Chani
Chani is a queer, feminist-led consumer astrology platform operating a freemium iOS/Android app, web-based birth chart tool, daily horoscope content, podcasts, and a direct-to-consumer shop for planners, candles, and astrology tools serving individual astrology consumers globally.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Chani does
Chani (legal entity: Chani Nicholas Inc.) is a queer, feminist-led consumer astrology and media company founded in 2020 in Los Angeles. It operates a mobile-first astrology platform consisting of a freemium iOS and Android app, a free web-based birth chart generator, daily and planetary horoscope content, an annual forecasting service (2026 Astrological Key Dates), and the Astro Hub educational resource. Audio extensions include the weekly "Astrology of the Week Ahead" podcast on Apple Podcasts and Spotify and the "Ask Chani Anything" Q&A series on YouTube.
The platform's underlying technology is a deterministic astrology calculation engine that maps user birth data to planetary positions and current sky transits, surfaced through a custom mobile application and a web content platform. Product breadth extends to a direct-to-consumer e-commerce storefront (Chanishop.com) selling physical astrology tools including the 2026 Astro Planner, the 2026 AstroCal, Planetary Candles, the Deck of Plenty card deck, and the founder's published book "You Were Born for This."
The business model is a hybrid of freemium app subscriptions (core horoscope content free, premium features paid), one-time physical product sales, and brand-driven content marketing across Instagram, TikTok, YouTube, Bluesky, Threads, and an email newsletter. An affiliate program via Refersion provides an additional referral channel. The customer base is a global long tail of individual astrology consumers rather than enterprise clients, and the company has a social-impact partnership with FreeFrom that has generated over $2.5 million for survivors of gender-based violence. No venture funding rounds, revenue figures, or institutional ownership were disclosed.
Chani firmographics
Firmographics- Name
- Chani
- Legal name
- Chani Nicholas Inc.
- Website
- https://chaninicholas.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chani is a queer, feminist-led consumer astrology platform operating a freemium iOS/Android app, web-based birth chart tool, daily horoscope content, podcasts, and a direct-to-consumer shop for planners, candles, and astrology tools serving individual astrology consumers globally.
- Ownership category
- akta.pro rank
Chani industry classification
Industry- Product category
- Consumer Astrology and Spiritual Wellness Content
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Software Publishers (5132), Information (51)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
Keywords
Where Chani is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Chani business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Mobile App (Premium Features): CHANI operates a freemium mobile app model where core horoscope content is free but premium features require payment. The app provides personalized astrology guidance based on user's birth chart.
- Physical Products (Chanishop.com): Sale of astrology-themed physical products including The 2026 Astro Planner, Planetary Candles, The 2026 AstroCal, You Were Born for This book, and The Deck of Plenty card deck.
- Podcast Content: Weekly podcast 'Astrology of the Week Ahead' hosted by Chani Nicholas and 'Ask Chani Anything' series providing educational astrology content. Available on Apple Podcasts and Spotify.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core horoscope content |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Chani product offering
Product offeringCore offering
CHANI operates a freemium mobile astrology application (iOS/Android) and companion website that deliver personalized daily horoscopes, birth chart generation, and real-time planetary transit readings. The company complements its digital astrology platform with a direct-to-consumer e-commerce shop (chanishop.com) selling physical astrology tools such as annual planners, calendars, scented candles, a book, and a card deck, plus free podcast and educational content.
Product overview
CHANI is a queer, feminist-led astrology platform offering a unified mobile app and website with personalized horoscopes, birth chart analysis, and daily/weekly planetary readings. The product portfolio centers on the CHANI App (core mobile application for on-the-go access), the free Birth Chart tool, and comprehensive This Year astrological forecasting services covering 2026 key dates for all zodiac signs. Educational offerings include Astro 101 and the Astro Hub for beginners, while the Podcast sub-brand (Astrology of the Week Ahead and Ask Chani Anything) extends content to audio format. The chaniishop.com shop complements digital offerings with physical products including The 2026 Astro Planner, The 2026 AstroCal, Planetary Candles, the You Were Born for This book, and The Deck of Plenty. The ecosystem connects across web, mobile app (iOS/Android), podcasts (Apple Podcasts/Spotify), and social media platforms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over $2.5 million generated for survivors of gender-based violence via FreeFrom partnership
Companies that use Chani
Customer profileSegments1 record
Ideal customer profiles1 record
Chani technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chani partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FreeFromcorePartnership with FreeFrom organization to support survivors of gender-based violence. CHANI has generated over $2.5 million for the organization through customer contributions, demonstrating the company's social impact mission.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Chani competitors and assessment
Company assessmentDirect peers
- Co-Star Astrology: Co-Star is a direct competitor offering AI-driven personalized astrology, birth charts, and daily horoscopes through a mobile app with similar freemium mechanics and overlapping target audience of astrology-curious millennials and Gen Z.
- Sanctuary Astrology: Sanctuary is a direct competitor offering an astrology app with live human astrologer chats, daily horoscopes, and birth chart readings, overlapping with CHANI's core mobile astrology offering and freemium model.
- The Pattern: The Pattern is a direct competitor in the personalized astrology app space, offering compatibility, life cycle, and personality insights based on birth data, targeting a similar female-leaning, identity-conscious audience as CHANI.
- Astrostyle: Astrostyle is a direct competitor providing astrology content, horoscopes, and readings from established astrologers, with overlapping content-and-commerce monetization through reports and personalized readings.
- Mystic Michaela: Mystic Michaela is a direct peer — an astrologer-led spiritual brand offering content, courses, books, and products that overlap with CHANI's combination of personal brand, educational content, and physical spiritual merchandise.
Broad incumbents
- Chic-Critic Astrology (Astrology.com): Astrology.com is a broad incumbent in online astrology content offering free horoscopes, birth charts, and compatibility reports with a much larger legacy audience, competing for the same top-of-funnel astrology search traffic as CHANI.
- Calm: Calm is a broad incumbent in the consumer mental wellness app space with meditation, sleep, and daily content subscriptions; it competes for share of consumer wellness attention and subscription dollars adjacent to CHANI's premium offering.
- Headspace: Headspace is a broad incumbent in the meditation and mental wellness category, providing daily guided content and subscription mechanics similar to CHANI's freemium app, and adjacent to CHANI's audience overlap with self-care consumers.
- Insight Timer: Insight Timer is a broad incumbent in the wellness and meditation app category with a freemium model and large content library, competing for the same daily-app-engagement time and subscription budget as CHANI's astrology app.
Emerging players
- Nebula (human design / astrology): Nebula is an emerging app blending human design and astrology, with overlapping birth-data-driven personalization and a similar mobile-first freemium model targeting younger spiritual-curious users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chani social profiles
Digital presenceChani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chani leadership team
Management profileNumber of profiles
Profiles2 records
Chani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chani
What does Chani do?
CHANI operates a freemium mobile astrology application (iOS/Android) and companion website that deliver personalized daily horoscopes, birth chart generation, and real-time planetary transit readings. The company complements its digital astrology platform with a direct-to-consumer e-commerce shop (chanishop.com) selling physical astrology tools such as annual planners, calendars, scented candles, a book, and a card deck, plus free podcast and educational content.
Is Chani a public or private company?
Chani is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chani founded?
Chani was founded in 2020. It employs 11 to 50 people.
Where is Chani based?
Chani is headquartered in Los Angeles, United States, in the North America region.
How does Chani make money?
Three revenue lines are on record. Mobile App (Premium Features) is the primary driver. The others are physical Products (Chanishop.com) and podcast Content.
Who are Chani's main competitors?
Direct peers on record are Co-Star Astrology, Sanctuary Astrology, The Pattern, Astrostyle and Mystic Michaela. Broad incumbents are Chic-Critic Astrology (Astrology.com), Calm, Headspace and Insight Timer. Nebula (human design / astrology) is listed as an emerging player.
Does Chani have an API?
No public API is recorded for Chani.
What industry is Chani in?
Chani's product category is Consumer Astrology and Spiritual Wellness Content. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail. Its NAICS code is 459420.