RST Brands
- Company typePrivate
- Founded2005
- HeadquartersSalt Lake City, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
RST Brands firmographics
Firmographics- Name
- RST Brands
- Legal name
- RST Brands, LLC
- Website
- https://rstbrands.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Ownership category
- akta.pro rank
RST Brands industry classification
Industry- Product category
- Outdoor and Patio Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
Keywords
Where RST Brands is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RST Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Furniture Product Sales: RST Brands generates revenue through direct sales of outdoor furniture products including seating sets, dining sets, fire tables, umbrellas, and accessories. Products are sold as complete sets and individual pieces at various price points ranging from budget to premium estate collections.
- Financing Services: The company offers financing through Flex Pay partnership with Upgrade, providing installment payment options to customers. This includes interest-free installments and promotional financing terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly seating sets under $1,000 |
| Unit Pricing | Pay-as-you-go | Mid-range complete sets ($1,000-$5,000) |
| Unit Pricing | Pay-as-you-go | Premium estate collections ($5,000+) |
| Subscription | Monthly | Flex Pay Financing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
RST Brands product offering
Product offeringCore offering
RST Brands is a direct-to-consumer e-commerce company that imports, markets, and sells weather-resistant outdoor and patio furniture to U.S. residential consumers through its own website. Its catalog spans more than 30 named collections of complete seating sets, dining sets, fire tables, umbrellas, cushions, covers, and hammocks, made from proprietary SolarFast® wicker, Sunbrella fabrics, acacia wood, HDPE, aluminum, and sling materials and offered across budget, mid-range, and premium estate price tiers.
Product overview
RST Brands is an outdoor, patio, and indoor furniture e-commerce company offering a diverse portfolio of weather-resistant patio furniture. The core product consists of complete outdoor furniture sets organized into collections (Portofino, Kooper, Deco, Milo, Milea, Cannes, Venetia, Luminis, Andes, Avondale, Morelia, Diamondback, Benson, Vistano, Santorini, Sedona) and categories (Complete Sets, Fire Table Sets, Outdoor Dining, Patio Umbrellas, Furniture Covers, Replacement Cushions, Hammocks, Lounge Furniture). Products are available in various materials including SolarFast wicker, acacia wood, aluminum, and sling, with Sunbrella performance fabrics. The company sells directly to consumers through its e-commerce platform with financing options via Flex Pay and Uplift.
Differentiator
Problem solved
Functional benefit
Products and services
- Portofino Collection Premium outdoor furniture collection for residential patios, featuring Casual, Comfort, Repose, and Sling sub-lines and marketed as a top-selling classic line.
- Kooper Collection Outdoor patio furniture collection with wooden bench-style seating and cushions, positioned as a top-selling classic outdoor line.
- Deco Collection Modern outdoor furniture collection featuring chaise lounges, club chairs, and fire chat sets in contemporary styling for residential patios.
- Milo Collection Outdoor seating sets and club chairs with motion capabilities, available in Gray and Espresso frame options.
- Milea Collection Premium outdoor collection featuring motion fire seating sets and estate sets with Sunbrella fabrics in Mist Blue and Natural Beige colors.
- Cannes Collection Woven-style outdoor dining sets and fire chat sets featuring multiple Sunbrella fabric options.
- Venetia Collection Sunbrella outdoor dining sets, club chairs, and fire tables in a dove gray finish for residential outdoor spaces.
- Luminis Collection New for 2026 outdoor patio seating sets featuring Sunbrella fabrics.
- Andes Collection New for 2026 outdoor patio fire seating sets featuring Sunbrella fabrics.
- Avondale Collection New for 2026 outdoor sectional seating sets in olefin fabric options.
- Morelia Collection Sunbrella outdoor patio seating sets and club chairs available in 4-piece and 7-piece configurations.
- Diamondback Collection Acacia wood outdoor patio furniture with rope wicker detailing.
- Kamas Collection Modern and traditional Adirondack chairs and rocking chairs in HDPE material.
- Benson Collection Outdoor dining sets featuring Sunbrella fabrics in 9-piece configurations.
- Vistano Collection Sunbrella outdoor estate dining collection in gray finish for residential patios.
- Santorini Collection Natural teak outdoor dining tables and coffee tables, also available in white cast aluminum and zinc finishes.
- Sedona Collection Fire table collection featuring 58-inch fire tables for outdoor residential spaces.
- Complete Outdoor Furniture Sets Complete outdoor furniture sets including sectionals, loungers, dining sets, and accent chairs for full patio setups.
- Fire Table Sets Outdoor seating sets paired with fire tables for ambient outdoor heating and atmosphere in residential patios.
- Outdoor Dining Furniture Outdoor dining tables and chairs for residential outdoor meal settings.
- Patio Umbrellas Outdoor umbrellas, including the bestselling Portofino Comfort 10ft Resort Umbrella, providing shade for residential patios.
- Replacement Cushions and Covers Replacement cushions and cushion covers to swap, update, and customize existing RST Brands outdoor furniture.
- Furniture Covers Protective covers for outdoor furniture against weather elements, available at discounts up to 50% off.
- Hammocks Outdoor hammock seating for residential relaxation in outdoor living spaces.
- Outdoor Lounge Furniture Outdoor lounge seating for relaxed residential outdoor living spaces.
Quantifiable outcome
- Over tens of thousands of products sold
Companies that use RST Brands
Customer profileSegments2 records
Ideal customer profiles2 records
RST Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RST Brands partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- CJ AffiliateminorRST Brands has an affiliate partnership with CJ Affiliate, a major affiliate marketing network, to drive traffic and sales through publisher relationships.
- FlowwallminorFlowwall is listed as a partner site on RST Brands' footer, suggesting some form of business relationship or mutual referral between the companies.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
RST Brands competitors and assessment
Company assessmentDirect peers
- Frontgate: Frontgate is a long-standing premium DTC and catalog retailer of outdoor furniture, umbrellas, and home goods. It competes head-to-head with RST Brands in complete patio sets, fire tables, and premium estate collections at overlapping price points.
- Yardbird: Yardbird is a DTC outdoor furniture brand specializing in sustainable, weather-resistant sectional and seating sets sold direct online. It targets the same residential premium-outdoor customer as RST Brands with a similar e-commerce-first model.
- Outer: Outer is a venture-backed DTC outdoor furniture brand known for its proprietary OuterShell fabric and neighborhood showrooms. Like RST Brands, it sells premium weather-resistant patio sets direct-to-consumer, making it the closest like-for-like peer in the DTC outdoor category.
- Polywood: Polywood manufactures and sells premium HDPE outdoor furniture (including Adirondacks and dining sets) direct-to-consumer. RST Brands' Kamas HDPE Adirondack line competes directly with Polywood's core assortment in the durable outdoor category.
Emerging players
- Article: Article is a DTC furniture brand selling modern sofas, dining, and outdoor pieces direct online at mid-market price points. While its outdoor assortment is narrower than RST's, it competes for the same digitally native customer seeking direct-from-brand value.
Broad incumbents
- Wayfair: Wayfair is the largest US online home furnishings marketplace and sells a vast assortment of outdoor furniture at all price points. It competes with RST Brands on selection, price, and shipping economics across the same customer base.
- Restoration Hardware (RH): RH is a broad luxury home furnishings incumbent with a significant outdoor furniture category spanning premium patio sets, fire tables, and umbrellas. It overlaps with RST Brands' premium estate tier and competes on brand and pricing power at the high end.
- Crate & Barrel: Crate & Barrel is a national home furnishings retailer with a substantial outdoor furniture assortment across price tiers. It competes with RST Brands in mid-to-premium patio sets, dining collections, and accessories through both stores and e-commerce.
- Pottery Barn: Pottery Barn, part of Williams-Sonoma, sells outdoor furniture collections across seating, dining, and umbrellas at price points overlapping with RST Brands' mid-range offerings. Its omnichannel presence and brand recognition make it a key competitive benchmark.
- Home Depot (Outdoor Furniture category): Home Depot's outdoor furniture assortment spans budget to mid-premium patio sets, umbrellas, and fire features. It competes with RST Brands on price and convenience, particularly for shoppers who prioritize in-store pickup and same-day fulfillment over premium materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
RST Brands social profiles
Digital presenceRST Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
RST Brands leadership team
Management profileNumber of profiles
Profiles1 record
RST Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RST Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RST Brands
What does RST Brands do?
RST Brands is a direct-to-consumer e-commerce company that imports, markets, and sells weather-resistant outdoor and patio furniture to U.S. residential consumers through its own website. Its catalog spans more than 30 named collections of complete seating sets, dining sets, fire tables, umbrellas, cushions, covers, and hammocks, made from proprietary SolarFast® wicker, Sunbrella fabrics, acacia wood, HDPE, aluminum, and sling materials and offered across budget, mid-range, and premium estate price tiers.
Is RST Brands a public or private company?
RST Brands is a private company. It is classified as unknown and is currently operating.
When was RST Brands founded?
RST Brands was founded in 2005.
Where is RST Brands based?
RST Brands is headquartered in Salt Lake City, United States, in the North America region.
How does RST Brands make money?
Two revenue lines are on record. Furniture Product Sales are the primary driver. The others are financing Services.
Who are RST Brands's main competitors?
Direct peers on record are Frontgate, Yardbird, Outer and Polywood. Article is listed as an emerging player. Broad incumbents are Wayfair, Restoration Hardware (RH), Crate & Barrel, Pottery Barn and Home Depot (Outdoor Furniture category).
Does RST Brands have an API?
No public API is recorded for RST Brands.
What industry is RST Brands in?
RST Brands's product category is Outdoor and Patio Furniture. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC. Its NAICS code is 4491 and its SIC code is 5700.