What Jungalow does

Jungalow, operating as The Jungalow LLC, is a Los Angeles-based lifestyle brand and creative studio founded in 2019 by designer Justina Blakeney. The company sells pattern-forward, bohemian-inspired home decor, bedding, bath, art, books, clothing, accessories, kitchen and dining items, and vintage goods to design-conscious consumers seeking distinctive, colorful, plant-forward living products. Its owned distribution is a Squarespace-hosted direct-to-consumer e-commerce site organized around a curated "Justina's Picks" destination, supplemented by regional popup retail (a Melrose location has been referenced) and a global e-commerce reach.

The business is monetized through three revenue streams: one-time DTC product sales, affiliate commissions on curated product recommendations (disclosed on the website), and licensing/brand collaborations. Core partnerships include a licensing deal with Ruggable for rugs, pillows, and bedding, and a design collaboration with Paperless Post for stationery. Beyond commerce, the company operates a Studio division (art, interior design, collaborations, events) and a wellness vertical called GROW, co-created with developmental psychologist Dr. Ronnie Blakeney, which includes a "Grow Your Peace Self-Assessment" and Grow Events. The company is B Corp certified and holds registered trademarks on both "Jungalow®" and "Justina Blakeney®." The team is reported at 1–10 employees, no external funding rounds are disclosed, and the company remains founder-owned and privately held.

Name

Jungalow

Legal name

The Jungalow LLC

Website

https://Jungalow.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Decor & Lifestyle Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Home decor retail
• Lifestyle brand
• Bohemian home goods
• Design creative studio
• E-commerce home goods

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of home decor, bedding, bath, art, books, clothing, accessories, kitchen/dining, and vintage items through the Jungalow e-commerce website and popup retail locations.
2. Affiliate Commissions: The company earns commissions through affiliate links on curated product recommendations, with disclosure that 'Our curated finds include affiliate links. If you purchase through these links, we earn a commission, at no additional cost to you.'
3. Licensing & Brand Collaborations: Jungalow generates revenue through licensing arrangements and brand collaborations with partners including Ruggable (rugs, pillows, bedding) and Paperless Post (stationery designs). The brand extends its intellectual property across diverse product categories from shoes to sofas, wallpaper to watering cans.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jungalow is a lifestyle brand and e-commerce shop that designs and sells colorful, pattern-forward home decor, bedding, bath, art, books, clothing, accessories, kitchen/dining, and vintage goods under founder Justina Blakeney's distinctive bohemian aesthetic. Beyond the product storefront, the company operates a creative Studio (interior design, product design, artistic collaborations), an Events program (workshops, appearances, brand experiences), and a standalone GROW wellness/personal development offering co-created with Dr. Ronnie Blakeney. Distribution is primarily through the owned jungalow.com e-commerce site and popup retail, supplemented by licensed product collaborations with Ruggable and Paperless Post.

Product overview

Jungalow is a lifestyle brand and creative studio that offers a diversified portfolio of products and services unified by a colorful, pattern-forward aesthetic centered on creativity, color, and plants. The core offering includes curated home decor products (bedding, bath, vintage, kitchen), original art, and books. The brand extends into wellness through its GROW platform (featuring self-assessment tools and events) and creative services through its Studio division (art, interior design, collaborations). Justina's Picks serves as the primary curated shopping destination, organized into sub-collections like Jungalow Gems, Home Decor, Bedding & Bath, Vintage, Clothing & Accessories, Kitchen/Dining, Books, and Ida's Bath.

Differentiator

Problem solved

Functional benefit

Products and services

• GROW GROW is a wellness and personal development offering co-created by Justina Blakeney and developmental psychologist Dr. Ronnie Blakeney that blends soulful artwork, daily rituals, and science-backed self-help practices to support users' inner journeys.
• Studio (Creative Services) Studio is the creative services division of Jungalow, offering interior design, product design, and artistic collaborations for clients seeking the brand's distinctive bohemian, pattern-forward aesthetic.
• Events Events encompasses workshops, appearances, and brand experiences offered by Jungalow, including GROW-related events, designed to engage the community in the brand's creative and design practice.
• Books Books authored by Justina Blakeney and curated book selections, sold through the Jungalow e-commerce storefront as part of the brand's lifestyle offering.
• Art Original artwork and art prints by Justina Blakeney, sold through the Jungalow e-commerce storefront.
• Home Decor Home decor product line sold through the Jungalow e-commerce storefront, including furniture, lighting, textiles, and decorative accessories featuring the brand's signature colorful, pattern-forward aesthetic.
• Bedding & Bath Bedding and bath product line sold through the Jungalow e-commerce storefront, including sheets, pillows, shower curtains, and bath accessories.
• Vintage Vintage and vintage-inspired home goods and decor items sold through the Jungalow e-commerce storefront.
• Clothing & Accessories Clothing and accessories line featuring the brand's signature colorful, patterned aesthetic, sold through the Jungalow e-commerce storefront.
• Kitchen, Dining & Entertaining Kitchen, dining, and entertaining product line including serveware, table linens, and entertaining accessories, sold through the Jungalow e-commerce storefront.
• Ida's Bath Ida's Bath is a curated "get the look" collection of bath and bathroom decor items inspired by Justina Blakeney's mother Ida, sold through the Jungalow e-commerce storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RuggablecoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership where Jungalow's distinctive pattern-forward aesthetic is applied to Ruggable's core product categories: rugs, pillows, and bedding. Customers can shop the collaboration directly through dedicated links. The partnership extends Jungalow's brand reach into the established home goods market through Ruggable's existing distribution.
• Paperless PostminorOEM/ Whitelabel/ Licensing PartnerDesign collaboration with Paperless Post for a collection of stationery and greeting cards featuring Jungalow's signature colorful, pattern-forward aesthetic. Products are available on Paperless Post's platform, introducing the Jungalow brand to stationery consumers.
• Dr. Ronnie BlakeneycoreStrategic or Co-development PartnerCo-development partnership between founder Justina Blakeney and her mother, developmental psychologist Dr. Ronnie Blakeney, to create the 'GROW' offering. This product blends 'soulful artwork, daily rituals, and science-backed self-help practices' to support personal development and mindfulness journeys.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Citizenry: DTC home decor brand with a similar size profile and direct-to-consumer model, focused on globally inspired, artisan-made home goods. Comparable to Jungalow in its curated, founder-driven, sustainability-aware positioning and product breadth across bedding, lighting, and decor.
• Magnolia (Joanna Gaines): Celebrity-designer-founded home and lifestyle brand built around Joanna Gaines's personal brand and modern-farmhouse aesthetic. Highly comparable to Jungalow in its founder-led brand model, multi-category product line (home, kitchen, decor), and licensing/retail partnerships including Hearth & Hand at Target.
• Studio McGee / McGee & Co. Designer-led home brand from Studio McGee offering curated furniture and home decor with strong founder branding and a content-driven, aspirational positioning. Comparable to Jungalow in the way the designer's identity anchors the brand and drives DTC and content marketing.
• Food52: DTC home and kitchen lifestyle brand that monetizes through curated products, content, and a community marketplace model. Comparable to Jungalow in its editorial-content-to-commerce flywheel, founder/editor-driven curation, and broad lifestyle product portfolio.
• Society of Wanderers: Australian bohemian-inspired home textiles and lifestyle brand with a pattern-forward, artisanal aesthetic closely aligned with Jungalow's visual identity. Comparable in target customer, aesthetic positioning, and product category overlap across throws, pillows, and home textiles.

Broad incumbents

• Anthropologie: Large multi-category bohemian-leaning lifestyle retailer owned by URBN. Directly competes with Jungalow in home decor, bedding, and accessories, but operates at vastly greater scale with a much wider product assortment and physical retail footprint.
• West Elm: Williams-Sonoma-owned modern home furnishings retailer with strong DTC and showroom presence. Competes with Jungalow in home decor and bedding categories but targets a broader, more modern-contemporary aesthetic at much larger scale.
• CB2: Crate & Barrel's modern, design-forward home brand with DTC and showroom retail. Competes with Jungalow for design-conscious home consumers but operates with a broader, more contemporary product mix and significantly larger scale.
• Ruggable: Established washable rug brand and Jungalow's core licensing partner. While a strategic partner rather than competitor, Ruggable operates as a broad home goods incumbent in overlapping rug, pillow, and bedding categories at much greater scale.
• Hearth & Hand with Magnolia (Target): Target's exclusive Magnolia-branded home and lifestyle line. Competes with Jungalow on accessible boho-inspired home decor through mass retail distribution, but at a fundamentally different price point and scale via Target's national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thejungalow/?hl=en
• Xx.com/thejungalow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungalow