WellSet
WellSet is a Los Angeles-based digital holistic health studio offering live and on-demand classes across 20+ modalities (breathwork, EFT tapping, meditation, yoga) to individual subscribers at $22/month and to enterprise employers as an employee wellbeing benefit.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What WellSet does
WellSet is a digital holistic health studio operating a subscription platform that delivers live and on-demand classes across more than 20 modalities including breathwork, EFT tapping, sound healing, guided journaling, meditation, yoga, acupressure, nutrition, myofascial release, self-hypnosis, and Ayurveda. The platform is accessible via web and a dedicated app at wellset.app, with technology built around live-streaming and an on-demand video library, supported by Stripe for payments and Nylas for calendar-synced booking. Practitioners are vetted through a 'WellSet Select' background, certification, and reference check process, and the company highlights highly credentialed instructors as a core part of the offering.
The company operates a dual go-to-market. For individuals, it offers a self-serve subscription at $22 per month with a two-week free trial. For employers, it sells 'WellSet for Teams' on annual contracts, including competitions, challenges, custom in-person events, educational webinars, and a dedicated account manager with a 5-day setup. In January 2023 WellSet announced the first holistic self-care employee benefit backed by insurers, extending distribution through health plan and PEO channels.
WellSet Inc. is a privately held California corporation headquartered in Los Angeles (830 Traction Ave #3a) with a registered office in Sausalito. Founded in 2018, it has raised angel and early-stage capital from Broadway Angels, Lionheart Ventures, MAGIC Fund, Samsung NEXT's Q Fund, Healthworx, and Head and Heart Capital across rounds in 2019, 2021, and 2022, with no disclosed revenue or employee headcount figures. The company's reported enterprise customers include United Wholesale Mortgage, CareFirst BlueCross BlueShield, and TriNet.
WellSet firmographics
Firmographics- Name
- WellSet
- Legal name
- WellSet Inc.
- Website
- https://wellset.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WellSet is a Los Angeles-based digital holistic health studio offering live and on-demand classes across 20+ modalities (breathwork, EFT tapping, meditation, yoga) to individual subscribers at $22/month and to enterprise employers as an employee wellbeing benefit.
- Ownership category
- akta.pro rank
WellSet industry classification
Industry- Product category
- Holistic Wellness Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Class & Webinar Marketplaces/Directories (EDAFAIAE)
Keywords
Where WellSet is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WellSet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Membership Subscription: Monthly subscription at $22/month providing unlimited access to hundreds of curated holistic classes including live and on-demand content
- Enterprise/Team Membership: B2B subscription model where employers provide WellSet as an employee benefit, with pricing based on team size and dedicated account management
- Booking Fee (Legacy): WellSet historically charged booking fees on scheduled sessions and classes through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Membership at $22/month |
| Subscription | Monthly | Individual Membership - Legacy pricing at $89/month |
| Subscription | Annual | Enterprise Team Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WellSet product offering
Product offeringCore offering
WellSet operates a digital holistic health studio that delivers live and on-demand classes across 20+ evidence-based modalities including breathwork, EFT tapping, meditation, yoga, acupressure, sound healing, and nutrition. It sells an individual membership at $22/month (with a 2-week free trial) directly to consumers and a separate WellSet for Teams enterprise offering that provides the platform as an employee benefit with dedicated account management, competitions, and custom events.
Product overview
WellSet operates as a digital holistic health studio offering two main products: an individual membership platform and a team/employer solution. The core WellSet platform provides unlimited access to hundreds of live and on-demand classes across 20+ evidence-based holistic modalities (breathwork, EFT/tapping, meditation, yoga, nutrition, acupressure, sound healing, myofascial release, and more) for $22/month. WellSet for Teams extends the platform to employers as a comprehensive wellbeing benefit, including competitions, challenges, custom events, and dedicated account management. Both offerings are delivered through a unified digital studio accessible via web and mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- WellSet Individual Membership Digital membership providing individual consumers unlimited access to hundreds of live and on-demand classes across 20+ evidence-based holistic modalities including breathwork, EFT tapping, meditation, yoga, nutrition, acupressure, sound healing, and myofascial release, priced at $22/month with a 2-week free trial.
- WellSet for Teams Enterprise wellness platform for employers offering holistic wellbeing benefits to employees, including access to the digital studio, competitions and challenges, custom in-person events, educational webinars, and dedicated account management, with zero implementation fees and 5-day setup.
Quantifiable outcome
- 90% of class attendees feel less anxious and calmer after class
- +5 more outcomes
Companies that use WellSet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
WellSet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
WellSet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance CompaniescoreWellSet launched the first holistic self-care benefit backed by insurers, partnering with major insurance companies to enable coverage for their holistic health platform as an employee benefit.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
WellSet competitors and assessment
Company assessmentDirect peers
- Calm: Calm is the leading consumer meditation and wellness subscription app, directly comparable to WellSet as a digital studio delivering content for anxiety, sleep, and stress. Both sell B2C subscriptions and offer enterprise versions, though Calm is much larger and more focused on meditation/sleep rather than 20+ holistic modalities.
- Headspace: Headspace is a direct competitor offering guided meditation, sleep, and mental health content via subscription and B2B partnerships with employers and insurers. WellSet competes on similar B2B HR benefits motion and shared customer pain points around burnout and anxiety, though WellSet differentiates on modality breadth.
- Insight Timer: Insight Timer is a large free meditation and wellness library with community features, comparable to WellSet as a digital platform hosting live and on-demand holistic classes. Both curate content from independent teachers, but Insight Timer is community-led while WellSet vets instructors through WellSet Select background checks.
- Ten Percent Happier: Ten Percent Happier offers meditation and wellness content via subscription, including live classes and teacher-led sessions, directly comparable to WellSet's digital studio model. Both target stress and anxiety reduction with expert instructors, though Ten Percent Happier is more meditation-centric while WellSet spans broader holistic modalities.
- Waking Up: Waking Up is a subscription app offering guided meditation and theory on mindfulness from expert teachers, comparable to WellSet's digital studio of expert-led holistic classes. Both emphasize teaching methodology over generic content, though Waking Up is more philosophically focused while WellSet spans practical modalities like breathwork and EFT tapping.
Broad incumbents
- Lyra Health: Lyra Health is a well-funded employer mental health benefits platform offering therapy, coaching, and digital self-care, directly competing with WellSet for the same HR/benefits buyer. Both target enterprise burnout solutions, but Lyra includes clinical therapy while WellSet focuses on non-clinical holistic practices, making them complementary in some employer stacks.
- Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, and digital self-care resources, comparable to WellSet's enterprise offering. Both sell to HR leaders as employee benefits, but Modern Health is a broader clinical platform while WellSet focuses on holistic self-care modalities.
- Spring Health: Spring Health provides precision mental healthcare to employers including therapy, medication, and digital wellness tools, overlapping with WellSet's employer wellness benefit proposition. Both compete for the same HR budgets aimed at reducing burnout and anxiety, though Spring Health is clinically-led and WellSet is complementary-wellness-led.
- Virgin Pulse: Virgin Pulse is an established enterprise wellness platform offering holistic wellbeing programs to employers, directly comparable to WellSet for Teams. Both target HR/benefits buyers with employee wellness benefits, though Virgin Pulse is a broad incumbent while WellSet positions as a focused holistic specialty platform.
Emerging players
- Open: Open (formerly known as Sondermind/Other app) is a digital wellness platform offering holistic modalities for mental and emotional wellbeing, similar to WellSet's content breadth approach. Both position around nervous system regulation and multi-modality wellness, with Open emerging as a competitor in the same enterprise wellbeing category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WellSet social profiles
Digital presenceWellSet financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellSet leadership team
Management profileNumber of profiles
Profiles2 records
WellSet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellSet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellSet
What does WellSet do?
WellSet operates a digital holistic health studio that delivers live and on-demand classes across 20+ evidence-based modalities including breathwork, EFT tapping, meditation, yoga, acupressure, sound healing, and nutrition. It sells an individual membership at $22/month (with a 2-week free trial) directly to consumers and a separate WellSet for Teams enterprise offering that provides the platform as an employee benefit with dedicated account management, competitions, and custom events.
Is WellSet a public or private company?
WellSet is a private company. It is classified as venture growth investor backed and is currently operating.
When was WellSet founded?
WellSet was founded in 2018. It employs 11 to 50 people.
Where is WellSet based?
WellSet is headquartered in Los Angeles, United States, in the North America region.
How does WellSet make money?
Three revenue lines are on record. Individual Membership Subscription is the primary driver. The others are enterprise/Team Membership and booking Fee (Legacy).
Who are WellSet's main competitors?
Direct peers on record are Calm, Headspace, Insight Timer, Ten Percent Happier and Waking Up. Broad incumbents are Lyra Health, Modern Health, Spring Health and Virgin Pulse. Open is listed as an emerging player.
Does WellSet have an API?
No public API is recorded for WellSet.
What industry is WellSet in?
WellSet's product category is Holistic Wellness Platform. Its primary akta.pro industry code is EDAFAIAE, Live Class & Webinar Marketplaces/Directories. Its SIC code is 7372.