Tilson PR

What Tilson PR does

Tilson PR is a privately held, founder-led public relations agency headquartered in Delray Beach, Florida, with additional team locations in Boston, New York, and New Hampshire. Founded in 1989 by Tracy Tilson, who remains President, the firm operates as a traditional boutique PR agency delivering integrated communications services across six core capability areas: Media Relations, Social Media and Influencer Marketing, Events and Promotions, Brand Building, Community Relations and Cause Marketing, and Multicultural Campaigns (with an explicit Hispanic-market focus). Its client base spans roughly 20 named enterprise and non-profit organizations across restaurant/QSR chains (Burger King, Krispy Kreme, Subway, Dunkin', Checkers and Rally's), retail and CPG (Coca-Cola, Staples, BJs, Life is Good), healthcare (HCA Healthcare), non-profits (American Red Cross, American Heart Association, YMCA), and other verticals (AAA, Grubhub, Safeco Insurance, PetMeds), with documented campaign outcomes including 11.8 billion+ earned impressions and 30+ million social followers reached.

The firm does not build proprietary technology; its core capability is human-delivered strategic communications, media outreach, influencer coordination, and event activation. Revenue is generated through professional-services engagements structured as project-based work or ongoing retainers, sold directly to mid-market and enterprise clients via regional sales teams. In April 2026 the agency extended its service surface by partnering with National Day Calendar to launch IGNITE, a brand activation offering tied to National Days, and coordinated with Brand Liaison as licensing agent for that platform, signaling a pivot from pure retainer PR toward repeatable, IP-driven activation revenue.

The business is award-recognized (PRSA Palm Award for Media Relations Excellence, Bell Ringer Award from the Publicity Club of New England, Entrepreneur Excellence Award, Global Franchise Magazine recognition) and relies on long-tenured media relationships and a proprietary influencer database as its primary competitive assets. There is no disclosed revenue, no outside funding, no parent company, and no M&A activity; ownership and operational control sit with the founder, with a headcount in the 11-50 range.

Name

Tilson PR

Legal name

Tilson PR

Website

https://tilsonpr.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilson PR is a founder-led, privately held public relations agency founded in 1989, serving enterprise and non-profit clients across restaurants, retail, healthcare, and franchise verticals with media relations, influencer marketing, events, and brand activation services from offices in Florida and the Northeast U.S.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Media relations
• Social media marketing
• Influencer marketing
• Brand building

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Marketing Services: Tilson PR generates revenue through providing public relations, media relations, social media marketing, brand building, events and promotions, community relations, and multicultural campaign services to clients. Services are delivered through project-based engagements, retainer arrangements, and campaign executions tailored to client needs across various industries including restaurants, retail, healthcare, non-profit, and franchise brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tilson PR is an award-winning public relations agency that sells integrated PR and marketing services to enterprise and mid-market brands. Core offerings include media relations, social media and influencer marketing, events and promotions, brand building, community relations and cause marketing, and multicultural (Hispanic/Latino) campaigns. Services are delivered through project-based engagements and retainer arrangements across verticals including restaurants/quick-service, retail, healthcare, non-profit, and franchise brands.

Product overview

Tilson PR is an award-winning public relations agency offering a unified suite of integrated marketing and PR services. The core offerings consist of six interrelated service areas: Media Relations (earned media and thought leadership), Social Media + Influencer Marketing (content creation and influencer campaigns), Events & Promotions (event production and activations), Brand Building (strategic positioning and messaging), Community Relations + Cause Marketing (corporate citizenship and partnerships), and Multicultural Campaigns (Hispanic market targeting). These services are delivered by teams across South Florida, Boston, New York, and New Hampshire, combining traditional PR with social media marketing to help organizations amplify their stories and strengthen brand visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations PR strategy and media outreach service that leverages industry relationships to generate earned media placements, executive visibility, and thought leadership opportunities for brands and organizations.
• Social Media + Influencer Marketing Strategic social media and influencer marketing program that builds brand relevance through content creation, platform-specific expertise, and influencer relationships to drive engagement and visibility.
• Events & Promotions Event production and promotional services including grand openings, product launches, fundraisers, influencer and media previews, and red-carpet events designed to create buzz and activate audiences.
• Brand Building Strategic brand development service that helps shape cohesive identity, manage brand messaging, and establish unique positioning through storytelling and consistent communications across platforms.
• Community Relations + Cause Marketing Cause marketing and community engagement service that aligns brands with charitable partners, drives fundraising campaigns, and demonstrates corporate citizenship to strengthen reputation and customer loyalty.
• Multicultural Campaigns Targeted multicultural marketing service focused on Latino communities, leveraging Hispanic media relationships and cultural insights to deliver resonant messaging for regional and national audiences.

Quantifiable outcome

• 11.8+ Billion impressions generated for Checkers and Rally's National French Fry Day campaign
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• National Day CalendarcoreStrategic or Co-development Partner · 22 April 2026Strategic partnership to launch IGNITE, a brand activation service. Tilson PR partnered with National Day Calendar to develop this new brand activation offering as part of National Day Calendar's website relaunch and expanded classroom programming initiatives. The partnership combines Tilson PR's PR expertise with National Day Calendar's national day recognition platform to create branded experiences tied to National Days.
• Brand LiaisonminorGTM or Marketing Partner · 22 April 2026Brand Liaison was appointed as the licensing agent for National Day Calendar to expand official product and service collaborations tied to National Days. This is part of a broader strategic partnership where Tilson PR is also involved in launching IGNITE brand activation services.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Hunter PR: Mid-sized independent agency known for consumer lifestyle, food/beverage, and brand PR. Overlapping client verticals with Tilson PR (restaurants, food brands, lifestyle) and similar mid-market positioning.
• Zeno Group: Global, mid-sized independent PR firm with strong consumer, lifestyle, and corporate practices. Direct competitor for enterprise consumer brand mandates that Tilson PR targets.
• M Booth: Independent U.S. PR firm specializing in consumer, lifestyle, and brand PR with a strong earned media and influencer practice. Closely comparable to Tilson PR's mix of consumer brand clients, celebrity partnerships, and integrated earned-plus-social approach.
• Coyne PR: Independent, full-service PR agency with deep consumer, food/beverage, and franchise brand experience. Highly comparable in client mix (QSR, retail) and earned-media-led service model.
• 5W Public Relations: Independent, mid-sized U.S. PR agency offering consumer, corporate, and digital PR services. Highly comparable to Tilson PR in size, full-service consumer brand focus, and integration of influencer and social media work.
• Lippe Taylor: Independent consumer and health PR agency with expertise in media relations, influencer marketing, and brand storytelling. Comparable service portfolio and consumer-brand focus to Tilson PR.
• J/PR: Boutique agency specializing in hospitality, travel, and lifestyle PR. Comparable in size and boutique positioning, with overlapping event activations and influencer marketing capabilities.

Broad incumbents

• Weber Shandwick: Top-five global PR network with integrated consumer, healthcare, and corporate capabilities. Competes with Tilson PR for enterprise consumer and franchise brand engagements at the national level.
• Edelman: World's largest independent PR firm with global reach across consumer, corporate, health, and technology. Represents the upper bound incumbent that Tilson PR competes against for larger enterprise mandates requiring multi-region scale.
• FleishmanHillard: Global PR network with strong consumer marketing, healthcare, and corporate practices. Represents a scaled incumbent competing for the same enterprise consumer and brand-mandate category as Tilson PR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TilsonPR
• LinkedInlinkedin.com/company/tilson-pr
• Instagraminstagram.com/tilsonpr
• Xx.com/TilsonPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilson PR