What Adentro does

Adentro (formerly Zenreach) is a San Francisco-based software company that operates a visit-based marketing platform for brick-and-mortar businesses, founded in 2012 and venture-backed by Founders Fund, First Round Capital, Bain Capital Ventures, 8VC, Maverick Ventures, SV Angel, Uncork Capital, Sound Ventures, and others. The platform pairs with in-store guest WiFi networks to capture customer email addresses and mobile device IDs at the point of network connection, then builds enriched customer profiles that include visit frequency, dwell time, peak hours, and demographic attributes. These profiles feed Adentro's Custom Audiences product, which targets segments across Facebook, Instagram, TikTok, Connected TV, email, SMS, and mobile push, and feed the proprietary Walk-Through Rate™ attribution metric that measures actual in-store foot traffic driven by digital ad exposure rather than vanity metrics like clicks and impressions. Supporting products include the Cloud Dashboard for real-time analytics, Smart Emails for behavior-triggered email automation, Labels for automatic customer segmentation, and POS integration available on the Pro tier.

The company monetizes through a SaaS subscription model priced at $99 per location per month with quantity discounts for multi-location chains, with a Pro tier offering advanced attribution, network advertising, customizable portals, and dedicated account management. The go-to-market is an enterprise field sales motion targeting multi-location chains across four primary verticals: Food & Beverage, Retail, Venues & Arenas, and Entertainment & Hospitality, supported by a dedicated sales phone line (800-807-WiFi) and website demo requests. Named customers include Hopdoddy Burger Bar, Ruth's Chris Steak House, Primanti Bros., Bad Daddy's Burger Bar, Dog Haus, Miller's Ale House, Moxie's, Peet's, Big Chicken, DIG, Hooters, Major Food Group, Simon Mall Property, PPG Arena, COTA, Knitting Factory, Bowlero, Tao, LIV, E11Even, Five Iron Golf, and Veronica Beard, with documented outcomes such as 8.67:1 ROAS for Hopdoddy, 9:1 ROAS for Ruth's Chris, and 67,000+ new customer emails collected by Primanti Bros. in 2021.

The platform's core data asset is an aggregated database of nearly 100 million customer profiles covering approximately 1 in 5 US adults, sourced from WiFi connections at thousands of participating locations, which the company leverages for cross-venue audience targeting and closed-loop attribution. The company has cumulatively raised approximately $102.7M across multiple funding rounds from 2012 through 2023, and is currently led by CEO John Kelly with Nitin Duggal as interim CEO per recent leadership records. Adentro is GDPR-compliant in its web operations and maintains a 51-100 employee headcount.

Name

Adentro

Legal name

Adentro, Inc.

Website

https://adentro.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Adentro (formerly Zenreach) is a San Francisco-based SaaS company that provides a visit-based marketing platform for brick-and-mortar businesses, pairing guest WiFi data capture with cross-channel advertising and closed-loop Walk-Through Rate™ attribution for multi-location chains in food & beverage, retail, venues, and hospitality.

Ownership category

akta.pro rank

Product category

Location-Based Marketing Software

NAICS

Other Services Related to Advertising (54189), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• WiFi marketing platform
• Location-based marketing
• Guest WiFi analytics
• Visit attribution software
• Offline customer data platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model with plans starting at $99 per location per month. Includes tiered feature sets (basic vs Pro) with quantity discounts for multi-location chains. Revenue is recurring based on number of physical locations managed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Adentro is a visit-based marketing platform that pairs with brick-and-mortar businesses' in-store WiFi networks to capture customer email addresses and device IDs, build enriched customer profiles, enable targeted digital advertising across Facebook, Instagram, TikTok, CTV, email and SMS channels, and measure in-store foot traffic attribution from marketing campaigns via its proprietary Walk-Through Rate metric. The platform is sold on a per-location SaaS subscription starting at $99/month and is targeted at multi-location retail, restaurant, venue and hospitality chains.

Product overview

Adentro is a visit-based marketing platform for brick-and-mortar businesses that pairs with in-store WiFi to capture customer data, build enriched profiles, enable targeted advertising across major digital channels (Facebook, Instagram, TikTok, CTV, email, SMS, mobile push), and measure in-store visit attribution via its proprietary Walk-Through Rate metric. The platform architecture consists of the Adentro WiFi Marketing Platform as the core product, supported by Guest WiFi Portals for data capture, a Cloud Dashboard for analytics, and a Customer Email Database for contact management. Additional modules include Custom Audiences for targeted advertising, Smart Emails for automated behavior-triggered email campaigns, and Labels for automatic customer segmentation. Pricing starts at $99/location/month with Pro and Enterprise tiers offering advanced features including POS integration and dedicated account management. The company, formerly known as Zenreach, is headquartered in San Francisco, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Adentro WiFi Marketing Platform Visit-based marketing platform that pairs with brick-and-mortar businesses' in-store WiFi networks to capture customer data, enable targeted digital advertising, and measure in-store visit attribution from marketing campaigns.
• Guest WiFi Portals Branded, customizable WiFi login portals that capture customer email addresses and device IDs when guests connect to in-store WiFi, enabling profile creation and data collection for every WiFi-connected visitor.
• Custom Audiences Targeting capability that builds and reaches custom audience segments using a database of nearly 100 million customer profiles across Facebook, Instagram, TikTok, CTV, email, and SMS channels.
• Walk-Through Rate Proprietary attribution metric that measures the number of customers driven to physical store locations by digital marketing campaigns, providing closed-loop ROI measurement connecting online ad spend to in-store foot traffic.
• Cloud Dashboard Centralized analytics platform providing real-time insights into customer visit behavior, campaign performance, foot traffic trends, and marketing attribution metrics.
• Customer Email Database Contact database and CRM system that collects and enriches customer profiles with visit behavior, demographics, and affinities, enabling email marketing and customer outreach.
• Smart Emails Automated email marketing tool triggered by customer visit behavior, enabling personalized campaigns such as welcome emails, loyalty reward notifications, win-back sequences for lapsed customers, and time-based promotions.
• Labels Automatic customer segmentation feature that categorizes customers based on visit data such as time of day, day of week, visit frequency, and dwell time, enabling targeted marketing to specific customer segments.

Quantifiable outcome

• 8.67:1 average return on ad spend (vs 2x industry average)
• +4 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• ThanxcoreTechnology or IntegrationIntegration partnership with Thanx, a guest engagement platform. Hopdoddy partnered with both Thanx and Adentro to create a unified system that automatically captures customer data from WiFi signups and enables sophisticated marketing automation with closed-loop attribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bloom Intelligence: Bloom Intelligence offers a WiFi-based guest WiFi marketing and reputation management platform for restaurants and brick-and-mortar retailers. It is a direct competitor, capturing customer data via captive portals, building audience profiles, and measuring marketing-driven visits in a nearly identical model to Adentro.
• Cloud4Wi: Cloud4Wi provides a cloud-managed guest WiFi and location analytics platform used by multi-location brands to capture customer data, build profiles, and deliver marketing campaigns. It overlaps directly with Adentro's WiFi-marketing-plus-attribution offering for retail and hospitality chains.
• Purple WiFi: Purple WiFi (Purple) sells guest WiFi analytics, marketing automation, and location intelligence to venues, retail, and hospitality chains. It is a direct competitor to Adentro in using guest WiFi as the data capture mechanism for omni-channel marketing.
• SocialSign.in: SocialSign.in provides WiFi-based guest data capture, social login, and marketing automation for brick-and-mortar venues including restaurants, hotels, and entertainment venues. Its feature set (captive portal data capture, CRM, automated campaigns) directly parallels Adentro's platform.
• Aislelabs: Aislelabs offers location analytics and WiFi marketing for retail, hospitality, and venues, including customer flow analytics and marketing automation. Comparable to Adentro in customer base (multi-location retailers and venues) and in pairing WiFi data with marketing attribution.
• Linkyfi: Linkyfi provides guest WiFi, customer analytics, and location-based marketing for venues, retail, and hospitality businesses. It is a direct competitor in using guest WiFi captive portals to capture customer profiles and enable targeted marketing.

Emerging players

• Placer.ai: Placer.ai is a foot-traffic analytics platform using panel-based location data to provide visit attribution and audience insights for retail, restaurants, and venues. It is an emerging alternative to Adentro's WiFi-capture approach, especially for chains that prefer not to deploy guest WiFi.
• Thanx: Thanx is a restaurant guest engagement and loyalty platform that captures guest data through ordering and payment integrations and delivers closed-loop marketing attribution. It is both an integration partner of Adentro (used jointly at Hopdaddy's and other customers) and a partial competitor in restaurant customer data and attribution.
• Punchh: Punchh is a restaurant-focused loyalty and customer engagement platform that builds guest profiles from POS and ordering data. It competes with Adentro for the same restaurant marketing budget and customer engagement use cases, though its data capture relies on POS rather than WiFi.

Broad incumbents

• Cisco (Meraki Marketing): Cisco's Meraki WiFi platform (including Cisco Spaces location analytics) is deployed in many large multi-location enterprises and offers guest WiFi, location analytics, and basic marketing capabilities. It is a broad incumbent competing for the same enterprise WiFi budgets as Adentro, though its marketing and attribution features are less specialized than Adentro's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Adentro/61552177473035
• LinkedInlinkedin.com/company/adentromarketing
• Instagraminstagram.com/adentromarketing
• Xx.com/zenreach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adentro