FuturePay
FuturePay operates MyTab, a digital revolving credit platform embedded in e-commerce checkouts that gives merchants a reusable consumer financing tool and provides subprime and thin-file shoppers with flexible, open-ended credit as an alternative to BNPL and credit cards.
- Company typePrivate
- Founded2012
- HeadquartersSouth Jordan, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FuturePay does
FuturePay Holdings Inc. is a private fintech operating MyTab, a digital revolving credit platform embedded directly into e-commerce checkout flows. The company serves two sides of a two-sided market: e-commerce merchants seeking to reduce cart abandonment and grow customer lifetime value, and subprime or thin-file consumers seeking flexible financing for discretionary purchases — particularly in the $200-$500 range. FuturePay positions MyTab as a structural alternative to buy-now-pay-later (BNPL) installment loans, offering a reusable, open-ended line of credit (limits $1,000-$5,000) that remains active across repeat purchases, with flexible minimum payments starting at $20 per month rather than fixed installments.
The core technology combines AI-assisted instant credit decisioning — including a hard credit pull executed inside the merchant shopping cart — with API-based integration into merchant checkout stacks delivered through e-commerce platform partners such as Bold Commerce. Credit accounts are originated by Cross River Bank (FDIC, New Jersey), with FuturePay acting as program manager under CARD Act, Military Lending Act, and NMLS frameworks; the company holds lending or collection licenses in approximately 20 US states. Revenue is generated through four streams: per-transaction merchant fees (typically below credit card and BNPL rates), carried-balance finance charges at $1.25 per $50 increment (effective 15-30% APR), a $25 annual membership fee, and late/returned-payment penalties ranging $27-$38. Distribution is API-first and partner-led, targeting mid-market and SMB e-commerce merchants directly while leveraging ISV relationships for scale; a recently announced partnership with Paysafe extends distribution into nine Latin American countries via bank transfer, Pix, and cash-based local payment methods.
The company was founded in 2012 and launched MyTab in 2022. It is led by CEO Tim Harris (prior experience at RSA, Siebel, Intuit, IBM) with Chairman Ron D'Vari and a four-member advisory board including former SoFi Chief Risk Officer Kevin Moss and TransUnion VP of Consumer Lending John Wirth. FuturePay is privately held with no disclosed venture capital backing in the source data, employs 11-50 people across its South Jordan, Utah headquarters and a New York office at 3 Columbus Circle, and is not yet available in California, Colorado, Massachusetts, Maryland, and several other US jurisdictions.
FuturePay firmographics
Firmographics- Name
- FuturePay
- Legal name
- FuturePay Holdings Inc.
- Website
- https://futurepay.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FuturePay operates MyTab, a digital revolving credit platform embedded in e-commerce checkouts that gives merchants a reusable consumer financing tool and provides subprime and thin-file shoppers with flexible, open-ended credit as an alternative to BNPL and credit cards.
- Ownership category
- akta.pro rank
FuturePay industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141), Finance Services (6199)
- akta.pro primary industry
- Cross-border Payments & FX for E-commerce (CRAFALAF)
Keywords
Where FuturePay is headquartered
LocationHeadquarters
- HQ city
- South Jordan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FuturePay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Finance Charges on Carried Balances: FuturePay charges a carried balance finance charge on unpaid account balances. The fee is $1.25 per $50 increment of unpaid balance (or portion thereof), resulting in effective APR ranging from 15% to 30% depending on balance. No finance charge on balances under $50.
- Annual Membership Fee: Customers pay a $25 annual membership fee, charged on the first statement date and on each anniversary thereafter. This provides recurring annual revenue from active accounts.
- Merchant Transaction Fees: Merchants pay transaction fees for each purchase made through MyTab. FuturePay states merchant fees are typically less than credit cards and BNPL providers. Merchants receive payment within two business days while customers pay over time.
- Late and Penalty Fees: Late payment fees up to $27 for first late payment and $38 for subsequent late payments within six billing cycles. Returned payment fees similarly structured up to $27/$38. These fees apply when customers fail to make minimum payments by due date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Merchant Integration |
| Subscription | Monthly | Consumer Credit Line ($1,000 - $5,000) |
| Other | Pay-as-you-go | Penalty Fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
FuturePay product offering
Product offeringCore offering
FuturePay operates MyTab, a digital revolving credit platform that gives e-commerce shoppers a reusable, cardless line of credit (typically $1,000–$5,000) they can apply for once and reuse indefinitely across participating merchants. Merchants integrate MyTab at checkout via API or pre-built e-commerce platform integrations (e.g., Bold Commerce), receive payment within two business days, while FuturePay (acting as program manager) and issuing bank Cross River Bank handle underwriting, servicing, and flexible monthly repayment (minimum $20/month) for the consumer.
Product overview
FuturePay offers a single unified product: MyTab™, a digital revolving credit platform. MyTab provides a reusable, cardless revolving line of credit that enables e-commerce shoppers to apply once and make multiple purchases over time with flexible payment terms. Unlike BNPL installment loans that finance single purchases, MyTab keeps the credit account open indefinitely, allowing merchants to foster long-term customer relationships and increase customer lifetime value. The revolving credit is originated by Cross River Bank, Member FDIC, and integrates with merchant e-commerce platforms such as Bold Commerce.
Differentiator
Problem solved
Functional benefit
Brands
- MyTab: Digital revolving credit platform offering a reusable line of credit for e-commerce shoppers. Consumers apply once, buy often, and pay later with flexible payment terms. Credit limits range from $1,000 to $5,000.
Products and services
- MyTab A digital revolving credit platform offering a reusable, cardless open-end line of credit (typically $1,000–$5,000) for e-commerce shoppers. Customers apply once and reuse the line of credit across participating merchants indefinitely with flexible monthly payments (minimum $20). Credit is originated by Cross River Bank (Member FDIC) with FuturePay Holdings Inc. serving as program manager. Targeted at e-commerce merchants seeking to increase conversion, AOV, and customer lifetime value, and at subprime/thin-file consumers seeking an alternative to credit cards and BNPL.
- Virtual Store Card Branded financing option enabling enterprise merchants to offer a co-branded revolving credit line with custom marketing assets on their own website, providing a reusable $1,000–$5,000 credit line at checkout to drive brand loyalty and lower customer acquisition costs.
Quantifiable outcome
- 59% average repeat shopper rate for top 10 most active merchants, with 4.4 repeat purchases per year
- +4 more outcomes
Companies that use FuturePay
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FuturePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature4 records
FuturePay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PaysafecorePaysafe partnered with FuturePay to support its expansion into Latin America through integration of Paysafe's SafetyPay local payment solution. The partnership enables FuturePay merchants to offer bank transfers across 175 banking partners in nine countries, online cash options, Brazil's Pix instant payment system, and access to over 390,000 in-store cash collection points across the region. This addresses the Latin American market where approximately 42 percent of consumers lack credit cards.
- CirccellminorCirccell, a provider of upscale skincare products, partnered with FuturePay to offer MyTab digital revolving credit to its customers. Through this partnership, Circcell customers can finance purchases of skincare products including moisturizers, toners, serums, oils, and masks with flexible payment options. Circcell CEO Maya Crothers noted the partnership supports their goal of strengthening consumer relationships.
- Bold CommercecoreBold Commerce integrated FuturePay's MyTab as a pre-built option within Bold's composable checkout suite. This partnership enables e-commerce brands using Bold Checkout to offer flexible digital revolving credit financing at checkout with minimal integration effort. The partnership was designed to rapidly grow FuturePay's merchant base by leveraging Bold's e-commerce platform relationships.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
FuturePay competitors and assessment
Company assessmentEmerging players
- Zebit: Digital credit platform targeting subprime and thin-file consumers with a revolving line of credit at checkout. Closest subprime-focused comparable to FuturePay's stated target market.
- Perpay: Smaller US BNPL provider offering revolving credit tied to employer payroll, with a customer profile overlapping FuturePay's subprime and younger-consumer focus. Comparable niche positioning but more limited merchant base.
Broad incumbents
- PayPal Pay Later: PayPal's installment and revolving credit offerings (formerly Pay in 4 and Pay Monthly, plus PayPal Credit). Direct overlap at checkout, but PayPal serves a much broader merchant base with PayPal Credit functioning similarly to MyTab's revolving structure.
Direct peers
- Klarna: Global BNPL and consumer credit provider offering installment and pay-in-4 products at online checkout. Direct competitor to FuturePay in the merchant-financing space, particularly for cross-border e-commerce.
- Affirm: Public BNPL provider offering pay-later and revolving credit at e-commerce checkout. Most direct comparison to FuturePay's MyTab, though Affirm serves a broader and more prime customer base and operates at vastly larger scale.
- Sezzle: Public BNPL provider with pay-in-4 and longer-term installment products, also offering a 'Pay Anywhere' virtual card. Comparable to FuturePay in merchant-financing positioning and SMB-targeting profile.
- Afterpay (Block, Inc.): Pay-in-4 BNPL provider owned by Block, integrated into e-commerce checkout flows. Direct competitor for merchant financing placements, though focused on installment rather than revolving credit.
- Zip (formerly QuadPay): BNPL provider with installment and revolving credit products offered through merchant integrations. Comparable business model to FuturePay in offering digital credit at e-commerce checkout.
- Splitit: Installment payments provider that splits existing card payments into interest-free installments. Competes with FuturePay for merchant checkout placement, though uses existing card balances rather than new credit underwriting.
Others
- Cross River Bank: FDIC-chartered bank that originates FuturePay's MyTab accounts and serves as banking-as-a-service infrastructure partner. Relevant ecosystem participant (not a competitor) given the strategic dependency on this relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FuturePay social profiles
Digital presenceFuturePay compliance and trust
Trust signalCompliance5 records
FuturePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
FuturePay leadership team
Management profileNumber of profiles
Profiles6 records
FuturePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FuturePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FuturePay
What does FuturePay do?
FuturePay operates MyTab, a digital revolving credit platform that gives e-commerce shoppers a reusable, cardless line of credit (typically $1,000–$5,000) they can apply for once and reuse indefinitely across participating merchants. Merchants integrate MyTab at checkout via API or pre-built e-commerce platform integrations (e.g., Bold Commerce), receive payment within two business days, while FuturePay (acting as program manager) and issuing bank Cross River Bank handle underwriting, servicing, and flexible monthly repayment (minimum $20/month) for the consumer.
Is FuturePay a public or private company?
FuturePay is a private company. It is classified as unknown and is currently operating.
When was FuturePay founded?
FuturePay was founded in 2012. It employs 11 to 50 people.
Where is FuturePay based?
FuturePay is headquartered in South Jordan, United States, in the North America region.
How does FuturePay make money?
Four revenue lines are on record. Finance Charges on Carried Balances are the primary driver. The others are annual Membership Fee, merchant Transaction Fees and late and Penalty Fees.
Who are FuturePay's main competitors?
Emerging players on record are Zebit and Perpay. PayPal Pay Later is listed as a broad incumbent. Direct peers are Klarna, Affirm, Sezzle, Afterpay (Block, Inc.), Zip (formerly QuadPay) and Splitit. Cross River Bank is listed as an others.
Does FuturePay have an API?
No public API is recorded for FuturePay.
What industry is FuturePay in?
FuturePay's product category is Consumer Lending. Its primary akta.pro industry code is CRAFALAF, Cross-border Payments & FX for E-commerce. Its NAICS code is 522210 and its SIC code is 6141.