Onirix
- Company typePrivate
- Founded2015
- HeadquartersLlanera, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Onirix does
Onirix is a Spanish no-code Web AR platform that enables the creation of browser-based augmented reality experiences accessible on iOS and Android without app downloads. The company's core product is Onirix Studio, a low-code environment with a drag-and-drop interface, an event manager for adding interactivity without code, and an Online Code Editor that exposes HTML, CSS, and JavaScript for full customization. Underlying capabilities include image tracking, rotation tracking via gyroscope, world tracking (SLAM) for surface placement, and Spatial AR — a Visual Positioning System (VPS) launched in 2024 that anchors AR content in complex physical environments accessed via web links or QR codes. To address Safari's lack of WebXR support, Onirix developed Onirix Clip, a proprietary iOS player that accesses ARKit capabilities directly from the browser; the company also exposes a Web AR SDK and EmbedSDK for developers building custom integrations, and integrates third-party tools such as Union Avatars.
Onirix operates a product-led growth model. A self-serve free registration on Onirix Studio serves as the entry point for creators, individual developers, and SMBs, while an enterprise licensing tier with quote-based pricing targets agencies and corporates managing multiple commercial AR projects. Distribution extends through a certified partner network of 16 Spatial AR Integrators across Spain, Mexico, Denmark, India, Italy, the US, Germany, Bulgaria, and South Africa, supplemented by direct enterprise field sales. Verticalized solution pages target Industry, Tourism, Culture & Entertainment, Retail & eCommerce, HR & Training, and Marketing, with named deployments spanning Telefónica, Vodafone, LG, Coca-Cola, EDP, Red Eléctrica de España, KPMG, Durex, Cleveland Cavaliers, and the 37th America's Cup.
The company was founded around 2015 as Neosentec and rebranded to Onirix in 2018. It raised €700,000 in seed funding from GoHub Ventures in February 2022, and in September 2025 was acquired by INVELON TECHNOLOGIES SL, integrating Onirix's assets into a broader XR ecosystem while maintaining Onirix as an independently operating platform. Headcount is in the 11-50 range, and the legal entity INVELON TECHNOLOGIES SL is headquartered in Lleida, Spain. In January 2025, Onirix announced AIR (Augmented Intelligent Reality), an initiative introducing generative AI features (ChatGPT-powered avatars and knowledge-based assistants) in beta, layering AI-assistant capabilities on top of the AR platform.
Onirix firmographics
Firmographics- Name
- Onirix
- Legal name
- INVELON TECHNOLOGIES SL
- Website
- https://onirix.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Onirix industry classification
Industry- Product category
- Augmented Reality Development Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF), Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)
Keywords
Where Onirix is headquartered
LocationHeadquarters
- HQ city
- Llanera
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Onirix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscriptions: Onirix operates as a SaaS platform offering tiered subscription plans for creating and deploying AR experiences. Plans range from basic (for internal demonstrations) to Enterprise (for agencies managing multiple commercial projects), with scalability as clients grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan for internal demonstrations |
| Subscription | Multi-year contract | Enterprise license for agencies managing commercial projects |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Onirix product offering
Product offeringCore offering
Onirix provides a no-code/low-code Web AR platform that enables users to create augmented reality experiences accessible directly through web browsers on iOS and Android devices without requiring app downloads. The core offering is Onirix Studio, a drag-and-drop authoring environment with an Online Code Editor (HTML, CSS, JavaScript), complemented by tracking technologies (Image, Rotation, World/SLAM, Spatial AR VPS), the Onirix Clip iOS ARKit bridge, and a Web AR SDK for custom builds.
Product overview
Onirix is a no-code Web AR platform that enables users to create augmented reality experiences without app downloads. The core product is Onirix Studio, a low-code platform with drag-and-drop functionality, event management, and an Online Code Editor for HTML/CSS/JavaScript customization. The platform supports multiple tracking types including Image Tracking, Rotation Tracking, World Tracking (SLAM), and Spatial AR (VPS). Key features include Onirix Clip (iOS ARKit browser integration), Onirix Constructor (space scanning), Experience Library (pre-built templates), and EmbedSDK. Onirix offers industry-specific vertical solutions across Industry, Tourism, Culture & Entertainment, Retail & eCommerce, HR & Training, and Marketing. The platform integrates with third-party tools like Union Avatars and supports AI capabilities through its AIR initiative combining augmented reality with generative AI.
Differentiator
Problem solved
Functional benefit
Brands
- Onirix Studio: Low-code platform for creating Web AR experiences with drag & drop interface and online code editor.
- Onirix Clip
- Spatial AR
- Web AR SDK
Products and services
- Onirix Studio The central authoring platform where users design, build, and deploy Web AR experiences without app downloads. Targets agencies, enterprises, and individual creators needing a low-code workflow with optional full-code customization.
- Web AR SDK A software development kit for developers who prefer to code from scratch, providing APIs to integrate Web AR capabilities into custom applications using HTML, CSS, and JavaScript.
- Onirix Clip A proprietary iOS AR player that enables precise ARKit-based tracking inside Safari, bypassing Safari's lack of WebXR support so creators can deploy ARKit-quality experiences to iPhone and iPad users via a web link.
- Spatial AR A Visual Positioning System that lets AR content be anchored to large, complex physical spaces (such as venues, stores, or industrial sites) and accessed via web link or QR code without requiring an app download.
- Experience Library A library of pre-built AR experience templates that creators can copy into their Onirix account with one click to accelerate project timelines, organized by vertical, tracking type, and complexity level.
- AR for Industry A vertical solution package for industrial-sector organizations that bundles AR authoring capabilities with industrial use-case templates for AR-guided maintenance, inspection, digital twin of technical manuals, and worker training.
- AR for Marketing A vertical solution package for brands and agencies to launch AR marketing campaigns, gamified activations, and product visualization experiences without app downloads.
- AR for Retail & eCommerce A vertical solution package for retailers and eCommerce operators to embed 3D and AR product visualization into digital channels, helping customers evaluate products in their own environment.
- AR for Tourism A vertical solution package for tourism operators to deliver interactive AR overlays, location-based experiences, and real-time visitor information at destinations.
- AR for Culture & Entertainment A vertical solution package for cultural institutions and entertainment venues to layer AR experiences onto exhibits, artworks, landmarks, and live events.
- AR for HR & Training A vertical solution package for organizations to deploy AR-enhanced onboarding, skills training, and interactive learning modules with real-time assessment.
- AIR - Augmented Intelligent Reality An AI-augmented AR capability that integrates generative AI (including ChatGPT-powered avatars and knowledge-based AI assistants) into Onirix Web AR experiences for interactive, conversational use cases.
Quantifiable outcome
- Up to 30% operational efficiency improvement in industrial environments through optimized maintenance and training processes with AR
- +5 more outcomes
Companies that use Onirix
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles4 records
Onirix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature9 records
Onirix partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- INVELON (INVELON TECHNOLOGIES SL)coreINVELON acquired Onirix's technology and assets to integrate it within a broader XR ecosystem. Onirix continues operating as an active platform under INVELON ownership, with reinforced development capabilities and enterprise integration. The platform retains its identity while gaining new product development, integration, and spatial computing capabilities.
- Telefónica Open FutureminorPartnership with Telefónica Open Future that enabled joint events and market access. Onirix participated in MWC 2019 via this alliance, and the collaboration facilitated speaking engagements at Telefónica venues.
- VodafoneminorOnirix cooperated with Vodafone, Tecsos, and the Red Cross to develop the EntamAR application for hospitalized children using AR applied to interactive games, as demonstrated at MWC 2019.
- NowARminorDigital agency that creates AR experiences using Onirix technology for clients. Notable projects include artwork reconstruction at Ermita de Villacans (Barcelona) and gamified campaigns for Goiko.
- DeuSensminorLeading XR studio with over 10 years creating hyper-experiences for brands like Telefónica, McDonald's, and L'Oréal. Certified Spatial AR Integrator partner that developed Distrito AR for Telefónica headquarters.
- VMLY&RminorCreative agency that executed the award-winning Durex AR campaign with Onirix technology, winning a Cannes Lions Bronze award in Health and Wellness.
- ABSA (Grupo ABSA)minorCertified Spatial AR Integrator based in Mexico providing automation and control solutions that help companies improve productivity, quality, compliance, and profitability. Created AR training experiences for Panduit.
- PrevencontrolminorCertified Spatial AR Integrator partner from Spain with over 20 years of experience helping organizations improve safety with innovative approaches including augmented reality.
- VisualifeminorCreative agency partner from Spain specializing in immersive marketing experiences that connect brands with customers through creativity and technology. Developed the Inquieto multi-device immersive website.
- VisualitminorDigital agency and eCommerce expert that collaborated with Onirix to launch the first multi-device immersive website for Inquieto's electric vehicle fleet, supporting mobile, tablet, and Meta Quest 3.
- GaleominorCertified Spatial AR Integrator from Spain specializing in Data, Cloud, IoT and AI. Develops integrated solutions for energy, mobility, and retail sectors.
- IdricaminorCertified Spatial AR Integrator from Spain helping utilities optimize water cycle management with intelligent systems like GoAigua, driving digital transformation in critical infrastructure.
- ParallaxminorCertified Spatial AR Integrator from India providing innovative tech experiences with ideation, strategy, UX, and development services that transform industries.
- spotARminorPartner from Germany developing immersive AR experiences for cities, tourism, and culture. Clients include Deutsche Bahn and cities such as Soest, Goslar, and Düsseldorf.
- MCIminorSouth African marketing agency that used Onirix to create the Engen Quickees gamification campaign across 900+ service stations.
- Dakota&DurangominorDigital marketing agency that created La Tagliatella's audiovisual and creative content including AR virtual menus viewed 400,000+ times in the first year.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Onirix competitors and assessment
Company assessmentOthers
- Apple ARKit (Apple): Underlying framework provider whose ARKit capabilities Onirix Clip accesses via the browser; not a direct competitor but a critical enabler whose API decisions directly shape Onirix's iOS tracking product.
Emerging players
- Threekit: 3D product visualization platform with AR capabilities for ecommerce and configurators; comparable to Onirix's retail vertical and increasingly relevant for brands looking to embed AR product visualization.
- Marxent VisualCommerce: 3D and AR platform specialized in retail and home goods product visualization; comparable to Onirix's AR for Retail & eCommerce vertical, particularly for virtual product placement and showroom use cases.
- Holo-Light: Enterprise XR streaming and AR/VR authoring platform (ISAR SDK) focused on industrial use cases including digital twins and remote assistance; overlaps with Onirix's industrial AR-for-Industry positioning.
Broad incumbents
- Adobe Aero: Adobe's no-code AR authoring app for designers and creatives; overlapped with Onirix Studio in the marketing/agency use case, though Adobe has signaled shifts in Aero's strategic focus — a relevant incumbent benchmark.
- PTC Vuforia: Enterprise AR incumbent with Vuforia Engine and Vuforia Studio for industrial AR, training, and digital twin use cases; competes with Onirix's industrial vertical, particularly in inspection and wayfinding scenarios at large manufacturers.
- Unity: Broad real-time 3D platform with Unity Industry and Unity Reflect used for AR-enabled industrial visualization, training, and digital twins; competes with Onirix in the broader AR authoring and enterprise XR space, with much larger engineering and financial resources.
Direct peers
- 8thWall (Niantic): Direct competitor in Web AR authoring with a no-code Scene Editor, proprietary browser-based SLAM tracking, and broad enterprise customer base; Onirix explicitly positions itself as an alternative to 8thWall for agencies.
- Zappar: Web AR platform offering a no-code Studio (Zapworks) for creating browser-based AR experiences with image, world, and face tracking; competes head-to-head with Onirix Studio in the agency and enterprise authoring segment.
- Blippar: Web AR creation platform with a no-code Blippbuilder tool and SaaS-style AR content services; directly comparable to Onirix's PLG approach and broad sector targeting across marketing, retail, and education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Onirix social profiles
Digital presenceOnirix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onirix leadership team
Management profileNumber of profiles
Profiles2 records
Onirix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onirix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onirix
What does Onirix do?
Onirix provides a no-code/low-code Web AR platform that enables users to create augmented reality experiences accessible directly through web browsers on iOS and Android devices without requiring app downloads. The core offering is Onirix Studio, a drag-and-drop authoring environment with an Online Code Editor (HTML, CSS, JavaScript), complemented by tracking technologies (Image, Rotation, World/SLAM, Spatial AR VPS), the Onirix Clip iOS ARKit bridge, and a Web AR SDK for custom builds.
Is Onirix a public or private company?
Onirix is a private company. It is classified as corporate owned and is currently operating.
When was Onirix founded?
Onirix was founded in 2015. It employs 11 to 50 people.
Where is Onirix based?
Onirix is headquartered in Llanera, Spain, in the Europe region.
How does Onirix make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Onirix's main competitors?
Apple ARKit (Apple) is listed as an others. Emerging players are Threekit, Marxent VisualCommerce and Holo-Light. Broad incumbents are Adobe Aero, PTC Vuforia and Unity. Direct peers are 8thWall (Niantic), Zappar and Blippar.
Does Onirix have an API?
Yes. Onirix offers a Web AR SDK that enables developers to create AR experiences programmatically. The SDK supports standard web technologies (HTML, CSS, and JavaScript) through an Online Code Editor. EmbedSDK is available for customizing scenes, interactions, and designs. The platform also provides a Datastore feature for connected experiences. Developer documentation is at docs.onirix.com.
What industry is Onirix in?
Onirix's product category is Augmented Reality Development Platform. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of EDAFAJAF, AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays). Its NAICS code is 5132 and its SIC code is 7372.