UrVenue
UrVenue is a Las Vegas-based SaaS company that provides booking, inventory, and yield-management software for nightclubs, pools, and integrated resorts. Its UrResort platform (PXMS) unifies guest experience booking across dining, nightlife, spa, and activities for enterprise hospitality brands.
- Company typePrivate
- Founded2011
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UrVenue does
UrVenue is a Las Vegas-headquartered, privately held hospitality technology company that builds a full-stack SaaS platform for booking, operating, and monetizing experience inventory at nightclubs, dayclubs, pools, sportsbooks, bars, lounges, mixed-use entertainment venues, and integrated resort properties. Founded in 2011, the company initially focused on venue management software for Las Vegas nightlife operators and has since expanded into what it brands as the industry's first Property Experience Management System (PXMS), now marketed under the UrResort sub-brand. The platform combines a central Venue Management System with sub-modules including an Experience Center command hub, an Itinerary Manager for unified guest trips, a Group Builder for group/buyout scheduling, a distribution engine, and a hospitality-specific CRM (currently in beta). Differentiating technology components include 3D interactive venue maps, a unified booking cart that lets guests purchase tickets, tables, rentals, and dining in a single transaction, real-time inventory and dynamic pricing with automated yielding, QR-based contactless check-in, and a roadmap to Model Context Protocol (MCP) enablement for AI-driven discovery and booking (target Q4 2026).
The platform integrates with the broader hospitality stack, including Oracle Opera Cloud PMS, Oracle Simphony Cloud POS, OpenTable, Book4Time, Shift4, SevenRooms, ResortPass, Viator, PlanADay, and Booketing.com, allowing properties to consolidate dining, spa, nightlife, and activity booking into a single itinerary view. UrVenue generates revenue through three streams: subscription-based licensing of its Venue Management Software and UrResort PXMS (multi-year, quote-based contracts scaled to venue count and feature scope), commission-based take rates on transactions routed through the UV Marketplace reseller network, and Creative Services for custom website design and development. The company operates a hybrid go-to-market combining direct enterprise field sales with event-driven demand generation at hospitality and gaming trade shows, and serves roughly 18 named enterprise clients (Caesars Entertainment, MGM Resorts, Wynn Resorts, The Venetian, Fairmont, Club Med, Hyatt, Hard Rock, Mohegan Sun, Virgin Hotels, Fontainebleau, Tao Group, Zouk Group, Golden Nugget, Circa, Palms, Resorts World Las Vegas, and The Crane Resort) across 15 countries.
UrVenue is led by founder Cedric Ancellin (Interim CEO and Chief AI Scientist/CTO) and Co-CEO and Chief Business Architect Emily Curtin, with a Chief Growth Officer, VP of Sales (ex-NTT), Director of Marketing (ex-Caesars), and four director-level technical and product leaders. The company is founder-controlled with no disclosed institutional funding rounds in the available data, operates with 11-50 employees, and was recognized in 2025 as the TravelTech Breakthrough "Overall Reservation Solution Provider of the Year" for its PXMS approach.
UrVenue firmographics
Firmographics- Name
- UrVenue
- Legal name
- UrVenue - Venue Management System, LLC
- Website
- https://urvenue.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UrVenue is a Las Vegas-based SaaS company that provides booking, inventory, and yield-management software for nightclubs, pools, and integrated resorts. Its UrResort platform (PXMS) unifies guest experience booking across dining, nightlife, spa, and activities for enterprise hospitality brands.
- Ownership category
- akta.pro rank
Where UrVenue is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UrVenue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Platform Subscription: SaaS-based venue management software licensed to hospitality operators. Pricing varies by venue size, feature requirements, and number of venues onboarded. Includes Venue Management System (VMS), UrResort PXMS, and Creative Services.
- Marketplace Commission: Commission-based revenue from third-party resellers accessing inventory through UV Marketplace. No upfront costs; partners pay only on completed transactions. Flexible commission structures incentivize performance.
- Creative Services: Custom website design and development services ranging from ready-to-go packages to fully customized solutions. Additional service offering bundled with platform subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Venue Management |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Distribution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
UrVenue product offering
Product offeringCore offering
UrVenue sells a cloud-based Venue Management Software (VMS) platform that lets hospitality operators manage inventory, scheduling, pricing, and guest experiences across pools, nightlife, sportsbooks, and resort amenities. The portfolio extends to UrResort (PXMS) for integrated resorts, UrVenue CRM for guest relationship management, and The Marketplace, which distributes venue inventory through a curated network of third-party resellers via web and native apps. Creative Services round out the offering with design, content, and merchandising support for venue operators.
Product overview
UrVenue is a full-stack hospitality booking platform offering a unified system for commerce, operations, and guest experiences. The portfolio consists of four core products: Venue Management Software (VMS) as the foundational platform for nightlife, bars, and entertainment venues; Creative Services for custom website development; UrResort as the Property Experience Management System (PXMS) for resorts; and The Marketplace as a curated third-party distribution network. UrResort encompasses sub-modules including Experience Center, Itinerary Manager, Group Builder, and Distribution. Additional offerings include a hospitality-specific CRM (in beta) that integrates into operational booking workflows. The platform serves individual venues to enterprise clients managing entire resort experiential offerings.
Differentiator
Problem solved
Functional benefit
Brands
- UrResort: The industry's first Property Experience Management System (PXMS) that enables resorts to manage and monetize all non-room inventory including cabanas, dining, and activities.
Products and services
- Venue Management Software (VMS)
Quantifiable outcome
- 68% revenue increase for Caesars Pools with new booking and pre-pay flows
- +1 more outcomes
Companies that use UrVenue
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles3 records
UrVenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature9 records
UrVenue partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Shift4corePayment processing integration within 2026 roadmap. Enhances payment capabilities across the platform for secure transaction processing.
- Booketing / Booketing.comminorDistribution integration planned for 2026 roadmap. Enables experience inventory distribution through Booketing.com platform.
- ViatorminorActivity distribution partnership planned for 2026 roadmap. Expands reach for experience inventory to tours and activities booking market.
- OpenTablecoreExpanded integration allowing hotel guests to access premium restaurant reservations. Enables properties to offer in-house guests priority booking access to OpenTable restaurants. Seamless integration within UrVenue's booking platform for unified guest experience.
- ResortPassminorDistribution partnership providing additional channels for experience inventory beyond direct bookings. Expands reach to new audiences through day-use booking platform.
- Book4TimecoreIntegration enabling spa and wellness reservations to be included within guest itineraries in UrResort PXMS. Links spa booking data with broader guest experience management.
- Oracle Opera Cloud PMScoreAvailable on Oracle Cloud Marketplace. Integration with OPERA Cloud Property Management System for seamless data flow between property operations and booking platform.
- Oracle Simphony Cloud POScoreAvailable on Oracle Cloud Marketplace. Integration with Simphony point-of-sale system for real-time guest spend tracking and commission calculations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
UrVenue competitors and assessment
Company assessmentDirect peers
- SevenRooms: SevenRooms is a CRM, marketing, and reservations platform for restaurants, hotels, and nightlife venues. It directly competes with UrVenue's venue management and CRM modules across the same hospitality customer base.
- Tripleseat: Tripleseat is a sales and event management platform for hotels, restaurants, and venues. It overlaps with UrVenue's group/booking and event-ticketing functionality for hospitality operators.
- Tock: Tock is a reservation and experiences platform for restaurants and hospitality venues. It is comparable to UrVenue's booking and experience-management offering, especially around experiences and prepayments.
- ResortPass: ResortPass sells day passes to hotel pools and amenities, directly competing with UrVenue's pool and cabana booking modules. ResortPass is simultaneously a distribution partner via the UrResort PXMS.
- Book4Time: Book4Time provides spa and wellness booking software used by hotels and resorts. It overlaps with UrVenue's spa reservation component within UrResort PXMS and is an integration partner.
- Resy: Resy is a restaurant reservation and guest management platform owned by American Express. It competes at the hospitality booking layer that UrVenue's unified cart and CRM modules target.
Broad incumbents
- OpenTable: OpenTable is the dominant restaurant reservation platform and an integrated partner of UrVenue. It competes at the dining-booking layer where UrVenue's unified cart and itinerary manager encroach.
- Toast: Toast is a restaurant operating system covering POS, reservations, and guest engagement. It overlaps with UrVenue's bars, lounges, and restaurant booking capabilities as a broader incumbent platform.
- Oracle OPERA Cloud: Oracle OPERA Cloud is the dominant enterprise property management system used by UrVenue's hotel and resort customers. It is both an integration partner and the most likely incumbent to extend into PXMS-style experience management.
- Cvent: Cvent is a large event and group booking platform serving hotels and venues. Its event-management functionality overlaps with UrVenue's Group Builder and event ticketing features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UrVenue social profiles
Digital presenceUrVenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrVenue leadership team
Management profileNumber of profiles
Profiles11 records
UrVenue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrVenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrVenue
What does UrVenue do?
UrVenue sells a cloud-based Venue Management Software (VMS) platform that lets hospitality operators manage inventory, scheduling, pricing, and guest experiences across pools, nightlife, sportsbooks, and resort amenities. The portfolio extends to UrResort (PXMS) for integrated resorts, UrVenue CRM for guest relationship management, and The Marketplace, which distributes venue inventory through a curated network of third-party resellers via web and native apps. Creative Services round out the offering with design, content, and merchandising support for venue operators.
Is UrVenue a public or private company?
UrVenue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UrVenue founded?
UrVenue was founded in 2011. It employs 11 to 50 people.
Where is UrVenue based?
UrVenue is headquartered in Las Vegas, United States, in the North America region.
How does UrVenue make money?
Three revenue lines are on record. Software Platform Subscription is the primary driver. The others are marketplace Commission and creative Services.
Who are UrVenue's main competitors?
Direct peers on record are SevenRooms, Tripleseat, Tock, ResortPass, Book4Time and Resy. Broad incumbents are OpenTable, Toast, Oracle OPERA Cloud and Cvent.
Does UrVenue have an API?
No public API is recorded for UrVenue.