What Avalaunch Media does

Avalaunch Media is a full-service digital marketing agency founded in 2012 and headquartered in Lehi, Utah. The company delivers integrated marketing services across eleven core practice areas: fractional CMO leadership, paid advertising (Google Ads, PPC, YouTube, programmatic, social, connected TV, traditional media), SEO, creative production (video, infographics, presentations), web design and conversion optimization, social media management, public relations, email automation, marketing analytics, proprietary market research, and generative AI optimization. Its client base spans Fortune 500 enterprises such as Salesforce, Coca-Cola, Fidelity, Kaiser Permanente, and GoPro, alongside mid-market and SMB clients such as Lendio and iVein, with the agency claiming work for over 1,000 companies cumulatively. The agency's fractional CMO model is positioned as an embedded alternative to a full-time marketing executive, paired with full-service execution under a single engagement.

The agency's core technology stack consists of third-party marketing execution platforms and tools across SEO, PPC, programmatic advertising, marketing automation, web design, social media management, and analytics, supplemented by Avalaunch Summit—a proprietary real-time market research focus group and survey application with AI-driven analysis. Avalaunch also offers generative engine optimization (GEO) services designed to improve brand visibility and citations in AI-generated responses from platforms including ChatGPT, Gemini, Claude, and Perplexity.

Avalaunch generates revenue through professional services engagements delivered on a project-based and retainer (monthly/annual) basis under quote-based, non-publicly-disclosed pricing. Distribution is primarily consultative direct sales augmented by a formal partner program and, since September 2025, cross-functional embedded team offerings delivered through its parent Amplēo's fractional finance, marketing, and HR services platform. The company is privately held, sub-50 employees, and currently operates as 'Avalaunch Media - An Amplēo Company.'

Name

Avalaunch Media

Legal name

Avalaunch Media

Website

https://avalaunchmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Avalaunch Media is a Utah-based full-service digital marketing agency offering fractional CMO leadership and execution across eleven service areas. Founded in 2012 and now operating as part of Amplēo, it serves SMB, mid-market, and enterprise clients nationwide.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Social Media Management, Scheduling & Community Tools (BPAMALAJ), Media Relations & Press Office Services (BPAFADAF), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Digital marketing services
• Search engine optimization
• Paid advertising management
• Fractional CMO services
• Creative production agency

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Avalaunch Media generates revenue through a broad portfolio of professional marketing services including fractional CMO, paid advertising, SEO, creative services, web design, social media management, public relations, email marketing and automation, marketing analytics, market research, and generative AI optimization. Revenue is project-based and retainer-based (monthly/annual engagements), billed as professional services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Avalaunch Media is a full-service digital marketing agency that pairs fractional CMO strategic leadership with end-to-end campaign execution across paid media, SEO, creative production, web design and conversion, social media, public relations, email automation, marketing analytics, market research, and generative AI optimization. Services are delivered as customized, project- and retainer-based engagements for SMBs and scaling companies across diverse verticals.

Product overview

Avalaunch Media is a full-service digital marketing agency offering integrated marketing partnerships for brands. The company combines fractional CMO strategic leadership with comprehensive execution capabilities across 11 core service areas. The service portfolio spans advertising (paid search, social, programmatic, connected TV, traditional media), SEO, creative production, web design, social media management, public relations, email automation, marketing analytics, market research (via proprietary Avalaunch Summit platform), and AI-powered generative engine optimization. Founded in Utah and now part of Amplēo following a 2025 acquisition, the agency has operated for over 20 years serving clients from startups to enterprise brands including Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Brands

• Avalaunch Summit: A real-time market research focus group and survey application designed to help companies get proprietary data and insights on their audience.

Products and services

• Fractional CMO Executive-level marketing leadership delivered on a fractional basis, including strategic guidance, marketing roadmap development, and revenue-aligned planning, supported by Avalaunch's full-service agency execution team.
• Paid Advertising Paid media advertising management spanning Google Ads, PPC, YouTube, Facebook/Instagram, social, connected TV, programmatic, B2B lead generation, radio, TV, and billboard channels for brands seeking measurable media performance.
• SEO Search engine optimization services including strategy development, technical SEO, content creation and optimization, local SEO, link building, and performance tracking, designed to improve organic visibility and traffic.
• Creative Services Creative design services including video production, animations, infographics, eBooks, whitepapers, presentation design, interactive graphics, copywriting, and branding/graphic design.
• Web & Conversion Website design and conversion rate optimization services including custom web design, WordPress design, landing page design, and digital marketing analytics, focused on turning site visitors into customers.
• Social Media Management Social media management and strategy services including content creation, content calendaring, channel management, and influencer strategy aimed at building engaged communities and measurable outcomes.
• Public Relations Digital PR services including PR strategy, media outreach, media placements, and event strategy and promotion to build brand presence and credibility.
• Email & Automation Email marketing and automation services including strategic planning, segmentation and personalization, copywriting and design, automated workflows, testing and optimization, and performance analytics.
• Marketing Analytics Marketing analytics and reporting services including custom dashboards, campaign performance tracking, audience insights, predictive analytics, and optimization recommendations to drive data-based decisions.
• Avalaunch Summit Proprietary real-time market research focus group and survey application powered by AI-driven analyses and executive summaries, enabling companies to conduct proprietary consumer research to inform marketing strategy.
• GEO & LLM Optimization Generative engine optimization (GEO) and LLM optimization services to help brands improve visibility and citations in AI-generated responses from platforms such as ChatGPT, Gemini, Claude, and Perplexity.

Quantifiable outcome

• 117% decrease in cost per lead for Lendio (Google Ads optimization)
• +12 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• AmplēocoreStrategic or Co-development Partner · 10 September 2025Amplēo, a leader in fractional finance, marketing, and HR services, acquired Avalaunch Media in September 2025 to expand its marketing division. Avalaunch operates as part of Amplēo, delivering embedded fractional marketing teams for small and scaling companies. The acquisition follows Amplēo's previous acquisitions and private equity funding.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Disruptive Advertising: Utah-based full-service digital marketing agency offering paid media, SEO, and lifecycle marketing. Directly comparable to Avalaunch in geography, service mix, and SMB/mid-market target segment.
• Digital Silk: Full-service digital agency focused on web design, branding, SEO, and PPC. Directly competes with Avalaunch's web/conversion and SEO service lines for SMB and mid-market clients.
• Boostability: Utah-based digital marketing agency focused on SEO, local search, and SMB clients. Geographic and service overlap with Avalaunch, with a comparable SMB reseller/white-label model.
• KlientBoost: Performance marketing agency specializing in PPC, paid social, and CRO. Comparable to Avalaunch's paid advertising and conversion services with a similar mid-market focus.
• Ignite Visibility: San Diego-based full-service digital marketing agency specializing in SEO, paid media, social, and email. Closely comparable service portfolio and mid-market/enterprise client orientation to Avalaunch.
• WebFX: Pennsylvania-based full-service digital marketing agency with SEO, PPC, web design, and content services. Directly competes with Avalaunch across the same service lines for SMB and mid-market clients, with similar revenue scale (~$100M+).
• Coalition Technologies: Full-service digital agency offering SEO, PPC, web design, and branding. Comparable service portfolio and SMB-to-enterprise client mix to Avalaunch.
• Straight North: Chicago-based full-service digital marketing agency offering SEO, PPC, web design, and creative. Directly comparable to Avalaunch's integrated service model for mid-market B2B clients.

Emerging players

• Pepperland Marketing: Smaller full-service digital marketing agency with comparable service offerings (SEO, PPC, content, web). A relevant emerging competitor in the same SMB/mid-market digital marketing space as Avalaunch.

Broad incumbents

• Tinuiti: Large independent performance marketing agency covering paid media, SEO, CRM, and creative. Overlaps significantly with Avalaunch's paid media and analytics capabilities but at materially greater scale (~$300M+ revenue).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/avalaunchmedia
• Facebookfacebook.com/AvalaunchMedia
• LinkedInlinkedin.com/company/avalaunch-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalaunch Media