WPP Media

What WPP Media does

WPP Media Limited is the media arm of WPP plc (LSE: WPP) and one of the world's largest media agency networks, operating across 16+ countries with 10,000+ employees. Rebranded from GroupM in 2025, the company is positioned as WPP's "global media collective built for the AI era" and serves enterprise brands across automotive, FMCG, beauty, financial services, beverages, retail, and technology — including Jaguar Land Rover, Estée Lauder, SC Johnson, IKEA, Uber, Hang Seng Bank, Mondelez, Maruti Suzuki, and Nespresso.

The company's core technology stack is built around WPP Open, an intelligent marketing system comprising two flagship products: Open Media Studio (OMS), an end-to-end media delivery platform that integrates collaboration, planning, buying, and production workflows; and Open Intelligence, a predictive analytics layer trained on client data across trillions of data points on a decentralized network. These platform capabilities are delivered through agency brands EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency. In 2026 WPP Media launched the Advertising Intelligence Framework (a methodology to assess platform readiness for AI-driven advertising by 2030) and the Buyer Agent for Video (an autonomous media-buying agent under the Agentic Standards Initiative with Disney, Netflix, NBCUniversal, Fox, Paramount, and Comcast).

WPP Media generates revenue through professional services fees, retainer arrangements, and performance-based compensation typical of global media agencies. Go-to-market is direct enterprise sales via regional offices and senior client leadership, with Q1 2026 new billings of $1.5 billion across major account wins. The company monetizes research and thought leadership (e.g., This Year Next Year forecasts) to drive client engagement, and has been expanding into adjacent verticals including retail media (DFIQ partnership), quick commerce, branded entertainment (Havells mYOUsic), and synthetic-audience programmatic buying (Givsly partnership).

Name

WPP Media

Legal name

WPP Media Limited

Website

https://groupm.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

WPP Media is the global media agency collective of WPP plc, rebranded from GroupM in 2025, serving enterprise brands across 16+ countries with AI-powered media planning, buying, and analytics through its WPP Open platform, Open Intelligence, and Open Media Studio.

Ownership category

akta.pro rank

Product category

Media Planning and Buying Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Media planning services
• Media buying agency
• AI-powered advertising
• Integrated media solutions
• Performance marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Services and Consulting: WPP Media provides comprehensive media services to global brands, including media strategy, planning, buying, and optimization across all channels. Revenue is generated through professional service fees, management retainer arrangements, and performance-based compensation structures typical of global media agencies.
2. Research and Business Intelligence: WPP Media publishes research reports and business intelligence including the Advertising Intelligence Framework, This Year Next Year forecasts, and industry analysis that positions the company as a thought leader and drives client engagement.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

WPP Media is WPP's global media collective providing AI-powered media planning, buying, and optimization services to enterprise brands worldwide. The company delivers comprehensive media strategy across paid, earned, shared, and owned channels through its WPP Open intelligent marketing system, encompassing Open Media Studio (OMS) for end-to-end media delivery and Open Intelligence for predictive, AI-driven marketing solutions. It operates through agency brands including EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency.

Product overview

WPP Media is WPP's global media collective built for the AI era, operating as a unified platform-plus-modules architecture. The core platform consists of Open Media Studio (OMS) and Open Intelligence, both powered by the WPP Open intelligent marketing system. These integrate with WPP Media's agency brands—EssenceMediacom, Mindshare, Wavemaker, Choreograph, and The Goat Agency—to deliver comprehensive media services spanning data-led solutions, creative production, commerce, and personalized media delivery. The platform unifies media, data, and production while managing owned, earned, shared, and paid activities across markets.

Differentiator

Problem solved

Functional benefit

Brands

• Open Intelligence: Next-gen AI-powered marketing solution
• Open Media Studio (OMS)

Products and services

• Open Media Studio (OMS) End-to-end AI-powered media delivery platform part of WPP Open that enables collaboration, speed, transparency, and creativity at every step of the advertising process, connecting media, data, and production while managing owned, earned, shared, and paid activities.
• Open Intelligence Next-generation AI-powered marketing solution that harnesses trillions of data points across a decentralized network to create unique, predictive intelligence for brands, trained on client data and tailored to specific goals.
• EssenceMediacom

Quantifiable outcome

• $1.5 billion in new client billings in Q1 2026
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Digital Cinema MediacoreStrategic or Co-development Partner · 19 June 2026WPP Media partnered with Digital Cinema Media for EE's cinema activation campaign inspired by Disney/Pixar Toy Story 5 film, co-creating a 30-second film featuring Toy Story characters for promoting online safety.
• Disney AdvertisingflagshipStrategic or Co-development Partner · 19 June 2026Disney Advertising is part of the Agentic Standards Initiative led by WPP Media to establish common technical, workflow and governance standards for AI-powered media buying across premium TV and video ecosystem.
• Comcast AdvertisingflagshipStrategic or Co-development Partner · 19 June 2026Part of WPP Media's Agentic Standards Initiative alongside Disney Advertising, Fox Advertising, NBCUniversal, Netflix, Paramount, IAB Tech Lab and Prebid.org to define buyer and seller AI agent interactions.
• Fox AdvertisingflagshipStrategic or Co-development Partner · 19 June 2026Fox Advertising participates in WPP Media's Agentic Standards Initiative establishing standards for AI-powered media buying across premium TV and video.
• NBCUniversalflagshipStrategic or Co-development Partner · 19 June 2026NBCUniversal is part of WPP Media's Agentic Standards Initiative bringing together major media owners and technology platforms for AI agent standards.
• NetflixflagshipStrategic or Co-development Partner · 19 June 2026Netflix participates in WPP Media's Agentic Standards Initiative to define how buyer and seller AI agents can interact securely and at scale.
• ParamountflagshipStrategic or Co-development Partner · 19 June 2026Paramount is part of WPP Media's Agentic Standards Initiative for AI-powered media buying standards across premium TV and video ecosystem.
• IAB Tech LabflagshipTechnology or Integration · 19 June 2026IAB Tech Lab is part of WPP Media's Agentic Standards Initiative contributing industry standards body expertise for AI agent interactions.
• Prebid.orgflagshipTechnology or Integration · 19 June 2026Prebid.org participates in WPP Media's Agentic Standards Initiative to define standards for AI-powered media buying.
• GivslycoreTechnology or Integration · 17 June 2026WPP Media partnered with tech company Givsly to use synthetic audiences based on charity donation data for targeting programmatic media buys in the United States, expanding synthetic audience tools into programmatic buying.
• Globe Content StudiominorStrategic or Co-development Partner · 22 May 2026Globe Content Studio released its 2026 Tactics & Takeaways trend report in partnership with WPP Media, outlining how content marketing is shifting from campaign output to structural approach focused on trust, relationships and long-term value.
• Havells IndiacoreStrategic or Co-development Partner · 29 April 2026Havells India launched Havells mYOUsic, a music-focused intellectual property developed with WPP Media, marking entry into branded entertainment to build emotional consumer connect through multi-city, multi-year initiative targeting 25 original songs.
• DFIQ MediacoreStrategic or Co-development Partner · 20 April 2026DFIQ Media and WPP Media Hong Kong formed a strategic partnership to introduce privacy-focused retail media solutions in Hong Kong, combining DFIQ's omnichannel retail ecosystem with WPP's predictive and programmatic advertising capabilities.
• InfoSumcoreTechnology or Integration · 20 April 2026InfoSum's privacy-centric platform is utilized in the DFIQ Media and WPP Media Hong Kong partnership to enable privacy-focused retail media solutions.

Scale indicators5 records

Recent moves1 record

Market position

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupmworldwide
• YouTubeyoutube.com/@wpp-media
• LinkedInlinkedin.com/company/wpp-media
• Instagraminstagram.com/wppmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPP Media