CareBuilders at Home

What CareBuilders at Home does

CareBuilders at Home is a privately held, franchise-based provider of non-medical in-home care services for seniors and other adults needing daily living support. Founded in 2011 by brothers David and Stephen Savitsky and headquartered in Lake Success, New York, the company operates through more than 50 independently owned franchise offices spanning 23+ US states including Arizona, California, Florida, New York, Pennsylvania, and Texas. Service offerings include Personal Care, Companion Care, Specialized Care (dementia and memory loss), Transportation, Housekeeping, Meal Preparation, and Around-the-Clock Care, delivered by employed caregivers in clients' homes. The company's stated customer base extends beyond seniors to adults with disabilities, veterans, post-surgery recovery patients, and new mothers, and the firm reports receipt of Home Care Pulse's 2023 Best of Home Care - Leader in Training Award, placing it in the top 25% of providers in the HCP Training Program with caregivers averaging eight completed courses.

The underlying technology stack is service-delivery oriented rather than platform-native. Core proprietary elements include a voice-activated Virtual Caregiver subscription that converts a client's television into an on-demand video calling surface for family and care team check-ins, plus the Brain Health & Fitness Program, a structured cognitive stimulation curriculum covering games, journaling, scavenger hunts, and low-intensity exercise. Pricing is quote-based, with publicly cited overnight care rates in a range of approximately $16 to $27 per hour depending on location and care level; the recently introduced Personal Assistant Services offers a no-minimum-hours task-based alternative.

The business model blends three revenue streams: usage-based hourly home care billed at the franchise level, recurring subscription revenue from Virtual Caregiver, and franchisor licensing/royalty income from the franchise network. Franchisees must hold $150K+ in liquid assets and receive back-office support including billing, payroll, HR, insurance, and marketing from the parent. The company employs a dual go-to-market combining direct-to-consumer family outreach and franchise-driven local market development, with healthcare provider referrals and senior living community partnerships feeding the bottom of the funnel. Marketing relies on a content-heavy blog, organic search, franchise development pages, and direct phone inquiries routed to local offices. The company remains founder-controlled with no disclosed institutional funding.

Name

CareBuilders at Home

Legal name

CareBuilders at Home, LLC

Website

https://carebuildersathome.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CareBuilders at Home is a privately held franchise network providing non-medical in-home care to seniors and other adults across 23+ US states via 50+ locations. Founded in 2011, it offers personal, companion, and specialized care plus a proprietary Virtual Caregiver TV platform.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

akta.pro secondary industries

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Non-medical home care
• Senior in-home care
• Personal care services
• Companion care services
• Home care franchise

Headquarters

HQ city

New Hyde Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Home Care Services: Hourly-based non-medical home care services provided at client homes. Services include personal care, companion care, specialized care, and transportation. Pricing varies by location and service level. Personal Assistant Services offer task-specific visits with no minimum hours requirement.
2. Virtual Caregiver Subscription: Subscription-based Virtual Caregiver service providing daily check-in calls, virtual medication reminders, and on-demand video calls through TV interface.
3. Franchise Ownership: Franchise fees and ongoing royalty payments from franchisees. Entrepreneurs invest $150,000+ in liquid assets to open CareBuilders at Home franchise locations. Franchisees receive back-office support including billing, payroll, HR, insurance, and marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

CareBuilders at Home delivers non-medical in-home care services that help seniors and other adults remain safely in their own homes. The offering spans Personal Care, Companion Care, Specialized Care (including dementia), the Brain Health & Fitness Program, Personal Assistant Services, Transportation, Around-the-Clock Care, Meal Preparation, and Housekeeping. Services are delivered through a 50+ location U.S. franchise network, with the voice-activated Virtual Caregiver technology providing subscription-based daily check-ins and virtual medication reminders through the client's television.

Product overview

CareBuilders at Home is a non-medical in-home care franchise company providing a comprehensive suite of services designed to help seniors age in place. The offering consists of multiple interconnected services including Personal Care Services, Companion Care Services, Specialized Care Services, the Brain Health Care & Fitness Program, and Virtual Caregiver. These core services are complemented by Personal Assistant Services, Transportation Services, Around-the-Clock Care, Meal Preparation, and Housekeeping Services. The company operates through a franchise model with locations across multiple states, offering flexible scheduling options ranging from short shifts to live-in care, with a subscription-based Virtual Caregiver technology platform that provides voice-activated video calling through clients' televisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services

Quantifiable outcome

• Placement in top 25% of home care providers in HCP Training Program
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Home Instead: The largest non-medical senior home care franchise network in the world (~1,200+ locations), offering personal care, companionship, dementia care, and respite services. Direct competitor to CareBuilders at Home in nearly every service category, including franchise model and senior in-home care positioning.
• Comfort Keepers: Global franchise network providing non-medical in-home care, personal care, companionship, and specialized dementia/Alzheimer's care for seniors. Comparable to CareBuilders at Home in service mix, franchise-based GTM, and target customer segments.
• Visiting Angels: Large US franchise brand offering non-medical senior home care including personal care, companion care, Alzheimer's/dementia care, and respite. Direct peer to CareBuilders at Home in franchise-led senior home care delivery model and service breadth.
• Senior Helpers: Franchise-based senior home care provider with a strong focus on Alzheimer's and dementia care, plus personal and companion care. Highly comparable to CareBuilders at Home given shared specialization in dementia/memory care and franchise distribution.
• BrightStar Care: Franchise home care network offering both medical and non-medical services, including personal care, companion care, and skilled nursing. Comparable to CareBuilders at Home on the non-medical side and on franchise model, but with broader medical scope (Joint Commission accredited).
• Right at Home: International franchise network providing in-home senior care and assistance, including personal care, companionship, and specialized dementia care. Directly comparable to CareBuilders at Home in service portfolio, target demographic, and franchise-led GTM.
• Synergy HomeCare: Franchise home care brand offering personal care, companion care, and specialized dementia/post-surgery care. Closely comparable to CareBuilders at Home in franchise model, non-medical service mix, and senior-in-home care positioning.
• Amada Senior Care: Franchise senior home care provider offering personal care, companion care, and dementia care, with supplemental Medicare guidance services. Comparable to CareBuilders at Home in franchise model and core in-home care service categories.

Broad incumbents

• Bayada Home Health Care: Large, established private home health provider offering skilled nursing, therapy, and personal care across the lifespan. Overlaps with CareBuilders at Home on the personal care side but operates as a broader, multi-service incumbent rather than a senior-only non-medical franchise.

Emerging players

• Honor Technology: Tech-enabled home care network combining proprietary software, caregiver matching, and agency operations to deliver in-home care to seniors. Comparable to CareBuilders at Home in core service offering but differentiated by deeper technology stack and capital-backed scale ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarebuildAtHome
• Facebookfacebook.com/Carebuildershome

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareBuilders at Home