What Yobi AI does

Yobi AI (legal name Yobi Ventures, Inc.) is a New York-based behavioral AI company founded in 2019 by Max Snow, Bill Wise, and Tom Griffiths. The company's core asset is a proprietary 700-billion-parameter behavioral foundation model trained on what it describes as the largest consented consumer behavioral database in the United States, covering 5.5 trillion transaction signals, 70 billion daily ad events, 5 billion search queries, and 50 million active TVs sourced from consented first- and second-party data partnerships with banks, retailers, and telecom providers. The model converts behavioral signals into privacy-preserving vector embeddings used to predict consumer purchase intent in real time.

Yobi monetizes this model through three core solutions — ML Optimization (pre-engineered consumer features and custom embeddings for first-party data enrichment), Media Performance (predictive audience targeting and closed-loop campaign optimization), and Personalization (real-time intent-based recommendations) — distributed via direct enterprise sales, Azure Marketplace and Databricks Marketplace listings, integrations with DSPs (The Trade Desk, Viant, Nexxen, Microsoft Advertising) and personalization platforms (Adobe, Optimizely), and agency channel partners including Rain, The Shipyard, and Infillion. Pricing is primarily usage-based (CPM or percentage of media spend) with subscription and data-licensing monetization through the marketplaces. The company explicitly excludes Pharma, Healthcare, and Politics verticals and operates primarily in the United States.

Microsoft is the company's anchor strategic partner: Microsoft provided early-stage funding through its End Customer Investment Funds (ECIF) program, and Yobi migrated from AWS to Azure, achieving co-sell incentive status and listing on Azure Marketplace. Documented customer outcomes include up to 81% reductions in cost per order, 30X incremental ROAS lift, 11X decreases in customer acquisition cost, 500% increases in TV tune-in, and 3.5X visitation-rate gains across CPG, QSR, travel, media, B2B, insurance, tourism, and retail customers.

Name

Yobi AI

Legal name

Yobi Ventures, Inc.

Website

https://yobi.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Yobi AI is a New York-based behavioral AI company that operates a 700-billion-parameter foundation model trained on consented U.S. consumer transaction data, selling predictive audience targeting, ML data enrichment, and personalization solutions to enterprise brands and agencies via direct sales, Azure and Databricks Marketplaces, and DSP integrations.

Ownership category

akta.pro rank

Product category

Predictive AI Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Behavioral AI platform
• Predictive audience targeting
• Foundation model ML
• Programmatic advertising AI
• Consumer intent prediction

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Media Performance Pricing (CPM or % of Media Spend): Pricing model for media optimization solutions based on CPM (cost per thousand impressions) or percentage of media spend. Activation available in 3-5 business days with full deployment within 2 weeks.
2. Azure Marketplace Subscription: Products available through Azure Marketplace for enterprise customers, enabling direct purchase and integration with existing Azure infrastructure and Microsoft solutions.
3. Databricks Marketplace Data Licensing: Pre-Engineered Features for ML available through Databricks Marketplace via Delta Share, allowing customers to match data to Yobi's Foundation Model in privacy-safe data clean rooms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Yobi AI operates a behavioral AI platform built on a 700 billion parameter foundation model trained on consented consumer data covering 5.5 trillion transaction signals. The company sells three core enterprise solutions: ML Optimization (pre-engineered predictive features for first-party data enrichment), Media Performance (customizable AI for programmatic ad targeting and closed-loop optimization), and Personalization (predictive recommendations for digital customer experiences).

Product overview

Yobi AI is a behavioral AI company offering a unified platform centered on its 700B parameter behavioral Foundation Model trained on consented consumer data. The portfolio consists of three core solutions: ML Optimization (for data enrichment and model training), Media Performance (for predictive advertising and audience targeting), and Personalization (for customer experience optimization). Supporting modules include Performance Engine (Azure Marketplace), Pre-Engineered Features for ML (Databricks Marketplace), Yobi Copilot (Azure-based generative AI assistant), and Azure Marketplace Integration for enterprise access to behavioral intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Yobi for ML Optimization Pre-engineered predictive consumer features that can be joined to existing first-party data as user-level enrichment to accelerate homegrown model development across recommendation, search, cold-start personalization, and fraud. Also supports custom fine-tuned embeddings for unique prediction problems.
• Yobi for Media Performance AI-powered advertising solution that replaces static segments and Boolean logic with a no-code, customizable AI model. Dynamically adjusts targeting on-the-fly by analyzing petabytes of real-time consumer signals to anticipate user-level ad responsiveness, enabling outcome-based closed-loop optimization across CTV, Display, OLV, Native, and Audio.
• Yobi for Personalization Hyper-personalized customer experience solution that accelerates path to purchase and increases customer conversion across digital touchpoints. Uses private-by-design behavioral data to anticipate real-time intent and predictive likelihood to convert for both anonymous and logged-in customers.
• Performance Engine (Azure Marketplace) Audience optimization engine listed in Azure Marketplace that delivers predictive audiences for marketing campaigns. Available to Microsoft customers to access Yobi's predictive audience targeting with full deployment within two weeks.
• Pre-Engineered Features for ML (Databricks Marketplace) 700+ highly dense predictive commercial intent features available via Databricks Marketplace and Delta Share for customer data enrichment and model training. Enables customers to match data to Yobi's Foundation Model in privacy-safe data clean rooms without replicating data or building data pipelines.
• Yobi Copilot Generative AI assistant built on Azure that delivers differentiated insights on consumer behavior, enables media campaign execution within Microsoft Invest DSP, and orchestrates customer journeys within Microsoft Dynamics 365.
• Yobi Trust Center Centralized public hub providing customers, partners, and consumers visibility into Yobi's privacy practices, compliance programs, certifications, subprocessors, and technical and organizational data safeguards.

Quantifiable outcome

• 81% reduction in cost per order for major online retailer (1-day window)
• +8 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, secondary and primary.

• Rain (advertising agency)coreGTM or Marketing Partner · 11 June 2026Partnership to deliver AI-powered personalization at moment of purchase intent, replacing static programmatic approaches. Yobi's behavioral models combined with Rain's media strategy expertise across premium publisher inventory. Demonstrated up to 81% reduction in cost per order for major online retailer.
• InfillionsecondaryGTM or Marketing Partner · 11 June 2026Agency partner alongside Rain and The Shipyard for activating Yobi's behavioral AI across advertiser accounts.
• Microsoft (Azure and Microsoft 365 integration)coreTechnology or Integration · 14 April 2026Expanded enterprise AI partnership covering Azure cloud and Microsoft 365 integrations. Yobi joins HackerEarth and Pipefy in Microsoft's enterprise AI partner ecosystem focused on predictive AI for enterprise operations.
• MicrosoftcoreStrategic or Co-development Partner · 9 April 2026Strategic partnership to deliver predictive consumer intelligence for U.S. enterprises on Microsoft Azure cloud platform. Yobi's 700B parameter behavioral foundation model trained on consented consumer data. Integration with Azure infrastructure, Azure Machine Learning, Azure Databricks, and Azure Data Factory. Products available through Azure Marketplace with co-sell incentive status. Microsoft provided initial funding through ECIF (End Customer Investment Funds) program. Partnership began 2023.
• The ShipyardprimaryGTM or Marketing Partner · 7 May 2025Multi-brand partnership proving behavioral AI can drive smarter programmatic results. Partnership scaled to 26 campaigns for 17 brands in tourism, retail, and higher education. Delivered average of 3.7x higher engagement and up to 40% better cost efficiency than standard inventory.
• DatabricksprimaryTechnology or Integration · 9 November 2023Yobi's Pre-Engineered Features for ML available through Databricks Marketplace via Delta Share. Customers can match data to Yobi's Foundation Model in privacy-safe data clean rooms without replicating data or building data pipelines. Achieved Databricks Built On Partner status.
• Microsoft (Azure Databricks)coreTechnology or Integration · 7 July 2023Original partnership using Azure Databricks as backbone of Yobi's technology. Azure Data Factory for data ingress, Azure Blob Storage for unstructured data, Azure Active Directory and Microsoft Defender for Cloud for security. Partnership enabled migration from AWS to Azure.
• The Trade DeskprimaryTechnology or IntegrationDSP integration enabling programmatic audience activation. Agency and brand customers activate Yobi through The Trade Desk using log-level data for continuous optimization.
• ViantsecondaryTechnology or IntegrationDSP integration partner for programmatic activation of Yobi behavioral AI audiences.
• NexxensecondaryTechnology or IntegrationDSP integration partner for programmatic activation of Yobi behavioral AI audiences.
• Microsoft AdvertisingsecondaryTechnology or IntegrationIntegration with Microsoft Advertising platform for audience targeting and activation.
• AdobesecondaryTechnology or IntegrationIntegration for site personalization enabling hyper-personalized recommendations for both anonymous and logged-in customers.
• OptimizelysecondaryTechnology or IntegrationIntegration for digital experimentation and personalization optimization.

Scale indicators18 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Similarweb: Similarweb provides digital consumer intent and behavior data signals that advertisers and brands use for targeting and competitive intelligence. It is an emerging peer overlapping with Yobi's predictive consumer intent layer, though focused more on digital web/app intent than omnichannel purchase data.

Direct peers

• Lotame: Lotame is a data management platform and data collaboration provider that enables audience building, enrichment, and activation across CTV and digital. It is a direct peer as an alternative data collaboration and audience infrastructure vendor to Yobi's ML Optimization and Media Performance offerings.
• Experian Marketing Services: Experian's Marketing Services division sells consumer demographic and behavioral data, audience targeting, and identity solutions to advertisers. It is a direct peer given the overlap in consented consumer data assets and predictive targeting use cases for retail, CPG, and financial services.
• LiveRamp: LiveRamp provides identity resolution, data collaboration, and audience activation across the advertising ecosystem. It is a direct peer because Yobi's ML Optimization and Pre-Engineered Features compete with LiveRamp's data clean room and RampID-based audience capabilities for enterprise marketers.
• Audigent: Audigent is a data collaboration, clean room, and audience platform focused on premium publisher data. It is a direct peer as a privacy-first, consent-based data and audience company competing for the same agency and brand buyers Yobi serves.
• Acxiom: Acxiom operates one of the largest consumer data assets and offers audience targeting and analytics for enterprise brands. It is a direct peer because Yobi explicitly positions itself against legacy data companies in the consumer behavioral targeting space that Acxiom also serves.

Others

• The Trade Desk: The Trade Desk is a global independent DSP that Yobi integrates with for audience activation. It is included as an adjacent/ecosystem peer because while Yobi is a partner for predictive audiences, TTD's UID 2.0 and Solimar roadmap overlap with elements of Yobi's identity and activation thesis.
• Snowflake: Snowflake is a data cloud provider with native data clean room and data sharing capabilities used for audience collaboration. It is an adjacent ecosystem player whose data sharing and marketplace infrastructure overlap with the Databricks Marketplace/Delta Share path Yobi is using for Pre-Engineered Features.

Broad incumbents

• Epsilon: Epsilon, part of Publicis Groupe, combines a large consumer data co-op with a full ad-tech and personalization stack. It is a broad incumbent because it overlaps with Yobi on audience targeting and personalization but operates a much wider portfolio of services across agencies and enterprise martech.
• Oracle Advertising: Oracle Advertising (formerly Grapeshot/AddThis) combines the Oracle Data Cloud with cross-channel audience targeting. It is a broad incumbent that Yobi benchmarks against in customer case studies (e.g., Oscar Meyer's 30X ROAS lift vs Oracle, IRI, and Kantar/Numerator audiences).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yobiai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yobi AI