SocialSign.in
SocialSign.in is a guest Wi-Fi marketing platform that captures consent-based first-party customer data at Wi-Fi login for customer-facing venues. It serves retail, hospitality, healthcare, sports, commercial real estate, and digital screen operators via self-serve SMB plans and enterprise contracts.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SocialSign.in does
SocialSign.in, Inc. is a privately held US company, founded in 2011 and headquartered in Setauket-East Setauket, New York, that operates a guest Wi-Fi marketing platform targeting customer-facing venues. The core product is a captive-portal authentication system that intercepts guests connecting to a venue's existing Wi-Fi network and collects opt-in email addresses, phone numbers, and social profile information in exchange for internet access. Captured contact data flows into the venue's CRM (native integrations with Mailchimp, HubSpot, and Salesforce) or via an Enterprise API into data warehouses and email services, and the platform triggers automated email, SMS, and offer campaigns based on visit behavior — including welcome messaging for first-timers, loyalty rewards for regulars, and win-back campaigns for lapsed visitors. Built-in Wi-Fi analytics track visit frequency, dwell time, and demographics, and a GDPR-compliant permission-tracking engine supports privacy compliance across regulated jurisdictions.
The company serves six primary verticals: retail, sports and entertainment, commercial real estate, hospitality, healthcare, and digital screen networks. Its go-to-market is hybrid: a self-serve product-led growth tier branded "SocialSign.in Go" priced from $39.99/month targets small and mid-size venues, while enterprise field-sales engagement — initiated via demo requests — delivers custom solutions and multi-year contracts for multi-location operators. The firm has raised approximately $3.85M cumulatively across rounds between 2013 and 2016 from investors including Techstars, Brooklyn Bridge Ventures, MetaProp, Upslope Ventures, Great Oaks Venture Capital, Right Side Capital Management, Cherubic Ventures, and New York Angels; no subsequent financing has been disclosed. Leadership comprises founder and CEO Mike Perrone, CTO Jeff Lanza, and COO Nicole DiGiorgio, and the company employs between 11 and 50 people.
SocialSign.in firmographics
Firmographics- Name
- SocialSign.in
- Legal name
- SocialSign.in, Inc.
- Website
- https://socialsign.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SocialSign.in is a guest Wi-Fi marketing platform that captures consent-based first-party customer data at Wi-Fi login for customer-facing venues. It serves retail, hospitality, healthcare, sports, commercial real estate, and digital screen operators via self-serve SMB plans and enterprise contracts.
- Ownership category
- akta.pro rank
SocialSign.in industry classification
Industry- Product category
- Guest Wi-Fi Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Paid Social Media Buying (BPAFABAD)
Keywords
Where SocialSign.in is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SocialSign.in business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Self-Serve Subscription Plans: Monthly subscription plans starting at $39.99/month for self-serve customers. Enables SMBs to access the platform without sales assistance, providing automated customer data capture and basic marketing automation capabilities.
- Enterprise Custom Solutions: Custom enterprise solutions with tailored pricing for larger venues, multi-location operators, and organizations requiring advanced features, dedicated support, or custom integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-serve plan for small to medium businesses |
| Subscription | Multi-year contract | Custom enterprise solution for large deployments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SocialSign.in product offering
Product offeringCore offering
SocialSign.in provides a Guest Wi-Fi Marketing Platform that converts venue Wi-Fi networks into consent-based customer data and engagement channels. The platform combines branded captive portal authentication, opt-in email/phone/social data capture, Wi-Fi analytics on visits and demographics, behavioral trigger marketing, and native CRM integrations. It is sold via a self-serve tier (SocialSign.in Go from $39.99/month) and custom enterprise solutions, plus an Enterprise API for syncing authentication data into CRM, email, and data warehouse systems.
Product overview
SocialSign.in is a Guest Wi-Fi Marketing Platform that provides a unified solution consisting of two main product offerings: the core SocialSign.in platform (including Authentication Services) and SocialSign.in Go. The core platform offers full-featured guest Wi-Fi authentication with built-in analytics, CRM integrations (Mailchimp, HubSpot, Salesforce), and targeted campaign capabilities for enterprise clients. SocialSign.in Go provides a self-serve entry tier at $39.99/month for smaller businesses. Both offerings leverage the same authentication technology to capture visitor data and enable marketing automation through the same underlying platform infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- SocialSign.in Go: A self-serve plans option starting from $39.99/mo, also referred to as a solution for digital screens.
Products and services
- SocialSign.in Guest Wi-Fi Marketing Platform A guest Wi-Fi marketing platform that turns every Wi-Fi login into a customer touchpoint for customer-facing venues. It collects opt-in emails, phone numbers, and social profile data through a branded captive portal, delivers built-in Wi-Fi analytics covering visit frequency, dwell time, demographics, and behavior patterns, and enables targeted email, SMS, and promotional campaigns based on real customer visits. Designed for retail, hospitality, healthcare, sports and entertainment, commercial real estate, and digital signage operators.
- SocialSign.in Go A self-serve guest Wi-Fi marketing solution marketed separately from the enterprise tier, available from $39.99/month. Designed for smaller businesses and digital screen networks that want guest Wi-Fi marketing and data capture without enterprise-level complexity or custom integration requirements.
- SocialSign.in Authentication Services Network authentication and access technology that enables Enterprise Clients to provide guest Wi-Fi login through a branded captive portal. Authenticates user access, collects visitor data and opt-in permissions, and generates visitor location analytics, with an Enterprise API enabling automatic transfer of personal information to CRM systems, email services, and data warehouses.
Quantifiable outcome
- Automatic customer database growth - every Wi-Fi login captures contact information without manual data entry
- +1 more outcomes
Companies that use SocialSign.in
Customer profileSegments6 records
Ideal customer profiles2 records
SocialSign.in technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature6 records
SocialSign.in partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MailchimpcoreCRM and email marketing platform integration enabling automatic contact synchronization and campaign execution. SocialSign.in captures guest contact information which flows directly into Mailchimp for email marketing campaigns.
- HubSpotcoreCRM platform integration allowing captured Wi-Fi guest data to sync with HubSpot for customer relationship management, marketing automation, and sales tracking purposes.
- SalesforcecoreEnterprise CRM integration enabling Wi-Fi captured customer data to flow into Salesforce for comprehensive customer relationship management and marketing cloud activation.
- StripecorePayment processing partner handling all payment transactions. Stripe manages payment instrument numbers and security codes. All payment data storage handled by Stripe per their privacy policy.
Recent moves6 records
Expansion highlights6 records
SocialSign.in competitors and assessment
Company assessmentDirect peers
- Cloud4Wi: Cloud4Wi offers a cloud-based guest Wi-Fi platform combining captive portal authentication, analytics, and marketing automation — closely mirroring SocialSign.in's value proposition for multi-location enterprises and SMBs.
- Zenreach: Zenreach provides guest Wi-Fi marketing and customer data platform capabilities primarily to restaurants and retail chains — a direct peer in Wi-Fi-based identity resolution and automated remarketing.
- Purple WiFi: Purple WiFi provides guest Wi-Fi analytics, captive portal marketing, and location intelligence for venues — directly competing with SocialSign.in across retail, hospitality, and entertainment segments with a similar consent-based data capture model.
- Beambox: Beambox offers a Wi-Fi marketing and captive portal solution for SMBs in hospitality, retail, and coworking — competing directly with SocialSign.in's PLG self-serve motion.
- Linkyfi: Linkyfi delivers guest Wi-Fi marketing, location analytics, and digital engagement tools for venues including stadiums, malls, and retail — directly overlapping SocialSign.in's vertical coverage and feature set.
- GlobalReach Technology: GlobalReach Technology provides enterprise-grade captive portal, Wi-Fi authentication, and venue analytics — directly comparable to SocialSign.in across hospitality, retail, and large venue deployments.
- Splash Access: Splash Access builds branded captive portals, guest Wi-Fi marketing, and analytics for venues including hotels, stadiums, and retail — overlapping SocialSign.in on authentication, data capture, and engagement workflows.
Broad incumbents
- Yelp Connect (Wi-Fi marketing): Yelp's guest Wi-Fi marketing offering leverages its SMB relationships and consumer identity graph to provide Wi-Fi-based marketing — a broader incumbent with overlapping capabilities in restaurant and retail marketing.
- Cisco DNA Spaces (Connected Mobile Experiences): Cisco's CMX/DNA Spaces delivers Wi-Fi location analytics and engagement as part of its enterprise networking portfolio — a broader incumbent that bundles similar features into enterprise Wi-Fi refresh deals.
- Aruba (HPE) Captive Portal & Location Services: Aruba Networks ships captive portal authentication, guest access, and location-based services within its enterprise Wi-Fi platform — a broad incumbent alternative that competes with SocialSign.in at the network layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SocialSign.in social profiles
Digital presenceSocialSign.in financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialSign.in leadership team
Management profileNumber of profiles
Profiles3 records
SocialSign.in funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialSign.in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialSign.in
What does SocialSign.in do?
SocialSign.in provides a Guest Wi-Fi Marketing Platform that converts venue Wi-Fi networks into consent-based customer data and engagement channels. The platform combines branded captive portal authentication, opt-in email/phone/social data capture, Wi-Fi analytics on visits and demographics, behavioral trigger marketing, and native CRM integrations. It is sold via a self-serve tier (SocialSign.in Go from $39.99/month) and custom enterprise solutions, plus an Enterprise API for syncing authentication data into CRM, email, and data warehouse systems.
Is SocialSign.in a public or private company?
SocialSign.in is a private company. It is classified as venture growth investor backed and is currently operating.
When was SocialSign.in founded?
SocialSign.in was founded in 2011. It employs 11 to 50 people.
Where is SocialSign.in based?
SocialSign.in is headquartered in New York, United States, in the North America region.
How does SocialSign.in make money?
Two revenue lines are on record. Self-Serve Subscription Plans are the primary driver. The others are enterprise Custom Solutions.
Who are SocialSign.in's main competitors?
Direct peers on record are Cloud4Wi, Zenreach, Purple WiFi, Beambox, Linkyfi, GlobalReach Technology and Splash Access. Broad incumbents are Yelp Connect (Wi-Fi marketing), Cisco DNA Spaces (Connected Mobile Experiences) and Aruba (HPE) Captive Portal & Location Services.
Does SocialSign.in have an API?
Yes. SocialSign.in provides an API for Enterprise Clients to integrate their Authentication Services with other systems. The API enables automatic transfer of personal information from the Authentication Services to other processing systems used by the Enterprise Client, such as CRM platforms, Email Services, and Data Warehouses. Specific details about API type (REST/GraphQL), authentication methods, rate limits, versioning, or sandbox availability are not provided in the available sources.
What industry is SocialSign.in in?
SocialSign.in's product category is Guest Wi-Fi Marketing Software. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 5418 and its SIC code is 7311.