Scorebird
Scorebird is a Nashville-based sports technology company that provides automated live scoring hardware (NeST) and software for high schools, middle schools, and small college athletic programs, distributing scores to broadcast overlays, websites, mobile apps, and state associations.
- Company typePrivate
- Founded2015
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Scorebird does
Scorebird is a Nashville-based sports technology company that provides an automated live scoring platform for high schools, middle schools, state athletic associations, and small college athletic programs. Its core offering, the NeST (Network Scoring Transmitter) hardware device, plugs directly into scoreboard controllers from major manufacturers (Daktronics, Nevco, Fairplay, Electromech, and others) and transmits live game data via Ethernet, WiFi, or cellular to a cloud platform that distributes scores to websites, broadcast overlays, mobile apps, social media, and state association reporting systems. The platform supports 13 sports and integrates natively with 20+ broadcast software platforms including OBS, vMix, NewBlue Titler Live, NewTek Tricaster, Ross Video, Streamlabs, Flowics, HUDL, Vimeo Livestream, and Wirecast.
The product portfolio centers on three layers: a hardware capture device (NeST), mobile scoring apps (ScoreBuddy Pro for iOS/Android and ScoreView for videoboard control), and a software feature set including broadcast overlays, embeddable virtual scoreboards, automated score reporting, pitch count tracking for baseball/softball, custom-branded fan apps, and a sponsorship/monetization tool for digital score placements. Scorebird monetizes through NeST hardware sales, recurring software subscriptions (ScoreBuddy Pro at $14.99/month or $149/year, Virtual NeST at $300/year), and custom enterprise fan app development.
Scorebird operates a product-led, self-serve go-to-market model with customer onboarding through customer.scorebird.com and mobile app stores. The company has processed over 37,470 games and 10,593,472 scores across its platform and maintains strategic distribution partnerships with the NAIA, NCCAA, and HUDL. Founded in 2015 and incorporated as a Tennessee LLC, Scorebird is privately held with no disclosed institutional funding beyond a $500,000 round in 2015 and operates with a small (1–10 employee) team.
Scorebird firmographics
Firmographics- Name
- Scorebird
- Legal name
- Scorebird, LLC
- Website
- https://scorebird.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scorebird is a Nashville-based sports technology company that provides automated live scoring hardware (NeST) and software for high schools, middle schools, and small college athletic programs, distributing scores to broadcast overlays, websites, mobile apps, and state associations.
- Ownership category
- akta.pro rank
Scorebird industry classification
Industry- Product category
- Sports Live Scoring Platform
- NAICS
- Software Publishers (513210), Sports and Recreation Instruction (611620)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Automated Scoring, Grading & Feedback (AI/ML) Systems (EDAFADAE)
- akta.pro secondary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
Keywords
Where Scorebird is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scorebird business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- ScoreBuddy Pro Subscriptions: Monthly or annual subscription for the ScoreBuddy Pro mobile app, available through App Store and Google Play. Monthly at $14.99/month or annual at $149.00/year.
- Virtual NeST Subscriptions: Annual subscription for the Virtual NeST software feature at $300/year, providing access to virtual scorekeeping without physical hardware.
- NeST Hardware Device: Physical hardware device (NeST) that customers purchase, which connects to scoreboard controllers. Pricing not publicly disclosed on website.
- Live Scoring Sponsorship Tools: Platform for schools to sell and display live score sponsorships. Scorebird provides the tools for free and schools keep 100% of the revenue generated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ScoreBuddy Pro Monthly |
| Subscription | Annual | ScoreBuddy Pro Annual |
| Subscription | Annual | Virtual NeST Annual |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Scorebird product offering
Product offeringCore offering
Scorebird provides an automated live scoring platform for schools and athletic organizations. Its NeST (Network Scoring Transmitter) hardware device plugs directly into scoreboard controllers from major manufacturers (Daktronics, Nevco, Fairplay, Electromech, etc.) and transmits live scoreboard data over Ethernet, WiFi, or Cellular to a cloud platform. The cloud software then distributes real-time scores to customizable broadcast overlays, embeddable website scoreboards, mobile apps, social media (Twitter/X), state athletic associations, and high-resolution videoboards.
Product overview
Scorebird is an automated live scoring platform consisting of hardware and software components designed to display and report sports scores across multiple distribution channels. The core product is NeST (Network Scoring Transmitter), a hardware device that reads data from scoreboard controllers and transmits it to cloud software for distribution. ScoreBuddy Pro is the companion mobile scoring application that can be used as an alternative controller or for virtual scoreboard functionality. The platform offers multiple distribution channels including customizable broadcast overlays for live streams (integrating with vMix, OBS, Tricaster, Ross, NewBlue, and other broadcast software), virtual scoreboards embeddable on websites, social media score reporting to Twitter/X, custom fan apps, and revenue-generating sponsorship opportunities. Additional features include pitch count tracking for baseball/softball and ScoreView for high-resolution videoboard control. The company has processed over 37,470 games and 10,593,472 scores across its platform.
Differentiator
Problem solved
Functional benefit
Brands
- NeST: Network Scoring Transmitter - hardware device that plugs into scoreboards to capture and transmit live score data
- ScoreBuddy Pro
- ScoreView
Products and services
- NeST (Network Scoring Transmitter) A proprietary hardware device that plugs directly into scoreboard controllers from manufacturers including Daktronics, Electromech, Fairplay, Nevco, OES, Spectrum, Scorevision, and All-American. The NeST captures live scoreboard data and transmits it via Ethernet, WiFi, or Cellular to the Scorebird cloud platform for distribution across livestreams, websites, mobile apps, and social media. Sold to schools and athletic organizations as a one-time hardware purchase.
- ScoreBuddy Pro A mobile scoring application for iOS and Android used by scorekeepers to enter scores during games. Functions as an alternative to traditional scoreboard controllers and exposes real-time data to embeddable virtual scoreboards and graphic overlays. Priced at $14.99/month or $149.00/year through App Store and Google Play.
- Virtual NeST A software-only version of the NeST experience that provides access to live scoring, schedule games, customizable HTML5 overlays, and native integrations with broadcast and streaming software without the physical hardware device. Priced at $300/year through App Store and Google Play.
- ScoreView A high-resolution videoboard control system integrated with ScoreBuddy, providing professional templates for all sports, triggering animations and video directly from ScoreBuddy, and displaying rosters and player statistics on venue videoboards. Accessed via scoreview.io.
- Custom Fan App A custom-branded mobile application development service for organizations to provide fans with access to live scores, events, and game results. Apps include a scores/events screen, live game screen, and game final screen, all branded and tailored to the organization. Sold through direct sales contact.
- Pitch Count A real-time pitch tracking and reporting platform for baseball and softball accessed through the Scorebird Admin App and web portal. Provides pitch-by-pitch tracking, pitch history logs sorted by player or team, web submission forms, and integration with TAPPS and UIL rules, automatically reporting final scores at end of games.
- Public REST API A public REST API (nestcloud-api.scorebird.com/v2) that exposes Scorebird's live game-state data to approved partners and developers for display on customer websites and applications. Includes device-level endpoints such as /v2/game-state?nest_id=XXXXX and a live JSON feed via the TKDS integration, with documentation at scorebird.com/api-documentation.
Quantifiable outcome
- Schools can keep 100% of sponsorship revenue generated through live score sponsorships
Companies that use Scorebird
Customer profileSegments3 records
Ideal customer profiles3 records
Scorebird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature6 records
Scorebird partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- NAIA (National Association of Intercollegiate Athletics)coreNAIA partnership enables Scorebird to provide live scoring solutions to NAIA member schools and conferences, integrating with NAIA's systems and schedules.
- NCCAA (National Christian College Athletic Association)coreNCCAA partnership provides Scorebird's live scoring technology to NCCAA member institutions for use in their athletic programs.
- HUDLcoreIntegration with HUDL/BlueFrame Production Truck software allows Scorebird's automated scoring system to automatically update scoreboard data during livestreams.
- NewBlue (Titler Live/Captivate)coreNative integration with NewBlue Titler Live allows users to add Scorebird broadcast overlays directly in the Titler Live interface.
- vMixcoreDual integration - both web browser overlay and native input integration for vMix users to display live scores in streams.
- OBS (Open Broadcaster Software)coreScorebird overlay available as a browser source in OBS, allowing free livestreaming with live score overlays.
- TricastercoreIntegration with NewTek Tricaster products - both web widget overlay and native input integration available.
- Ross Video (Expression/Datalinq)coreRoss XPression/Datalinq integration allows Ross users to add Scorebird data to their live streams via API or WebSocket connection.
- StreamlabscoreWeb-based scorebug integration for Streamlabs live streams through browser source overlay.
- Vimeo LivestreamcoreWeb integration with Vimeo Livestream platform for adding broadcast overlays to streams.
- WirecastcoreWeb integration for Wirecast users to add Scorebird broadcast overlays to their live streams.
- FlowicscoreNative integration with Flowics platform for adding Scorebird live score data to broadcasts.
- TKDScoreTKDS integration provides a live JSON API for accessing Scorebird data, allowing custom integrations with TKDS-powered platforms.
- BoxcastcoreNative integration with Boxcast platform for adding Scorebird overlays to Boxcast-powered broadcasts.
- CamStreamercoreNative integration with CamStreamer for adding Scorebird score overlays to live streams.
- DaktronicscoreNeST device is designed to work with Daktronics scoreboards - one of the major supported scoreboard brands.
- NevcocoreNeST device supports Nevco scoreboard models for live score capture.
- Singular.livecoreIntegration with Singular.live platform for dynamic graphic overlays incorporating Scorebird live data.
- DragonFlycoreIntegration partnership with DragonFly for combining Scorebird live scoring with DragonFly visual graphics.
- PlayOn! SportscoreIntegration with PlayOn! Sports platform for combining live scoring with sports streaming services.
- SpiideocoreIntegration with Spiideo automated sports filming platform for combining AI-powered filming with live scoring.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Scorebird competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is the dominant video and data platform for high school and collegiate athletics and is both a Scorebird integration partner and a direct competitor. Hudl's product suite (video, stats, recruitment) overlaps significantly with Scorebird's scoring and overlay functionality and serves the same customer base.
- GameChanger: GameChanger provides live scoring, stats, and streaming for amateur and youth sports via mobile apps. It is a direct competitor to ScoreBuddy Pro and Virtual NeST in the live amateur scoring category.
- MaxPreps: MaxPreps is a leading high school sports statistics, scores, and recruiting platform. It competes with Scorebird in distributing high school scores to fans and integrates with state associations similarly to Scorebird's ScoresAnywhere service.
- ScoreStream: ScoreStream offers crowdsourced live sports scoring via mobile apps for high schools, colleges, and amateur leagues. It competes with Scorebird's virtual scoreboard and score reporting products on the same customer base.
Broad incumbents
- Daktronics: Daktronics is a major manufacturer of scoreboards and scoring systems whose controllers NeST integrates with. As the incumbent scoreboard vendor, Daktronics could compete directly by adding native streaming/overlay features, displacing Scorebird's bridging hardware.
- Nevco: Nevco is another large scoreboard manufacturer whose controllers NeST supports. Like Daktronics, Nevco could embed live-data distribution capabilities into its hardware and compete with Scorebird end-to-end.
- Genius Sports: Genius Sports is a global sports data and technology company providing live scores, data feeds, and broadcast services. While primarily focused on professional sports, it competes in the broader sports data and broadcast-graphics space where Scorebird operates.
- Stats Perform: Stats Perform is a large sports data and AI company providing live data, betting feeds, and broadcast graphics. It overlaps with Scorebird's broadcast overlay and live-data distribution offerings at a much larger enterprise scale.
Emerging players
- Pixellot: Pixellot provides AI-driven automated sports video capture and streaming for amateur and youth sports, similar to Scorebird's plug-and-play ethos. It is an adjacent player competing for the same school and amateur-organization budgets.
Others
- Flowics: Flowics is a broadcast graphics and second-screen platform and a Scorebird integration partner. It is an ecosystem enabler rather than direct competitor but occupies adjacent territory in live broadcast data overlays.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Scorebird social profiles
Digital presenceScorebird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scorebird leadership team
Management profileNumber of profiles
Profiles3 records
Scorebird funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scorebird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scorebird
What does Scorebird do?
Scorebird provides an automated live scoring platform for schools and athletic organizations. Its NeST (Network Scoring Transmitter) hardware device plugs directly into scoreboard controllers from major manufacturers (Daktronics, Nevco, Fairplay, Electromech, etc.) and transmits live scoreboard data over Ethernet, WiFi, or Cellular to a cloud platform. The cloud software then distributes real-time scores to customizable broadcast overlays, embeddable website scoreboards, mobile apps, social media (Twitter/X), state athletic associations, and high-resolution videoboards.
Is Scorebird a public or private company?
Scorebird is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scorebird founded?
Scorebird was founded in 2015. It employs 1 to 10 people.
Where is Scorebird based?
Scorebird is headquartered in Nashville, United States, in the North America region.
How does Scorebird make money?
Four revenue lines are on record. ScoreBuddy Pro Subscriptions are the primary driver. The others are virtual NeST Subscriptions, neST Hardware Device and live Scoring Sponsorship Tools.
Who are Scorebird's main competitors?
Direct peers on record are Hudl, GameChanger, MaxPreps and ScoreStream. Broad incumbents are Daktronics, Nevco, Genius Sports and Stats Perform. Pixellot is listed as an emerging player. Flowics is listed as an others.
Does Scorebird have an API?
Yes. Scorebird Public REST API - Scorebird data including live scores is available via API to approved partners. Developers can use the API to display Score Data on customer websites or applications. The API provides device data via endpoints such as https://nestcloud-api.scorebird.com/v2/game-state?nest_id=XXXXX. Partners can also access a live JSON API through the TKDS integration. Developer documentation is at www.scorebird.com/api-documentation.
What industry is Scorebird in?
Scorebird's product category is Sports Live Scoring Platform. Its primary akta.pro industry code is EDAFADAE, Automated Scoring, Grading & Feedback (AI/ML) Systems, with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 513210 and its SIC code is 7372.