Momence

What Momence does

Momence is a vertical SaaS platform founded in 2020 that provides all-in-one business management software for fitness and wellness operators, including boutique fitness studios, yoga and Pilates studios, CrossFit boxes, dance schools, spas, physiotherapy clinics, recreation centers, and salons. The platform consolidates scheduling, two-way SMS/email/in-app communications, CRM and lead management, automations, point-of-sale with contactless card reader, staff management with payroll reporting, retail inventory, on-demand video library and LMS, community features, and reporting into a single product, with vertical-specific modules such as SOAP notes for clinical practitioners, recital and costume management for dance schools, and WOTD programming with PR tracking for fitness facilities. Its core technology is a unified SMB-first SaaS architecture augmented by AI features including AI Inbox (autonomous inquiry-to-member conversion), Spotfiller (automated last-minute spot filling), and the newly launched Momence AI Agent.

The business model is a freemium-to-subscription product-led growth motion with three pricing tiers: Basic (free with 5% payment processing fee), Pro at $60/month (2.5% fee), and Custom at $199/month (no processing fee), supplemented by transaction fees on payments processed through the platform (e.g., US online 3.9% + $0.30, US in-person 3.7% + $0.05). Go-to-market combines self-serve sign-up, a book-a-demo inside-sales channel, and affiliate/partner programs (Affiliate Partnership, Superhost, Partnership Grow). The company was acquired by Clubessential Holdings in January 2025 and subsequently became part of a combined vertical SaaS entity following Clubessential's merger with Xplor Technologies, which serves over 130,000 businesses across 72 countries and processes $47 billion in annual payments.

Name

Momence

Legal name

Momence

Website

https://momence.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Momence is a vertical SaaS platform providing all-in-one booking, payments, CRM, and AI-powered automation for fitness studios, yoga and Pilates studios, dance schools, spas, and salons, now operating as part of the Xplor/Clubessential combined vertical SaaS entity.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Monthly subscription revenue from three tiers: Free (Basic), $60/month (Pro), and $199/month (Custom). The subscription model provides recurring revenue with tiered features.
2. Payment Processing Fees: Transaction fees on payments processed through the platform. Fees vary by country and payment type: US online 3.9% + $0.30, US in-person 3.7% + $0.05. ACH/BACS direct debit options available at lower rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Momence provides an all-in-one vertical SaaS platform that consolidates scheduling, CRM/inbox communications, marketing automation, point of sale, payments, staff management, reporting, memberships, retail inventory, on-demand video/LMS, and lead management for fitness studios, gyms, yoga/Pilates, dance schools, spas, physiotherapy clinics, recreation centers, and salons. The platform is sold via tiered monthly subscriptions (Free, $60/month, $199/month) plus payment processing fees, with optional add-on modules tailored to specific verticals such as SOAP Notes, Recital and Costume Management, and Workout-of-the-Day programming.

Product overview

Momence is a unified all-in-one platform for service-based businesses including studios, gyms, spas, and dance schools. The core platform consolidates scheduling, inbox communications, automations, point of sale, staff management, reporting, and on-demand video/LMS into a single solution. The product architecture includes the main Momence Platform with built-in features (Scheduling, Inbox, Sequences/Automations, POS, Staff Management, Reporting, Memberships, Retail, Community Posts, Lead Collection, Reviews, Arrivals, Newsletters) and optional add-on modules (AI Inbox, Spotfiller, Mobile App, SOAP Notes, Recital/Costume Management, Workouts/WOTD, Intake Forms, Spot Scheduling, Gift Cards, Smart Notifications, Kiosk). The platform supports multiple business types including Yoga, Pilates, Fitness & Gyms, Spin, Wellness & Spa, Physiotherapy & Clinics, Recreation Centers, Dance Schools, and Salons. Pricing tiers range from Free (Basic with 5% fee) to $60/month (Standard with 2.5% fee) to $199/month (Custom with unlimited add-ons).

Differentiator

Problem solved

Functional benefit

Products and services

• Momence Platform All-in-one vertical SaaS platform for studios, gyms, spas, and dance schools that consolidates booking, payments, CRM, communications, scheduling, point of sale, staff management, reporting, memberships, retail inventory, on-demand video/LMS, lead management, reviews, and community posts into a single solution; sold via tiered monthly subscriptions (Free Basic, $60/month Pro, $199/month Custom) plus payment processing fees.
• Momence AI Agent AI Agent product for the fitness and wellness sector, built on top of the Momence Platform and backed by an eight-figure investment commitment from the Xplor/Clubessential combined entity; extends AI-driven automation beyond the existing AI Inbox and Spotfiller features to further automate customer engagement and operations for fitness and wellness businesses.

Quantifiable outcome

• Platform consolidates 3-5 separate software tools into one

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Xplor TechnologiescoreStrategic or Co-development Partner · 30 March 2026Following the merger between Xplor Technologies and Clubessential Holdings, Momence became part of a unified vertical SaaS company serving over 130,000 businesses across 72 countries. The combined entity is committing material eight-figure investment to expand AI capabilities, starting with the Momence AI Agent for the fitness and wellness sector.
• Clubessential HoldingscoreStrategic or Co-development Partner · 29 January 2025Momence joined Clubessential Holdings through an acquisition in January 2025. This acquisition expanded Momence's solutions footprint for fitness businesses within the Clubessential Holdings portfolio of club management software.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindbody: Mindbody is the largest direct competitor to Momence in fitness/wellness business management software, offering scheduling, memberships, payments, and marketing automation to studios, gyms, and spas. Acquired by Vista Equity Partners, it serves a comparable SMB customer base with overlapping functionality and represents Momence's primary competitive benchmark.
• Glofox: Glofox is a direct vertical SaaS peer targeting boutique fitness studios with scheduling, membership, and member management. It was acquired by ABC Fitness Solutions, mirroring Momence's own acquisition path and validating the strategic value of vertical fitness SaaS to larger platform consolidators.
• Mariana Tek: Mariana Tek is a vertical SaaS platform purpose-built for boutique fitness studios, offering branded apps, scheduling, payments, and analytics. Its premium positioning, branded mobile app emphasis, and boutique-studio focus make it one of the closest direct competitors to Momence in the high-end studio segment.
• WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios, yoga, pilates, salons, and martial arts schools, with scheduling, CRM, payments, and marketing features. It targets the same SMB service-based vertical as Momence and competes on similar feature breadth at competitive price points.
• Vagaro: Vagaro is a beauty, fitness, and wellness business management platform with scheduling, point-of-sale, and marketing features serving salons, spas, and studios. Its broad vertical coverage and freemium pricing model closely mirror Momence's positioning and SMB-led go-to-market motion.
• Zen Planner: Zen Planner is a vertical SaaS platform built for martial arts schools, fitness studios, and gyms, with member management, scheduling, and billing capabilities. It shares Momence's vertical-specialization thesis and competes for many of the same small-to-mid-market studio customers.
• TeamUp: TeamUp is a fitness studio management software serving CrossFit boxes, gyms, and boutique studios with scheduling, membership, and payment features. It is a direct vertical peer to Momence with comparable customer segments and similar feature depth.
• Exercise.com: Exercise.com is an all-in-one fitness business management platform for personal trainers, gyms, and studios, offering scheduling, payments, custom-branded apps, and content delivery. It competes with Momence on similar feature breadth and SMB/mid-market fitness customer base.

Emerging players

• Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is a horizontal scheduling and appointment-booking platform used by fitness and wellness businesses. While it lacks Momence's vertical depth in payments, CRM, and fitness-specific modules, it represents a lower-priced alternative for very small studios.

Broad incumbents

• ABC Fitness Solutions: ABC Fitness Solutions is a large, established vertical SaaS player serving fitness clubs, studios, and gyms through multiple product brands including Glofox. It is a broader incumbent competitor with greater scale and resources than Momence, and represents the consolidated platform alternative to Xplor/Clubessential's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/themomence
• Instagraminstagram.com/themomence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momence