The Trap Yoga & Massage Studio

What The Trap Yoga & Massage Studio does

The Trap Yoga & Massage Studio is a Detroit-based wellness studio founded in 2016 by Jamel Randall, operating from a single physical location at 3179 Franklin St. The studio offers yoga, Pilates, meditation, and massage services organized around three proprietary differentiators: Trap Yoga (a yoga style blending movement, mindfulness, and trap music created by Randall), BlacThai (a registered massage technique fusing Western and Eastern bodywork methods), and The T.R.A.P. Method (a four-part philosophy of Trust, Reveal, Accept, Practice). It serves individual wellness seekers in the Detroit market as well as corporate clients including Frito Lay, Brefix, the Boys and Girls Clubs, Illinois State University, and Alma College, with an explicit positioning toward inclusive programming for minorities underrepresented in traditional yoga spaces.

The core technology stack is composed entirely of third-party SaaS platforms rather than proprietary systems: MindBody Online for class scheduling and booking, Patreon for digital content delivery across three membership tiers (Virtual Yoga, Trap Elite, VIP Coaching), and Squarespace for the website and e-commerce storefront. The studio does not operate a native mobile app and exposes no public API. The product portfolio spans signature in-studio classes (Trap Hot Yoga, Soulful Flow, Trap n' Flow, Yin Nights, Trap Pilates HIIT, Ashtanga), bodywork services (BlacThai massage, BlacThai Assisted Stretch, Swedish, Deep Tissue), a 200-hour Registered Yoga Teacher Training with in-person immersives in Detroit and Atlanta, branded apparel e-commerce, a houseplant nursery (Trap House Plants), corporate wellness bookings, and recurring community events (Yin Nights, Light The City Up, Mindful Visions Day).

The revenue model is diversified across six streams: recurring studio memberships ($110/month unlimited or $265 for a 3-month bundle that includes a starter houseplant), per-class drop-ins ($25) and 10-packs ($180), massage and bodywork services at $85-$210 per session with optional monthly memberships ($70), Patreon digital subscriptions, one-time YTT tuition, e-commerce apparel and plants, and corporate event fees. The studio is privately held by founder Jamel Randall with no disclosed institutional capital beyond a single $10,750 Motor City Match grant in February 2023, has 1-10 employees, and reaches 34,000+ combined social followers and 15,000+ newsletter subscribers — scale signals that support brand reach but with limited operating leverage given the single physical location.

Name

The Trap Yoga & Massage Studio

Legal name

The Trap Yoga & Massage Studio LLC

Website

https://thetrapstudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Detroit-based wellness studio founded in 2016 by Jamel Randall offering Trap Yoga classes, BlacThai massage, Pilates, a 200-hour teacher training, digital memberships via Patreon, and branded merchandise, serving individuals and corporate clients seeking inclusive, community-focused wellness.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga studio services
• Massage therapy
• Pilates classes
• Wellness memberships
• Yoga teacher training

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Studio Memberships & Classes: Monthly unlimited memberships at $110 providing access to yoga, pilates, and meditation sessions. Drop-in classes at $25, class packages (10-pack at $180), and intro offers for new students. This forms the core recurring revenue stream.
2. Massage & Bodywork Services: BlacThai massage services at $100 for 50 minutes, $150 for 90 minutes, and $210 for 2 hours. BlacThai Assisted Stretch sessions at $85. Monthly BlacThai membership at $70 and 5-pack at $350.
3. Online Membership (Patreon): Virtual yoga membership tiers including The Trap's Virtual Yoga Membership, Trap Elite with exclusive trainings, and VIP Coaching with direct zoom sessions. Live-streamed and on-demand content delivery.
4. Yoga Teacher Training: 200-hour registered yoga teacher training program with virtual and in-person immersives. Fall 2025 program runs September 8 - December 1, 2025 with three immersive weekend experiences (Trust, Reveal, Accept).
5. E-commerce Store: The Trap Store sells branded merchandise including hoodies ($43.50-$63.50), sweatshirts ($37.49-$46.63), crop tops ($27.50), t-shirts ($36.00), and gift cards ($25-$500). Trap House Plants section sells houseplants ($16-$195) and plant care accessories.
6. Corporate Events & Private Bookings: Corporate wellness events, large parties, and off-site retreats booked for businesses and organizations. Contact via [email protected].

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Trap Yoga & Massage Studio is a Detroit-based wellness studio delivering in-studio yoga, Pilates, and massage services through monthly memberships, drop-in classes, and class packages. Its proprietary BlacThai™ massage technique and Trap Yoga class formats (Trap Hot Yoga, Trap n' Flow, Yin Nights) anchor the offering, with digital memberships, a 200-hour Yoga Teacher Training program, corporate events, branded apparel, and a houseplant retail line as secondary revenue lines.

Product overview

The Trap Yoga & Massage Studio is a single-location wellness studio in Detroit, MI offering a diverse portfolio of yoga, Pilates, and massage services. The core offering includes signature yoga formats (Trap Hot Yoga, Trap n' Flow, Soulful Trap n' Flow, Yin Nights, Ashtanga), Pilates classes (Trap Pilates HIIT, R&B My Pilates Sculpt), and BlacThai™ bodywork services (massage and assisted stretch). The studio operates on a membership/subscription model with unlimited class passes and tiered digital memberships (Virtual Yoga Membership, Trap Elite, VIP Coaching) delivered via Patreon. Additional revenue streams include a 200-hour Yoga Teacher Training certification program, branded apparel store, Trap House Plants nursery, corporate events, and seasonal community events like Mindful Visions Day and Light The City Up.

Differentiator

Problem solved

Functional benefit

Products and services

• Trap Hot Yoga A 50-minute yoga class held in an 83-degree room that blends movement, mindfulness, and music to help manage low back and hip pain, including dynamic flows, a peak plank pose, breathwork, and seated stretches.
• Trap n' Flow A dynamic Vinyasa-style yoga class focusing on creative sequences, breath awareness, and building heat in the body; rigorous and aerobic, suitable for intermediate yogis but welcoming to beginners.
• Yin Nights A slow yin yoga class that guides practitioners into grounded postures with minimal muscle activation, targeting connective tissues to release tension and stagnant energy while improving flexibility.
• Trap Pilates (HIIT) A hybrid of high-intensity interval strength training and traditional mat Pilates, fusing explosive full-body cardio with strength-based work set to music and using weights and props to stabilize and strengthen all major muscle groups.
• BlacThai™ Massage Signature massage technique unique to The Trap using a blend of Western massage strokes and Eastern massage healing elements, employing connect, open, and close stretching techniques to relieve tension and open energetic lines of the body; priced at $100 (50 min), $150 (90 min), and $210 (2 hours).
• BlacThai™ Flow (Assisted Stretch) An assisted stretching session performed on a padded Thai mat with clients fully clothed and using an eye mask for relaxation, leaving clients with a profound sense of movement and looseness; booked 1:1 in a private room with up to 6 participants at $85 per 50-minute session.
• Swedish Massage A popular massage technique using gentle pressure and smooth manipulation of muscle tissue to promote complete relaxation of mind and body.
• Deep Tissue Massage A massage targeting deep layers of connective tissue and muscles to address areas of defined pain and tension, breaking down adhesions (knots) to restore natural movement and reduce pain.
• 200-Hour Yoga Teacher Training A comprehensive yoga teacher training program covering teaching methodologies, yoga philosophy, and practical teaching skills, available in-person in Atlanta and Detroit plus virtual options.
• Trap Virtual Yoga Membership (Patreon) A monthly subscription tier on Patreon providing live-streamed yoga and Pilates classes, on-demand class recordings, exclusive podcast access, daily guided meditations, and community connection.
• Trap Elite Membership (Patreon) Premium monthly Patreon tier including all Virtual Yoga Membership benefits plus access to Jamel Randall's signature trainings (Thai Bodywork, Yin Nights, YTT), behind-the-scenes content, and monthly live Q&A sessions.
• VIP Coaching (Patreon) Top-tier monthly Patreon membership including all Trap Elite benefits plus live coaching sessions on Zoom for direct coaching on yoga, meditation, branding, business, and bodywork techniques.
• Corporate Events & Off-Site Retreats Corporate event packages and large party bookings where The Trap studio team provides yoga and wellness activities at off-site locations for businesses and organizations.
• The Trap Store (Apparel) Online store selling branded apparel including hoodies, sweatshirts, crop tops, and t-shirts featuring Trap Yoga branding and catchphrases.
• Trap House Plants Plant nursery offering houseplants including Ficus varieties, Pothos, Monstera, Alocasia, Begonia, Prayer Plants, and Snake Plants, plus planters and care supplies.
• Trap Studio Gift Card Digital gift certificates available in denominations of $25, $50, $100, $200, $300, and $500, redeemable for yoga, pilates, massage, or assisted stretch sessions.
• Monthly Unlimited Studio Membership Recurring monthly membership providing unlimited access to yoga, pilates, and meditation sessions in the studio, priced at $110 per month.

Quantifiable outcome

• Founded 2016, served thousands across Detroit and nationwide
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Frito LayminorStrategic or Co-development PartnerCorporate wellness training requested for Frito Lay employees. Jamel Randall has taught wellness classes for corporate teams seeking to introduce wellness to their workforce.
• BrefixminorStrategic or Co-development PartnerCorporate wellness programming requested for Brefix team members. Wellness sessions provided to introduce yoga and mindfulness practices.
• The Boys and Girls ClubsminorStrategic or Co-development PartnerWellness programming requested for youth members. Teaching engagements to introduce wellness and yoga to young people.
• Illinois State UniversityminorStrategic or Co-development PartnerUniversity requested teaching engagements to introduce wellness practices to students and staff.
• Alma CollegeminorStrategic or Co-development PartnerCollege requested teaching engagements to bring wellness programming to campus community.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Y7 Studio: Hip-hop/music-themed heated yoga studio founded in NYC. Closest direct peer culturally — both build yoga experiences around a specific music genre (Y7 uses hip-hop, The Trap uses trap music) and target younger, urban, culturally-engaged audiences.
• Modo Yoga: Hot yoga and community-focused studio franchise with strong social mission positioning. Comparable as a values-driven yoga brand offering heated classes, memberships, and teacher training across multiple geographies.

Broad incumbents

• CorePower Yoga: National chain (~200+ studios) blending heated yoga, Pilates, and teacher training. Direct comparable on multi-format studio model and YTT program; larger scale and broader demographic positioning.
• YogaSix: Largest US yoga franchise with ~200 studios offering standardized class formats (yoga, Pilates, HIIT). Comparable as a multi-format yoga/Pilates operator; differs in that it is a venture-backed franchise versus The Trap's independent, culturally-positioned single-location model.
• Massage Envy: Largest US massage and skin-care franchise (~1,100 locations) offering subscription-based massage memberships. Direct comparable on the massage subscription/membership model The Trap offers via BlacThai; far larger scale.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with membership model. Comparable on subscription-based massage services at multiple price tiers; broader service menu and franchise footprint.

Emerging players

• Glo (Yoga, Pilates & Meditation): Online subscription platform for yoga, Pilates, and meditation classes. Comparable on streaming yoga content and digital membership model; competing for the same at-home yoga consumer as The Trap's Patreon offering.
• Charlotte's Yoga Fight Club: Independent, music-driven yoga studio combining boxing and yoga. Comparable as a culturally-rooted, music-themed independent studio building community through unique formats; smaller scale and different geography.
• Peloton (Yoga & Pilates): Digital fitness platform offering streamed yoga, Pilates, and meditation classes via subscription. Overlaps with The Trap's Patreon digital membership and competes for at-home yoga/Pilates spend.

Regional players

• Bloom Yoga Studio (Detroit): Detroit-based yoga studio offering group classes, memberships, and teacher training in the same local market. Direct local competitor for The Trap's Detroit catchment and similar community-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thetrapyogaandmassagestudio
• LinkedInlinkedin.com/company/the-trap-yoga-and-massage-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trap Yoga & Massage Studio