What Fab does

Fab is Epic Games, Inc.'s digital content marketplace, launched in 2024 to consolidate Epic's prior 3D asset storefronts—including Quixel Megascans/Megaplants, the Unreal Engine Marketplace, and a Sketchfab migration pathway—into a single creator-first platform. The marketplace serves game developers, virtual production teams, archviz professionals, 3D artists, and UEFN/Fortnite creators, and hosts hundreds of thousands of assets organized across dedicated channels for Unreal Engine (99K), Unity (18K), UEFN (2.2K), and MetaHuman (6.5K), with 310K+ 3D models, 22K materials and textures, 11K audio assets, 4.7K VFX assets, 6.2K tools and plugins, and 4.6K game systems among its top categories. Fab is accessed through three distribution channels: the Fab.com web storefront, the Epic Games Launcher desktop client, and built-in editor integrations inside Unreal Engine 5.3+ and UEFN that allow drag-and-drop asset insertion directly into scenes.

The platform's technology stack centers on a tool-agnostic cloud marketplace with multi-engine format support (FBX, glTF, USDZ) and direct export integrations for 3ds Max, Maya, Blender, and Cinema 4D. A proprietary 3D Viewer with Inspector lets buyers navigate models and isolate base color, roughness, normals, occlusion, and opacity maps before purchase; a Smart Search system filters listings by rendering style, period, file format, price, publisher, and license. Fab's go-to-market is a hybrid PLG/community/OEM motion combining self-serve publisher onboarding at publish.unrealengine.com, email newsletters, the Epic Developer Community, curated homepage merchandising (Limited-Time Free, Indie Publisher Spotlight, On Sale), and a public roadmap hosted on the Epic Developer Community.

Fab generates revenue primarily through marketplace commissions, retaining 12% of each transaction while publishers receive an industry-leading 88% revenue share. The platform supports both free Creative Commons Attribution assets and paid Standard licenses with publisher-set Personal vs. Professional pricing tiers, with observed asset prices ranging from $0.99 to $599.99. The marketplace model produces a long-tail buyer base across individual hobbyists, small studios, and professional/enterprise buyers; strategic partnerships such as the May 2026 distribution of Polygonflow Dash are beginning to introduce hybrid freemium/paid third-party creator tools into the catalog, signaling an evolution beyond pure 3D asset sales.

Name

Fab

Legal name

Epic Games, Inc.

Website

https://fab.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fab is Epic Games' creator-first digital content marketplace for 3D assets, serving game developers, virtual production teams, and 3D artists across Unreal Engine, Unity, UEFN, and MetaHuman channels via web, Launcher, and in-editor integrations.

Ownership category

akta.pro rank

Product category

Digital Asset Marketplace

NAICS

Software Publishers (513210)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)

Keywords

• Digital asset marketplace
• 3D content marketplace
• Game engine assets
• Unreal Engine content
• Creator economy platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Marketplace sales commission: Fab retains 12% of each asset sale, with sellers keeping an industry-leading 88% revenue share on every transaction. Sellers can set differentiated prices for Personal and Professional buyers, and offer free content through the platform.
2. Paid asset licenses (Standard and CC-BY): Fab supports Standard licensing (paid, with Personal vs. Professional pricing tiers set by the publisher) and Creative Commons Attribution licensing (always free). Transactions route through the marketplace, generating commissions on Standard license sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fab is Epic Games' open, tool-agnostic digital content marketplace where creators can discover, buy, and sell digital assets including 3D models, materials, textures, animations, audio, VFX, tools, plugins, and tutorials. The platform supports multiple engines and tools (Unreal Engine, Unity, UEFN, MetaHuman, 3ds Max, Maya, Blender, Cinema 4D) and offers an 88% revenue share to publishers across Standard and Creative Commons Attribution license types, with both Personal and Professional buyer tiers.

Product overview

Fab is Epic Games' open, tool-agnostic digital content marketplace, delivered as a single platform that is accessed through three complementary entry points: the web marketplace at Fab.com, the Fab in Launcher desktop client inside the Epic Games Launcher, and the built-in Fab integrations inside UEFN and Unreal Engine 5.3+. The core marketplace is organized into content channels (Unity, Unreal Engine, UEFN, MetaHuman) and product-type categories (3D models, materials & textures, sprites & flipbooks, decals, brushes, HDRI, animations, audio, VFX, UI, game systems, game templates, tools & plugins, tutorials & examples), and supports both free and paid listings under Standard or Creative Commons Attribution licensing with an 88% revenue share. Supporting modules include the Fab Publisher program (creators' onboarding and monetization), the Limited-Time Free promotional program, a built-in 3D Viewer with Inspector (to isolate base color, roughness, normals, occlusion, and opacity maps), and curated libraries such as Quixel Megascans, Quixel Megaplants, and the MetaHuman assets channel. Distribution formats include FBX, glTF, USDZ, and direct export to DCCs such as 3ds Max, Maya, Blender, and Cinema 4D.

Differentiator

Problem solved

Functional benefit

Brands

• Quixel Megascans: Photogrammetry-scanned 3D assets and materials offered as a dedicated content collection within Fab.
• Quixel Megaplants

Products and services

• Fab Marketplace (Fab.com) Open, tool-agnostic digital content marketplace for discovering, sharing, buying, and selling digital assets across multiple engines and platforms. Offers Standard licensing (paid) and Creative Commons Attribution licensing (free), with an 88% revenue share to publishers and Personal/Professional buyer pricing tiers set by individual publishers.
• Quixel Megascans library on Fab Library of high-quality photogrammetry-based 3D assets, materials, and surface scans accessible directly through Fab (e.g., Megaplants: Norway Spruce, Megaplants Japanese Cypress, Forest Terrain, Nordic Forest Cluster), with both free and paid offerings.
• Quixel Megaplants High-fidelity plant and foliage 3D asset collection available within the Fab marketplace, including assets such as Megaplants Norway Spruce and Megaplants Japanese Cypress.
• Polygonflow Dash on Fab Free version of Polygonflow's Dash asset manager tool distributed on Fab, including Content Browser with tagging for up to 1,000 assets per month and a Smart Collection System for Unreal Engine 5 projects. Paid features (Easy Scattering, Procedural Meshes, Physics Tools) are sold separately on the Polygonflow website with commercial pricing from €8 (students) to €95/month (larger studios).

Quantifiable outcome

• 88% revenue share to sellers (industry-leading)
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Unreal EngineflagshipStrategic or Co-development PartnerFab is Epic Games' official digital content marketplace for Unreal Engine assets. Built-in editor integrations in Unreal Engine 5.3 and later let developers browse compatible assets and drag-and-drop them directly into scenes. Fab hosts the world's largest repository of plug-and-play Unreal Engine content.
• UEFN (Unreal Editor for Fortnite)flagshipStrategic or Co-development PartnerFab features a dedicated UEFN channel with 2.2K products. Built-in editor integration lets UEFN creators filter compatible assets and drag-and-drop them into Fortnite islands.
• MetaHumanflagshipStrategic or Co-development PartnerFab hosts a dedicated MetaHuman channel (6.5K products) of ready-to-go MetaHumans and MetaHuman-compatible accessories (parametric outfits, presets, skeletal meshes, editable characters, grooms, hairstyles, outfits, clothing, assemblies). Assets are refined/edited in Unreal Engine 5.6.
• UnitycoreTechnology or IntegrationFab supports a dedicated Unity channel with 18K products, including an increasing number directly configured as Unity packages, making it a growing resource for Unity developers.
• 3ds MaxcoreTechnology or IntegrationFab offers direct support for 3ds Max as one of its supported digital content creation tools, with many assets offered in universal formats like FBX, glTF, and USDZ.
• MayacoreTechnology or IntegrationFab offers direct support for Maya as one of its supported digital content creation tools, with many assets offered in universal formats like FBX, glTF, and USDZ.
• BlendercoreTechnology or IntegrationFab offers direct support for Blender as one of its supported digital content creation tools, with many assets offered in universal formats like FBX, glTF, and USDZ.
• Cinema 4DcoreTechnology or IntegrationFab offers direct support for Cinema 4D as one of its supported digital content creation tools; page notes 'with more to come'.
• SketchfabminorOEM/ Whitelabel/ Licensing PartnerSketchfab is listed under Fab's Tools section and is supported via an explicit migration path: 'Moving your models from Sketchfab? Learn how to bring them over to Fab in just a few easy steps.'
• ArtStationcoreStrategic or Co-development PartnerArtStation is listed under Fab's Marketplaces section in the footer, alongside Fab and the Epic Games Store, indicating cross-Epic-Games marketplace alignment for digital creators.
• Epic Games StorecoreStrategic or Co-development PartnerEpic Games Store is listed under Fab's Marketplaces section in the footer, forming part of Epic Games' broader marketplace distribution network alongside Fab and ArtStation.
• Epic Games LauncherflagshipOEM/ Whitelabel/ Licensing PartnerFab is accessible directly through the Epic Games Launcher with one-click export to DCC tools and game engines, batch download and export, and the ability to filter the library by what's on disk.
• Epic Games, Inc.flagshipStrategic or Co-development PartnerFab is owned and operated by Epic Games, Inc.; the Fab word mark and logo, along with Unreal, Unreal Engine, UE5, Epic Games Store, and MetaHuman marks, are owned by Epic Games, Inc. Epic Games is also a publisher on Fab, distributing official samples and MetaHuman tooling.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unity Asset Store: Unity's official digital content marketplace for 3D models, 2D art, audio, VFX, tools, and templates sold to Unity developers. Fab and Unity Asset Store directly compete for the same game-developer wallet across engines.
• TurboSquid: Long-standing 3D model marketplace (now under Shutterstock) selling royalty-free and editorial 3D assets to game, film, and archviz buyers. Directly comparable as a multi-engine 3D asset marketplace with seller royalty economics.
• CGTrader: 3D model marketplace serving game developers, AR/VR creators, and 3D artists with both free and paid 3D assets. Closely comparable to Fab's catalog breadth and target buyer profile.
• Adobe Substance Source: Adobe's marketplace for high-quality PBR materials, textures, and 3D assets, tightly integrated with Substance Painter/Designer. Comparable as a premium, engine-friendly materials/textures marketplace competing with Fab's Material & Textures category.
• Sketchfab: 3D model viewing and marketplace platform also owned by Epic Games; Fab explicitly supports migration from Sketchfab and lists it as a partner tool. Closely comparable as a 3D asset publishing and discovery platform under the same parent.
• ArtStation Marketplace: ArtStation's marketplace for digital art assets, brushes, and 3D models, owned by Epic Games and cross-listed with Fab. Comparable as a creator marketplace for digital assets under the same Epic Games umbrella.

Broad incumbents

• Mixamo: Adobe-owned, free character animation and rigging service for game and 3D creators. Comparable as a complementary engine-friendly asset service for 3D character creators, though focused on animations rather than a broad marketplace.
• Humble Bundle (Humble Games store): Owned by Epic Games and offering digital game bundles and a creator-friendly revenue-share model. Comparable as a sibling Epic marketplace with a creator-revenue-share philosophy similar to Fab's 88% model.
• Shutterstock 3D: Shutterstock's 3D asset library (incorporating TurboSquid) for editorial and commercial use. Comparable as a broad incumbent 3D asset marketplace with subscription and royalty-free licensing models competing for the same professional buyers.
• Pond5: Stock media marketplace (3D, video, audio, images) with a creator royalty-share model. Comparable as a creator-economy digital asset marketplace operating adjacent to Fab's 3D/audio/VFX categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds11 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fab