LinkTrust
LinkTrust Technologies is a 20-year-old, bootstrapped SaaS platform headquartered in Lehi, Utah that provides cloud-based affiliate tracking, TCPA-compliant lead distribution, and contextual advertising monetization to agencies, networks, advertisers, publishers, and B2B partnership programs.
- Company typePrivate
- Founded2002
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LinkTrust does
LinkTrust Technologies, founded in 2002 and headquartered in Lehi, Utah (Silicon Slopes), operates a cloud-based affiliate and performance marketing platform hosted on AWS. The platform is organized around three integrated modules — Tracking & Attribution, Lead Management, and Monetization — serving agencies and networks, advertisers, publishers, and B2B partnership programs as well as regulated lead-generation verticals (finance, healthcare, education, payday). Core technical differentiators include server-to-server (S2S) postback tracking that operates in cookie-less environments, real-time reporting with a documented 99.999% uptime SLA, TCPA-compliant lead routing with ping-post and ping-tree capabilities, and deep integrations with payment, fraud-prevention, and CRM systems.
The platform is delivered via tiered monthly subscriptions (Quick Start, Standard, Advanced) priced on click or lead allocations with a 14-day trial on the entry tier, plus a Managed Services add-on for onboarding, migration, campaign setup, custom integration development, and ongoing technical support. A free-to-join contextual advertising module monetizes confirmation pages, remnant, exit, or redirect traffic on a cost-per-click basis. GTM combines enterprise field sales, inside sales, self-serve acquisition, a commission-based referral partner program, content/SEO marketing, and event presence at Lead Gen World, Affiliate Summit East/West, and LeadsCon.
In July 2025 LinkTrust launched Version 8 (LT8) Phase 1, a complete architecture rebuild featuring a consolidated branded portal, company-based accounts with universal login, offer-centric campaign management (grouping CPA, CPL, CPC, CPI under a single offer), and drag-and-drop dashboards. A phased roadmap through 2026 covers the Advertiser Center redesign (Phase 2), AI-powered insights, expanded APIs, and cookieless tracking enhancements. The company is privately held, bootstrapped over 20+ years with no disclosed institutional investors, and operates with a stated headcount of 11-50 employees.
LinkTrust firmographics
Firmographics- Name
- LinkTrust
- Legal name
- LinkTrust Technologies
- Website
- https://linktrust.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LinkTrust Technologies is a 20-year-old, bootstrapped SaaS platform headquartered in Lehi, Utah that provides cloud-based affiliate tracking, TCPA-compliant lead distribution, and contextual advertising monetization to agencies, networks, advertisers, publishers, and B2B partnership programs.
- Ownership category
- akta.pro rank
LinkTrust industry classification
Industry- Product category
- Performance Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
- akta.pro secondary industries
- Affiliate & Partner Lead Generation Networks (BPAFAKAL), Affiliate & Partner Media Buying (BPAFABAJ)
Keywords
Where LinkTrust is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LinkTrust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Attribution & Tracking: Platform subscription based on monthly click allocations. Pricing tiers include Standard and Advanced feature sets. Attribution campaigns track performance on CPA, CPC, CPL, CPM, CPI basis with pricing based on number of clicks per month.
- Subscription - Lead Management & Distribution: Lead generation campaigns priced on number of leads per month. Includes features for lead capture, filtering, routing, and distribution with Standard or Advanced feature tiers.
- Monetization - Contextual Advertising: Free-to-join contextual ad unit program that pays publishers on a cost-per-click basis. Revenue generated from matching audience intent with contextual search-based placements on confirmation pages, remnant, exit, or redirect traffic.
- Managed Services: Premium onboarding, migration, campaign setup, testing, monitoring, custom development, and ongoing technical support services offered as add-ons to platform subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quick Start / Entry Level Plan |
| Subscription | Monthly | Standard Features |
| Subscription | Monthly | Advanced Features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LinkTrust product offering
Product offeringCore offering
LinkTrust is a cloud-based affiliate and performance marketing SaaS platform that unifies tracking and attribution, lead management and distribution, and contextual monetization into a single configurable solution. The platform serves affiliate networks, agencies, advertisers, publishers, and B2B partnership programs with real-time campaign tracking, TCPA-compliant lead routing, fraud prevention, and white-label partner portals.
Product overview
LinkTrust is a partner marketing and performance marketing platform consisting of three core integrated modules — Tracking and Attribution, Lead Management, and Monetization — unified under the main platform. The platform versioned product portfolio includes LinkTrust Core Platform (currently in Version 7) and LinkTrust Version 8 (LT8), a major architecture rebuild launched in July 2025 with a phased roadmap extending through 2026. LT8 introduces offer-centric campaign management, a consolidated branded portal, drag-and-drop customizable dashboards, universal link generator, and company-based user management as new sub-products within the platform. Add-on capabilities include Managed Services, Intel & Compliance Monitoring, Client Services, and White Label Solutions. The platform also offers a public API (v1 and v2) for programmatic access to affiliate and partner data, and LT Mobile provides a lightweight mobile web interface for on-the-go campaign monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- LinkTrust Core Platform The foundational affiliate and performance marketing platform that unifies tracking and attribution, lead management, and monetization into a single scalable solution. Used by networks, agencies, advertisers, and publishers to manage performance-based campaigns.
- Tracking and Attribution Performance tracking module providing real-time reporting, multi-campaign tracking across CPA, CPC, CPL, CPM and CPI models, promo code tracking, step/event tracking, pixel and postback management, sub-ID tracking, and server-to-server (S2S) postback for cookieless environments.
- Lead Management TCPA-compliant lead distribution solution with ping post and ping tree features, smart routing, field validation, duplication management, lead channel caps, CRM integrations, and pipeline tracking for verticals including Finance, EDU, Healthcare, and Payday.
- Monetization Contextual ad unit providing additional revenue through cost-per-click payments, with custom keywords and categories, high RPMs/RPCs, robust per-unit reporting, and monetization of confirmation pages, remnant, exit, or redirect traffic via search-based contextual placements.
- LinkTrust Version 8 (LT8) Major version 8 of the LinkTrust platform - a complete rebuild on modern scalable architecture. Introduces consolidated branded portal, user management with company-based accounts and universal login, drag-and-drop customizable dashboards, universal link generator, and unified offer-centric campaign management grouping CPA/CPL/CPC/CPM under single offers.
- Managed Services Premium business and technical support package including campaign setup, testing and monitoring, custom integration development, publisher onboarding, performance analysis, advanced analytics, and round-the-clock expert technical support.
- Intel and Compliance Monitoring Compliance and intelligence tools including applicant screening for red-flag content, traffic source risk alerts for non-compliant sources, missed marketing opportunity identification, and suppression list compliance management.
- Client Services Onboarding and managed services program to help clients get up and running quickly with migration assistance, platform setup, and ongoing operational support.
- White Label Solutions Full white-label branding customization enabling customers to apply their own brand name, logos, color scheme, login domains, and tracking domains. Includes deep white labeling in LT8 for brand-consistent affiliate center portals and partner experiences.
- LinkTrust API REST API covering Affiliate (v2) and Partner/Admin (v2) endpoints. Supports CRUD operations for affiliate groups, reporting data extraction including pipeline and monthly breakout reports, and programmatic integration with external systems.
- LT Mobile Mobile-optimized web app for LinkTrust users, designed for quick reference of campaign and affiliate information on smartphones and tablets without requiring app installation.
Quantifiable outcome
- Cut 21% fraudulent traffic and achieved 12% increase in ROI (SpaceJet Media case study)
- +3 more outcomes
Companies that use LinkTrust
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
LinkTrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability1 record
Feature10 records
LinkTrust partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AnuracoreAnura provides advanced fraud detection solutions integrated with LinkTrust platform. The integration enables real-time fraud blocking and improved traffic attribution, helping clients like SpaceJet Media reduce fraudulent traffic by 21% and increase ROI by 12%.
- Tipalti (Customer Appreciation Event)minorJoint customer appreciation event held at Mets baseball game in Queens, NY during Affiliate Summit East 2025, strengthening the partnership between LinkTrust and Tipalti.
- TipalticoreTipalti provides automated affiliate payment processing integrated into the LinkTrust platform. Enables seamless payment facilitation for affiliate commissions with automated workflows.
- Amazon Web ServicescoreAWS provides cloud computing infrastructure for LinkTrust platform hosting, enabling scalable and reliable platform delivery.
- IPQS (IP Quality Score)coreIPQS integration provides enhanced fraud prevention capabilities including affiliate screening and fraud detection features within the LinkTrust platform.
- InvocacoreCall tracking software integration enabling tracking of digital and call center leads from one platform for comprehensive lead attribution.
- PayoneercorePayment platform integration for facilitating affiliate payments through the LinkTrust platform.
- PayPalcorePayment platform integration enabling PayPal as a payment option for affiliate commissions.
- StripecoreStripe integration for processing affiliate payments, including dedicated setup guides for both affiliates and administrators.
- DialogTechcoreCRM integration for call tracking and lead management, enabling comprehensive pipeline tracking for B2B sales cycles.
- VelocifycoreCRM integration for lead management and pipeline tracking, syncing reporting to track lead progress through sales stages.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
LinkTrust competitors and assessment
Company assessmentDirect peers
- Everflow: Cloud-based affiliate and partner marketing platform offering tracking, attribution, and fraud prevention. Direct competitor to LinkTrust's Tracking and Attribution module, serving networks, agencies, and advertisers with similar CPA/CPL/CPC/CPI pricing.
- PartnerStack: B2B-focused partner operating system for SaaS affiliate, referral, and reseller programs. Competes with LinkTrust's B2B Partnerships and Advertiser segments, with overlapping offering in tracking, payouts, and partner portals.
- Tune (Singular): Enterprise affiliate and partner marketing platform originally HasOffers. Direct competitor historically and currently, serving global advertisers and networks with similar tracking, attribution, and analytics capabilities.
- Voluum: Cloud-based ad tracking and attribution platform widely used by performance marketers and media buyers. Overlaps with LinkTrust's tracking layer, particularly for click-based CPA/CPC campaign attribution and traffic distribution.
- Refersion: Affiliate and influencer marketing platform focused on DTC brands and ecommerce sellers. Overlaps LinkTrust's publisher/creator workflows and integrates with Shopify/WooCommerce, making it a comparable solution for ecommerce advertisers.
- Tapfiliate: SMB-focused affiliate tracking software with self-serve onboarding and ecommerce integrations. Competes with LinkTrust's Quick Start / SMB tier and similar offer tracking and commission management capabilities.
- Post Affiliate Pro: Established affiliate tracking software with tracking, commissions, and fraud detection. Comparable to LinkTrust's tracking layer and serves a similar advertiser and network base across SMB and mid-market.
Broad incumbents
- Impact.com: Category-leading partnership management platform covering affiliate, creator, influencer, and B2B partner programs at global scale. Overlaps LinkTrust's advertiser-side functionality but operates at significantly larger scale and with broader partner-discovery features.
- Awin (ShareASale): Global affiliate network offering tracking, advertiser-publisher matching, and reporting at significant scale. Competes with LinkTrust at the network layer and provides an alternate path for advertisers exploring affiliate program management.
Emerging players
- Redtrack: Ad tracking and attribution platform for performance marketers with a focus on server-side tracking and cookieless environments. Overlaps with LinkTrust's S2S tracking and affiliate attribution capabilities, particularly for media buyers and networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
LinkTrust social profiles
Digital presenceLinkTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
LinkTrust leadership team
Management profileNumber of profiles
Profiles3 records
LinkTrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LinkTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LinkTrust
What does LinkTrust do?
LinkTrust is a cloud-based affiliate and performance marketing SaaS platform that unifies tracking and attribution, lead management and distribution, and contextual monetization into a single configurable solution. The platform serves affiliate networks, agencies, advertisers, publishers, and B2B partnership programs with real-time campaign tracking, TCPA-compliant lead routing, fraud prevention, and white-label partner portals.
Is LinkTrust a public or private company?
LinkTrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LinkTrust founded?
LinkTrust was founded in 2002. It employs 11 to 50 people.
Where is LinkTrust based?
LinkTrust is headquartered in Provo, United States, in the North America region.
How does LinkTrust make money?
Four revenue lines are on record. Subscription - Attribution & Tracking is the primary driver. The others are subscription - Lead Management & Distribution, monetization - Contextual Advertising and managed Services.
Who are LinkTrust's main competitors?
Direct peers on record are Everflow, PartnerStack, Tune (Singular), Voluum, Refersion, Tapfiliate and Post Affiliate Pro. Broad incumbents are Impact.com and Awin (ShareASale). Redtrack is listed as an emerging player.
Does LinkTrust have an API?
Yes. LinkTrust offers API access for developers and partners. The platform provides API v1 Framework as well as Version 2 APIs covering both Affiliate and Partner (Admin) endpoints. APIs enable CRUD operations for affiliate groups, reporting data extraction (including Pipeline Stage Breakout reports), and integration with external systems. Admin users can pull reports programmatically and affiliates have access to their own API versions. The platform also supports external data integration to combine first-party and third-party data. Developer documentation is at help.linktrust.com/en/knowledge/apis.
What industry is LinkTrust in?
LinkTrust's product category is Performance Marketing Software. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks, with a secondary code of BPAFAKAL, Affiliate & Partner Lead Generation Networks. Its NAICS code is 5418 and its SIC code is 7310.