What Jimoty does

Jimoty (株式会社ジモティー, TYO: 7082) is a Tokyo-headquartered Japanese public company founded in February 2011 that operates a two-sided reuse and community platform. The core product is a free regional classifieds website and mobile app organizing listings across 11 categories (used goods, real estate, jobs, local events, community information) by prefecture and municipality, with face-to-face local handoff as the default exchange mechanism. The platform serves approximately 10 million monthly active users, 800 million monthly page views, and 15 million registered members without charging listing, transaction, or subscription fees.

The company generates revenue through two monetized layers on top of the free platform. First, "Jimoty Spot" (ジモティースポット) is a franchise-operated physical reuse network of 40 retail locations across 40 Japanese municipalities (target of 329 by 2030), where residents drop off unwanted items for free transfer to new owners; each Spot is operated by a domain-expert franchise partner (moving companies, estate managers, reuse retailers, gaming/TCG shops, waste logistics firms) and serves only verified local residents. Second, Jimoty Ads / DB連携 is a performance-based (CPA) advertising product for recruitment, real estate, and local business advertisers, with data feed integration via Feedoss's dfplus.io. Supporting paid features include Anshin Payment (escrow), Anshin Transaction Insurance (jointly with Japan Small-amount Short-term Insurance), and Jimoty-bin (large-item delivery).

The company's primary GTM is product-led growth amplified by partnerships with 303 Japanese municipalities, which promote Jimoty through their waste-disposal guidance, websites, and LINE accounts; the platform is also a recipient of four national environmental awards and sustained earned media across major Japanese broadcasters. Distribution has expanded via a strategic partnership with CCC (Culture Convenience Club, parent of TSUTAYA) to embed Jimoty Spots inside TSUTAYA retail stores, the first of which opened in Hirakata in June 2026. In May 2026, CCC launched a public tender offer for Jimoty's shares, with Jimoty's board recommending shareholders tender — a transaction whose completion would take Jimoty private and consolidate it within CCC's T-Point/retail ecosystem.

Name

Jimoty

Legal name

株式会社ジモティー

Website

https://jmty.co.jp

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jimoty (TYO: 7082) operates Japan's largest free regional classifieds platform (~10M MAU) and a franchise network of 40+ physical Jimoty Spot reuse stores across 40 municipalities, serving individual consumers, 303 municipal governments, and local advertisers.

Ownership category

akta.pro rank

Product category

Online Classifieds and Local Marketplace

NAICS

Department Stores (45511)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Private/Closed Membership Generalist Marketplaces (CRAFAAAG)

Keywords

• Local classifieds platform
• Peer-to-peer marketplace
• Reuse retail network
• Community bulletin board
• Performance-based advertising

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices47 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Jimoty Spot product sales: Jimoty Spot physical retail locations sell second-hand goods donated by residents. Items are priced from 0 yen upward. This is the primary revenue-generating component of the business.
2. Jimoty Ads / DB連携 advertising: Jimoty offers a成果報酬型 (performance-based) advertising product called DB連携 (Data Feed Integration), where advertisers pay only when a conversion occurs. A data feed management tool dfplus.io integration enables automated ad operations.
3. Platform (freemium): The core Jimoty platform is free for all users — free posting and free browsing. Revenue is not directly generated from the platform itself but indirectly through the Jimoty Spot network and advertising products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jimoty operates a free online regional classifieds platform where individual users post and browse listings across 11 categories (used goods, real estate, jobs, local events) with face-to-face local handoff, serving approximately 10 million monthly users. The company supplements this digital marketplace with a franchise network of physical Jimoty Spot reuse stores where residents donate unwanted items for free handoff or purchase at low prices (from 0 yen), and earns advertising revenue through its CPA-based Jimoty Ads (DB連携) product.

Product overview

Jimoty operates a two-tier platform model consisting of (1) the core Jimoty online classifieds platform — a free peer-to-peer bulletin board for regional information across 11 categories including goods, real estate, jobs, and events, serving approximately 10 million monthly users — and (2) the Jimoty Spot physical retail network — over 40 public-private partnership reuse centers where residents drop off unwanted items for free handoff to new owners. The online platform and physical stores are interconnected: items brought to Jimoty Spots are listed on the online platform for local buyers, and the platform drives awareness for the physical locations. Additional paid services include the Anshin Payment escrow system, Jimoty-bin delivery service, Anshin Transaction Insurance, and Jimoty Ads — a CPA-based advertising product with data feed integration capabilities. The company partners with municipalities (303 agreements as of June 2026) to reduce waste through reuse promotion, with physical spots operated by franchise partners including real estate companies, moving companies, funeral services firms, and reuse retailers.

Differentiator

Problem solved

Functional benefit

Brands

• ジモティースポット (Jimoty Spot): 官民連携のリユース拠点。Still-usable unwanted items are donated or sold at low prices (including 0 yen) to neighbors. Operated in partnership with local municipalities across Japan. The stores accept bulky items like furniture and large appliances that are difficult to ship.

Products and services

• Jimoty (ジモティー) Online Classifieds Platform Free regional classifieds platform accessible via web (jmty.jp) and iOS/Android apps, allowing individual users to post and browse listings across 11 categories (selling/giving away, real estate, jobs, local events, etc.) filtered by prefecture and municipality. Approximately 10 million monthly active users and 800 million monthly page views.
• Jimoty Spot (ジモティースポット) Physical Reuse Network Franchise network of physical retail reuse pickup locations (40+ as of June 2026) where residents bring unwanted but usable items for free handoff to next users; items are also available for purchase on-site from 0 yen upward. Achieved approximately 4,300 tons of waste reduction in 2025.
• Jimoty Ads (ジモティーAds) / DB連携 (Data Feed Integration) Advertising CPA-based (成果報酬型) advertising product that lets businesses post job listings, real estate listings, and product/service information on Jimoty's platform. Free posting; fees charged only on conversion. Supports DB連携 (Data Feed Integration) via dfplus.io for automated ad operations.
• Anshin Payment (あんしん決済) Escrow / Click-and-Collect Payment Secure payment/escrow feature enabling online payments for Jimoty transactions, with local in-person handover. Supports credit card, convenience store, bank ATM, Paidy (postpay), and bank transfer. Mandatory for transactions over ¥150,000. Includes buyer protection and evaluation system.
• Jimoty-bin (ジモティー便) Large-Item Delivery Service
• Anshin Transaction Insurance (あんしん取引保険) Optional insurance product developed jointly with ジャパン少額短期保険 for transactions on the Jimoty platform. Provides lawyer consultation fee coverage (up to ¥100,000) for disputes arising from transactions. Priced at ¥340/month.
• Jimoty Spot Mini (ジモティースポットミニ) Partner Collection Points Compact drop-off points for unwanted items installed in partner retail locations. Collected items are transported via the partner's logistics network to full Jimoty Spot locations for resale.

Quantifiable outcome

• 4,300 tons of waste reduction in 2025 across all Jimoty Spot locations
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CCC (カルチュア・コンビニエンス・クラブ株式会社)coreStrategic or Co-development Partner · 1 October 2025Jimoty and CCC (Culture Convenience Club, operator of TSUTAYA) jointly promote Jimoty Spot locations within TSUTAYA stores. The first store-in-store opened at TSUTAYA牧野高校前店 in Hirakata in June 2026. The partnership aims to create community-activating experiential bookstores, combining Jimoty's reuse platform with TSUTAYA's retail presence.
• Corporation Link (株式会社リンクバル / 街コンジャパン)minorGTM or Marketing Partner · 25 January 2013Jimoty and 街コンジャパン (operated by Corporation Link) entered a site partnership in January 2013 to promote local events (街コン) during the 街コンWEEK period. Jimoty created a dedicated 街コンの日 special page, and both sites linked to each other to cross-promote users. This was a co-marketing initiative to drive local community engagement.
• KDDI株式会社minorStrategic or Co-development Partner · 1 August 2012In August 2012, Jimoty entered a business partnership with KDDI, agreeing to integrate with KDDI's mobile platform. This was part of Jimoty's early growth strategy to leverage KDDI's mobile user base.
• Sakai Moving Center (株式会社サカイ引越センター)coreStrategic or Co-development PartnerJimoty partnered with Japan's top moving company (引越業界売上No.1) to co-locate Jimoty Spot 柏豊四季店 with Sakai's reuse store. This enables household goods from moving customers to be seamlessly transferred to the Jimoty Spot reuse network, creating a closed-loop system for furniture and appliances that would otherwise be discarded during moves.
• Hitomairu / KAKUYASU (株式会社ひとまいる / 株式会社カクヤス)coreStrategic or Co-development PartnerJimoty partnered with Hitomairu and its subsidiary KAKUYASU (liquor retailer/delivery) to install Jimoty Spot Mini collection boxes at two KAKUYASU stores in Yokohama (East Kanagawa and Hodogaya). KAKUYASU's logistics network (return delivery routes) is used to transfer collected items to Jimoty Spot locations, expanding the geographic reach of the reuse network.

Scale indicators6 records

Recent moves9 records

Expansion highlights8 records

Broad incumbents

• Yahoo! Auctions (Yahoo! Fleamarket): Yahoo Japan's long-running auction and flea-market platform with massive existing user base. Operates broadly in C2C commerce and competes with Jimoty for second-hand transactions, though its format is more auction-centric.
• BOOKOFF Corporation: Largest reuse retail chain in Japan with ~700+ stores buying and selling secondhand books, media, apparel, and general goods. Comparable in physical reuse retail scale to Jimoty Spot's ambitions, though operates corporate-owned rather than franchised locations.
• 2nd Street (Geo Holdings): Major reuse retail chain operated by Geo Holdings, specializing in clothing, accessories, and household goods with national store coverage. Comparable to Jimoty Spot's physical reuse retail concept with established second-hand brand.
• Hard Off Corporation: Specialized reuse retail chain (House Off, Hard Off, Off House) for furniture, appliances, electronics, and household goods. Directly comparable to Jimoty Spot's focus on bulky-item reuse but with corporate-owned stores and dedicated buying infrastructure.

Emerging players

• Sellpy (H&M Group): Managed second-hand commerce platform (owned by H&M Group) where users send in items for resale, similar in pickup/logistics model to Jimoty Spot's donation flow. Comparable as a managed-reuse service targeting circular consumption, though Sellpy focuses on clothing and operates across Europe.

Regional players

• Treasure Factory: Reuse retail chain with strong Tokyo metropolitan presence, buying and selling secondhand clothing, furniture, and household goods. Comparable in physical reuse retail to Jimoty Spot but with corporate retail model rather than municipal partnerships.

Direct peers

• OfferUp: US-based mobile-first local marketplace with free listings and local meetup-based transactions. Comparable in mobile-classifieds mechanics and local-handoff transaction model to Jimoty, though without the physical reuse-retail or municipal partnership layer.
• Mercari: Japan's dominant C2C marketplace with nationwide shipping-integrated transactions across all major categories. Directly comparable to Jimoty's core classifieds platform but with broader scale, payments infrastructure (Mercari Pay), and shipping logistics.
• Craigslist: The original hyper-local classifieds platform with free local listings. Conceptually the closest international analog to Jimoty's core marketplace model (free, local, category-driven, no shipping logistics), though Craigslist is significantly less productized and lacks Jimoty's municipal partnerships.
• Rakuten Rakuma: Rakuten's C2C marketplace app (formerly Fril) focused on fashion, beauty, and lifestyle categories. Competes with Jimoty in second-hand goods transactions and benefits from Rakuten's broader e-commerce ecosystem and member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jmty_jp
• YouTubeyoutube.com/channel/UCwzwRKZ8Xb5TkW3BWmvPz0g
• Facebookfacebook.com/jimoty.jp
• LinkedInlinkedin.com/company/jimoty-inc
• Instagraminstagram.com/jimoty_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jimoty