What Mitchell Gold + Bob Williams does

Mitchell Gold + Bob Williams is a privately held, U.S.-based custom furniture brand founded in 1989 and headquartered in Taylorsville. The company designs and sells upholstered furniture and complementary case goods across living, dining, bedroom, tables and storage, and office categories. Its assortment spans sofas, sectionals, accent chairs, swivel and recliner seating, sleeper sofas, dining tables and chairs, bar and counter stools, beds, dressers, nightstands, desks, bookcases, consoles, media furniture, and bars and buffets, organized into named collections such as Haywood, Hunter, Keaton, Kennedy, Gigi, Giselle, Tate, Addie, Remy, Gage, Ming, Solange, Tremont, and Soleil. Materials include fabric and leather across seating, with glass, metal, marble, stone, and shagreen options in tables and storage.

The core technical capability is a Custom Program that allows specification of dimensions, fabric (including Customer's Own Material, or COM), cushion configuration, and finishing details. The company runs a separate COM Guide resource to support fabric substitution projects, and operates on a Demandware-based e-commerce platform with no disclosed proprietary technology stack beyond configuration-driven ordering. Revenue is generated through one-time purchases at quote-based pricing, distributed via three channels: a DTC e-commerce site (mgbw.com), physical showrooms, and a dedicated trade account program for interior designers that provides exclusive pricing, free swatches, designer swatch boxes, and professional buying guides.

Mitchell Gold + Bob Williams operates as part of the Surya family of brands, with Global Views as a sister brand. The company employs between 501 and 1,000 people, targets interior designers as the primary buyer and consumers as a secondary segment, and sells exclusively within the United States. Pricing is not publicly disclosed, and the company is privately held under strategic operating company Surya.

Name

Mitchell Gold + Bob Williams

Legal name

Mitchell Gold + Bob Williams

Website

https://mgbwhome.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mitchell Gold + Bob Williams is a U.S. custom upholstery and case goods furniture brand founded in 1989 and operated under parent Surya. It sells configurable sofas, sectionals, dining, bedroom, and office furniture to interior designers through trade accounts and to consumers via e-commerce and showrooms.

Ownership category

akta.pro rank

Product category

Custom Residential Furniture

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Custom upholstered furniture
• Residential case goods
• Interior designer trade
• Custom sectionals sofas
• Leather fabric seating

Headquarters

HQ city

Taylorsville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time purchase model for custom upholstered furniture including sofas, sectionals, accent chairs, dining furniture, bedroom furniture, and office furniture. Products are sold directly to interior designers through trade accounts and to consumers through e-commerce and showrooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mitchell Gold + Bob Williams designs, manufactures, and sells custom residential upholstered furniture and case goods — including sofas, sectionals, accent chairs, swivels, recliners, lounges, sleeper sofas, dining tables and chairs, bar/counter stools, beds, dressers, nightstands, desks, office chairs, and assorted tables and storage — in fabric and leather with extensive spec-in customization (dimensions, COM fabric, cushions, finishing). Products are sold directly to consumers via mgbw.com and showrooms, and to interior designers through a dedicated trade account program with exclusive pricing and designer-specific resources.

Product overview

Mitchell Gold + Bob Williams is a furniture company offering custom upholstery and case goods across living, dining, bedroom, tables & storage, and office categories. The portfolio includes core seating products (sofas, sectionals, accent chairs, swivel chairs, lounges, ottomans, and sleeper sofas) available in fabric and leather, complemented by tables, storage, and bedroom furniture. The company provides a Custom Program allowing designers to specify dimensions, fabrics (including COM), cushions, and finishing details for greater flexibility. Products are organized into named collections (Haywood, Hunter, Keaton, Kennedy, Gigi, Giselle, Tate, Addie, Remy, Gage, Ming, Solange, and others) that span multiple room categories, offering a coordinated design aesthetic across the home.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas Fabric and leather sofas offered across multiple configurations and named collections (Haywood, Hunter, Keaton, Kennedy, Gigi, Giselle, Solange, Ming and others), customizable through the Custom Program in dimensions, fabric (including COM), cushions, and finishing details. Sold to consumers via mgbw.com and showrooms and to interior designers through the trade account program.
• Sectionals Customizable sectional sofas in fabric and leather, available in varied configurations and integrated into named sectional collections, with spec-in capability on dimensions, fabric, cushion fill, and finishing. Sold to consumers and trade accounts.
• Swivels & Recliners Rotating swivel chairs and reclining seating options in fabric and leather finishes, available through named seating collections. Customizable on fabric, dimensions, and cushion options via the Custom Program.
• Accent Chairs Standalone accent chairs offered in fabric and leather, featuring bold silhouettes and natural materials as part of the living-room seating range. Available across named designer collections with fabric and dimension customization.
• Lounges & Loveseats Compact seating including lounges and two-seat loveseats in fabric and leather, intended for smaller living spaces and as complements to primary seating groups. Customizable on fabric and dimensions.
• Ottomans & Benches Footrests, ottomans, and bench seating in fabric and leather designed to complement living-room seating collections. Customizable on fabric selection and dimensions through the trade program.
• Sleeper Sofas Sofas with concealed pull-out beds for guest accommodation, available in fabric and leather across seating collections. Customizable on fabric and dimensions.
• Dining Tables Dining tables offered in multiple styles (modern round, contemporary) and materials through the Modern Round, Tate, Addie, Remy, Gage and other named dining collections. Sold through trade and direct consumer channels.
• Dining Chairs Fabric and leather dining chairs designed to coordinate with MGBW dining tables, available in fabric- and leather-upholstered versions across multiple named collections. Customizable on fabric selection.
• Bar & Counter Stools Elevated seating in fabric and leather for bar counters and kitchen islands, offered in fabric and leather variants across the dining assortment.
• Fabric Beds Upholstered fabric beds as part of the bedroom furniture collection, drawn from named bedroom lines such as Butler, Malibu, Niles, Juliet, and the multi-room Solange and Ming collections.
• Dressers & Chests Bedroom storage furniture including dressers and chests of drawers, offered as part of the bedroom case-goods assortment.
• Nightstands Bedside tables and nightstands for bedroom storage, sold alongside bedroom furniture in coordinated collections.
• Desks Office desks as part of the office furniture collection, drawn from the Filmore, Monterey, Remy, Gage, and multi-room Solange and Ming collections.
• Office Chairs Office chairs for home office settings, offered in fabric and leather finishes across the office assortment.
• Coffee & Cocktail Tables Living-room accent tables including coffee tables and cocktail tables in glass, metal, marble, shagreen, and stone materials, drawn from the Tremont, Ming, Soleil, Vienna, Miles, Addie, and related tables-and-storage collections.
• Accent & End Tables Side tables and end tables intended to accompany seating arrangements, available across the tables-and-storage collections.
• Consoles Slim console tables for entryways and living spaces, part of the tables-and-storage assortment.
• Bookcases Storage and display units for books and decorative items within the living-room accent assortment.
• Media & Entertainment Furniture Furniture designed for media storage and entertainment-center functionality, part of the tables-and-storage assortment.
• Bars & Buffets Storage furniture for dining rooms including bar cabinets and buffets, drawn from the Tate and related dining assortments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SuryacoreOthersSurya is the parent company of Mitchell Gold + Bob Williams. As part of the Surya family of brands, MGBW benefits from association with a major home furnishings company. Surya is listed as the first brand in the company navigation.
• Global ViewsminorOthersGlobal Views is a sister brand under the Surya portfolio alongside Mitchell Gold + Bob Williams. Both brands are featured together in the Surya family of home furnishings brands accessible through the website footer.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Room & Board: Room & Board is a direct peer offering modern residential furniture (sofas, sectionals, dining, bedroom, office) with comparable customization options, U.S.-based operations and a designer-friendly trade program serving a similar customer base.
• Ballard Designs: Ballard Designs is a direct peer in premium home furnishings with strong catalog and e-commerce channels, offering upholstered seating, case goods, and design resources frequently used by interior designers—a closely comparable customer base to MGBW's trade program.
• West Elm: West Elm is a direct peer in design-forward residential furniture retail (sofas, dining, bedroom, office) with customization, multi-channel showrooms and e-commerce competing for the same interior-designer and consumer segments.
• Pottery Barn: Pottery Barn is a direct peer offering residential furniture (sofas, sectionals, dining, bedroom, office) and home furnishings through stores and e-commerce with comparable room-coordinated collections and customization at scale.
• Restoration Hardware (RH): RH is a direct peer in premium/luxury residential furniture retail, offering upholstered seating, case goods, and full-room collections through showrooms and e-commerce, with similar custom and trade capabilities and overlapping designer-targeted resources.
• Arhaus: Arhaus is a direct peer in premium home furnishings retail, offering upholstered seating, case goods, bedroom and dining furniture through showrooms and e-commerce with custom capabilities and a design-trade relationship similar to MGBW.
• Ethan Allen: Ethan Allen is a direct peer in customizable residential furniture, offering made-to-order upholstery and case goods across living, dining and bedroom with strong designer-trade programs analogous to MGBW's custom offering.
• Crate & Barrel: Crate & Barrel is a direct peer in mid-to-premium residential furniture and home goods retailing across living, dining, bedroom and outdoor categories, with overlapping omni-channel retail and designer/specifier adjacency.
• Hickory Chair / Hickory White: Hickory Chair is a direct peer in custom/upholstered residential furniture, offering made-to-order sofas, sectionals, dining and bedroom with a trade-designer orientation that closely mirrors Mitchell Gold + Bob Williams' custom and contract capabilities.

Others

• Surya: Surya is the parent company of MGBW; it is adjacent rather than directly competitive because Surya's core offering is rugs, lighting and textiles rather than upholstered furniture, but it operates as a shared distribution and sourcing platform relevant for cross-portfolio synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MGBWhome
• LinkedInlinkedin.com/company/mitchell-gold---bob-williams
• Instagraminstagram.com/mgbwhome
• Xx.com/mgbwhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitchell Gold + Bob Williams