FOX Advertising
FOX Advertising is the unified advertising sales division of Fox Corporation, monetizing premium content across FOX Sports, FOX News Media, FOX Entertainment, Tubi, and FOX One via enterprise brand and agency partnerships. Its FOX AdStudio platform unifies AI-driven audience planning, activation, and full-funnel measurement.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What FOX Advertising does
FOX Advertising is the unified advertising sales and marketing division of Fox Corporation (NASDAQ: FOXA, FOX), operating as Foxcorp Holdings LLC under a wholly-owned subsidiary structure. The division monetizes premium content across five core properties — FOX Sports, FOX News Media, FOX Entertainment, Tubi (a free ad-supported streaming service with 100M+ monthly active users streaming 1B+ hours per month), and FOX One — by selling brand advertising, sponsorships, and integrated media placements to enterprise advertisers, advertising agencies, and performance-driven buyers. Customers are tiered by annual ad spend from under $100K to more than $1M, with distribution via property-specific direct sales teams, programmatic and ad-tech marketplaces, Amazon DSP, and a self-service platform layer. Headcount of 251–500 is split across New York, Los Angeles, and San Francisco, with GTM combining enterprise field sales and a major presence at Cannes Lions, IAB NewFront, and FOX Upfronts.
The technology foundation centers on FOX AdStudio, launched April 2026 as an AI-native unified platform that combines audience planning, digital activation, and full-funnel outcome measurement on proprietary first-party FOX fan data, with integrations to 20+ measurement providers. Supporting it is OneFox (a converged media platform powered by AdRise with Mobian-integrated AI measurement and targeting), Scene Sense (scene-level contextual targeting using visual, tone, and sentiment signals), Interactive Pause Ads, Connected Conversions (CTV-to-mobile journeys), and an ID Graph that resolves cross-platform viewer identity across linear and digital inventory. AI capabilities span real-time content analysis, machine-learning-based audience signal identification, predictive analytics, recommendation engines, and participation in WPP Media's Agentic Standards Initiative for AI-powered media buying.
Revenue is generated through advertising sales across linear TV, streaming, and digital inventory, layered with brand sponsorship programs (e.g., Toyota–Baywatch season-long integration), and platform services rendered through FOX AdStudio. Pricing is B2B and not publicly disclosed, segmented across startup, SMB, mid-market, and enterprise tiers tied to annual ad spend qualification. In April 2026 FOX Advertising completed a full brand repositioning to 'Turn Passion into Performance,' co-developed with Sibling Rivalry, designed to consolidate the five properties under a unified advertising brand narrative emphasizing engaged fandoms and demonstrable business outcomes (quantified up to 81% lift in real-world outcomes, 30% higher ad recall, +21% higher purchase intent among FOX fans).
FOX Advertising firmographics
Firmographics- Name
- FOX Advertising
- Legal name
- Foxcorp Holdings LLC
- Website
- https://foxadvertising.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- FOX Advertising is the unified advertising sales division of Fox Corporation, monetizing premium content across FOX Sports, FOX News Media, FOX Entertainment, Tubi, and FOX One via enterprise brand and agency partnerships. Its FOX AdStudio platform unifies AI-driven audience planning, activation, and full-funnel measurement.
- Ownership category
- akta.pro rank
FOX Advertising industry classification
Industry- Product category
- Media Advertising Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
- akta.pro secondary industries
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), League/Team-Owned Digital Broadcast Networks (MPAKAOAC)
Keywords
Where FOX Advertising is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FOX Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Advertising Revenue: Primary revenue stream from brand advertising across linear TV (FOX Sports, FOX News, FOX Entertainment), streaming (Tubi, FOX One), and digital platforms. Revenue generated through display ads, video ads, sponsorships, and branded integrations.
- Brand Sponsorships & Integrations: Season-long brand partnerships and product integrations into premium content such as the Toyota-Baywatch partnership featuring Toyota Tacoma as official lifeguard vehicles.
- Technology Platform Services: FOX AdStudio platform providing audience intelligence, planning, activation and measurement services to advertisers, potentially with tiered or custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise tier for brands with $1M+ annual ad spend |
| Other | Annual | Mid-market tier for brands with $500K-$1M annual ad spend |
| Other | Annual | SMB tier for brands with $100K-$500K annual ad spend |
| Other | Annual | Startup tier for brands with less than $100K annual ad spend |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
FOX Advertising product offering
Product offeringCore offering
FOX Advertising is the unified advertising sales and marketing arm of Fox Corporation, selling premium advertising inventory across linear TV (FOX Sports, FOX News, FOX Entertainment), streaming (Tubi, FOX One), and digital properties to enterprise brands and media agencies. It packages this inventory with FOX AdStudio, an AI-native audience intelligence platform that unifies planning, activation, and full-funnel measurement powered by proprietary first-party FOX fan data. It also operates OneFox (powered by AdRise with Mobian AI integration), Creators@Fox and Tubi's Creatorverse programs to enable creator-driven and performance-oriented brand partnerships.
Product overview
FOX Advertising operates as a unified portfolio advertising brand built around hyper-passionate fandom and measurable outcomes. The core product is FOX AdStudio, an AI-native intelligence platform that unifies audience planning, activation, and full-funnel measurement. Supporting this platform is OneFox (powered by AdRise with Mobian AI integration) for converged media capabilities. The portfolio spans five key properties: FOX Sports, FOX News Media, FOX Entertainment, Tubi (free streaming service with 100M+ MAU), and FOX One (streaming platform). Creators@Fox and Tubi's Creatorverse programs enable creator-driven brand partnerships. The portfolio was unified under the 'Turn Passion into Performance' brand strategy in April 2026, positioning FOX as delivering engaged fandoms that brands can convert into measurable business outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- FOX AdStudio: AI-native intelligence platform that connects audience planning, activation and full-funnel measurement into one system, powered by proprietary FOX first-party fan data
- Creators@Fox
- OneFox
Products and services
- FOX AdStudio AI-native intelligence platform that unifies audience planning, digital activation, and full-funnel measurement into a single solution for brand advertisers and agencies, built on proprietary first-party FOX fan data across streaming and digital inventory.
- OneFox (AdRise-powered) Converged media platform integrating AI-powered measurement and targeting technology through the Mobian partnership, enabling enhanced cross-platform advertising capabilities across the FOX portfolio.
- Creators@Fox Initiative connecting content creators from FOX's entertainment, sports, news, and Tubi verticals with advertisers for creator-driven brand campaigns across linear and digital platforms.
- Tubi Advertising Advertising inventory on Tubi's free ad-supported streaming service, which reaches over 100 million monthly active users streaming more than a billion hours monthly, with 100% addressable inventory and innovative interactive ad formats.
- FOX Sports Advertising Advertising inventory across FOX Sports properties, ranked #1 in Live Sports viewing 6 of the last 7 years, including live sports broadcasts, FIFA World Cup coverage, and major sporting events.
- FOX News Media Advertising Advertising inventory across FOX News and FOX Business channels, ranked #1 in Cable News for 24 consecutive years and reaching multicultural and family audiences.
- FOX Entertainment Advertising Advertising inventory across FOX Entertainment programming including primetime series, with opportunities for season-long brand sponsorships and product integrations.
- FOX One Advertising Advertising inventory on the FOX One streaming platform offering live and on-demand FOX content across multiple devices, integrated with FOX Sports and entertainment properties.
Quantifiable outcome
- 30% higher ad recall among FOX fans vs. competitors
- +7 more outcomes
Companies that use FOX Advertising
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
FOX Advertising technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature8 records
FOX Advertising partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- WPP MediacorePart of WPP Media's Agentic Standards Initiative designed to establish common technical, workflow and governance standards for AI-powered media buying across premium TV and video ecosystem. Initiative includes major media owners, technology platforms, and industry standards bodies.
- Comcast AdvertisingcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Major media owner participant in defining how buyer and seller AI agents can interact securely and at scale.
- Disney AdvertisingcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Major media owner participant in defining how buyer and seller AI agents can interact securely and at scale.
- NBCUniversalcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Major media owner participant in defining how buyer and seller AI agents can interact securely and at scale.
- NetflixcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Major streaming platform participant in defining how buyer and seller AI agents can interact securely and at scale.
- ParamountcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Major media owner participant in defining how buyer and seller AI agents can interact securely and at scale.
- IAB Tech LabcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Industry standards body helping define how buyer and seller AI agents can interact securely and at scale.
- Prebid.orgcorePart of WPP Media's Agentic Standards Initiative for AI-powered media buying standards. Industry standards body helping define how buyer and seller AI agents can interact securely and at scale.
- DatabrickssupportingFOX Advertising participating as partner in Databricks-hosted panels and events at Cannes Lions 2026 marketing conference, focusing on AI's role in marketing and customer engagement.
- Sibling RivalrysupportingCreative company partnership for FOX Advertising brand strategy and visual identity development. Created the 'Turn Passion into Performance' brand positioning and unified advertising brand narrative across the portfolio.
- Amazon DSPcoreTubi partnership expanded with Amazon DSP offering 'Tubi Priority Access' - first-look access to Tubi's unique and incremental audiences through Amazon's Authenticated Graph technology recognizing 85% of Tubi supply against Amazon users.
- InMarketsupportingOutcome measurement partnership allowing brands to directly measure sales performance, demonstrating how advertising on Tubi drives sales for Restaurant, Retail and CPG advertisers.
- KochavasupportingExpanded partnership with Kochava for Studio advertisers to measure actual ticket sales and conversion activity through Fandango, connecting Tubi ad exposure to box office performance outcomes.
- Apple TVcoreTubi partnership with Apple TV for exclusive live F1 altcasts featuring top creators providing race insight with entertaining commentary, designed to expand F1 appeal and broaden access for younger, digitally native audiences.
- MobiancorePartnership to integrate AI-powered measurement and targeting technology into the OneFox converged media platform powered by AdRise. Enables enhanced advertising capabilities including advanced audience measurement and targeting.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
FOX Advertising competitors and assessment
Company assessmentDirect peers
- Pluto TV: Paramount's free ad-supported streaming television (FAST) service with 80M+ MAU. Closest direct competitor to Tubi in the free AVOD space, competing for cord-never and Gen Z advertiser budgets.
- Roku Advertising: Roku monetizes one of the largest CTV audiences via the Roku OS home screen and The Roku Channel (AVOD). Direct peer in CTV/AVOD inventory and competing for the same performance and brand advertisers as Tubi.
- Netflix Ads: Netflix's ad-supported tier launched in 2022, rapidly scaling to 70M+ global ad-tier users. Direct peer in the streaming CTV ad inventory market and fellow participant in the WPP Media Agentic Standards Initiative.
- Paramount Advertising: Sales arm of Paramount Global (now Skydance) selling advertising across CBS, Paramount+, Pluto TV, and MTV/Comedy Central/Nickelodeon. Direct peer with similar broadcast + AVOD (Pluto TV) + premium streaming portfolio, competing for the same sports and entertainment ad budgets.
- Disney Advertising: Sales arm of The Walt Disney Company selling advertising across ABC, ESPN, Hulu, Disney+, and FX. Closest direct competitor given parallel portfolio of broadcast, sports (ESPN/college football/NFL), family entertainment, and streaming (Hulu/Disney+) properties.
- Warner Bros. Discovery Ad Sales: Advertising sales division for Warner Bros. Discovery, monetizing CNN, TNT Sports (NBA), HBO/Max, and Discovery networks. Direct peer with comparable news, sports, and entertainment inventory competing for premium CTV ad spend.
- NBCUniversal Advertising: Sales arm of NBCUniversal selling advertising across linear TV (NBC, Bravo, USA), Peacock streaming, and sports (Premier League, NFL). Direct peer competing for the same enterprise brand and agency budgets across broadcast, cable, sports, and streaming.
- Amazon Ads: Sells advertising across Prime Video, Twitch, Freevee, IMDb, and Amazon's owned-and-operated digital inventory, plus the Amazon DSP marketplace that powers FOX's Tubi Priority Access. Direct competitor in streaming CTV and partner in distribution.
Others
- The Trade Desk: Leading independent demand-side platform that buys CTV, video, and digital advertising across premium publishers including Tubi and other FOX properties. Adjacent ecosystem participant rather than a seller peer; important to FOX's Tubi programmatic distribution strategy.
Broad incumbents
- Comcast Advertising / FreeWheel: Sales division of Comcast (NBCU parent) plus FreeWheel ad-tech platform; overlaps with FOX Advertising in linear TV, premium video, and CTV inventory monetization, with broader portfolio including broadband and connected TV infrastructure.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
FOX Advertising social profiles
Digital presenceFOX Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
FOX Advertising leadership team
Management profileNumber of profiles
Profiles1 record
FOX Advertising subsidiaries and ownership
Company hierarchySubsidiaries7 records
FOX Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FOX Advertising M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FOX Advertising
What does FOX Advertising do?
FOX Advertising is the unified advertising sales and marketing arm of Fox Corporation, selling premium advertising inventory across linear TV (FOX Sports, FOX News, FOX Entertainment), streaming (Tubi, FOX One), and digital properties to enterprise brands and media agencies. It packages this inventory with FOX AdStudio, an AI-native audience intelligence platform that unifies planning, activation, and full-funnel measurement powered by proprietary first-party FOX fan data. It also operates OneFox (powered by AdRise with Mobian AI integration), Creators@Fox and Tubi's Creatorverse programs to enable creator-driven and performance-oriented brand partnerships.
Is FOX Advertising a public or private company?
FOX Advertising is a private company. It is classified as corporate owned and is currently operating.
When was FOX Advertising founded?
FOX Advertising was founded in -1. It employs 251 to 500 people.
Where is FOX Advertising based?
FOX Advertising is headquartered in New York, United States, in the North America region.
How does FOX Advertising make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are brand Sponsorships & Integrations and technology Platform Services.
Who are FOX Advertising's main competitors?
Direct peers on record are Pluto TV, Roku Advertising, Netflix Ads, Paramount Advertising, Disney Advertising, Warner Bros. Discovery Ad Sales, NBCUniversal Advertising and Amazon Ads. The Trade Desk is listed as an others. Comcast Advertising / FreeWheel is listed as a broad incumbent.
Does FOX Advertising have an API?
No public API is recorded for FOX Advertising.
What industry is FOX Advertising in?
FOX Advertising's product category is Media Advertising Services. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 54183 and its SIC code is 7311.