What AstroStyle does

AstroStyle is a digital astrology media platform operated by identical twin sisters Ophira and Tali Edut (collectively 'The AstroTwins') under Mediarology, Inc., a privately held Massachusetts corporation. The platform provides free daily, weekly, monthly, and yearly horoscopes for all 12 zodiac signs, supplemented by an extended content catalog including tarot readings, numerology, Feng Shui, crystals, Chinese astrology, celebrity chart analyses, love compatibility guides, and career/money horoscopes. The core technology is a web-based content platform featuring a suite of more than 20 interactive 'Cosmic Calculators' (moon sign, rising sign, Saturn return, composite chart, etc.), an email marketing system, and an e-commerce storefront. The AstroTwins serve as resident astrologers for ELLE Magazine and have authored over 20 books, including the national bestseller 'The Astrology Advantage,' which introduced the proprietary I*AM System for identifying success archetypes (Innovator, Authority, Maven).

The business operates on a freemium model: free horoscope and article content drives audience acquisition, while a paid annual fan club membership unlocks members-only content and community features. Revenue is diversified across five streams: (1) annual subscription membership, (2) book and merchandise sales through the galaxy.astrostyle.com storefront, (3) brand partnership and content licensing campaigns with major enterprise clients (Maybelline, Coach, HBO Max, Amazon Prime, Away, Pandora Jewelry, Valspar Paint, Waze, Homesick Candles), (4) the weekly AstroTwins Radio podcast distributed on five major platforms, and (5) events, workshops, retreats, and corporate team building engagements. The audience is described as millions of followers, primarily astrology enthusiasts in North America with global content distribution. Website operations and e-commerce fulfillment are handled by Celebrity Services, a division of Paid, Inc., and the company maintains COPPA, GDPR, and CCPA compliance.

The company remains founder-owned with no disclosed external institutional investment, employs 1-10 people, and operates from Massachusetts with a New York media contact presence. Distribution is digital-first and multi-channel, spanning the owned website, e-commerce storefront, podcast platforms, social media, email, and earned media through ELLE Magazine and other outlets (Refinery29, New York Times, Mindbodygreen, Good Morning America). No mobile app, API, or AI/ML capabilities are disclosed.

Name

AstroStyle

Legal name

Mediarology, Inc.

Website

https://astrostyle.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

AstroStyle is a digital astrology media platform founded by The AstroTwins (Ophira and Tali Edut) that delivers free and paid horoscopes, cosmic calculators, books, podcasts, and brand partnership services to astrology enthusiasts and enterprise clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Annual Membership/Fan Club: Paid annual membership provides access to the members-only section of the site, including exclusive content and community features like message boards. Requires parental consent for children under 13.
2. Book and Merchandise Sales: Sale of horoscope books (2026 Yearly Horoscope books, The Astrology Advantage national bestseller), planners, and merchandise through the Galaxy Astrostyle storefront (galaxy.astrostyle.com). Currently offering 50% off 2026 horoscope books.
3. Brand Partnerships and Content Licensing: Branded astrology content campaigns for major brands including Maybelline, Coach, HBO Max, Amazon Prime, Away, Homesick Candles, Pandora Jewelry, Valspar Paint, and Waze. Services include social media campaigns, branded content, product collaborations, live events, and influencer activations.
4. Email Marketing and Newsletter: Weekly and monthly horoscopes delivered via email to subscribers who sign up for the VIP list, receiving free Cosmic Success Blueprint guides. Also used for promotional communications and brand partnerships.
5. Events and Workshops: Revenue from in-person gatherings, webinars, astrology retreats, workshops, experiential activations, pop-ups, zodiac-themed VIP activations, and corporate team building workshops.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AstroStyle is a digital astrology media platform that publishes daily, weekly, monthly, and yearly horoscopes for all 12 zodiac signs, supplemented by a suite of interactive Cosmic Calculators, astrology articles, and a weekly podcast (AstroTwins Radio). The company monetizes through a freemium annual membership/fan club, sale of horoscope books and planners (including the national bestseller The Astrology Advantage), and B2B brand partnership campaigns for major consumer brands.

Product overview

AstroStyle is a digital astrology media platform operated by identical twin sisters Ophira and Tali Edut (The AstroTwins), who serve as resident astrologers for ELLE Magazine. The core offering centers on free daily, weekly, and monthly horoscopes for all 12 zodiac signs, supplemented by an extensive suite of tools and content products. The platform provides a comprehensive suite of Cosmic Calculators (20+ tools including Chiron Sign, Moon Sign, Rising Sign, Saturn Return, and Composite Chart calculators) that enable users to generate personalized astrology charts. Additional offerings include the proprietary I*AM System for success archetype discovery, the AstroTwins Radio weekly podcast, tarot readings, celebrity chart analyses, love compatibility guides, numerology, Feng Shui, and Chinese astrology content. The company monetizes through horoscope books and planners (annual 2026 edition), brand partnership services for corporate clients, and premium membership subscriptions. The AstroTwins have authored over 20 books and have created content campaigns for major brands including Maybelline, Coach, HBO Max, and Amazon Prime.

Differentiator

Problem solved

Functional benefit

Brands

• AstroTwins Radio: Weekly horoscope podcast by The AstroTwins
• Brand Partnerships

Products and services

• Daily Horoscopes Free daily horoscope readings for all 12 zodiac signs, providing personalized astrology forecasts for each day. Targeted at individual astrology enthusiasts seeking daily guidance.
• Weekly Horoscopes Weekly astrology forecasts for all 12 zodiac signs covering the week ahead. Targeted at individual astrology enthusiasts.
• Monthly Horoscopes Monthly astrology forecasts for all 12 zodiac signs covering the month ahead. Targeted at individual astrology enthusiasts.
• Yearly Horoscopes (2026) Annual astrology forecasts and yearly horoscope books providing year-long guidance for all 12 zodiac signs. Sold through the Galaxy Astrostyle storefront.
• Cosmic Calculators Suite of 20+ interactive astrology calculation tools including Chiron Sign, Composite Chart, Moon Sign, Rising Sign, Saturn Return, Mercury Retrograde calculator, Mars Sign, Lunar Nodes, and others, for personalized astrology charting.
• Annual Fan Club Membership Paid annual subscription membership providing access to members-only content, community message boards, and special offers, with a parental consent process for users under 13.
• AstroTwins Radio Podcast Weekly podcast featuring horoscope forecasts, planetary transit analysis, and astrology education from The AstroTwins, distributed across Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and Luminary.
• 2026 Horoscope Planner Annual astrology guide and almanac book providing daily, weekly, and monthly horoscope guidance throughout 2026, sold via the Galaxy Astrostyle storefront.
• The Astrology Advantage Book National bestselling book by The AstroTwins introducing the I*AM System for discovering cosmic success archetypes (Innovator, Authority, Maven).
• Brand Partnership Services B2B services including social media campaigns, branded astrology content, zodiac-themed product collaborations, live events, experiential activations, and corporate team building workshops for major consumer brands such as Maybelline, Coach, HBO Max, Amazon Prime, Away, Pandora Jewelry, Valspar, and Waze.

Quantifiable outcome

• One of the brand's highest engagement and most-opened email campaigns
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, notable and minor.

• MaybellinecoreGTM or Marketing PartnerMonthly zodiac content licensing plus social and email activations for Maybelline's CRM. The AstroTwins created astrology-based content to engage Maybelline's customer base through personalized zodiac-driven campaigns.
• CoachcoreGTM or Marketing PartnerLive events, curated sneaker activation and Instagram takeovers. Brand collaboration leveraging astrology for fashion and lifestyle engagement with Coach's audience.
• HBO MaxcoreGTM or Marketing PartnerCurated astrology-based streaming watchlists. Content collaboration linking zodiac signs to entertainment recommendations on the HBO Max platform.
• Amazon PrimecoreGTM or Marketing PartnerBrand partnership for astrology-driven content campaigns. Amazon Prime collaborated with The AstroTwins for engaging content initiatives.
• AwaynotableGTM or Marketing PartnerTravel horoscopes plus a live event drove one of the brand's highest engagement and most-opened email campaigns, demonstrating strong performance metrics.
• Pandora JewelrynotableGTM or Marketing PartnerGiveaway and email acquisition with white-label landing page, influencer holiday and social media campaign. Created zodiac-themed activations for the jewelry brand.
• Valspar PaintnotableGTM or Marketing PartnerColor of the Year zodiac sign matching featured across Valspar and Lowe's retail locations, connecting paint colors to zodiac personalities.
• WazenotableGTM or Marketing Partner'Behind the (Zodiac) Wheel' campaign showcased astrology-driven navigation features, integrating The AstroTwins' content with Waze's platform.
• Homesick CandlesminorGTM or Marketing PartnerConsulted on custom zodiac scents and created press and influencer buzz for the brand's zodiac-themed candle line.
• Astro-Seek.comminorGTM or Marketing PartnerListed as a media partner with logo placement on AstroStyle website, representing a content and audience sharing partnership.
• Raptive (CMI Marketing)minorGTM or Marketing PartnerAdvertising partner affiliation for placing advertising on the Site. Raptive collects and uses certain data for advertising purposes on Astrostyle.com.
• Celebrity Services (Paid, Inc.)coreOthersWebsite is controlled and operated by Celebrity Services (a division of Paid, Inc.) from offices in Massachusetts. Handles website operations, hosting, and e-commerce fulfillment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Co-Star Astrology: Mobile-first personalized astrology app offering daily horoscopes, birth-chart analysis, and AI-driven compatibility. Directly competes with AstroStyle for the same astrology-curious consumer audience, differing primarily in delivery format (native app vs. web).
• Sanctuary Astrology: Astrology app providing daily horoscopes, birth-chart readings, and on-demand access to human astrologers. Competes head-to-head with AstroStyle on personalized horoscope content and premium subscription monetization.
• The Pattern: Astrology and personality-insights app focused on birth-chart-driven compatibility and life-cycle readings. Targets the same self-discovery-oriented consumer and overlaps directly with AstroStyle's free-to-paid conversion model.
• Chani: Queer-, trans-, and POC-inclusive astrology app offering personalized horoscopes, birth charts, and guided meditations. Competes with AstroStyle for the same astrology-enthusiast segment with a differentiated values proposition.
• Astrology Zone (Susan Miller): Long-running astrology content site founded by Susan Miller offering monthly and yearly horoscopes for all 12 signs, plus premium subscription content. Closest direct peer in terms of web-based, single-author-driven horoscope publishing model.
• Cafe Astrology: Free astrology content and chart-calculation site offering horoscopes, compatibility reports, and birth-chart tools. Comparable to AstroStyle's free-content-plus-calculator monetization approach.
• Horoscope.com: High-traffic astrology content site providing daily/weekly/monthly horoscopes, tarot, and compatibility tools. Competes directly with AstroStyle for SEO-driven organic astrology traffic.

Broad incumbents

• Refinery29 Astrology: Mainstream digital media publisher that runs astrology content (including AstroTwins syndication historically) as part of a broader lifestyle/news portfolio. Comparable as an astrology-content distribution channel rather than a pure-play competitor.
• Mindbodygreen: Wellness media brand covering astrology, spirituality, and holistic living. Comparable as an adjacent editorial outlet for astrology content and as a partnership venue for wellness-oriented brand campaigns.

Others

• Homesick: Scented candle brand that has partnered with AstroTwins for zodiac-themed product lines. Comparable as a partner/distribution channel into the physical-product astrology category rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AstroStyle