SoilOptix
SoilOptix provides high-resolution digital soil mapping services using proprietary gamma ray sensing hardware, delivering over 25 property layers per field through a global certified service provider network to growers, agronomists, vineyards, and turf managers.
- Company typePrivate
- Founded2017
- HeadquartersTavistock, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SoilOptix does
SoilOptix sells DCU hardware to certified service providers under multi-year subscription agreements, generates recurring revenue from per-acre data processing fees, and offers access to processed results through the SoilOptix Data Portal. The company also retains ownership of anonymized aggregated datasets, which it may use for product improvement and research. Its go-to-market is exclusively B2B2B through a global network of certified service providers, anchored by exclusive distribution arrangements with Syngenta (Interra Scan brand across 51 European countries), Wilbur-Ellis (United States), and Hubei Forbon (China). End customers include row crop growers, fruit and orchard producers, vineyards and winegrowers, golf courses, and turf managers in more than 12 countries directly served, with broader European coverage via Syngenta. As of 2024, the platform had mapped 2 million acres cumulatively, doubling from 1 million acres in 18 months.
SoilOptix firmographics
Firmographics- Name
- SoilOptix
- Legal name
- SoilOptix Inc.
- Website
- https://soiloptix.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoilOptix provides high-resolution digital soil mapping services using proprietary gamma ray sensing hardware, delivering over 25 property layers per field through a global certified service provider network to growers, agronomists, vineyards, and turf managers.
- Ownership category
- akta.pro rank
SoilOptix industry classification
Industry- Product category
- Precision Agriculture / Soil Mapping Technology
- NAICS
- Geophysical Surveying and Mapping Services (54136), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Agricultural Services (700), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG)
- akta.pro secondary industries
- Soil & Field Mapping Analytics (EC Mapping, Zone Delineation) (AFABAMAH), Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE), Precision/Variable-Rate Agronomy & Rx Development (AFACABAG), Soil Testing & Nutrient Analysis Services (AFACAKAA), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC)
Keywords
Where SoilOptix is headquartered
LocationHeadquarters
- HQ city
- Tavistock
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SoilOptix business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations
Revenue model
- Data Collection Unit (DCU) Hardware Sales: Sale of proprietary gamma ray sensing hardware to service providers. Pricing per unit based on Purchase Order; 50% deposit required upon ordering with balance due within 30 days of delivery.
- Data Processing Services: SoilOptix processes field data collected by service providers using the DCU. Service fees are quoted per acre processed. Field data is uploaded to SoilOptix servers for processing into high-definition interactive maps.
- Data Portal Subscription: Subscribers access the SoilOptix Data Portal to upload field data, access processed results, and manage data sharing with trusted advisors and technology partners.
- Aggregated Data Analytics: SoilOptix anonymizes and combines data from subscribers and data originators to create aggregated datasets (Aggregated Data), which the company retains ownership of and may utilize for product improvement and research purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | DCU Purchase - 50% deposit, 50% balance on delivery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SoilOptix product offering
Product offeringCore offering
SoilOptix provides high-definition digital soil mapping through a proprietary gamma ray sensing Data Collection Unit (DCU) combined with cloud-based data processing. The DCU measures gamma rays emitted from soil across fields, and the collected data is combined with laboratory soil samples to generate interactive topsoil maps with over 25 property layers (nutrients, texture, organic matter, pH, etc.). SoilOptix sells the DCU hardware to certified service providers and charges per-acre fees to process the data into actionable precision agriculture maps.
Product overview
SoilOptix® is a precision agriculture technology company offering a unified soil analysis system consisting of gamma ray sensing hardware (Data Collection Unit), cloud-based data processing, and high-definition interactive topsoil maps. The core SoilOptix® System provides over 25 property layers per field, generating the most data points available for precision agriculture. The company operates through an international network of service providers who deploy the DCU hardware to collect field data, which is then processed by SoilOptix to produce actionable soil maps. Supplementary offerings include soil organic carbon quantification services for sustainability reporting and industry-specific solutions for golf and turf management. Access to products and data is provided through the SoilOptix® Data Portal.
Differentiator
Problem solved
Functional benefit
Products and services
- SoilOptix® System Premium top soil analysis system that uses gamma ray sensing technology to generate high-definition interactive topsoil maps with over 25 property layers per field, providing the most data points available for precision agriculture decision-making.
- Data Collection Unit (DCU) Customized proprietary gamma ray sensing hardware device that measures gamma rays emitted from soil and collects the field data required for high-resolution soil analysis. Sold to certified service providers.
- High-Definition Interactive Top Soil Maps Digital interactive map deliverables produced from DCU field data and laboratory soil samples, showing over 25 soil property layers (nutrient levels, texture, organic matter, pH, etc.) for variable-rate input planning.
- SoilOptix® Data Portal Subscription-based web portal for subscribers and service providers to upload DCU-collected field data, retrieve processed soil mapping results, and share data with advisors and technology partners.
- SoilOptix® Soil Organic Carbon Service Analysis module that quantifies soil organic carbon levels in fields, supporting sustainability reporting and carbon footprint reduction programs for growers and winegrowers.
- SoilOptix® for Golf & Turf Management High-resolution soil mapping service tailored to golf courses, sports fields, and turf managers for optimizing inputs, maintaining elite-quality surfaces, and supporting sustainability targets.
Quantifiable outcome
- Soil organic matter increased from 0.76% to 2.14% after implementing mapping recommendations (Sonoma County winegrower case)
- +2 more outcomes
Companies that use SoilOptix
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
SoilOptix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SoilOptix partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Wilbur-ElliscoreWilbur-Ellis serves as a service providing partner offering SoilOptix technology in the United States. The partnership includes a 'Farm of the Future' project with Sonoma County Winegrowers to develop sustainable farming practices. Wilbur-Ellis provides SoilOptix services at multiple locations across Arizona, California, Colorado, and New Mexico.
- Syngenta / Interra ScancoreSyngenta Europe became the official SoilOptix provider in 51 countries under the brand 'Interra Scan' in 2022. This represents a major distribution partnership for European market expansion. Syngenta offers SoilOptix technology as part of their precision agriculture portfolio across Bulgaria, Denmark, Finland, France, Italy, Turkey, Netherlands, Germany, Poland, Ukraine, Hungary, Spain, and United Kingdom.
- Hubei Forbon TechnologiesmajorSoilOptix moved from product/service to a stand-alone company in February 2017, partnering with Hubei Forbon Technologies. Forbon is listed as a partner in China (Wuhan, China) and appears to be involved in Asian market development.
- OMAFRA (Ontario Ministry of Agriculture, Food and Rural Affairs)minorOntario Ministry of Agriculture, Food and Rural Affairs is listed as a partner, suggesting government/research collaboration in Ontario.
- Niagara CollegeminorNiagara College is listed as a partner, with the company recruiting team members from the college's GIS and computer programming programs. Several team members have education credentials from Niagara College.
- CENGNminorCENGN (Canada's Centre of Excellence for Next Generation Networks) partnered with SoilOptix, supporting the company's technology and connectivity infrastructure.
- Innovation GuelphminorInnovation Guelph is listed as a partner, supporting innovation and business development in the Guelph region of Ontario.
- BioenterpriseminorBioenterprise Canada is listed as a partner, providing agricultural technology business support and networking.
- Ag More Than EverminorAg More Than Ever is listed as a partner, supporting agricultural industry advocacy and promotion in Canada.
- 4R Nutrient Stewardshipminor4R Nutrient Stewardship is listed as a partner, indicating alignment with responsible nutrient management practices that SoilOptix technology supports.
- NBSCIA (North Bay Grey Bruce)minorNBSCIA is listed as a partner, supporting sustainable agriculture initiatives in Ontario.
- ForbonmajorForbon is SoilOptix's partner in China (Wuhan office) and appears to be the original technology partner from the 2017 partnership. The company has Chinese origins with operations in Asia including Thailand (Wondermilk Co.).
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
SoilOptix competitors and assessment
Company assessmentDirect peers
- Veris Technologies: Veris makes on-the-go soil sensors (including electrical conductivity/optical sensors) used to generate high-resolution soil maps for precision agriculture. It is the most direct comparable to SoilOptix in offering hardware-driven soil mapping services to growers and agronomists.
Broad incumbents
- Trimble Agriculture: Trimble is an established precision agriculture incumbent offering GPS guidance, variable-rate application, and farm management software. It overlaps with SoilOptix in precision agriculture workflows and has historically partnered (Practical Precision was a Trimble dealer), making it a natural broader competitor and integration target.
- John Deere (Precision Ag / Operations Center): John Deere's Operations Center and precision agriculture offerings integrate soil, yield, and agronomy data. As a listed SoilOptix integration partner and dominant equipment OEM, Deere is both a distribution channel and the most powerful potential competitor in the precision soil data layer.
- Climate FieldView (Bayer): Bayer's Climate FieldView is one of the most widely adopted digital agriculture platforms, aggregating field-level data and supporting variable-rate decisions. Listed as a SoilOptix partner, it competes in the same decision-support layer where SoilOptix's soil maps are consumed.
- CNH Industrial (Case IH / New Holland Agriculture): CNH Industrial, owner of Case IH and New Holland, has expanded its precision agriculture capabilities (including the Raven Industries acquisition) and competes in the broader digital and variable-rate application stack where SoilOptix soil maps are consumed.
Emerging players
- Teralytic: Teralytic builds in-field soil sensor probes that measure moisture, salinity, and nutrient levels in real time. It is an emerging player in precision soil sensing with overlapping customer segments (growers, agronomists) but a different sensing modality (in-ground probes vs. SoilOptix's gamma ray surface mapping).
- GeoPard Agriculture: GeoPard Agriculture is a precision agriculture analytics platform that turns spatial data (satellite, soil, yield) into variable-rate application maps. Listed as a SoilOptix integration partner, it represents an adjacent analytics player serving similar agronomy customers.
- Aker Technologies: Aker provides in-field sensors and aerial imaging for crop scouting and soil/canopy analytics. It overlaps with SoilOptix in the precision agriculture data layer and serves similar agronomy customers, though with a different sensing approach.
- Arable: Arable offers in-field weather and crop sensing devices that produce data for irrigation, fertility, and sustainability decisions. It is an emerging precision agriculture data platform with some overlap with SoilOptix's agronomic decision-support use cases.
Others
- Agrimetrics: Agrimetrics is a UK-based agricultural data and analytics company providing datasets, APIs, and models to agritech firms. It is thematically adjacent to SoilOptix as an enabler of agricultural data analytics, though it does not directly compete in soil mapping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoilOptix social profiles
Digital presenceSoilOptix financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoilOptix leadership team
Management profileNumber of profiles
Profiles15 records
SoilOptix funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoilOptix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoilOptix
What does SoilOptix do?
SoilOptix provides high-definition digital soil mapping through a proprietary gamma ray sensing Data Collection Unit (DCU) combined with cloud-based data processing. The DCU measures gamma rays emitted from soil across fields, and the collected data is combined with laboratory soil samples to generate interactive topsoil maps with over 25 property layers (nutrients, texture, organic matter, pH, etc.). SoilOptix sells the DCU hardware to certified service providers and charges per-acre fees to process the data into actionable precision agriculture maps.
Is SoilOptix a public or private company?
SoilOptix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoilOptix founded?
SoilOptix was founded in 2017. It employs 11 to 50 people.
Where is SoilOptix based?
SoilOptix is headquartered in Tavistock, Canada, in the North America region.
How does SoilOptix make money?
Four revenue lines are on record. Data Collection Unit (DCU) Hardware Sales are the primary driver. The others are data Processing Services, data Portal Subscription and aggregated Data Analytics.
Who are SoilOptix's main competitors?
Veris Technologies is listed as a direct peer. Broad incumbents are Trimble Agriculture, John Deere (Precision Ag / Operations Center), Climate FieldView (Bayer) and CNH Industrial (Case IH / New Holland Agriculture). Emerging players are Teralytic, GeoPard Agriculture, Aker Technologies and Arable. Agrimetrics is listed as an others.
Does SoilOptix have an API?
No public API is recorded for SoilOptix.
What industry is SoilOptix in?
SoilOptix's product category is Precision Agriculture / Soil Mapping Technology. Its primary akta.pro industry code is AFAGALAG, Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics), with a secondary code of AFABAMAH, Soil & Field Mapping Analytics (EC Mapping, Zone Delineation). Its NAICS code is 54136 and its SIC code is 700.