What Alpha Hormones does

Alpha Hormones is a physician-led hormone therapy and longevity medicine clinic operating across more than 30 locations in California, Florida, and Texas, founded in 2019 and headquartered in Pasadena, California. Its core services include Bioidentical Hormone Replacement Therapy (BHRT) for women, Testosterone Replacement Therapy (TRT) for men, HGH peptide therapy, and hormone pellet therapy, supplemented by thyroid and adrenal optimization, weight and metabolic management, NAD+ therapy, PRP procedures, PHYSIQ body contouring, sexual wellness, Alpha Beauty® medical aesthetics, and acute care. Patient cohorts are split across women in perimenopause/menopause, men with low testosterone, adults seeking weight management, and longevity-focused adults. The clinic serves a direct-to-consumer base supplemented by insurance billing for covered services and CareCredit financing for out-of-pocket procedures.

The company runs a hybrid care-delivery model combining in-person clinic visits with HIPAA-compliant telehealth video consultations, supported by an in-house CLIA-licensed and certified laboratory that produces same-day hormone test results within 10–30 minutes to enable immediate treatment initiation. The technology stack includes the OnPatient and Power2Patient patient portals, Klara secure messaging, Nimblr online scheduling, Fullscript supplement dispensary integration, Cleerly cardiac imaging, LabCorp and Quest Diagnostics lab partnerships, and a Remote Patient Monitoring program with smart device integration for continuous biometric tracking.

Revenue is generated primarily through monthly recurring subscription packages for TRT, BHRT, and HGH peptide therapy that bundle consultations, lab work, and medications, with an Alpha Membership program layering in dedicated care coordination, discounted labs, complimentary body composition analysis, and exclusive promotions. Additional revenue comes from one-time individual consultations and services, insurance reimbursement from major PPO commercial plans (Aetna, Anthem Blue Cross, Blue Shield of California, Cigna, United Healthcare) and Medicare, and the Alpha Beauty® aesthetics line. Marketing relies on SEO, educational blog content, active Instagram/Facebook/TikTok/LinkedIn/Yelp presence, patient testimonials, and earned national media coverage.

Name

Alpha Hormones

Legal name

Alpha Hormones Inc.

Website

https://alphahormones.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Hormones is a physician-led hormone therapy and longevity medicine clinic operating 30+ locations across California, Florida, and Texas, delivering BHRT, TRT, HGH peptide therapy, aesthetics, and ancillary wellness services via in-person visits and HIPAA-compliant telehealth with in-house CLIA-licensed labs.

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Hormone Therapy Subscriptions: Recurring monthly subscription packages for hormone replacement therapy (TRT for men, BHRT for women, HGH peptide therapy) that include consultations, labs, and medications. Subscription renews automatically until cancelled.
2. Individual Consultations and Services: One-time payments for individual medical consultations, diagnostic tests, and treatments not included in subscription packages. May be billed to insurance or paid out-of-pocket.
3. Insurance Reimbursement: Filing claims with insurance companies (PPO commercial plans and Medicare) as a courtesy for covered services. Patient responsible for co-payments, co-insurance, and deductibles.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Alpha Hormones is a physician-led medical clinic that provides hormone replacement therapy (BHRT for women, TRT for men), HGH peptide therapy, hormone pellet therapy, and supporting longevity, wellness, and aesthetics services to individual patients via in-person visits and HIPAA-compliant telehealth. Patient care is supported by an in-house CLIA Certified laboratory that produces same-day hormone test results within 10-30 minutes, enabling immediate diagnosis and treatment initiation. The practice packages these services into recurring monthly subscriptions and per-visit services, accepting PPO commercial insurance, Medicare, and CareCredit financing across California, Florida, and Texas.

Product overview

Alpha Hormones is a multi-service hormone therapy and longevity medicine clinic offering a unified platform of physician-led treatments. The core portfolio includes Bioidentical Hormone Replacement Therapy (BHRT), Testosterone Replacement Therapy (TRT), HGH Peptide Therapy, and Hormone Pellet Therapy as foundational hormone optimization services. These are supplemented by metabolic health services (Diabetes Management, Hypertension Management, Weight Management), aesthetic and wellness treatments (Alpha Beauty®, PHYSIQ Body Contouring, Sexual Wellness, NAD+ Therapy, PRP Procedure), and functional medicine services (Adrenal Fatigue Therapy, Hypothyroidism Therapy). The platform provides in-house lab testing (CLIA Licensed and Certified) with same-day hormone results in 10-30 minutes, integrated Remote Patient Monitoring with smart devices, and a Telehealth platform for virtual care delivery. An Alpha Membership subscription program provides ongoing care coordination, while advanced diagnostics include Whole Body MRI, Cardiac CTA with Cleerly, and comprehensive hormone/endocrine panels. Regenerative medicine services (Stem Cell Therapy, Exosome Therapy) and specialized peptide therapies are also offered under the Explore section.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Beauty®: Advanced medical aesthetics combined with personalized wellness solutions, helping clients glow naturally, confidently, and beautifully.

Products and services

• Bioidentical Hormone Replacement Therapy (BHRT) For Women Physician-led hormone therapy using bioidentical hormones to restore balance and relieve symptoms of perimenopause or menopause, enhancing mood and youthfulness. Targeted at adult women experiencing hormonal decline.
• Testosterone Replacement Therapy (TRT) For Men Tailored testosterone replacement therapy addressing low testosterone levels to boost energy, revive libido, and reclaim vitality for comprehensive wellness. Targeted at men experiencing symptoms of low testosterone.
• Human Growth Hormone (HGH) Peptide Therapy Peptide-based therapy that enhances body repair, promotes youthfulness, supports injury healing, increases fat loss, and improves cognition through HGH level optimization. Targeted at adults seeking anti-aging and performance optimization.
• Hormone Pellet Therapy Subcutaneous pellet insertion delivering bioidentical estradiol and/or testosterone hormones for consistent balance and energy, avoiding hormonal fluctuations for both men and women. Targeted at patients seeking long-acting hormone delivery.
• Hypothyroidism Therapy Optimization of T3 and T4 thyroid levels to revitalize metabolism and improve energy for complete low thyroid treatment. Targeted at patients with hypothyroidism symptoms.
• Adrenal Fatigue Therapy Holistic remedy targeting stress and cortisol level balancing to restore physical vitality and energy. Targeted at adults experiencing chronic stress and adrenal dysfunction.
• PHYSIQ Body Contouring Non-invasive body sculpting treatment using muscle stimulation and fat-destroying laser technology to melt fat and increase muscle for a defined, toned physique. Targeted at adults seeking body composition enhancement.
• Hypertension Management Physician-led cardiovascular optimization program for managing hypertension and improving heart health. Targeted at patients diagnosed with high blood pressure.
• Diabetes Management Physician-led metabolic optimization program for diabetes management and blood sugar regulation. Targeted at patients diagnosed with diabetes or metabolic dysfunction.
• Weight Management Tailored weight management strategies including lifestyle changes and prescription medications to achieve and maintain optimal health while reducing chronic disease risks. Targeted at adults with stubborn weight gain or metabolic dysfunction.
• Sexual Wellness Gender-inclusive treatments improving intimacy and addressing sexual dysfunction through comprehensive approaches. Targeted at patients experiencing libido or sexual function concerns.
• NAD+ Therapy Anti-aging therapy that slows aging, improves brain fog, and enhances mitochondrial health. Targeted at longevity-focused adults.
• PRP Procedure Platelet-rich plasma treatments using patient's own blood and platelets for hair restoration, beauty, joint health, and sexual wellness, offering natural healing. Targeted at adults seeking regenerative therapies.
• Acute Care Urgent medical care delivered virtually or in person through a HIPAA-compliant telehealth platform. Targeted at existing patients needing time-sensitive medical attention.
• Alpha Beauty® Medical aesthetics brand combining advanced treatments with personalized wellness solutions for natural, confident, and beautiful results. Targeted at adults seeking medical-grade aesthetics and wellness.
• Peptide Therapy Category of treatments including GHK-Cu, Bremelanotide, Sermorelin, Tesamorelin, Semaglutide, and Tirzepatide for various health optimization goals. Targeted at adults seeking peptide-based optimization.
• Stem Cell Therapy Regenerative medicine treatment under exploration for advanced therapeutic applications. Targeted at patients seeking advanced regenerative interventions.
• Exosome Therapy Regenerative medicine treatment under exploration for advanced therapeutic applications. Targeted at patients seeking advanced regenerative interventions.
• Microbiome Testing Gut health diagnostic testing to analyze microbiome composition and guide personalized treatment. Targeted at patients seeking gut health insights.
• Gut-Brain Connection Assessment and treatment addressing the relationship between gut health and neurological/cognitive function. Targeted at patients exploring gut-brain interactions.
• Fertility Testing Functional lab testing for reproductive health assessment. Targeted at adults evaluating fertility.
• Hormone & Endocrine Panels Comprehensive hormone and endocrine blood panel testing for diagnostic evaluation. Targeted at patients requiring detailed hormone assessment.
• Cardiac CTA with Cleerly Advanced cardiac imaging using Cleerly technology for comprehensive cardiovascular screening and risk assessment. Targeted at patients seeking detailed heart health evaluation.
• Whole Body MRI Comprehensive whole-body magnetic resonance imaging for advanced health screening. Targeted at adults seeking comprehensive preventive screening.
• Remote Patient Monitoring (RPM) Continuous health monitoring platform with smart devices integration and daily health tracking capabilities for enrolled patients. Targeted at patients enrolled in subscription packages.
• Alpha Membership Subscription membership offering personalized care, tailored nutrition and exercise plans, exclusive promotions, dedicated care coordinator, complimentary shipping, app-based biometric data access, and discounted rates on labs and procedures. Targeted at ongoing patients seeking coordinated concierge care.
• Telehealth Platform HIPAA-compliant telehealth platform enabling virtual consultations, remote patient care, prescription refills, and secure messaging for both in-person and telehealth appointments. Targeted at patients preferring or requiring virtual visits.

Quantifiable outcome

• Same-day hormone test results within 10-30 minutes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Quest DiagnosticscoreTechnology or IntegrationPrimary laboratory partner for diagnostic testing services including blood tests, hormone panels, and specialized testing. Patients can obtain lab work through Quest locations.
• LabCorpcoreTechnology or IntegrationLaboratory partner offering diagnostic testing services including blood serum, wet urine, dry urine, saliva tests, and other specialized diagnostics.
• Compounding Pharmacy PartnercoreStrategic or Co-development PartnerAffiliated compounding pharmacy for preparing personalized hormone medications and delivering prescriptions directly to patient doors. Pharmacy regulations prohibit medication returns for reimbursement.
• FullscriptminorChannel Partner/ Reseller/ DistributorOnline supplement dispensary providing professional-grade supplements to Alpha Hormones patients through the Fullscript platform.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Hims & Hers Health: Public DTC telehealth platform offering TRT and women's hormone therapy via subscription. Directly competes with Alpha Hormones for the same cash-pay and insured patient base, with substantially greater capital, technology, and brand investment.
• Roman (Ro): Vertically integrated men's health platform offering testosterone replacement therapy via telehealth and pharmacy. Overlaps directly with Alpha Hormones' TRT subscription offering and serves a similar demographic of men with low testosterone.
• Marek Health: Telehealth men's hormone optimization clinic offering TRT, HGH peptides, and comprehensive lab panels. Directly comparable in service mix, target customer (men seeking hormone optimization), and subscription-style treatment model.
• Fountain TRT: DTC testosterone replacement therapy brand offering consultations, at-home labs, and medication delivery. Comparable in its subscription-driven TRT delivery model and telehealth-first patient experience.
• Low T Center: Multi-location men's health clinic chain specializing in testosterone replacement therapy. Comparable in its physical clinic model, focus on TRT, and emphasis on comprehensive lab work prior to treatment.
• Ageless Men's Health: Multi-state clinic chain offering TRT, weight loss, and men's wellness services. Closely comparable in clinic-based service model, male hormone optimization focus, and recurring treatment packages.
• Defy Medical: Telehealth clinic offering hormone replacement therapy, peptides, and wellness treatments for men and women. Comparable in its combined men's and women's hormone therapy service mix and direct-to-consumer delivery model.
• HerKare: Women's health clinic specializing in hormone replacement therapy and wellness. Overlaps with Alpha Hormones' BHRT offerings and shares the clinic-based, recurring-treatment patient model.
• NuMale Medical Center: Multi-location men's health clinic chain providing testosterone replacement therapy and related wellness services. Comparable in clinic-based TRT delivery, recurring treatment model, and target demographic of aging men.

Emerging players

• Forum Health (formerly CentreSpringMD): Multi-location integrative and longevity medicine practice offering hormone optimization, functional medicine, and advanced diagnostics. Comparable in its longevity-and-hormone positioning and clinic-based service portfolio, though with a broader integrative-medicine emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlphaHormones
• LinkedInlinkedin.com/company/alpha-hormones
• Instagraminstagram.com/alphahormones/?hl=en
• TikToktiktok.com/@alphahormones
• Xx.com/alphahormones

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Hormones