Alleanza Assicurazioni

Name

Alleanza Assicurazioni

Legal name

Alleanza Assicurazioni S.p.A.

Website

https://alleanza.it

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Life insurance
• Supplementary pensions
• Protection insurance
• Savings plans
• Investment-linked products

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Alleanza earns revenue primarily through premiums on life insurance products, including investment-linked policies (ramo I), capitalisation products (ramo V), and pure risk products. Key products include PerAmore, PerSempre, and Semplice (family protection); Stile Unico, Orizzonte Valore, ValoreOro, Valore Sostenibile, Valore Evergreen, Reinvesto Evergreen, and Valore Futuro+ (investment); and Alleata Previdenza and AlMeglio (supplementary pension plans). Revenue is generated through both single premiums and recurring premium payments.
2. Savings and Investment Product Management: Fees and management charges generated from savings and investment products including Smart Evergreen and Orizzonte Smart (savings funds), as well as investment products managed through separate accounts (gestioni separate) such as Euro San Giorgio, Ri.Attiva BG, and others. These products generate ongoing management fees and performance-related income.
3. Bancassurance — Conto Unico Referral: Through the insurbanking partnership with Banca Generali, Alleanza's agents can offer Banca Generali banking products (Conto Unico current account) to Alleanza's existing client base. This cross-selling arrangement generates referral-related revenue and expands Alleanza's revenue streams into banking services without Alleanza directly operating as a bank.
4. Health and Protection Insurance: Revenue from non-life/health protection products including WSalute (private health insurance), Casa Semplice (home insurance), and Semplice (family protection policies), generating annual or recurring premiums.
5. BGVita Bancassurance Portfolio: Following the 2024 corporate reorganization and the 2025 merger of Genertellife into Alleanza, Alleanza manages the BGVita portfolio — bancassurance life insurance policies originally distributed through Banca Generali's private banking network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Alleanza Assicurazioni sells life insurance, supplementary pensions, savings plans, investment-linked and ESG investment products, and personal protection (health, home and family) policies to Italian individuals and families. Distribution is executed through a captive nationwide agency network and digital self-service channels, with banking services added via the Conto Unico insurbanking partnership with Banca Generali.

Product overview

Alleanza Assicurazioni is an Italian insurance company belonging to the Generali Group, offering a comprehensive multi-product portfolio organized across five main categories: Protection (WSalute, Casa Semplice, Semplice, PerAmore, PerSempre), Pension/Previdenza (Alleata Previdenza, AlMeglio), Savings (Smart Evergreen, Orizzonte Smart), Investment (Stile Unico, Orizzonte Valore, ValoreOro, Valore Sostenibile, Valore Evergreen, Reinvesto Evergreen, Valore Futuro+), and Banking Services (Conto Unico via Banca Generali partnership). The company operates on a platform model combining digital services (App Alleanza, Area Clienti web portal, Preventivatore Pensione online calculator) with a physical agent network. Key separate funds include Euro San Giorgio and Ri.Attiva BG. The company has undergone significant restructuring, absorbing Genertellife in 2025 and launching new insurbanking services in partnership with Banca Generali.

Differentiator

Problem solved

Functional benefit

Brands

• BGVita: A related insurance brand/platform for bancassurance products distributed through Banca Generali.

Products and services

• WSalute Private health insurance that provides healthcare coverage and access to private health services for Italian policyholders.
• Casa Semplice Home insurance product covering damages to residential property for Italian homeowners and households.
• Semplice Family-focused life protection product with simplified coverage options for Italian families.
• PerAmore Life protection insurance focused on covering loved ones financially in the event of the policyholder's death.
• PerSempre Long-term care insurance for ongoing personal care needs, designed for Italian policyholders planning for non-self-sufficiency.
• Alleata Previdenza Supplementary pension product for retirement planning and income protection available to Italian individuals and companies.
• AlMeglio Open pension fund (PIP) offering flexible retirement savings solutions for individuals complementing mandatory Italian social security.
• Smart Evergreen Long-term savings plan designed to accumulate capital over time to fund future projects and life goals.
• Orizzonte Smart Medium- to long-term savings product with flexible investment options, supported by separate-account fund management.
• Stile Unico Multi-choice unit-linked investment solution allowing customers to customize their investment strategy over time.
• Orizzonte Valore Dual-solution investment product combining internal fund and separate-account lines, offering flexibility in investment choices.
• ValoreOro Investment product designed to maximize long-term capital appreciation, with linked precious-metals exposure.
• Valore Sostenibile Ethical and sustainable investment product using environmental, social and governance criteria, with external ESG and SDG certification from MainStreet Partners.
• Valore Evergreen Capital growth investment product with a long-term focus, designed for Italian investors.
• Reinvesto Evergreen Investment-linked product focused on reinvesting capital for continued growth, leveraging the Euro San Giorgio separate fund.
• Valore Futuro+ Future-oriented investment product designed for long-term capital appreciation within an insurance wrapper.
• Conto Unico Digital current account provided by Banca Generali and available exclusively to Alleanza clients through their Private Advisor, offering daily liquidity management, payments, securities custody, transfers and credit/debit card services.
• App Alleanza Mobile application for Alleanza clients to consult and manage policies, view documents, make payments and contact their agency, positioned as the simplest and fastest way to interact with Alleanza.
• Area Clienti Secure web portal for Alleanza clients to access policy information, perform dispositive operations, file claims, request surrenders and manage personal data and document preferences.
• Preventivatore Pensione Online calculator providing estimates for supplementary pension contributions and projected retirement benefits to support retirement planning decisions.

Quantifiable outcome

• 125 years of operational history demonstrating long-term stability and market endurance in the Italian insurance sector.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Italian Insurtech Association (IIA)minorStrategic or Co-development Partner · 3 July 2026Alleanza Assicurazioni is listed as a presenting participant at the Insurtech Days 2026 event organized by the Italian Insurtech Association (IIA) on July 3, 2026 at Le Village by CA Milano. The event focuses on the evolution of insurance in health, life, and longevity segments, with Alleanza presenting alongside other major Italian insurers including Reale Mutua, AXA Italia, Generali, and Visa.
• VisaminorOthers · 3 July 2026Visa is listed as a presenting participant at Insurtech Days 2026 alongside Alleanza Assicurazioni and other major industry players. The presence of Visa at an insurtech event suggests potential collaboration on digital payment and fintech integration topics within insurance products, though specific partnership details are not elaborated in the source.
• Arbitro Assicurativo (Insurance Arbitrator)minorOthers · 28 June 2026The Arbitro Assicurativo (Insurance Arbitrator), established by Italian DM 215/2024 and operational from 15 January 2026, is an alternative dispute resolution system for insurance contract controversies. Alleanza publishes information about this new arbitration mechanism on its website, directing customers to www.arbitroassicurativo.org for applicable disputes. This is a regulatory/governmental mechanism rather than a voluntary partnership, but Alleanza actively communicates it to customers.
• Starting FinancecoreStrategic or Co-development Partner · 19 March 2026Starting Finance, described as Italy's largest financial education and information group targeting young people with a community of over 2 million users, partnered with Alleanza for the 2026 Tour EduFin — a national financial literacy roadshow across 14 events including university club events, evening public events, and Starting Finance Investment Meetings (SFIM 2026) targeting under-35s. The 2026 edition focuses specifically on pension awareness for young people, addressing a 41/100 financial literacy score among 18-24 year olds revealed by Alleanza's Edufin Index.
• Banca GeneralicoreStrategic or Co-development Partner · 9 October 2025Alleanza Assicurazioni and Banca Generali (both subsidiaries of Generali Group) formed an 'insurbanking' strategic partnership announced in October 2025. The collaboration enables Alleanza's agency network to offer Banca Generali's current account (Conto Unico) and investment products to Alleanza's existing client base. The goal is to expand market share, diversify Alleanza's revenue streams into banking services, and develop asset management for Banca Generali. This follows Generali's broader insurbanking strategy and complements the existing BGVita bancassurance portfolio now managed by Alleanza.
• MainStreet PartnerscoreTechnology or Integration · 1 January 2025Alleanza partnered with MainStreet Partners, an independent ESG and sustainability research firm, to certify the ESG ratings and SDG alignment of investment funds available in its product line. MainStreet Partners provides 1-5 star ESG ratings across environmental, social, and governance pillars, and verifies alignment with UN 2030 Sustainable Development Goals for each fund. This certification covers all Alleanza ESG investment products including Valore Sostenibile, Alto ESG High Yield, Alto ESG Internazionale Azionario, Alto Dinamico Protetto, GIS SRI Euro Green & Sustainable Bond, and Alto Bilanciato.
• Fondazione Mario GasbarricoreStrategic or Co-development Partner · 27 October 2022Fondazione Mario Gasbarri (Alleanza's corporate foundation, named in memory of Mario Gasbarri) co-produces Alleanza's financial literacy initiatives, including the annual Edufin Index observatory — the first study in Italy linking financial and insurance knowledge with actual consumer behavior. The foundation provides scientific legitimacy and contributes to Alleanza's social impact and brand positioning in financial education. Alleanza also supports the 'Il Cammino dell'Alleanza' walking guide series initiated by the foundation.
• SDA Bocconi School of ManagementcoreStrategic or Co-development Partner · 27 October 2022SDA Bocconi provides scientific and academic support to Alleanza's Edufin Index financial literacy observatory, contributing research methodology, demography expertise, and academic credibility. The partnership also includes collaborative educational events such as the Investment Day and Previdenza Day Masterclasses delivered by SDA Bocconi faculty for Alleanza's client and advisor audiences.
• Ministry of Economic Development (MSE)minorOthers · 27 October 2022Massimo Greco, Dirigente of the Divisione promozione della concorrenza, semplificazioni per i servizi from the Italian Ministry of Economic Development, participated in the scientific committee of the Edufin Index observatory. This government engagement lends regulatory and public policy relevance to Alleanza's financial literacy initiatives.
• Global Thinking FoundationminorStrategic or Co-development Partner · 8 October 2021Global Thinking Foundation collaborated with Alleanza on the 'Investment Day — La pianificazione è donna' educational event series in October 2021, providing certified financial education content focused on women and youth. The foundation is an ISO 9001:2015 certified education provider. Alleanza also donated €2 per participant to Fondazione Umberto Veronesi's Pink is Good breast cancer research initiative during this partnership.
• Leroy Merlin ItaliaminorStrategic or Co-development Partner · 6 May 2021Alleanza partnered with Leroy Merlin Italia for the 'Protection Day — Speciale Casa' event in 2021, combining home improvement and insurance protection content. The collaboration provided home safety and renovation advice from Leroy Merlin experts alongside Alleanza's home insurance (Casa Semplice) and family protection products, targeting homeowners and families.

Scale indicators8 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Generali Italia: Alleanza's sister company within the Generali Group, offering a broader mix of life, P&C, health, and asset management products across Italy. Highly comparable as a domestic Italian insurer but operates a wider portfolio beyond Alleanza's life/wealth focus.
• Zurich Italia: Italian subsidiary of Zurich Insurance Group offering life, P&C, and pensions. Comparable as a multinational insurer with overlapping life and investment products in Italy.

Direct peers

• Intesa Sanpaolo Vita: Italian life insurer and bancassurance arm of Intesa Sanpaolo, offering life, savings, pension, and investment products distributed through Italy's largest retail banking network. Closely comparable in product mix (life + investment-linked) and bancassurance distribution model.
• Poste Vita: Life insurance and pension subsidiary of Poste Italiane, distributing life, savings, and pension products through Italy's postal network. Comparable as a mass-market Italian life insurer with a unique physical distribution moat.
• UnipolSai Assicurazioni: Major Italian insurance group combining P&C and life/health products, with a strong agency network. Comparable as a domestic multi-line insurer overlapping on life, health (WSalute-equivalent), and home protection products.
• AXA Italia: Italian subsidiary of global insurer AXA offering life, health, and P&C products through agents and bancassurance. Comparable in product breadth and Italian retail focus, though part of a wider multinational group.
• Allianz Italia: Italian arm of Allianz SE offering life, P&C, health, and asset management products. Comparable as a large multinational-affiliated insurer operating through agents and financial advisors in Italy.
• Reale Mutua: Italian mutual insurance company offering life, P&C, and health products through a mutual agent network. Comparable in mutual/cooperative-style distribution and Italian domestic life/health overlap.
• CNP Vita Assicura: Italian life and pensions subsidiary of French insurer CNP Assurances, distributing through UniCredit's banking network. Highly comparable in life + investment-linked products and bancassurance-led GTM.

Regional players

• Banca Generali: Italian private banking group whose Conto Unico is now distributed through Alleanza's agency network post-insurbanking partnership. Comparable as the distribution partner and shareholder sibling within Generali Group, with overlapping HNW Italian client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/alleanza-assicurazioni-169013663273776
• LinkedInlinkedin.com/company/alleanza-assicurazioni-spa
• Instagraminstagram.com/alleanzaassicurazioni_official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alleanza Assicurazioni