Drinkmate
Drinkmate (I-Drink Products Inc.) manufactures home beverage carbonation systems using patented Fizz Infuser technology that uniquely allows carbonation of any beverage. The company sells countertop and portable soda makers, CO2 consumables, and syrups through DTC, e-commerce, and major retail across 13+ countries.
- Company typePrivate
- Founded2014
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Drinkmate does
Drinkmate (legal entity I-Drink Products Inc.) is a U.S. manufacturer of in-home beverage carbonation systems headquartered in Saline, Michigan, founded in 2014. The company's product line centers on patented Fizz Infuser technology, a two-stage pressure release mechanism that uniquely enables safe carbonation of any cold beverage — including juice, iced tea, wine, cocktails, and beer — rather than only water as with competing soda makers. Core hardware SKUs span the OmniFizz countertop flagship (multiple colors and bundles), the premium LUX stainless-steel model, the Spritzer portable unit, and the instaFizz travel carbonation bottle, supported by a consumables ecosystem of 60L, 10L, and 8g CO2 cylinders, a 60L-cylinder exchange program with store-credit rebates, replacement Fizz Infusers, carbonation bottles, and 11 Premium Italian Syrup flavors.
The business model combines one-time hardware revenue ($79.99–$299.99 across SKUs) with recurring consumables revenue (e.g., $36.99 per 60L refill, $87.99 for a 3-pack) and a tiered loyalty program (Bubble Bucks) launching alongside a mobile app in June 2026. Distribution is hybrid: direct-to-consumer via idrinkproducts.com and localized brand sites, U.S. e-commerce via Amazon/Wayfair/Nordstrom, European e-commerce via Netto in Germany, and physical retail at Target, Home Depot, Macy's, Walmart, JCPenney, and Lowe's, spanning 13+ countries across the Americas, Europe, Asia, Australia, and the Middle East.
Primary customer segments are health-conscious home consumers seeking to displace sugary sodas and bottled water, design-conscious home enthusiasts seeking premium countertop appliances, and secondary segments including on-the-go consumers and commercial/hospitality users. Marketing is conducted via owned social (X, Facebook, Instagram, TikTok, Pinterest), an email newsletter, recipe and product blogs, trade-show participation (e.g., Ambiente 2026), and earned media. The company is privately held and bootstrapped with no disclosed institutional investors.
Drinkmate firmographics
Firmographics- Name
- Drinkmate
- Legal name
- I-Drink Products Inc.
- Website
- https://idrinkproducts.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Drinkmate (I-Drink Products Inc.) manufactures home beverage carbonation systems using patented Fizz Infuser technology that uniquely allows carbonation of any beverage. The company sells countertop and portable soda makers, CO2 consumables, and syrups through DTC, e-commerce, and major retail across 13+ countries.
- Ownership category
- akta.pro rank
Drinkmate industry classification
Industry- Product category
- Consumer Beverage Appliances
- NAICS
- Soft Drink and Ice Manufacturing (31211)
- SIC
- Electric Housewares & Fans (3634), Beverages (2080)
- akta.pro primary industry
- Carbonated Beverage Contract Manufacturing (CSD, Seltzer, Sparkling) (AFAFAIAK)
- akta.pro secondary industries
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Food & Beverage Gases (Carbonation/Freezing/Packaging) (IMAEACAI), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Drinkmate is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Drinkmate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Soda Maker Hardware Sales: One-time sales of beverage carbonation machines including OmniFizz, LUX, Spritzer, and instaFizz products. Multiple bundle configurations with varying CO2 cylinder quantities.
- CO2 Cylinder Consumables: Recurring sales of CO2 cylinders (60L, 10L, 8g) with exchange program. Each 60L cylinder makes up to 60 liters of sparkling drinks. Consumable revenue with recurring purchase dynamics.
- Premium Italian Syrups: Sales of flavored syrups (Blood Orange, Blueberry, Cola, Ginger & Lemon, Green Tea, Lemon Lime, Pink Grapefruit, Pomegranate, Sorrento Lemonade, Strawberry Lemon, Tonic Water) to complement carbonation products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | OmniFizz Starter Kit with 60L CO2 Cylinder |
| Unit Pricing | Pay-as-you-go | OmniFizz Ultimate Bundle with Three 60L CO2 Cylinders |
| Unit Pricing | Pay-as-you-go | 60L CO2 Cylinder 3-Pack Exchange |
| Unit Pricing | Pay-as-you-go | LUX Stainless Steel Carbonator with 60L CO2 Cylinder |
| Unit Pricing | Pay-as-you-go | LUX Stainless Steel Carbonator (CO2 Not Included) |
| Unit Pricing | Pay-as-you-go | 60L CO2 Cylinder Single Refill |
| Subscription | Pay-as-you-go | CO2 Exchange Store Credit |
| Subscription | Annual | Bubble Bucks Loyalty Tiers |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels7 records
Drinkmate product offering
Product offeringCore offering
Drinkmate manufactures and sells in-home beverage carbonation systems that use patented Fizz Infuser technology to carbonate any cold beverage, including juice, tea, wine, cocktails, and beer. The product portfolio includes countertop soda makers (OmniFizz, LUX), portable units (Spritzer, instaFizz), and a recurring revenue ecosystem of CO2 cylinders, an exchange program, and Premium Italian Syrups sold direct-to-consumer and through major retailers.
Product overview
Drinkmate, operated by i-Drink Products Inc., is a home beverage carbonation company headquartered in Saline, Michigan, offering a portfolio of countertop and portable soda makers centered on patented Fizz Infuser technology that uniquely enables carbonating any beverage beyond just water. The core product line consists of the OmniFizz (flagship countertop model in multiple colors with bundle options), the LUX stainless steel version, the Spritzer portable unit, and the instaFizz portable carbonation bottle. These machines are supported by a comprehensive CO2 supply ecosystem including 60L, 10L, and 8g cylinder sizes with a sustainability-focused exchange program, complemented by Premium Italian Syrups and accessories such as bottles, Fizz Infusers, and tumblers. The company also offers a mobile app and Bubble Bucks loyalty program for customer engagement. Operations span the Americas, Europe, Asia, Australia, and the Middle East with products sold through major retailers and direct e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- OmniFizz Home Beverage Carbonator Flagship countertop home beverage carbonation system that allows users to carbonate any drink beyond water, including juice, iced tea, wine, cocktails, and beer. Features patented Fizz Infuser technology with two-stage pressure release control. Available in Classic White, Matte Black, Royal Red, and Arctic Blue with a 2-year consumer warranty.
- LUX Stainless Steel Carbonator Premium stainless steel countertop carbonation machine offering the same features as OmniFizz with a sleek stainless steel design. Includes 0.7L stainless steel bottle and 60L CO2 cylinder with 2-year consumer warranty.
- Spritzer Portable Soda Maker Compact, portable carbonated water maker suitable for outdoor use, travel, and limited counter space. Uses 3oz CO2 cartridges that conceal inside the unit. Can be stored in kitchen drawers, gloveboxes, or RV drawers with 1-year consumer warranty.
- instaFizz Stainless Steel Carbonation Bottle First water bottle on the market capable of carbonating drinks. Portable stainless steel bottle for on-the-go use at gym, hiking, office, or travel. Powered by 8g CO2 cartridges with 6-month consumer warranty.
- 60L CO2 Cylinders 14.5oz refill cylinders filled with food-grade CO2, made of durable aluminum to US DOT standards. Each cylinder makes up to 60 liters of sparkling drinks. Compatible with Drinkmate, SodaStream (except pink label quick-connect), Aarke, Philips, Ninja Thirsi, and other threaded CO2 cylinder soda makers. Available in 1, 2, 3, 4, and 18-pack quantities.
- 10L (3 oz) CO2 Cylinders Lightweight portable 3oz CO2 cylinders for use with Drinkmate Spritzer. Made of durable aluminum to US DOT standards. Available in twin pack and six pack. Compatible with all Drinkmate, iSoda, and SodaStream (except Terra) appliances.
- 8g CO2 Cartridges
Quantifiable outcome
- Each 60L CO2 cylinder makes up to 60 liters of sparkling beverages
- +2 more outcomes
Companies that use Drinkmate
Customer profileSegments4 records
Ideal customer profiles1 record
Drinkmate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Drinkmate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Netto Online MarketplacecoreDrinkmate products launched on Netto online marketplace in Germany, making OmniFizz sparkling beverage maker, CO2 cylinders, and 1L reusable bottles available to German consumers through a widely recognized retail platform.
Scale indicators2 records
Recent moves10 records
Expansion highlights7 records
Drinkmate competitors and assessment
Company assessmentBroad incumbents
- Hamilton Beach: Mass-market U.S. small appliance maker; comparable as a value-tier countertop appliance competitor sold through the same big-box retailers Drinkmate depends on.
- Philips: Global consumer electronics major with a SodaMaker product line; competes with Drinkmate in the home carbonation category as part of a much broader household appliance portfolio.
- SharkNinja (Ninja): Major kitchen appliance company whose Ninja ThirsI Soda Maker directly competes with Drinkmate OmniFizz. Comes with broader small-appliance scale and retail clout (Target, Walmart, Amazon).
- Breville: Premium kitchen appliance maker with a SodaStream-like carbonation play in select markets; comparable as a premium-aesthetic, design-driven small appliance competitor relevant to Drinkmate's LUX line.
- Cuisinart: Established U.S. kitchen appliance brand with countertop carbonation products; competes broadly with Drinkmate for retail shelf space and consumer kitchen-counter consideration.
- KitchenAid: Whirlpool-owned premium kitchen appliance brand; comparable as a high-aesthetic small appliance incumbent sharing the same retail partners (Target, Macy's, JCPenney, Lowe's) as Drinkmate.
Direct peers
- SodaStream: Dominant global home soda carbonation brand, now owned by PepsiCo. Most direct competitor to Drinkmate in countertop and portable soda makers, with broad retail distribution and far larger marketing budget.
- Aarke: Swedish premium home carbonation brand selling design-forward countertop soda makers; competes with Drinkmate for the design-conscious, premium-aesthetic buyer, and explicitly named as CO2 cylinder-compatible.
- iSoda: Direct home carbonation competitor cited as CO2 cylinder-compatible with Drinkmate products; small specialty player in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Drinkmate social profiles
Digital presenceDrinkmate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drinkmate leadership team
Management profileNumber of profiles
Drinkmate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drinkmate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drinkmate
What does Drinkmate do?
Drinkmate manufactures and sells in-home beverage carbonation systems that use patented Fizz Infuser technology to carbonate any cold beverage, including juice, tea, wine, cocktails, and beer. The product portfolio includes countertop soda makers (OmniFizz, LUX), portable units (Spritzer, instaFizz), and a recurring revenue ecosystem of CO2 cylinders, an exchange program, and Premium Italian Syrups sold direct-to-consumer and through major retailers.
Is Drinkmate a public or private company?
Drinkmate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drinkmate founded?
Drinkmate was founded in 2014. It employs 11 to 50 people.
Where is Drinkmate based?
Drinkmate is headquartered in Ann Arbor, United States, in the North America region.
How does Drinkmate make money?
Three revenue lines are on record. Soda Maker Hardware Sales are the primary driver. The others are CO2 Cylinder Consumables and premium Italian Syrups.
Who are Drinkmate's main competitors?
Broad incumbents on record are Hamilton Beach, Philips, SharkNinja (Ninja), Breville, Cuisinart and KitchenAid. Direct peers are SodaStream, Aarke and iSoda.
Does Drinkmate have an API?
No public API is recorded for Drinkmate.
What industry is Drinkmate in?
Drinkmate's product category is Consumer Beverage Appliances. Its primary akta.pro industry code is AFAFAIAK, Carbonated Beverage Contract Manufacturing (CSD, Seltzer, Sparkling), with a secondary code of AFAFAGAA, Soft Drink & Carbonated Beverage Syrups. Its NAICS code is 31211 and its SIC code is 3634.