DEVAR (MyWebAR - canva for Augmented Reality)
DEVAR (MyWebAR) is a no-code, browser-based SaaS platform that lets brands, educators, and creators build and publish augmented reality experiences without app downloads, using proprietary computer vision and AI-assisted content generation across marketing, retail, education, and enterprise use cases.
- Company typePrivate
- Founded2015
- HeadquartersWest New York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What DEVAR (MyWebAR - canva for Augmented Reality) does
DEVAR Entertainment LLC, operating as MyWebAR, is a private SaaS company founded in 2015 that provides a no-code, browser-based platform for creating and publishing augmented reality experiences. The platform is built on proprietary computer vision technology (backed by 11 patents) and the Three.js rendering engine, supporting six AR tracking modes — flat image, curved image, world/spatial, face filters, multiscene, and 3D object tracking — that run directly in web browsers on Android 4.4+, iOS 11+, Windows, macOS, and Chrome OS without requiring app downloads. A PRO Editor with custom JavaScript/Three.js code support and an AI Codewriter (beta) serve professional developers alongside the primary drag-and-drop experience designed for non-technical users.
The company monetizes through tiered SaaS subscriptions (free, individual, pro/ultimate on monthly billing), annual education plans ($59/educator, $499/institution with 30–300 students and 10 educator licenses), and quote-based enterprise multi-year agreements that include white-label AR campaigns. Distribution is omnichannel: self-serve sign-up via mywebar.com, direct enterprise sales, community-led creator content on YouTube/Instagram/TikTok, and an exclusive distribution partnership with Daiwabo Information System covering ~19,000 resellers across Japan. The platform serves marketing/brands, retail/e-commerce, enterprise training, education (K-12 and higher ed), creators/artists, tourism, and museums — with named customers including Volvo, Duke University, Yale University, University of Sydney, and Virginia Tech, and a 2026 platform integration that absorbed 5,000+ creators and 12,000+ projects from Estonian competitor ARTAR.
DEVAR (MyWebAR - canva for Augmented Reality) firmographics
Firmographics- Name
- DEVAR (MyWebAR - canva for Augmented Reality)
- Legal name
- DEVAR Entertainment LLC
- Website
- https://mywebar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DEVAR (MyWebAR) is a no-code, browser-based SaaS platform that lets brands, educators, and creators build and publish augmented reality experiences without app downloads, using proprietary computer vision and AI-assisted content generation across marketing, retail, education, and enterprise use cases.
- Ownership category
- akta.pro rank
DEVAR (MyWebAR - canva for Augmented Reality) industry classification
Industry- Product category
- WebAR Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG), Rendering, Graphics & Simulation Middleware (MPAFAFAB), Real-Time Rendering & Game Engine Tooling (MPAHADAB)
Keywords
Where DEVAR (MyWebAR - canva for Augmented Reality) is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DEVAR (MyWebAR - canva for Augmented Reality) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (SaaS): Tiered subscription plans for Individual, Business, and Enterprise users offering different levels of scans, storage, projects, and feature access. Plans include a free tier with limited capabilities and paid tiers for professional and enterprise use.
- Enterprise Custom / White-Label Licensing: Custom enterprise agreements including white-label AR campaigns, dedicated support, and tailored solutions for large organizations. Pricing is quote-based.
- Education Institution Plans: Dedicated pricing for educational institutions with higher scan limits, student management, and educator licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan |
| Subscription | Annual | Individual Educator Plan (Education) |
| Subscription | Annual | Educational Institution Plan |
| Subscription | Monthly | Pro / Ultimate Plans (Professional) |
| Subscription | Multi-year contract | Enterprise / Custom Plans |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
DEVAR (MyWebAR - canva for Augmented Reality) product offering
Product offeringCore offering
DEVAR operates MyWebAR, a SaaS no-code platform that enables brands, businesses, educators, and creators to build, publish, and distribute web-based augmented reality experiences directly in browsers without app downloads. The platform combines drag-and-drop scene creation with six proprietary computer vision tracking modes (flat, curved, spatial, face, multiscene, and 3D object), AI-assisted content generation (text-to-3D, AI Codewriter), and a PRO Editor for advanced Three.js customization.
Differentiator
Problem solved
Functional benefit
Products and services
- MyWebAR Platform
- MyWebAR Education
Quantifiable outcome
- AI reduces AR content creation time by up to 70%
- +3 more outcomes
Companies that use DEVAR (MyWebAR - canva for Augmented Reality)
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
DEVAR (MyWebAR - canva for Augmented Reality) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature15 records
DEVAR (MyWebAR - canva for Augmented Reality) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ARTAR (Estonia)coreStrategic platform integration agreement under which ARTAR winds down independent operations and transitions its users and projects to MyWebAR. ARTAR brings 5,000+ AR creators and 12,000+ projects to the MyWebAR ecosystem. All ARTAR commercial projects will continue to be supported through the end of current subscription terms. The agreement reflects ongoing consolidation in the AR platform market, with customers prioritizing platforms with predictable support and clear product lifecycle.
- Daiwabo Information System Co., Ltd. (DIS)coreExclusive distributor agreement for MyWebAR in Japan. DIS delivers the platform nationwide through approximately 19,000 sales partners via a community-based sales network with 96 sales bases throughout Japan. DIS is targeting digitalization and business transformation for Japanese companies. DIS also hosted MyWebAR workshops as a special sponsor at NIKKEI STEAM 2025, the largest STEAM event in Japan.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
DEVAR (MyWebAR - canva for Augmented Reality) competitors and assessment
Company assessmentDirect peers
- 8th Wall (Niantic): The most directly comparable WebAR creation platform, offering browser-based AR authoring with similar tracking modes (image, world, face, spatial). DEVAR is explicitly running migration campaigns targeting 8th Wall users, and both compete for the same enterprise, agency, and developer segments.
- Zappar: WebAR platform providing no-code and SDK-based AR creation for marketing, packaging, and education. Competes head-to-head with MyWebAR in browser-based AR campaigns, QR-code publishing, and creative agency workflows across the UK, US, and global markets.
- Blippar: Long-standing WebAR platform offering AR creation tools, AR advertising, and AR packaging experiences. Directly competes with MyWebAR in browser-native AR marketing campaigns and brand activations for enterprise and agency clients.
- Onirix: WebAR studio and SaaS platform providing image, surface, and world tracking for AR marketing and enterprise use cases. Closely mirrors MyWebAR's browser-based, no-code positioning for brands, agencies, and industrial clients.
Emerging players
- ARway: AR wayfinding and spatial computing platform with a no-code creation studio and SDK. Overlaps with MyWebAR's spatial tracking and location-based AR capabilities, particularly in retail, museums, and venue navigation.
Broad incumbents
- Adobe Aero: Adobe's no-code AR authoring tool for designers and creatives, positioned within the Creative Cloud ecosystem. Comparable to MyWebAR's drag-and-drop AR creation for marketing, retail, and creative professionals, but bundled into Adobe's broader creative platform.
- Unity: Real-time 3D platform with AR Foundation for cross-platform AR development. Competes with MyWebAR at the developer/professional tier for AR experiences, particularly in enterprise training, gaming, and interactive entertainment — but requires substantially more technical skill.
- Niantic (Lightship): Parent of 8th Wall, operating the Lightship AR development platform with strong geospatial AR mapping capabilities. Represents the largest WebAR competitive threat and the most direct rival for enterprise and AR developer mindshare.
- Apple (ARKit / RealityKit / Reality Composer Pro): Apple's native AR development framework and authoring tool for iOS. Represents a broad incumbent alternative to WebAR for creators willing to develop native apps, and increasingly a threat if Apple expands AR creation features within Vision Pro and iOS.
Others
- Sketchfab: 3D model marketplace and viewer that is already integrated into MyWebAR via the built-in Sketchfab plugin. Relevant as an enabling ecosystem partner supplying 3D content to DEVAR's creator base rather than as a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DEVAR (MyWebAR - canva for Augmented Reality) social profiles
Digital presenceDEVAR (MyWebAR - canva for Augmented Reality) financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEVAR (MyWebAR - canva for Augmented Reality) leadership team
Management profileNumber of profiles
Profiles3 records
DEVAR (MyWebAR - canva for Augmented Reality) subsidiaries and ownership
Company hierarchySubsidiaries1 record
DEVAR (MyWebAR - canva for Augmented Reality) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEVAR (MyWebAR - canva for Augmented Reality) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEVAR (MyWebAR - canva for Augmented Reality)
What does DEVAR (MyWebAR - canva for Augmented Reality) do?
DEVAR operates MyWebAR, a SaaS no-code platform that enables brands, businesses, educators, and creators to build, publish, and distribute web-based augmented reality experiences directly in browsers without app downloads. The platform combines drag-and-drop scene creation with six proprietary computer vision tracking modes (flat, curved, spatial, face, multiscene, and 3D object), AI-assisted content generation (text-to-3D, AI Codewriter), and a PRO Editor for advanced Three.js customization.
Is DEVAR (MyWebAR - canva for Augmented Reality) a public or private company?
DEVAR (MyWebAR - canva for Augmented Reality) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEVAR (MyWebAR - canva for Augmented Reality) founded?
DEVAR (MyWebAR - canva for Augmented Reality) was founded in 2015. It employs 11 to 50 people.
Where is DEVAR (MyWebAR - canva for Augmented Reality) based?
DEVAR (MyWebAR - canva for Augmented Reality) is headquartered in West New York, United States, in the North America region.
How does DEVAR (MyWebAR - canva for Augmented Reality) make money?
Three revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are enterprise Custom / White-Label Licensing and education Institution Plans.
Who are DEVAR (MyWebAR - canva for Augmented Reality)'s main competitors?
Direct peers on record are 8th Wall (Niantic), Zappar, Blippar and Onirix. ARway is listed as an emerging player. Broad incumbents are Adobe Aero, Unity, Niantic (Lightship) and Apple (ARKit / RealityKit / Reality Composer Pro). Sketchfab is listed as an others.
Does DEVAR (MyWebAR - canva for Augmented Reality) have an API?
Yes. MyWebAR includes a Code Editor where users can work with JavaScript and Three.js, implement custom logic, connect third-party libraries, configure events and interactions, set up integrations, and create complex behaviors for AR projects. The platform uses Three.js as its main engine for 3D graphics. AI Codewriter is available as a built-in helper that can generate scene logic, UI components, animations, or game mechanics without requiring programming knowledge. Available for users on Ultimate, Ultimate Plus, and Phygital Marketing plans. Developer documentation is at learn.mywebar.com.
What industry is DEVAR (MyWebAR - canva for Augmented Reality) in?
DEVAR (MyWebAR - canva for Augmented Reality)'s product category is WebAR Platform. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains. Its NAICS code is 513210 and its SIC code is 7372.