PropUp
PropUp is an Austin-based SaaS add-on for multi-family property owners and operators that automates unit turnovers, inspections, work orders, and maintenance workflows via native integrations with major property management platforms like Yardi and RealPage.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PropUp does
PropUp (legally Noetic Software, Inc.) is an Austin-based, privately held SaaS company founded in 2020 that builds an add-on vacancy management and unit-turnover platform for the multi-family residential real estate market. Its cloud-based software integrates natively as a plug-in with the eight dominant property management systems (Yardi, RealPage, AppFolio, ResMan, Entrata, Fortress, Buildium, MRI/RentManager) rather than displacing them, layering automated inspections, work-order management, unit-turn workflow, a digital make-ready board, a maintenance calendar, and a reporting suite on top of the customer's existing PMS. The company positions itself as "designed by operators for operators" and reports being its own first beta customer, with documented customer outcomes including a 59% reduction in unit-turnover downtime at OTH Capital's 560-unit Texas repositioning project.
The product portfolio consists of six integrated modules — Inspections (move-in/out, HUD NSPIRE, due diligence, fire/life safety with photo, video, and offline capture), Work Orders, Unit Turns (with Autoscoping that converts move-out inspections into estimated-cost make-ready scopes), Digital Make-Ready Board, Maintenance Calendar, and Reporting — wrapped in a cloud and mobile delivery model with offline field support. AI-adjacent capabilities include automated inspection generation from lease dates, dynamic scheduling of preventative maintenance, and structured/photo/video inspection data capture.
PropUp operates a sales-led GTM motion targeting multi-family owners/operators and property management companies with 100-5,000+ unit portfolios, monetizing via a per-unit monthly subscription starting at $1/unit/month with a $350 minimum. The company is founder-led, has 1-10 employees, has not disclosed any external funding, and counts roughly 20+ named customers including OTH Capital, Point Guard Management, Westin Management, Elmington, Regency, Dunleer, Lumen, Property Resources Group, West Shore, Haven, RTR Assets, Unified, Trion Living, TPB, Avita, Aeon, Ardent, Blackrock Communities, and Roark Equity, spanning conventional, affordable, and senior-living segments.
PropUp firmographics
Firmographics- Name
- PropUp
- Legal name
- Noetic Software, Inc.
- Website
- https://gopropup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PropUp is an Austin-based SaaS add-on for multi-family property owners and operators that automates unit turnovers, inspections, work orders, and maintenance workflows via native integrations with major property management platforms like Yardi and RealPage.
- Ownership category
- akta.pro rank
Where PropUp is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PropUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Per Unit): Subscription-based pricing model scaled to number of units under management. Customers pay a monthly fee based on portfolio size with minimum starting at $350/month. The pricing model is simple at $1 per unit per month, customized to specific customer needs and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Custom Portfolio-Based Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PropUp product offering
Product offeringCore offering
PropUp is a cloud-based SaaS add-on for property management that automates vacancy management and unit turnover workflows for multi-family residential portfolios. The platform integrates natively with existing property management systems (Yardi, RealPage, AppFolio, ResMan, Entrata, Fortress, Buildium, MRI, RentManager) and delivers inspections, work orders, unit turnover automation, digital make-ready boards, maintenance calendars, and reporting as a unified subscription product priced per unit.
Product overview
PropUp is a cloud-based SaaS vacancy management platform designed by operators for operators, offering a modular suite of six integrated products: Inspections (comprehensive inspection suite with AI-powered automation for move-ins, move-outs, HUD NSPIRE, and custom templates), Work Orders (unified maintenance operations platform with offline mobile support), Unit Turns (automated turnover workflow management), Digital Make-Ready Board (customizable digital workflow boards), Maintenance Calendar (consolidated scheduling and visualization), and Reporting (real-time analytics and KPI dashboards). The platform integrates natively with major property management software including Yardi, RealPage, AppFolio, ResMan, Entrata, Fortress, Buildium, and RentManager. Pricing is $1 per unit per month with a $350 minimum monthly commitment.
Differentiator
Problem solved
Functional benefit
Products and services
- Inspections
- Work Orders
- Unit Turns
- Digital Make-Ready Board
- Maintenance Calendar
- Reporting
- PropUp Mobile App
- PropUp Platform Subscription
Quantifiable outcome
- 59% reduction in unit downtime (67% at Astra, 57% at Carina)
- +7 more outcomes
Companies that use PropUp
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
PropUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature9 records
PropUp partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- OTH CapitalcorePropUp partnered with OTH Capital to enhance property management for multiple residential properties in Texas. The platform enabled OTH to reduce unit turnover times, increase rents, and achieve high occupancy rate, leading to substantial financial returns within 15 months. OTH continues to use PropUp at every property they own and manage, with a portfolio now encompassing more than 7,000 units.
- YardicoreIntegration partner. PropUp seamlessly integrates with Yardi Voyager and other Yardi products as an add-on solution.
- RealPagecoreIntegration partner. PropUp integrates with RealPage property management software to enhance operational workflows.
- AppFoliocoreIntegration partner. PropUp integrates with AppFolio Property Manager to provide enhanced vacancy management capabilities.
- ResMancoreIntegration partner. PropUp integrates with ResMan property management platform.
- EntratacoreIntegration partner. PropUp integrates with Entrata property management software.
- FortresscoreIntegration partner. PropUp integrates with Fortress OS property management platform.
- BuildiumcoreIntegration partner. PropUp integrates with Buildium property management software.
- MRI LivingcoreIntegration partner. PropUp integrates with MRI Living (formerly MRI Software) property management platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PropUp competitors and assessment
Company assessmentBroad incumbents
- Buildium: Property management software platform primarily serving small-to-mid-market residential portfolios. Named PropUp integration partner, competing broadly for the same customer base at lower end of the market.
- RealPage: Enterprise property management software and data analytics platform serving multifamily owners and operators. Named PropUp integration partner; competes indirectly as a broader suite that could absorb turn and inspection functionality.
- AppFolio: Major property management software platform and one of PropUp's named integration partners. Represents both a distribution channel and a competitive risk if AppFolio adds native turn/workflow features that overlap with PropUp's modules.
- Entrata: Enterprise multifamily property management platform with leasing, resident, and accounting modules. PropUp integration partner; overlaps with PropUp in workflows adjacent to leasing and unit turnover.
- Yardi: Largest enterprise property management software vendor and a core PropUp integration partner. Comparable as an established PMS suite serving the same multi-family segment, with potential to encroach on PropUp's workflow niche via native development.
Emerging players
- EliseAI: AI-first property management assistant for leasing, maintenance, and resident communication. Competes with PropUp on AI-driven automation for multifamily workflows, though focused on AI agent capabilities rather than turn/inspection workflow depth.
Direct peers
- HappyCo: Multifamily inspection and property operations software with mobile inspections, make-ready boards, and resident surveys. Closest direct competitor to PropUp's inspection suite and digital make-ready board, serving the same multi-family owner/operator segment with PMS integrations.
- Knock: Multifamily operations platform offering CRM, tour scheduling, and resident engagement that integrates with major PMS systems. Directly comparable to PropUp as a PMS add-on targeting multi-family operators, with overlapping workflows around leasing, maintenance coordination, and resident communication.
- Leonardo247: Operations and maintenance software for the multifamily industry offering daily inspection checklists, work order management, and reporting. Overlaps directly with PropUp on operational workflow automation for property-level staff.
- SuiteSpot: Maintenance, work order, and inspection platform built specifically for residential property management. Competes head-to-head with PropUp's Work Orders, Inspections, and Maintenance Calendar modules in the multi-family space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PropUp social profiles
Digital presencePropUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropUp leadership team
Management profileNumber of profiles
PropUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropUp
What does PropUp do?
PropUp is a cloud-based SaaS add-on for property management that automates vacancy management and unit turnover workflows for multi-family residential portfolios. The platform integrates natively with existing property management systems (Yardi, RealPage, AppFolio, ResMan, Entrata, Fortress, Buildium, MRI, RentManager) and delivers inspections, work orders, unit turnover automation, digital make-ready boards, maintenance calendars, and reporting as a unified subscription product priced per unit.
Is PropUp a public or private company?
PropUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PropUp founded?
PropUp was founded in 2020. It employs 11 to 50 people.
Where is PropUp based?
PropUp is headquartered in Austin, United States, in the North America region.
How does PropUp make money?
One revenue line is on record: saaS Subscription (Per Unit).
Who are PropUp's main competitors?
Broad incumbents on record are Buildium, RealPage, AppFolio, Entrata and Yardi. EliseAI is listed as an emerging player. Direct peers are HappyCo, Knock, Leonardo247 and SuiteSpot.
Does PropUp have an API?
No public API is recorded for PropUp.