Presto

Name

Presto

Website

https://prestoeg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Presto is a Cairo-based B2B technology firm founded in 2019 that builds an embedded in-app e-commerce platform for telecom operators, powering white-label storefronts — exemplified by Tune Talk Shop in Malaysia — with over 20,000 curated products and integrated checkout and loyalty point redemption.

Ownership category

akta.pro rank

Product category

Telecom Commerce Platform

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Embedded commerce platform
• Telecom e-commerce
• Mobile commerce solutions
• White-label marketplace
• Loyalty point redemption

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Licensing/Embedded Commerce: Presto provides e-commerce platform technology to telecom partners, powering embedded commerce experiences within mobile applications. Revenue is generated through platform services that enable over 20,000 curated products with integrated browsing, checkout, and payment functionality.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Presto develops and powers embedded in-app e-commerce platforms for telecom operators, delivering a complete white-label commerce experience including browsing, checkout, and payment functionality. The company enables telecom subscribers to access over 20,000 curated products and redeem operator loyalty points (e.g., Tune Talk Points) on purchases directly within the operator's mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded E-commerce Platform A fully integrated in-app e-commerce platform developed for telecom operators, enabling complete commerce experiences within mobile applications. Provides browsing, checkout, and payment functionality, access to 20,000+ curated products, and integration with operator loyalty points programs. Target customers are telecommunications providers seeking to expand beyond data pricing into broader digital ecosystem services.
• Tune Talk Shop A fully integrated in-app e-commerce marketplace embedded within Tune Talk's mobile application. Enables Tune Talk subscribers to access over 20,000 curated products and redeem Tune Talk Points on purchases directly through the telecom's app.

Quantifiable outcome

• First telco-embedded complete commerce experience in Malaysia

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tune TalkflagshipStrategic or Co-development Partner · 6 May 2026Tune Talk, a Malaysian telecommunications provider, partnered with Presto to develop Tune Talk Shop - a fully integrated in-app e-commerce platform. This is the first instance in Malaysia where a telecom operator has embedded a complete commerce experience directly into its mobile application. The platform provides access to over 20,000 curated products with integrated browsing, checkout, and payment functionality, while enabling subscribers to redeem Tune Talk Points on purchases. The partnership aims to shift Tune Talk's competitive model from data pricing toward a broader digital ecosystem of services.

Scale indicators1 record

Broad incumbents

• Shopee (Sea Group): Sea Group's Shopee is the dominant consumer e-commerce marketplace in Southeast Asia. It competes for the same end-consumer commerce activity that Presto enables inside Tune Talk's app, making it the most relevant marketplace benchmark for Presto's omnichannel commerce ambition in Malaysia.
• Grab: Grab is Southeast Asia's leading super-app combining mobility, deliveries, and financial services. It competes with Presto for in-app commerce engagement and is also pursuing telecom-style partnerships with regional operators, making it a direct super-app benchmark.
• GoTo Group: GoTo operates Gojek and Tokopedia, forming Indonesia's largest super-app combining mobility, delivery, and commerce. It competes with Presto for in-app commerce engagement in Southeast Asia and serves as a comparable embedded-commerce benchmark.
• Lazada Group: Lazada is a leading Southeast Asian e-commerce marketplace owned by Alibaba. It competes for the same consumer commerce wallet share that Presto's telco-embedded commerce experience targets, and represents an incumbent benchmark for catalog scale and fulfillment depth.

Direct peers

• Shopify: Shopify provides the leading commerce platform that businesses use to power online and mobile storefronts. Presto operates as a similar embedded commerce platform-as-a-service, white-labeling shopping experiences into a partner's app, making Shopify the closest business-model analog globally.
• BigCommerce: BigCommerce is a headless commerce platform enabling brands and partners to embed checkout and storefront capabilities into other surfaces. It mirrors Presto's model of powering commerce experiences inside non-retailer-owned channels, including mobile apps.
• VTEX: VTEX is a commerce platform serving enterprise and B2B customers with headless and embedded storefront capabilities. It is a strong direct peer to Presto as a platform enabling commerce experiences to be embedded into partner digital properties, including mobile apps.

Emerging players

• CelcomDigi Berhad: CelcomDigi is a major Malaysian telecom operator actively building digital ecosystem services beyond connectivity. It is a potential customer for Presto's embedded commerce offering and a comparable telco pursuing the same digital diversification thesis as Tune Talk.
• Axiata Group: Axiata operates multiple Southeast Asian telcos (including Celcom, XL, Smart, Robi, Dialog) and has been vocal about digital ecosystem expansion. It represents both a potential Presto customer base and a comparable enterprise that has pursued embedded digital services.
• Boost (Axiata's fintech arm): Boost is a telco-affiliated digital payments and lifestyle platform in Malaysia, embedded in Axiata's mobile apps. It is a direct adjacent comparator to Presto's Tune Talk Shop since both are telecom-embedded commerce/lifestyle experiences targeting the same Malaysian consumer base.

Market position

Customer concentration

• Xx.com/PrestoEG
• Facebookfacebook.com/PrestoEG

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presto