What Engagelab does

EngageLab is an AI-powered omnichannel customer engagement platform brand operated under Aurora Mobile Limited (NASDAQ: JG), with the legal entity Metaverse Cloud and headquarters in Singapore. The platform unifies five messaging channels (AppPush, WebPush, Email, SMS, WhatsApp Business API) with marketing automation, AI customer service (LiveDesk), and a productivity/security layer (OTP, CAPTCHA, Silent Auth), targeting enterprise, mid-market, and SMB customers across financial services, e-commerce, news and media, travel, gaming, fintech, IoT, and government verticals.

The technology stack is built on proprietary infrastructure spanning 10 global data centers with 1,000+ sending IPs, processing tens of billions of messages daily at 99%+ delivery rates and up to 1 million messages per second. Integration is API-first via REST and SMPP, with SDKs documented in Python, Java, PHP, Ruby, Perl, C#, Go, and Node.js, and a 3-minute integration claim. AI capabilities include generative content (via the GPTBots.ai integration), autonomous agents for customer service, behavioral CAPTCHA, AI-driven marketing analytics, and real-time translation. The platform holds SOC2 Type 2, ISO 27001, GDPR, CCPA, and BSP Circular 1213 certifications, and is an official Meta-authorized WhatsApp Business solution provider.

EngageLab operates a hybrid GTM combining product-led growth (30-day AppPush trial, 15-day WebPush trial, 50 free daily emails), inside/enterprise sales, and marketplace listings (Shopify). Pricing is mixed: subscription tiered by Daily Active Users for push products, volume-based for email, and usage/pay-as-you-go for WhatsApp, SMS, Otter, and CAPTCHA. Notable customers include DHgate, JT Cargo, StardustTV, HelloRide, Mocasa, Blurams, and Ecuador's National Electoral Council. The platform serves 1,000+ EngageLab-specific businesses and sits within Aurora Mobile's 600,000+ customer base.

Name

Engagelab

Legal name

Metaverse Cloud

Website

https://engagelab.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

EngageLab is an AI-powered omnichannel customer engagement platform uniting AppPush, WebPush, Email, SMS, WhatsApp, Marketing Automation, LiveDesk AI service, OTP, CAPTCHA, and Silent Auth. It serves enterprise, mid-market, and SMB customers across financial services, e-commerce, media, gaming, fintech, IoT, and government globally.

Ownership category

akta.pro rank

Product category

Customer Engagement / Communications Platform as a Service (CPaaS)

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industries

Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Omnichannel messaging platform
• Customer engagement software
• Push notification service
• Marketing automation platform
• OTP verification service

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription/Tiered Pricing (AppPush & WebPush): AppPush and WebPush services use tiered pricing based on Daily Active Users (DAU) with no message cap. Allows businesses to flexibly budget according to their actual size with free 30-day trial for AppPush and 15-day trial for WebPush.
2. Usage-Based (WhatsApp & OTP): WhatsApp and OTP services operate on pay-as-you-go model with no hidden extra costs. WhatsApp uses conversation-based charging (charged once per 24 hours).
3. Volume-Based (Email): Email service charged on tiered scale based on volume of messages sent, saving businesses 10-30% on email sending costs on average. 50 free emails per day for new users.
4. SMS Services: SMS service with global coverage across 200+ countries, featuring intelligent routing for optimal delivery and cost efficiency. Pay-as-you-go pricing with no hidden costs.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

EngageLab provides an AI-powered omnichannel customer engagement platform that unifies five messaging channels—AppPush (mobile push), WebPush (browser/PWA push), Email, SMS, and WhatsApp Business API—under a Marketing Automation orchestration layer, supported by the LiveDesk AI-human hybrid customer service platform and OTP, CAPTCHA, and Silent Auth security modules. The platform is delivered to developers and businesses via RESTful APIs, SMPP interfaces, and SDKs, with self-serve free trials and enterprise field sales available globally across 200+ countries and 10 data centers.

Product overview

EngageLab is a world-leading AI-powered customer engagement platform offered as a unified platform with multiple integrated modules. The product portfolio comprises five core messaging channels — AppPush (mobile push notifications), WebPush (browser/PWA notifications), Email (AI-powered email marketing), SMS (global SMS gateway and CPaaS), and WhatsApp Business API (Meta-authorized) — coordinated through a central Marketing Automation platform with visual journey orchestration and AI-driven content generation via GPTBots.ai. Customer service is addressed by LiveDesk, an AI-human hybrid omnichannel service platform. Productivity and security are served by OTP (multi-channel one-time password verification), CAPTCHA (AI behavioral bot detection), and Silent Auth (carrier-based passwordless authentication). All channels and modules are designed to operate as an integrated system with shared user data, cross-channel analytics, and unified customer profiles for full-lifecycle customer engagement from acquisition through retention.

Differentiator

Problem solved

Functional benefit

Brands

• AppPush: High-efficiency mobile app push notification service with 30-day free trial, supporting Firebase Cloud Messaging (FCM) and Apple Push Notification Service (APN) channels.
• WebPush
• Email
• SMS
• WhatsApp Business API
• Marketing Automation
• LiveDesk
• OTP
• CAPTCHA
• Silent Auth

Products and services

• AppPush High-efficiency mobile app push notification service for global push delivery reaching up to 99% delivery rates, supporting FCM, APNs, and manufacturer-specific channels (Xiaomi, Huawei, OPPO, VIVO, Meizu, Honor), with 8+ interactive formats including banners, pop-ups, rich media, action buttons, and deep links, plus iOS Lock Screen Live Activities. Targeted at mobile app developers and product teams needing reliable global push at scale.
• WebPush Real-time browser and PWA push notification service enabling notifications on Windows/Mac (Chrome, Firefox, Safari, Opera, Edge) and iOS/Android PWA lock-screen pushes without requiring app installation, with intelligent user reach, smart timing, frequency control, A/B testing, and guaranteed delivery with auto-resend for unopened notifications. Targeted at websites and PWA operators seeking re-engagement without a native app.
• Email AI-powered email marketing platform with BIMI implementation for brand logo display, dedicated IPs for isolated sending environments, DKIM/SPF/DMARC authentication, AI-powered email creation with drag-and-drop editor, intelligent warm-up for 99% inbox rates, and real-time analytics. Supports SMTP/API integration across seven programming languages with 3-second average global delivery time and 50 free emails per day for new users. Targeted at marketers and developers needing transactional and campaign email at scale.
• SMS Global SMS gateway and CPaaS solution covering 200+ countries with 99%+ ultra-high deliverability and 5-second delivery even during peak traffic (including 50x traffic spikes). Supports secure verification code delivery, smart notification delivery, precision marketing, and transaction efficiency with intelligent routing and full GDPR/CCPA compliance. Targeted at global enterprises needing reliable SMS for verification, alerts, and marketing.
• WhatsApp Business API Advanced WhatsApp Business API solution as a Meta-authorized provider, supporting customer acquisition, user authentication via OTP, critical notifications, and ongoing conversions. Supports multiple delivery formats including text, video, images, buttons, attachments, and location messages with end-to-end encryption and GDPR/SOC2 compliance, with conversation-based pricing. Targeted at enterprises seeking official WhatsApp marketing, notifications, and authentication.
• Marketing Automation All-in-one omnichannel automation platform integrating AppPush, WebPush, Email, SMS, and WhatsApp channels with a visual drag-and-drop journey builder, AI-powered content creation via GPTBots.ai integration, real-time analytics for revenue and ROI tracking, and automated user journey orchestration across the full customer lifecycle. Targeted at growth, CRM, and lifecycle marketing teams orchestrating multi-channel customer journeys.
• LiveDesk AI-powered omnichannel intelligent customer service platform combining AI Agent with Human Agent. AI Agent handles up to 90% of routine inquiries, delivers 24/7 global support, and masters enterprise knowledge bases. Supports omnichannel integration across AppPush, WebPush, SMS, Email, LINE, Telegram, Instagram, Facebook Messenger, WhatsApp, and API, with real-time translation, smart ticketing, and AI-human handoff. Targeted at customer support and service teams seeking AI-augmented omnichannel service.
• OTP (One-Time Password) Enterprise-grade one-time password verification service with 99% delivery rate supporting SMS, Email, WhatsApp, and voice OTPs with auto-failover and smart routing. Delivers sub-3-second OTP delivery in most countries, covers 200+ countries, supports multi-language templates, real-time analytics dashboards, and SOC2/ISO 27001 compliance with success-rate-based billing positioned at 1/5 of competitors. Targeted at enterprises needing secure, multi-channel user verification.
• CAPTCHA Advanced AI-driven behavioral CAPTCHA for bot detection using emulator detection, protocol breach detection, and dynamic challenge updating. Supports slider puzzles and image selections with AI precision, cross-platform compatibility across web, mobile, and WeChat Mini Programs, with frictionless user experience where most genuine users pass instantly. Targeted at web and app security teams defending registration, login, and payment flows.
• Silent Auth Carrier-based passwordless phone number authentication service verifying SIM identity consistency through direct carrier network authentication, available in 30+ countries across 5 continents. Boosts registration and login conversion by 20-30% while avoiding SMS delays, does not require device-level data collection, and maintains CCPA/BSP Circular 1213 compliance. Targeted at enterprises seeking frictionless and secure phone-based authentication.

Quantifiable outcome

• Registration and login conversion rates boosted by 20-30% with Silent Auth
• +20 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability15 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Mocasa (Philippine Cashtrout Lending Corporation)coreTechnology or Integration · 16 July 2026Enterprise-grade OTP authentication solution partnership for digital lending and payment platform. EngageLab provides multi-channel OTP delivery via SMS, WhatsApp, and voice with intelligent routing and success-rate-based billing. Enables Mocasa to improve user onboarding conversion and strengthen transaction security in Southeast Asian fintech market.
• Blurams Tec LimitedcoreStrategic or Co-development Partner · 6 February 2026Strategic partnership to build an intelligent user operation system for the global AIoT market. EngageLab provides Marketing Automation, AppPush, and Email solutions to help Blurams transition from hardware sales to comprehensive service growth. Collaboration covers North America, Europe, Latin America, and Southeast Asia with automated user journeys and full-lifecycle data tracking.
• China Unicom GlobalcoreTechnology or Integration · 3 December 2025Joint launch of OpenGateway Cross-Operator Converged Authentication Solution. Solution federates carrier capabilities into standardized APIs enabling enterprises to expand globally with reduced integration time and enhanced security. System operational in China and Hong Kong supporting finance, e-commerce, and gaming industries.
• HKTcoreTechnology or Integration · 3 December 2025Joint launch of OpenGateway Cross-Operator Converged Authentication Solution with China Unicom Global and Huawei. Federation of carrier capabilities into standardized APIs for secure cross-border authentication.
• HuaweicoreTechnology or Integration · 3 December 2025Joint launch of OpenGateway Cross-Operator Converged Authentication Solution. Huawei provides technological infrastructure for cross-operator authentication solution enabling secure global business expansion.
• HelloRidecoreStrategic or Co-development Partner · 16 October 2025Partnership to support global user engagement and operations for HelloRide's shared mobility app. Collaboration involves AppPush and Email services to enhance user experience and ensure reliable communication with high delivery metrics. Covers multiple regions including Southeast Asia and Australia.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sendbird: In-app messaging, voice, video, and AI customer-service platform with WhatsApp Business API support — comparable to EngageLab's LiveDesk customer-service stack and messaging-channel breadth.
• Vonage (Ericsson): API platform for SMS, voice, video, and WhatsApp with Vonage Contact Center (CCaaS) and AI Studio — directly comparable across EngageLab's messaging, OTP, and LiveDesk customer-service offerings.
• MessageBird (Bird): Omnichannel communications platform combining CPaaS (SMS, WhatsApp, email, voice) with the Bird Marketing Suite for customer engagement. Highly comparable to EngageLab's product breadth and target verticals (retail, financial, on-demand).
• Sinch: Global CPaaS provider specializing in messaging, voice, email, and conversational AI across 200+ countries. Closely comparable on geographic reach, WhatsApp Business API authorization, and enterprise customer engagement.
• OneSignal: Specialized push-notification and messaging platform for mobile apps and web — strong overlap with EngageLab's AppPush and WebPush core offerings and similar PLG GTM with self-serve free tiers.
• Braze: Customer engagement platform focused on cross-channel messaging (push, email, SMS, in-app, WhatsApp) with AI-powered journey orchestration — directly comparable to EngageLab's Marketing Automation and omnichannel stack.
• Iterable: Cross-channel marketing platform with push, email, SMS, and in-app messaging plus AI-driven journey optimization. Comparable product scope and mid-market/enterprise customer overlap with EngageLab.
• Plivo: Cloud communications platform offering SMS, voice, and WhatsApp Business APIs with omnichannel contact-center capabilities. Comparable in CPaaS scope and developer-first positioning.
• Twilio: The dominant global CPaaS platform offering programmable SMS, email, voice, WhatsApp, and push APIs with Segment-powered customer-engagement tooling. Directly comparable to EngageLab on messaging APIs, omnichannel orchestration, and developer-first GTM.

Broad incumbents

• Salesforce Marketing Cloud: Enterprise marketing and customer-engagement suite (Email Studio, Mobile Studio, Journey Builder, Interaction Studio) embedded in the Salesforce platform. Competes with EngageLab for large-enterprise omnichannel budgets but with a much broader portfolio and incumbent brand position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EngageLab_
• Facebookfacebook.com/EngageLab.Aurora.Mobile
• LinkedInlinkedin.com/company/engagelab-aurora-mobile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engagelab