Name

Connecticut Sun

Legal name

Connecticut Sun

Website

https://sun.wnba.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Uncasville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from single-game tickets, season tickets, partial plans, group tickets, and premium seating at Mohegan Sun Arena in Uncasville and select games in Hartford and Boston.
2. Sponsorships: Corporate partnerships including TD Cardholder Perks, Jordan's Furniture, New England Ford, Xfinity, Lux Bond & Green, East Coast Metal Roofing, Walgreens, HOLO Footwear, and BuildSubmarines.com providing various sponsorship tiers and marketing activation rights.
3. Merchandise: Sales of Connecticut Sun branded merchandise through the official team shop at shopctsun.com and in-venue retail locations.
4. Media Rights: WNBA media rights deals generating revenue, with the new 11-year media rights deal worth $3.1 billion across the league.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Connecticut Sun is a professional women's basketball franchise that fields a team in the Women's National Basketball Association (WNBA), playing home games at Mohegan Sun Arena in Uncasville, CT with additional home games at PeoplesBank Arena in Hartford and a Boston venue. The franchise sells single-game and season tickets, partial plans, group and corporate experience packages, premium seating and branded merchandise directly to fans, and operates community programs (Sun Academy youth camps, Connecticut Sun Foundation). A 2026 'Sunset Season' farewell campaign precedes the franchise's relocation to Houston in 2027, where it will be rebranded as the Houston Comets under new owner Tilman Fertitta.

Product overview

The Connecticut Sun is a professional women's basketball team in the WNBA. The team's offerings include live game attendance (tickets, season memberships, group experiences), youth basketball development through Sun Academy camps and clinics, community engagement via the Connecticut Sun Foundation, and digital fan engagement through the official team app and SUNTV content platform. The franchise is completing its 'Sunset Season' in 2026 before relocating to Houston in 2027 as the Houston Comets.

Differentiator

Problem solved

Functional benefit

Products and services

• Connecticut Sun WNBA Basketball (live game experience) Professional women's basketball team competing in the WNBA, playing home games at Mohegan Sun Arena in Uncasville, CT, with additional home games at PeoplesBank Arena in Hartford and a single-game venue in Boston during the 2026 'Sunset Season'.
• Season Tickets & Memberships Full-season ticket packages, partial plans, group tickets, fan experiences, corporate experience packages, and premium seating for the home schedule, with a dedicated Member Zone and Ticketing Policies page.
• Single Game Tickets (via Ticketmaster) Single-game ticket inventory for Connecticut Sun WNBA games, sold through the official Ticketmaster storefront; prices vary by seat location and opponent (observed range $26-$3,417 on StubHub).
• Connecticut Sun Branded Merchandise Connecticut Sun-branded apparel, accessories, and memorabilia sold through the official team shop at shopctsun.com and in-venue retail locations at Mohegan Sun Arena.
• Sun Academy Year-round youth basketball camps and clinics for athletes of all ages, providing skill development, mentorship, and access to professional coaching through the team's academy program.
• Connecticut Sun Official Team App Official Connecticut Sun mobile application (iOS/Android, Yinzcam) for fans to access team news, schedules, tickets, and exclusive content.
• SUNTV: 20+ Years In Orbit (2026 All-Star Campaign) Digital video content series and 2026 All-Star campaign celebrating the franchise's 20+ year history on the team's SUNTV platform, with behind-the-scenes player features.
• Connecticut Sun Foundation (50/50 Raffle) Charitable foundation of the Connecticut Sun running community impact initiatives, donations, and a 50/50 raffle program at home games.

Quantifiable outcome

• Brittney Griner became WNBA's all-time blocks leader with 878 career blocks, surpassing Margo Dydek's record of 877
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• New England FordmajorGTM or Marketing Partner · 1 January 2025Official SUV Partner for the Connecticut Sun. Provides vehicle sponsorship and marketing activation rights.
• XfinitymajorGTM or Marketing Partner · 1 January 2025Official Internet and Mobile Partner of the Connecticut Sun for the 2025 season. Provides digital marketing and connectivity sponsorship.
• HOLO FootwearminorGTM or Marketing Partner · 1 January 2025Official Footwear Partner announced in June 2025 for brand marketing and fan engagement.
• BuildSubmarines.comminorGTM or Marketing Partner · 1 January 2025Community partner that worked with the Connecticut Sun to revitalize Washington Park basketball courts in partnership with the City of Groton and Electric Boat.
• Jordan's FurnituremajorGTM or Marketing Partner · 1 January 2022Official Furniture and Mattress Partner of the Connecticut Sun. Partnership includes community events and gameday activations. Renewed multiple times, extended through 2026 season.
• Mohegan TribecoreOthersOriginal ownership group of the Connecticut Sun from 2003 until the 2026 sale to Fertitta family. The Mohekan Tribal Gaming Authority sold the team for a record $300 million. The franchise played at Mohegan Sun Arena under this ownership.
• Mohegan Sun ArenacoreOthersHome arena venue in Uncasville, CT. The only WNBA venue with an on-site retail sportsbook (FanDuel), ending in 2027 with team relocation.
• TD BankmajorGTM or Marketing PartnerTD Cardholder Perks program providing exclusive offers and benefits for TD customers attending Connecticut Sun games.
• Sun & Soul FestminorGTM or Marketing PartnerAnnual community event partnership featuring basketball and cultural celebrations. Second annual event held in 2026.

Scale indicators5 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• Las Vegas Aces: WNBA dynasty franchise and direct league peer, providing a benchmark for championship-level sponsorship pricing, ticket ARPU, and brand equity.
• Seattle Storm: WNBA franchise with shared league media-rights and sponsorship pool, offering a benchmark for championship-era brand uplift.
• Phoenix Mercury: WNBA franchise sharing league economics, broadcast deal, and competitive schedule; comparable mid-market commercial profile.
• New York Liberty: WNBA franchise with shared league media-rights and sponsorship structures, recently won a championship, and is a direct on-court and commercial competitor to the Sun.
• Los Angeles Sparks: WNBA franchise operating in a major media market with shared league revenue and sponsorship structures, a direct on-court peer.
• Minnesota Lynx: WNBA franchise that, like the Sun, has reached multiple Finals; a direct league peer for sponsorship, media-rights value, and operational benchmarking.
• Chicago Sky: WNBA franchise competing in the same league, with similar ticket, sponsorship, and merchandise revenue mix as the Sun.
• Washington Mystics: WNBA franchise sharing the league's media-rights, ticketing, and sponsorship economics, providing a direct operational and competitive peer.
• Atlanta Dream: WNBA franchise with a similar operating footprint and single-team revenue model, a direct league peer for ticketing and sponsorship comparables.
• Indiana Fever: WNBA franchise sharing the same league economics, media-rights pool, and direct competitive schedule as the Connecticut Sun, with a comparable single-franchise operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ConnecticutSun
• YouTubeyoutube.com/ConnecticutSun
• Facebookfacebook.com/connecticutsun
• LinkedInlinkedin.com/company/connecticutsun
• Instagraminstagram.com/connecticutsun

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecticut Sun