating identity of Makeblock (founded 2013, Shenzhen, China), delivers STEAM (Science, Technology, Engineering, Arts, Mathematics) education through a vertically integrated hardware-plus-software-plus-curriculum stack. Its core offering comprises modular robot kits (mTiny, Codey Rocky, mBot, mBot2, mBot Ranger, mBot Ultimate, CyberPi, mBot2 Rover, mBot Mega, mBot Neo) programmed via the free, multi-platform mBlock environment, plus a parallel xTool line of desktop laser cutters and engravers (P2S, F1 Ultra) and screen-printing kits targeting makerspaces and visual arts classrooms. Products are organized by age band (4+, 6+, 8+, 12+) and sold both as individual units and as integrated classroom packs (e.g., mBot2 Classroom Pack at $1,199.99 for six units with storage, charging, activity maps, and educator guide).

The company makes money primarily through one-time hardware sales (robot kits priced $69.99–$399.99, classroom packs at $1,199.99, laser equipment at $4,299–$4,849) plus accessories, replacement parts, and teacher-training services (webinars, workshops, curriculum resources). It operates a multi-channel go-to-market combining direct e-commerce storefronts (makeblock.com, xtool.com), channel partner and reseller programs, an affiliate and ambassador community, school purchase-order and grants infrastructure, and the MakeX international robotics competition as a community-led demand engine.

The stated customer footprint covers 200,000+ schools and 30+ million cumulative users across 210+ countries, spanning K-12 public/private schools, vocational programs, universities, robot camps, museums, homeschool families, and individual consumers. The Amsterdam-listed entity (education.makeblock.com) appears to be a regional or education-vertical presence; the global headquarters, R&D, and manufacturing footprint are centered in China, with no disclosed parent company, funding rounds, or institutional ownership in the source data.

Name

Makeblock Education

Legal name

Makeblock

Website

https://education.makeblock.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Makeblock Education (founded 2013) is a China-headquartered STEAM education company that sells modular robot kits, the xTool line of desktop laser cutters, and the free mBlock programming software to K-12 schools, makerspaces, families, and educators across 210+ countries.

Ownership category

akta.pro rank

Product category

Educational Robotics & STEAM Hardware

NAICS

Elementary and Secondary Schools (611110), Business Schools and Computer and Management Training (6114)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Educational & Hobby Robotics Kits (Consumer) (CRACARAG), Robotics, Engineering & Makers Camps (EDAMALAE), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Educational robotics
• STEAM education kits
• K-12 STEM curriculum
• Desktop laser cutters
• Coding robot kits

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Product Sales: One-time sale of physical robot kits and laser cutting/engraving equipment to educational institutions and consumers
2. Accessories and Components: Separate sales of accessories, replacement parts, and consumables for core product lines
3. Professional Services: Teacher training, webinars, workshops, and educational resources for curriculum implementation

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Makeblock Education designs, manufactures, and sells STEAM education hardware—modular programmable robot kits (mBot, mBot2, mBot Ultimate, Codey Rocky, mTiny, CyberPi, mBot Ranger, mBot2 Rover, mBot Mega, mBot Neo, AI Camera) and xTool desktop laser cutters/engravers (xTool P2S CO2 cutter, xTool F1 Ultra dual-laser engraver, screen printing kits). Products are organized by age tier (4+, 6+, 8+, 12+) and sold bundled with free proprietary mBlock programming software, curriculum resources, teacher training, and classroom packs for K-12 schools, as well as individual units for families and hobbyists.

Product overview

Makeblock Education provides a comprehensive STEAM education portfolio spanning robot kits for coding/programming education and laser cutting/engraving tools for hands-on makerspace learning. The robot product line includes mTiny and xLight for ages 4+; Codey Rocky, mBot, and mBot2 for ages 6+; mBot Ranger, NextMaker, and AI Camera for ages 8+; and mBot Ultimate, CyberPi, mBot2 Rover, mBot Mega, and mBot Neo for ages 12+. The xTool laser cutter and engraver line includes the P2S CO2 laser cutter, screen printing kits (xTool Screen Printer and xTool S1), and the F1 Ultra dual laser engraver. All products are supported by free software available on PC, Mobile, Tablet, and other platforms, with a one-year hassle-free warranty.

Differentiator

Problem solved

Functional benefit

Brands

• xTool: Laser cutters and engravers for educational and maker purposes, including xTool P2S, xTool F1 Ultra, and screen printing kits for schools.

Products and services

• mBot Entry-level programmable robot kit for ages 6+ with aluminum alloy construction, programmable via mBlock software, used by individual learners and schools to introduce robotics and coding.
• mBot2 Coding robot kit tailored for STEM education for ages 6+, with enhanced capabilities versus the original mBot, programmable via mBlock.
• mBot Ultimate 10-in-1 advanced robot building kit for ages 12+ covering robotics, engineering, and programming.
• mBot2 Rover Interactive emo robot kit for ages 12+ supporting coding learning and outdoor play.
• mBot2 Classroom Pack Classroom bundle of 6 mBot2 units for 6-12 students, with Activity Map, Charging Kit, Portable Storage Suitcase, and Educator Guide for K-12 STEAM curriculum.
• mBot Ranger 3-in-1 robotics kit for ages 8+ with multiple build configurations and outdoor learning activities.
• Codey Rocky Interactive robot toy for ages 6+ that combines hardware with block-based and Python programming via mBlock for robotics learning.
• mTiny Screen-free early learning robot toy for ages 4+ enabling hands-on, tangible coding play without screens.
• xLight Light-based educational toy for ages 4+ supporting early STEAM concepts.
• CyberPi Advanced micro-controller coding and robotics platform for ages 12+ supporting Python and other programming languages for classroom use.
• mBot Mega Advanced robot building kit for expanded coding and engineering projects, including custom design builds for vocational curricula.
• mBot Neo Next-generation mBot robot with enhanced features for advanced coding education in classroom and home settings.
• AI Camera AI-powered vision module add-on for STEAM robots that enables computer vision applications such as object detection in classroom projects.
• NextMaker STEM Subscription Boxes STEM subscription boxes delivered for hands-on learning activities for children ages 8+.
• xTool P2S 55W Desktop CO2 Laser Cutter Desktop 55W CO2 laser cutter for educational makerspaces, used to cut and engrave materials for hands-on STEM, engineering, and design projects.
• xTool F1 Ultra 20W Fiber & Diode Laser Engraver 20W fiber and diode dual-laser engraver for schools, combining two laser technologies for electronics engineering and materials engraving instruction.
• xTool Screen Printer for P2 Screen printing add-on for schools that upgrades visual arts education with precise results on xTool P2 hardware.
• xTool S1 Screen Printing Kit School-focused screen printing kit with upgraded visual arts capabilities, precise results, and faster setup for classroom use.
• Teacher Training, Webinars, and Workshops Professional development services for educators including teacher training, webinars, and workshops to support classroom implementation of Makeblock robotics and coding curriculum.

Quantifiable outcome

• 30+ Million users worldwide
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and regional.

• Channel PartnerscoreChannel Partner/ Reseller/ DistributorFormal channel partner program enabling resellers to distribute Makeblock and xTool products globally with dedicated support and resources
• ResellerscoreChannel Partner/ Reseller/ DistributorOpportunity for individuals and organizations to become authorized resellers of Makeblock educational products
• Affiliate PartnersminorGTM or Marketing PartnerAffiliate program allowing partners to earn commissions by referring customers to makeblock.com with up to 10% cashback
• Makeblock AmbassadorsminorGTM or Marketing PartnerAmbassador program for educators and enthusiasts who promote Makeblock products and share educational content
• South Korea PartnersregionalChannel Partner/ Reseller/ DistributorRegional channel partners conducting teacher training programs in South Korea for mTiny and other products

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ozobot: Ozobot produces small programmable robots (Evo, Bit) and STEAM lesson packs for K-12, sharing Makeblock's age-appropriate progression and emphasis on screen-free and screen-based coding pathways.
• Sphero: Sphero offers programmable robots (SPRK+, BOLT, indi) and STEAM learning kits for K-12 classrooms and consumers, with an app-based programming environment comparable to Makeblock's mBlock software ecosystem.
• Wonder Workshop: Wonder Workshop sells Dash, Dot, and Cue robots plus a curriculum platform targeting elementary STEAM classrooms — a near-direct competitor to Makeblock's Age 6+ product line with similar school-district sales motion.
• LEGO Education: LEGO Education is the most entrenched K-12 STEAM robotics competitor, offering LEGO-based robot kits (SPIKE, WeDo, Mindstorms), curriculum, and teacher training aligned to classroom learning progressions — directly comparable to Makeblock's mBot/mBot2 product line.
• VEX Robotics: VEX Robotics provides modular robot kits (VEX IQ, V5) plus the VEX Competition ecosystem used in K-12 and university settings, with curriculum and teacher resources that mirror Makeblock's STEAM-plus-competition positioning.

Emerging players

• littleBits: littleBits (now part of the Sphero family of STEAM brands) sells electronic building blocks and STEAM kits for K-12 — a comparable consumer-and-classroom STEAM electronics offering to Makeblock's robot-and-maker kits.
• Raspberry Pi Foundation: Raspberry Pi Foundation sells Pico and Pico-based education kits plus free curriculum for computing and physical computing — an emerging alternative to Makeblock's programmable robotics in secondary and maker contexts.
• Modular Robotics (Cubelets): Cubelets are modular, magnet-connected robot blocks used in K-12 STEAM classrooms — a niche but comparable age-appropriate robotics kit offering competing for the same school makerspace budgets as Makeblock.
• Hummingbird Robotics: Hummingbird Robotics provides kits that combine craft materials with robotics components for classroom makerspaces, overlapping Makeblock's engineering-and-makerspace use cases for ages 8+.
• Arduino Education: Arduino Education offers kits (CTC, Starter Kit) and online IDE for STEAM/electronics learning from middle school upward, partially overlapping Makeblock's electronics and advanced robotics curricula.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Makeblock
• YouTubeyoutube.com/@Makeblock
• Facebookfacebook.com/Makeblock
• LinkedInlinkedin.com/company/makeblockedu
• Instagraminstagram.com/makeblock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makeblock Education