Everflow - Partner Marketing Platform

Name

Everflow - Partner Marketing Platform

Legal name

Everflow Technologies Inc.

Website

https://everflow.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Partner Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

akta.pro secondary industry

Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH)

Keywords

• Affiliate marketing software
• Partner marketing platform
• Partner tracking software
• Attribution and analytics
• Performance marketing tools

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: Annual recurring revenue from platform access fees for partner marketing tracking and management services. Crossed $30 million ARR threshold in 2025.
2. Everflow Pay Processing: Native payment solution for managed payouts to partners with custom payment terms and automated payment handling.
3. Everflow Plus Services: Premium tier including global payment, integration, training, and quarterly review services at additional cost.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Everflow is a cloud-based partner marketing platform that provides affiliate and partner tracking, attribution, reporting, and analytics for businesses running performance marketing programs. It captures performance data across partnerships, affiliates, and marketing channels with full multi-touch attribution, then enables advertisers, agencies, and affiliate networks to manage payouts, optimize traffic, and run partner programs through an API-first platform that integrates with ad platforms (Google, Facebook, TikTok), CRMs (HubSpot, Salesforce), and shopping carts (Shopify).

Product overview

Everflow is a unified partner marketing platform that provides a comprehensive suite of tools for managing, tracking, and optimizing partnerships, affiliate programs, and marketing channels. The core platform offers tracking, attribution, reporting, and analytics capabilities, supplemented by the native Everflow Pay payment solution for partner payouts. Additional modules include Media Buying Integrations (for Google Ads, Facebook, TikTok), Traffic Health (real-time domain monitoring), and AI Agents & APIs (for AI automation). The platform also operates a Marketplace for affiliate discovery and includes an Everflow Plus premium tier. Everflow offers industry-specific solutions across 15+ verticals including eCommerce, B2B, Gaming, Finance, Trading & Crypto, and more. The platform processed $4.3 billion in partner-tracked revenue in 2025 and recently launched the Partner Missions App for gamifying loyalty programs.

Differentiator

Problem solved

Functional benefit

Brands

• Everflow Pay: Native payments platform integrated with Everflow for processing partner payments and managed payouts.
• Everflow Plus
• Partner Missions App

Products and services

• Everflow Platform Core cloud-based partner marketing platform providing affiliate tracking, partner management, attribution, reporting, and analytics services for businesses running performance marketing programs across multiple channels.
• Everflow Pay Native payment solution integrated with the platform that allows customers to pay partners compliantly, supporting custom payment terms, later-stage revenue payouts, and scalable partner payment processing.
• Media Buying Integrations Ad integrations that connect ad platform accounts (Google Ads, Facebook, TikTok) so advertisers can track media buying performance and spend inside Everflow in real time.
• Traffic Health Real-time domain monitoring feature that alerts users to blocked, blacklisted, or broken tracking links to maintain campaign integrity and delivery.
• AI Agents & APIs API and MCP server offering that gives AI Agents and developer tools programmatic access to Everflow tracking, attribution, management, and analytics for building custom automations.
• Marketplace Affiliate marketplace for advertisers to discover and connect with vetted affiliate publishers, with automatic tracking integration for quick partner onboarding.
• Everflow Plus Premium service tier including global payment, integration, training, and quarterly review services provided in addition to standard platform access.
• Partner Missions App Gamification feature that gamifies customer loyalty and referral programs to increase partner engagement and program participation.
• Affiliate Networks Solution White-label platform solution for ad networks to streamline partner management and scale their affiliate network operations.
• Insurance Solution Vertical tracking solution for insurance companies to track qualified leads through complex customer journeys and drive revenue through affiliate channels.
• B2B Solution B2B partnership tracking for leads, demos, and deals to identify which partners and campaigns drive real pipeline growth.
• Agencies Solution Agency-focused solution with unified account structure, deep reporting, and Marketplace access for managing multiple client programs.
• Everflow Certification Program Educational certification program that trains partners and agency staff on maximizing program revenue through the Everflow platform.

Quantifiable outcome

• 740% YoY growth using fully tracked events funnel
• +5 more outcomes

Named customers7 records

Segments17 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and featured.

• Google LLCcoreTechnology or IntegrationCloud hosting provider using Google Cloud Platform for infrastructure. Data is encrypted at rest and in transmission with isolated customer environments within dedicated trust zones.
• Intercom, Inc.supportingTechnology or IntegrationCustomer support sub-processor helping manage customer inquiries and support requests through their messaging platform.
• Planhat ABsupportingTechnology or IntegrationCustomer success platform used for managing customer relationships and support operations.
• Saas Optics, LLCsupportingTechnology or IntegrationCustomer invoicing sub-processor handling billing and payment processing services for the platform.
• True Crime NewsfeaturedGTM or Marketing PartnerFeatured affiliate partner capturing massive audience concerned with personal security via true crime content. Strategically integrates relevant offers including home security and safety devices, moving consumers to active purchase consideration.
• WITHINfeaturedGTM or Marketing PartnerFeatured agency partner applying Performance Branding methodology to digital media and creative. Maximizes profit and LTV for brands like The North Face, Rite Aid & Foot Locker.
• ShopifycoreTechnology or IntegrationNative integration with Shopify for eCommerce tracking. Set up tracking with a few clicks using the Shopify app with full extensibility compliance.
• HubSpotcoreTechnology or IntegrationCRM integration enabling stage-based payouts for MQLs, SQLs, Opportunities, and Customer stages. Attribution data used to pay partners more when leads become customers.
• SalesforcecoreTechnology or IntegrationCRM integration for B2B offers enabling stage-based payouts and attribution on customer stages. Integrations allow paying partners on qualified leads through to closed-won deals.
• Google AdscoreTechnology or IntegrationAd platform integration tracking performance and spend data. Send quality conversion data to optimize ad targeting toward higher-quality customers.
• Facebook AdscoreTechnology or IntegrationSocial advertising integration tracking performance and spend data alongside affiliate traffic for comprehensive cross-channel analytics.
• TikTok AdscoreTechnology or IntegrationShort-form video advertising integration for tracking performance and attributing conversions from TikTok traffic sources.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impact: Impact is a leading partnership management platform covering affiliate, influencer, and B2B partner programs with global enterprise reach. It competes head-to-head with Everflow across affiliate tracking, attribution, and partner payouts, and is widely viewed as the category leader.
• PartnerStack: PartnerStack is a partner management and affiliate platform focused on SaaS and B2B ecosystems, offering recruitment, tracking, and payouts. It is a direct competitor to Everflow's B2B Partnerships and SaaS customer segments.
• TUNE (HasOffers): TUNE provides an affiliate marketing platform with mobile attribution, fraud prevention, and partner management. It overlaps directly with Everflow on affiliate tracking and is a comparable solution for performance marketing teams.
• LinkTrust: LinkTrust provides affiliate and partner tracking software with a focus on lead generation and CPA campaigns. It competes with Everflow on lead gen and B2B partner use cases.

Broad incumbents

• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate networks, owned by Publicis Groupe. It competes with Everflow in affiliate tracking and network management but serves a broader agency and enterprise advertiser base.
• Awin: Awin is a global affiliate marketing network with strong EMEA presence. It competes with Everflow's affiliate network and tracking offerings, particularly for European advertisers and publishers.
• Rakuten Advertising: Rakuten Advertising operates a global affiliate network and partner marketing platform. It is a broad incumbent competitor with deeper brand-marketing integrations than Everflow.
• ShareASale: ShareASale is a long-standing affiliate network offering tracking, reporting, and payment tools to merchants and affiliates. It overlaps with Everflow's affiliate network solution for SMB and mid-market merchants.

Emerging players

• Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and eCommerce brands. It is comparable to Everflow's DTC and eCommerce solutions but at smaller scale and narrower vertical focus.
• Tapfiliate: Tapfiliate offers affiliate tracking and partner management with strong eCommerce and SaaS integrations. It competes with Everflow primarily for SMB and mid-market customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everflow - Partner Marketing Platform