Studio Designer
Studio Designer is a vertical SaaS platform that unifies project management, accounting, billing, payments, and an AI-powered product catalog for interior design firms in the US, Canada, and the UK, serving nearly 20,000 designers and 45% of AD 100 firms.
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Studio Designer does
Studio Designer is a vertical SaaS platform purpose-built for interior design firms, founded in 1993 and headquartered in Los Angeles. The platform unifies project management, full general-ledger accounting, time tracking and billing, an integrated client portal, and an AI-powered product catalog of 300K+ items into a single workflow that replaces the fragmented QuickBooks-plus-spreadsheet stacks typical of design businesses. It serves firm principals, designers, and accountants/bookkeepers across the US, Canada, and the United Kingdom, with named enterprise customers including Ken Fulk, Pembrooke & Ives, and Nate Berkus, and claims 45% penetration among Architectural Digest AD 100 firms.
The company operates multiple revenue streams: per-seat annual software subscriptions (quote-based, not publicly disclosed), training and professional services via certified financial consultants, and a transaction-fee stream from StudioPay, a proprietary integrated payments product launched in March 2024 that processes ACH and card payments through Stripe, FNBO, Adyen, and Propay. Go-to-market combines enterprise field sales for large firms, inside sales for mid-market, and a self-serve/PLG motion for solo and SMB designers. Studio Designer is privately held and backed by Serent Capital (invested August 2022), and has executed two acquisitions under that ownership: DesignDocs (April 2023, Toronto-based accounting software) and Mydoma (July 2024, Ottawa-based project management platform), bringing combined users to nearly 20,000 designers processing approximately $5B in annual orders. In January 2025, Tyler Vieira was promoted to CEO while founder Keith Granet transitioned to Chairman of the Board.
Studio Designer firmographics
Firmographics- Name
- Studio Designer
- Legal name
- Studio Designer, LLC
- Website
- https://studiodesigner.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio Designer is a vertical SaaS platform that unifies project management, accounting, billing, payments, and an AI-powered product catalog for interior design firms in the US, Canada, and the UK, serving nearly 20,000 designers and 45% of AD 100 firms.
- Ownership category
- akta.pro rank
Studio Designer industry classification
Industry- Product category
- Interior Design Business Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
- akta.pro secondary industries
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Studio Designer is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Studio Designer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Platform Access): SaaS subscription model providing access to the Studio Designer platform including project management, accounting, time billing, and client portal features. Pricing is per seat with team size varying by firm. Subscription includes Studio Designer 101 training and support.
- Training & Professional Services: Additional training services including small group training, certified financial consultant partnerships, and onboarding/implementation support. These services complement the core subscription with adoption assistance.
- Payment Processing (StudioPay): Integrated payment processing through StudioPay generating transaction fees from ACH and card payments processed for design firm clients. Operates as Third-Party Sender under NACHA rules with payment partners Stripe, FNBO, Propay, and Adyen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based pricing with team size and feature configuration determining cost |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Studio Designer product offering
Product offeringCore offering
Studio Designer provides a cloud-based SaaS business management platform purpose-built for interior design firms, unifying project management, full GL accounting, time tracking and billing, online payments (StudioPay), payroll (powered by Gusto), a client portal, and a Catalog of 300K+ products with AI-powered visualization. The platform replaces fragmented tool stacks (e.g., QuickBooks plus separate project software) with one integrated item-based system that supports the full design business lifecycle from concept through final invoice.
Product overview
Studio Designer is a unified business management platform for interior designers featuring integrated project management, time-billing, proposals & sourcing, client portal, accounting, payroll, and payment solutions. The core Studio Designer Platform serves as the central system supporting over 20,000 designers with $5B in annual orders. Key modules include Design Tools, Catalog (300K+ products with AI visualization), Project Management, Proposals & Sourcing, Client Portal, Time Tracking & Billing, StudioPay (proprietary online payments), Integrated Accounting, and Reporting. The company also operates Mydoma (acquired July 2024), a purpose-built platform for smaller or emerging design firms featuring Design Boards, Product Sourcing, and MydomaPay, serving the combined customer base of nearly 20,000 designers. DesignDocs (acquired April 2023) added project financial management capabilities. The platform is specifically built for US and Canadian interior design firms with native integrations to Gusto (payroll), Stripe (payments), and QuickBooks (accounting via Mydoma).
Differentiator
Problem solved
Functional benefit
Brands
- Mydoma: A purpose-built project management and design business platform for interior designers, featuring lead generation, project management, time tracking, client portal, design boards, product sourcing via web clipper, mobile app access, and integrations with QuickBooks, Stripe, Calendly, and Acuity. Operates as a retained brand under Studio Designer.
- StudioPay
- MydomaPay
Products and services
- Studio Designer Platform Cloud-based SaaS business management platform for interior design firms, unifying project management, time tracking and billing, full GL accounting, online payments (StudioPay), payroll (via Gusto), a client portal, and a 300K+ product Catalog with AI-powered visualization. Trusted by 20,000+ users and processes approximately $5B in annual orders.
- StudioPay Proprietary online payments solution for interior design firms supporting ACH transfers and credit/debit card transactions via integrated payment processors (Stripe, FNBO, Propay, Adyen), with PCI-DSS compliance.
- Mydoma Purpose-built project management and design business platform for interior designers, featuring lead generation, project management, time tracking, client portal, design boards, product sourcing via web clipper, mobile app access, and integrations with QuickBooks, Stripe, Calendly, and Acuity. Operates as a retained brand focused on smaller or emerging design firms.
- MydomaPay Payment processing solution within Mydoma offering easy invoicing and fast payments for interior design firms using the Mydoma platform.
- DesignDocs Project financial management and accounting software for interior designers, acquired by Studio Designer to enhance product development and customer support for interior design professionals.
Quantifiable outcome
- Interior design firms report saving 75% of time previously wasted in past systems while improving workflows and taking on new clients
- +3 more outcomes
Companies that use Studio Designer
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
Studio Designer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature10 records
Studio Designer partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GustocoreIntegrated payroll solution 'Payroll Powered By Gusto' provides interior design firms with payroll processing capabilities directly within the Studio Designer platform.
- StripecoreStripe provides card payment processing infrastructure for StudioPay, enabling credit and debit card transactions for design firm clients.
- First National Bank of Omaha (FNBO)coreFNBO serves as the Originating Depository Financial Institution (ODFI) for ACH network transactions processed through StudioPay.
- AdyencoreAdyen provides payment processing services as part of the StudioPay integrated payments infrastructure.
- PropaycorePropay provides payment processing infrastructure integrated into the StudioPay payments system.
- MydomacoreMydoma was acquired by Studio Designer in July 2024. Together they support nearly 20,000 interior designers. Mydoma continues operating as its own platform while benefiting from Studio Designer ecosystem strength. Mydoma focuses on smaller/newer firms while Studio Designer serves more established firms.
- Financial Consultant PartnersminorNetwork of certified financial consultants providing bookkeeping, sales tax filing, and business advisory services to interior design firms using Studio Designer.
- DesignDocsminorDesignDocs was acquired by Studio Designer in April 2023. DesignDocs provided project financial management and accounting software for interior designers, enhancing Studio Designer's product development and customer support capabilities.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Studio Designer competitors and assessment
Company assessmentPeers
Direct peers
- 17hats: 17hats is a business management platform for solo creatives and small studios covering contracts, invoicing, client portals, and project workflows. It is comparable to Mydoma in target buyer (solo/small interior designers) and feature breadth.
- Dubsado: Dubsado provides CRM, proposals, contracts, invoicing, and client portal functionality for small creative businesses including interior designers. It competes most directly with Mydoma at the SMB/solo end of the market.
- Design Manager: Design Manager is a vertical SaaS platform offering project management, accounting, purchasing, and reporting tools purpose-built for interior design firms. It is the closest direct competitor to Studio Designer in the same product category and customer segment.
- HoneyBook: HoneyBook is a vertical SaaS platform for creative and design professionals offering proposals, contracts, invoicing, and payments in one client portal. It targets many of the same solo and SMB interior designers that Studio Designer and Mydoma serve, with a more self-serve motion.
Broad incumbents
- FreshBooks: FreshBooks is an established SMB accounting and invoicing platform with strong adoption among creative professionals including interior designers. It competes with Studio Designer's integrated accounting and billing modules among firms that do not need vertical-specific features.
Emerging players
- Bonsai: Bonsai is a freelancer- and small-agency-focused SaaS offering proposals, contracts, time tracking, and payments. It overlaps with Studio Designer in invoicing and client portal capabilities for solo designers, though it is not interior-design-specific.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key highlights7 records
Customer concentration
Studio Designer social profiles
Digital presenceStudio Designer compliance and trust
Trust signalCompliance1 record
Studio Designer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Designer leadership team
Management profileNumber of profiles
Profiles2 records
Studio Designer subsidiaries and ownership
Company hierarchySubsidiaries3 records
Studio Designer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Designer M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Designer
What does Studio Designer do?
Studio Designer provides a cloud-based SaaS business management platform purpose-built for interior design firms, unifying project management, full GL accounting, time tracking and billing, online payments (StudioPay), payroll (powered by Gusto), a client portal, and a Catalog of 300K+ products with AI-powered visualization. The platform replaces fragmented tool stacks (e.g., QuickBooks plus separate project software) with one integrated item-based system that supports the full design business lifecycle from concept through final invoice.
Is Studio Designer a public or private company?
Studio Designer is a private company. It is classified as private equity controlled and is currently operating.
When was Studio Designer founded?
Studio Designer was founded in 1993. It employs 11 to 50 people.
Where is Studio Designer based?
Studio Designer is headquartered in Los Angeles, United States, in the North America region.
How does Studio Designer make money?
Three revenue lines are on record. Software Subscription (Platform Access) is the primary driver. The others are training & Professional Services and payment Processing (StudioPay).
Who are Studio Designer's main competitors?
QuickBooks (Intuit) is listed as a peer. Direct peers are 17hats, Dubsado, Design Manager and HoneyBook. FreshBooks is listed as a broad incumbent. Bonsai is listed as an emerging player.
Does Studio Designer have an API?
No public API is recorded for Studio Designer.
What industry is Studio Designer in?
Studio Designer's product category is Interior Design Business Management Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites, with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 5132 and its SIC code is 7372.