New Western

What New Western does

New Western operates an investor-only real estate investment marketplace that connects small and mid-market real estate investors with off-market, value-add residential properties — primarily single-family homes, small multifamily projects, and land — sourced through a network of licensed agents across 30+ U.S. markets. The platform combines a web marketplace at marketplace.newwestern.com with native iOS and Android applications, investor verification, criteria-based property alerts, and agent-mediated transaction execution from offer through closing. Its primary buyer-side segments are fix-and-flip investors and landlords, while supply is sourced from listing agents, wholesalers, and motivated homeowners selling as-is for cash.

The business model is brokerage-style with no monthly membership fee for investors; revenue is generated through transaction facilitation fees and commissions on properties bought through the marketplace, with licensed New Western agents capturing economics across the deal lifecycle. Go-to-market is a hybrid of self-serve marketplace access and inside/field sales, with agents proactively reaching out to verified investors within 48 hours of inquiry and providing boots-on-the-ground local market expertise. Marketing is multi-channel, spanning content (Investor Playbook, glossary, The Flipside annual report), earned media (Forbes, Inman, HousingWire, USA Today), social (YouTube, Instagram, LinkedIn, TikTok, Facebook), and community events (REI on Tap).

Underlying operations are anchored by a Texas-headquartered entity based in Irving, 501-1,000 employees, a cumulative $17B in marketplace sales volume, 250,000+ active investors, and a stated purchase rate of roughly one home every 13 minutes. The October 2025 acquisition of Big State Home Buyers added up to 8,200 annual investment opportunities and a dedicated seller-experience function, while the 2026 Flip Side Report quantifies the company's positioning around independent-investor dominance in the sub-$215,000 starter-home segment (83.75% market share, 120,193 homes delivered in 2025).

Name

New Western

Legal name

New Western

Website

https://newwestern.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Western is a U.S. real estate investment marketplace connecting 250,000+ investors with off-market, value-add residential properties via licensed agents across 30+ markets, monetizing through transaction fees and brokerage commissions.

Ownership category

akta.pro rank

Product category

Real Estate Investment Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate investment marketplace
• Off-market properties
• Fix-and-flip properties
• Real estate brokerage
• Investment property sourcing

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Transaction Facilitation: The company acts as a real estate investment brokerage, facilitating transactions between investors (buyers) and motivated sellers. Revenue appears to be generated through transaction fees or commissions on property sales facilitated through the marketplace.
2. Agent-Facilitated Services: Licensed New Western agents work throughout the transaction process from offer to closing, generating revenue through brokerage services on completed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Western operates an investor-only real estate investment marketplace that connects verified real estate investors with off-market properties, including single-family homes, small multifamily projects, and land suited for fix-and-flip and buy-and-hold strategies. Licensed local agents in 30+ U.S. markets facilitate the full transaction lifecycle from offer through contract execution and closing. The company also provides seller services for homeowners, listing agents, and wholesalers seeking fast, as-is cash sales.

Product overview

New Western operates a unified real estate investment marketplace platform connecting investors with exclusive off-market properties. The core New Western Marketplace provides investors access to distressed and value-add properties for fix-and-flip and rental strategies, complemented by Seller Services that connect homeowners, listing agents, and wholesalers seeking fast cash sales. The company offers a mobile app for iOS and Android, publishes The Flipside Report as an annual research product, and provides financing resources. The platform is supported by a network of licensed agents across 30+ U.S. markets.

Differentiator

Problem solved

Functional benefit

Brands

• The Flipside: Annual report/research publication released by New Western analyzing the role of local independent investors in delivering starter homes to market, also referred to as 'The Great Renovation' initiative.

Products and services

• New Western Marketplace An investor-only online marketplace offering verified real estate investors exclusive access to off-market properties including single-family homes, small multifamily projects, and land for strategies such as fix-and-flip and buy-and-hold.
• Seller Services Service offering connecting homeowners, listing agents, and wholesalers with the New Western investor marketplace for fast, hassle-free cash sales of as-is, distressed, or off-market properties.
• Mobile App Native iOS and Android mobile applications enabling verified investors to access the marketplace, browse off-market properties, receive property alerts, and manage their investment activity on mobile devices.
• Investment Property Financing Resources Financing resources and guidance for real estate investors to secure funding for property acquisitions and rehabilitation projects through the marketplace.
• The Flipside Report Annual research publication (also known as 'The Flip Side Report') analyzing the role of independent real estate investors in delivering starter homes, including market data and trends supporting New Western's 'Great Renovation' strategic narrative.

Quantifiable outcome

• 120,193 starter homes delivered by investors in 2025, outpacing traditional builders by 217%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Big State Home BuyerscoreStrategic or Co-development Partner · 21 October 2025New Western acquired Big State Home Buyers, a company specializing in sourcing vacant and distressed homes in Texas, to expand its supply pipeline and accelerate its 'Great Renovation' strategy. The acquisition is expected to generate up to 8,200 additional investment opportunities annually. Big State's founder Brian Spitz joined New Western as Vice President of Seller Experience to lead seller-focused initiatives.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roofstock: Online marketplace for single-family rental investment properties, directly comparable to New Western in serving real estate investors with curated property sourcing, marketplace tools, and transaction support.
• Arrived Homes: Single-family rental investment platform enabling individuals to buy fractional or whole rental properties; competes for the same buy-and-hold investor segment as New Western's landlord customers.
• BiggerPockets: Largest online community and resource hub for real estate investors, addressing the same fix-and-flip and landlord personas as New Western, though primarily via education/content rather than a transaction marketplace.

Broad incumbents

• Opendoor: Large iBuyer that purchases homes directly from sellers and resells them, overlapping with New Western's seller services and competing for motivated sellers willing to accept cash offers.
• Offerpad: iBuyer operating a direct home-buying and resale model with local market presence in many of the same Sun Belt metros as New Western, competing for the same motivated seller pool.
• Fundrise: Real estate investment platform offering access to private real estate deals to individual investors; overlaps with New Western's mission of democratizing real estate investing though via pooled funds rather than direct property transactions.
• Zillow: Largest U.S. residential real estate marketplace; while not a direct investor marketplace, Zillow sets the competitive baseline for property data, agent leads, and online real estate transaction flows.

Emerging players

• Knock: Home trade-in platform that facilitates move-buy and bridge-financing transactions, competing indirectly with New Western by serving home sellers who might otherwise have sold to investors.
• HomeLight: Real estate platform connecting buyers, sellers, and agents with data-driven matchmaking; overlaps with New Western's investor-to-property matchmaking and agent coordination.
• Roof: AI-driven real estate platform focused on agent productivity and lead conversion; targets some of the same agent and investor workflows as New Western's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@newwestern
• Facebookfacebook.com/newwestern
• LinkedInlinkedin.com/company/new-western
• Instagraminstagram.com/newwestern
• TikToktiktok.com/@investnewwestern
• Xx.com/newwestern

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Western