Wisetracker

What Wisetracker does

Wisetracker (주식회사 와이즈트래커) is a South Korean SaaS provider of mobile-first marketing analytics and automation, founded around 2015 and headquartered in Seoul with a registered presence in Gangneung. The platform combines three core modules — Attribution (유입성과분석), Analytics (유저활동분석), and Marketing Automation (마케팅 오토메이션) — alongside a proprietary deep-linking engine called WiseLink (와이즈링크), an Audience Manager, and configurable Custom/Pre-Set Dashboards, all delivered through a single SDK supporting Android, iOS, React Native, Flutter, Unity, HybridApp, and Web environments. Data is collected via the SDK, unified across Korean-market channels (Kakao, Naver) and global channels (Google Ads, Meta/Facebook), and surfaced for funnel analysis, user-flow analysis, tier-based purchasing-power segmentation, retention/revenue-retention tracking, audience extraction, and multi-channel push messaging (KakaoTalk BizMessage, app push, SMS/MMS/LMS).

The company monetizes through six monthly subscription tiers (Starter, Growth, Business, Business Plus, Enterprise, Enterprise Plus) priced on pageviews for web properties and on conversions-plus-MAU for mobile apps, with a usage-based point consumption model layered on top for messaging volume, plus optional Implementation Services (A-to-Z custom event definition, tagging guides, cross-verification, custom dashboard design, training). GTM is sales-led, targeting both SMB and enterprise customers via demo requests and inquiry forms, with a dedicated implementation manager and a government-subsidy program under which customers pay only 20% of service fees — a structure aimed at lowering adoption friction for Korean mid-market buyers.

Customer disclosures are limited: named logos are not published, but stated verticals span e-commerce, finance/fintech, IT/tech, F&B, and "startups to large enterprises," with company-reported outcomes of an average 200% traffic growth post-implementation. The company operates as a privately held domestic Korean corporation with a single disclosed funding round of approximately USD 382,670 from Korea Venture Investment Corp in December 2015, a headcount reported at 1-10 employees, and CEO Kim Jeong-woo (사내이사) as the named internal director and Privacy Officer; operating geography is described as Seoul Metropolitan Area / single-country domestic, indicating no documented international expansion.

Name

Wisetracker

Legal name

주식회사 와이즈트래커

Website

https://wisetracker.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wisetracker is a Seoul-based SaaS provider of an all-in-one mobile marketing analytics and automation platform — combining attribution, user-behavior analytics, deep linking, audience management, and multi-channel CRM messaging — sold to Korean SMB and enterprise customers across e-commerce, fintech, IT, and F&B verticals via tiered monthly subscriptions.

Ownership category

akta.pro rank

Product category

Mobile Marketing Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

akta.pro secondary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Mobile marketing analytics
• Marketing attribution platform
• User behavior analytics
• Marketing automation software
• App marketing SaaS

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. SaaS Subscription - Analysis Services: Subscription-based pricing for analytics services based on usage metrics. For websites and mobile websites, billing is based on total monthly pageviews (PV). For mobile applications, billing is based on conversions (app installs and deep link opens via tracking links or media integration) and monthly active users (MAU). Organic installs are not counted.
2. Messaging Services: Point-based consumption model for push notifications and messaging services (KakaoTalk 알림톡, 친구톡, SMS, MMS, LMS, email, app push). Points are consumed based on message volume sent.
3. Implementation Services: Consulting services for service implementation including custom event definition, tagging guide provision, cross-verification, and custom dashboard design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wisetracker provides an all-in-one SaaS marketing analytics platform combining attribution analysis, user behavior analytics, and marketing automation for app and web marketers. The platform collects behavioral data via proprietary SDK across Android, iOS, Flutter, React Native, Unity, web, and hybrid apps; routes users with deep linking; and executes CRM messaging through app push, KakaoTalk, and SMS channels. Customers are billed via tiered monthly subscriptions, with usage-based metering for messaging and dedicated implementation consulting offered as a paid service.

Product overview

Wisetracker is an All-in-one marketing platform that integrates three core product modules — Attribution (유입성과분석), Analytics (유저활동분석), and Marketing Automation (마케팅 오토메이션) — plus Wise Link deep linking, Audience Manager, and Custom Dashboard features. The platform is offered through six subscription tiers (Starter, Growth, Business, Business Plus, Enterprise, Enterprise Plus), each adding progressively more analytics capabilities, conversion tracking, and messaging features. Enterprise Plus adds App Push capability. Wisetracker also provides an Implementation Service for onboarding and custom dashboard design, and a Wisetracker Tester App for SDK validation.

Differentiator

Problem solved

Functional benefit

Products and services

• Wisetracker Platform An integrated SaaS marketing analytics platform that combines attribution analysis, user behavior analytics, and marketing automation. Tracks user acquisition channels, analyzes in-app behavior, and enables personalized CRM messaging through app push, KakaoTalk, and SMS for app marketers and mobile-first businesses.
• Wisetracker SDK A standalone SDK offered by Wisetracker that enables behavioral data collection, push notification delivery, and deep linking across Android, iOS, React Native, Flutter, Unity, Hybrid App WebView, website, and CPC advertising environments. Used by app developers and marketers to integrate Wisetracker analytics into their products.
• Implementation Service A paid consulting and implementation service covering pre-interview, data analysis, custom event definition, platform-specific tagging guides (Android/iOS), cross-verification, custom dashboard design, and dashboard training. Targeted at enterprise and mid-market customers who need assisted setup of Wisetracker.
• Wisetracker Tester App A mobile testing application used by developers and marketers to validate Wisetracker SDK integration and confirm that tracking events fire correctly in real time before production deployment.

Quantifiable outcome

• Average traffic growth of 200% after implementation

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KakaocoreTechnology or IntegrationIntegration partner for user acquisition tracking and marketing channel. Wisetracker supports Kakao attribution and KakaoTalk messaging for CRM marketing campaigns.
• Meta (Facebook)coreTechnology or IntegrationIntegration partner for social media attribution tracking. Supports Facebook ad performance tracking and analytics.
• NavercoreTechnology or IntegrationIntegration partner for Korean search and advertising attribution. Supports Naver advertising performance tracking.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider hosting the Wisetracker platform. Data is stored and processed on AWS servers located in the US.
• Firebase (Google)coreTechnology or IntegrationPush notification delivery through Firebase Cloud Messaging. Supports both Android (FCM) and iOS (APNS) push messaging integration.
• 사방넷 (Sabangnet)minorChannel Partner/ Reseller/ DistributorAffiliate partnership for distribution and reseller services. Listed as an affiliated service provider on the Wisetracker website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• IGAWorks: Korean mobile marketing analytics and attribution platform offering ad attribution, analytics, and push messaging. Closest direct competitor in the Korean market with overlapping product surface area.
• Singular: Unified marketing analytics and attribution platform combining attribution, cost, and creative analytics — closely comparable to Wisetracker's attribution + analytics combination.
• Kochava: Independent mobile attribution, analytics, and marketing intelligence provider — directly comparable offering for app marketers focused on attribution accuracy and deep linking.

Broad incumbents

• AppsFlyer: Global leader in mobile attribution and marketing analytics. Competes with Wisetracker on attribution, deep linking, and audience segmentation at international scale.
• Adjust: Global mobile attribution and analytics platform with fraud prevention and deep linking. Directly overlaps Wisetracker's attribution and WiseLink offerings for enterprise app marketers.
• Amplitude: Product analytics platform covering user behavior, funnel, and retention analysis — overlapping with Wisetracker's Analytics module at a larger enterprise scale.
• Mixpanel: Product analytics SaaS competing in user behavior, funnel, and cohort analysis. Comparable on the analytics layer that Wisetracker bundles into its all-in-one platform.
• Google Analytics (Firebase): Free, widely adopted mobile and web analytics suite that sets the floor on pricing and feature expectations for any analytics SaaS including Wisetracker.

Emerging players

• Braze: Cross-channel customer engagement platform covering push, in-app, email, and SMS — competing with Wisetracker's Marketing Automation module at the enterprise tier.
• CleverTap: Mobile-first customer engagement and analytics platform with omnichannel messaging — comparable to Wisetracker's combined analytics + automation offering for mobile-first customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wisetracker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisetracker