National Day Calendar

What National Day Calendar does

National Day Calendar is a privately held entertainment and content media company founded in 2013 and headquartered in Mandan, North Dakota. It operates the authoritative online catalog of more than 1,500 national days, celebrations, and observances organized by date and category, supported by a 24/7 streaming radio service (National Day Radio), a syndicated radio program (National Day Spotlight), and an educational platform (National Day Classroom).

The platform is built on a web-based content management system paired with an integrated e-commerce storefront for calendars, apparel, accessories, and books, plus radio streaming infrastructure distributed via web, mobile, and Amazon Alexa. Editorial content, recipes, classroom resources, and a daily word-search game drive engagement across an 8-platform social presence and a nightly email newsletter with 700,000+ subscribers.

The business model is diversified across five revenue streams: direct-to-consumer product sales of printed calendars and merchandise, site advertising, trademark licensing of the registered "National Day Calendar®" brand via licensing agent Brand Liaison, the IGNITE brand activation service operated with Tilson PR for enterprise marketing campaigns, and radio programming advertising/syndication revenue. Primary customer segments are general consumers and families, educators, brand partners, and media outlets, with no disclosed institutional ownership, funding rounds, or revenue figures.

Name

National Day Calendar

Legal name

National Day Calendar

Website

https://nationaldaycalendar.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

National Day Calendar is a private content and media company that catalogs more than 1,500 annual national days and observances, monetizing via D2C calendars and merchandise, advertising, trademark licensing, and the IGNITE brand activation service for enterprise partners.

Ownership category

akta.pro rank

Product category

Celebration Content and Media

NAICS

Periodical Publishers (513120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD)

akta.pro secondary industries

Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• National day catalog
• Celebration content platform
• Themed calendars retail
• Brand activation services
• Educational observance resources

Headquarters

HQ city

Mandan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Product Sales: Sale of printed calendars (wall calendars, desk calendars), merchandise (clothing, accessories, gift items), and books through e-commerce storefront.
2. Advertising: Site advertising opportunities for businesses seeking to reach engaged audience of celebration enthusiasts.
3. Trademark Licensing: Official licensing of National Day Calendar brand and trademark for approved products and services through Brand Liaison.
4. Brand Activation Services: IGNITE brand activation service in partnership with Tilson PR for strategic brand partnerships.
5. Radio Programming: National Day Spotlight radio program expanding into syndication, generating revenue through radio partnerships and advertising.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

National Day Calendar operates a comprehensive content platform that catalogs and promotes national days, celebrations, and observances throughout the year. The company monetizes this audience through its direct e-commerce store selling printed calendars, apparel, accessories, and gift items, supplemented by advertising on the website and nightly newsletter, trademark licensing of the National Day Calendar® brand, 24/7 National Day Radio streaming, syndicated National Day Spotlight radio programming, the National Day Classroom educator platform, and the IGNITE brand activation service.

Product overview

National Day Calendar operates as a comprehensive content and media platform centered around the celebration of national days, observances, and special events. The core product is the National Day Calendar website, which serves as a searchable database of over 1,500 national days and celebrations. The platform extends through complementary offerings including National Day Classroom for educational programming, National Day Radio for 24/7 music streaming, and National Day Spotlight for radio storytelling content. The commercial portfolio includes official printed calendars (wall and desk formats) sold through the integrated National Day Calendar Store, along with merchandise and the book series. In April 2026, the organization launched a redesigned website with enhanced features and expanded its brand activation service IGNITE through partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• National Day Radio: A 24/7 radio station featuring curated playlists celebrating national days across Pop, Country, and Oldies music genres.
• National Day Spotlight
• National Day Classroom
• National Day Calendar Store

Products and services

• National Day Calendar Website Searchable online database of national days, celebrations, and observances organized by date, month, and category, with recipes, educational content, and daily updates for the general public.
• National Day Wall Calendar Printed wall calendar featuring 1,500+ national observances, available in 2026 and 2027 editions using eco-friendly soy inks and plastic-free packaging.
• National Day Desk Calendar Daily tear-off desk calendar featuring 1,500+ fun observances, available in 2026 and 2027 editions.
• National Day Calendar Store Official e-commerce storefront offering calendars, apparel, accessories, drinkware, socks, and gift items for celebration enthusiasts.
• National Day Classroom Dedicated educational platform providing classroom programming, resources, and materials for educators integrating national days into curricula.
• National Day Radio 24/7 live streaming radio service featuring curated Pop, Country, and Oldies playlists celebrating national days, available on web, mobile, and Amazon Alexa devices.
• National Day Spotlight Radio program featuring stories behind the celebrations, expanding into syndication to radio stations nationwide in 2026.
• IGNITE Brand Activation Service Brand activation service launched in partnership with Tilson PR that enables companies to leverage National Day Calendar for strategic marketing campaigns tied to National Days.
• Word Search Game Daily themed word search puzzle game hosted on the National Day Calendar website.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Tilson PRcoreGTM or Marketing Partner · 22 April 2026Strategic partnership to launch IGNITE, a brand activation service designed to help brands create impactful campaigns tied to National Days. This service enables companies to leverage the company's national day calendar for marketing and promotional purposes.
• Brand LiaisoncoreOEM/ Whitelabel/ Licensing Partner · 22 April 2026Appointed as official licensing agent to expand and manage official product and service collaborations tied to National Days. Works to develop and oversee trademark licensing programs for approved products and services.
• National Day Spotlight Syndication PartnerscoreChannel Partner/ Reseller/ Distributor · 22 April 2026Radio stations and media outlets distributing the National Day Spotlight radio program through syndication. The program provides engaging content about celebrations and stories behind national days.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Days Of The Year: Days Of The Year is the closest direct competitor: a website cataloguing quirky national and international days, holidays, and observances with daily content, social sharing, and merchandise — essentially the same product category and audience as National Day Calendar.
• National Today: National Today operates a national-day discovery site with email, social, e-commerce, and brand-partnership offerings aimed at the same consumer and marketer audience as National Day Calendar.
• BrownTrout Publishers: BrownTrout is one of the largest independent calendar publishers globally and competes head-on with the National Day Calendar printed wall and desk calendar SKUs across retail and DTC channels.
• Sellers Publishing: Sellers Publishing is an established calendar and gift-book publisher selling themed annual calendars (food, family, hobbies) through retail and e-commerce, overlapping directly with the printed-calendar product line.
• TF Publishing: TF Publishing produces a broad line of annual calendars, planners, and journals for retail and online, making it a direct competitor in the printed seasonal calendar category NDC monetizes through its e-commerce store.

Broad incumbents

• Hallmark Cards: Hallmark dominates the seasonal greeting-card, gift, and party-supply category NDC touches via calendars and merchandise; it is a much larger incumbent whose seasonal brand-activation work overlaps with NDC's IGNITE offering.
• American Greetings: American Greetings is a major incumbent in seasonal cards, calendars, and occasion-based content licensing, supplying retailers and brands with occasion-themed products in the same broad category NDC operates in.
• Calendars.com: Calendars.com is a large online calendar retailer aggregating dozens of publishers' SKUs; it competes for the same end consumer seeking annual wall and desk calendars as National Day Calendar's direct store.
• Mead / AT-A-GLANCE (ACCO Brands): Mead and AT-A-GLANCE, owned by ACCO Brands, are incumbents in planners, desk pads, and calendars distributed through mass and office channels — adjacent competition to NDC's desk-calendar and stationery-adjacent SKUs.

Emerging players

• Stubbs Publishing: Stubbs (Editorial) is a niche calendar and diary publisher offering themed annual calendars and event-based products, sharing the seasonal-planning product category though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nationaldaycal
• YouTubeyoutube.com/c/NationaldaycalendarUSA
• Facebookfacebook.com/NationalDayCalendar
• LinkedInlinkedin.com/company/national-day-calendar
• Instagraminstagram.com/natdaycal
• TikToktiktok.com/@nationaldaycalendar
• Pinterestpinterest.com/nationaldaycal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Day Calendar