Surya

What Surya does

Surya is a US-based home furnishings company founded in 1976 and headquartered in Acworth, Georgia, specializing in area rugs, lighting, textiles, wall decor, accent furniture, and outdoor furniture. The company operates a 10,000+ SKU catalog across multiple construction methods (hand-knotted, hand-tufted, hand-woven, machine-woven) and price tiers ranging from under $200 entry-level products to over $5,000 luxury rugs, supported by global manufacturing sourcing in India, China, Egypt, Turkey, and Belgium.

The company pursues a hybrid B2B and B2C go-to-market model anchored in the trade channel. Interior designers, hospitality buyers, and independent furniture retailers access exclusive pricing, free samples, and account management through Surya's Trade Account program and dedicated sales representatives, while Surya Contract serves hospitality, commercial, and senior living projects. Direct-to-consumer sales are conducted through surya.com and a UK storefront at surya.com/UK. Retailers receive display fixture support (rug racks, pillow towers, design galleries) and can participate in the Surya Rewards program.

Surya operates a multi-brand corporate portfolio that includes the core Surya brand, Global Views (a high-end home furnishings wholesaler acquired in April 2023), RST Brands (outdoor furniture, acquired September 2023), Mitchell Gold + Bob Williams (upholstered furniture), and LIVABLISS (value-oriented rugs). Revenue is generated through one-time product sales across MSRP-based retail pricing and undisclosed trade pricing, with no subscription, licensing, or service-based revenue streams evident in the available data. The company is privately held with no disclosed external investors.

Name

Surya

Legal name

SURYA, Inc.

Website

https://surya.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Surya is a US home furnishings company founded in 1976 that designs, sources, and distributes rugs, lighting, textiles, wall decor, accent furniture, and outdoor products through trade accounts, hospitality contracts, authorized dealers, and direct e-commerce to designers, retailers, and consumers.

Ownership category

akta.pro rank

Product category

Home Furnishings

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491), All Other Home Furnishings Retailers (449129)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYCRAIALAJ

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

SECONDARYCRAIACAB

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays)

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Home furnishings
• Area rugs
• Decorative lighting
• Accent furniture
• Outdoor furniture

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales: Surya generates revenue primarily through the sale of home furnishings products including rugs, lighting, textiles, wall decor, accent furniture, and outdoor furniture. Products are sold at various price points ranging from entry-level to luxury, with MSRP-based pricing for retail customers and exclusive trade pricing for account holders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Surya manufactures and distributes home furnishings, with area rugs as its primary product category across hand-knotted, hand-tufted, hand-woven, hand-hooked, hand-loomed, and machine-woven constructions. The portfolio extends to interior lighting, textiles, wall decor, accent furniture, decorative accents, and outdoor furniture, sold through direct e-commerce, a trade account program serving interior designers and hospitality professionals, and an authorized dealer network across North America and the United Kingdom.

Product overview

Surya is a home furnishings company offering a comprehensive portfolio of products organized as a single unified e-commerce platform with multiple product categories and sub-brands. The core offering consists of rugs (the primary category), lighting, textiles (pillows, throws, bedding), wall decor, accents, furniture, and outdoor products. The company operates several sub-brands including LIVABLISS for value-oriented rugs, Mitchell Gold + Bob Williams for lifestyle furniture, and acquired brands Global Views (high-end home furnishings and accessories) and RST Brands (outdoor furniture, acquired 2023). The product ecosystem includes curated collections like Yasmin and Astralis, supplementary offerings such as rug pads and retail displays, catalogs (annual Outdoor, Heritage, Luxury, and Foundations catalogs), and contract/commercial design services through Surya Contract. The portfolio is complemented by the Surya Spaces lookbook program, a Designer Program, a trade Rewards Program, and collaboration collections with designers.

Differentiator

Problem solved

Functional benefit

Brands

• Global Views: A subsidiary brand specializing in home furnishings and accessories, operating independently under Surya's ownership.
• Mitchell Gold + Bob Williams
• RST Brands

Products and services

• Surya Rugs

Quantifiable outcome

• Over 5,000 rug designs available through hanging display programs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• RST BrandscoreStrategic or Co-development Partner · 1 September 2023Surya acquired RST Brands on September 1, 2023, forming a strategic alliance to expand into the outdoor furniture segment. The acquisition aims to enhance product diversity, quality, and distribution capabilities for both companies.
• Global ViewscoreStrategic or Co-development Partner · 18 April 2023Surya signed an agreement in April 2023 to purchase Global Views, a wholesaler of home furnishings and accessories, to expand its portfolio in the high-end interior design market. Global Views operates independently under its current leadership, and the acquisition was expected to complete within months. Global Views launched a revitalized brand identity at HP Market in Fall 2025.
• Mitchell Gold + Bob WilliamscoreStrategic or Co-development PartnerMitchell Gold + Bob Williams is listed as a brand under the Surya corporate family on surya.com, alongside Surya and Global Views. It operates its own website at mgbw.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dash & Albert: Dash & Albert is a US rug and home textiles brand with a strong designer/trade following and price-point breadth from entry to premium. Highly comparable to Surya's rug-centric catalog and trade GTM.
• Serena & Lily: Serena & Lily is a design-forward home furnishings retailer serving trade and consumer with rugs, lighting, and decor at premium price points. Overlaps with Surya in coordinated room curation and trade account strategy.
• Jaipur Living: Jaipur Living is a rug and home accents company with global manufacturing (India) and a trade program similar to Surya's. Comparable in product mix (rugs, pillows, throws) and designer-channel strategy.
• Loloi Rugs: Loloi is the most direct peer: a US-based designer-focused rug and home textile company that distributes through designers, dealers, and its own e-commerce site. Its product breadth, trade program, and price-tiering structure closely mirror Surya's go-to-market.

Broad incumbents

• Pottery Barn: Pottery Barn is a Williams-Sonoma home furnishings retailer with comparable product breadth (rugs, lighting, furniture, decor) and a contractor/trade program. Larger scale and consumer brand recognition than Surya.
• Anthropologie Home: Anthropologie Home is a URBN-owned home furnishings concept covering rugs, lighting, textiles, and decor with a similar design-led, eclectic aesthetic to Surya's curated collections.
• Frontgate: Frontgate is a Berkshire Hathaway-owned home furnishings retailer with a strong catalog/online presence and dedicated outdoor and hospitality lines. Overlaps with Surya in coordinated room programs and hospitality FF&E.
• Crate & Barrel: Crate & Barrel operates broad home furnishings retail including rugs, lighting, and decor with a designer trade program. Comparable assortment and B2B channel, though primarily D2C consumer-led.
• West Elm: West Elm is a Williams-Sonoma brand offering broad home furnishings including rugs, lighting, furniture, and outdoor. A scaled incumbent that competes for the same design-conscious consumer and contract buyer, though its assortment is much wider.
• Restoration Hardware (RH): RH is a premium home furnishings incumbent with a hospitality/contract arm (RH Hospitality) directly competing with Surya Contract. Their luxury positioning overlaps Surya's high-end tier (Global Views, MGBW).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/suryasocial
• YouTubeyoutube.com/suryasocial
• Facebookfacebook.com/SuryaSocial
• LinkedInlinkedin.com/company/surya

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surya