PlanetPlay
PlanetPlay is a not-for-profit gaming marketplace, operated by Swiss non-profit Sphaira Innovation AG, that sells PC games and gift cards and directs 100% of profits to Gold Standard certified environmental projects. It serves eco-conscious gamers, game publishers, and mobile studios through event-driven campaigns.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What PlanetPlay does
PlanetPlay is a not-for-profit digital gaming marketplace operated by Sphaira Innovation AG, a Swiss non-profit corporation. The platform sells PC games, DLC, bundles, and gift cards (4,319+ titles across 32 genres, plus 80+ gift card brands including Xbox, Nintendo eShop, League of Legends, and Twitch), and directs 100% of profits after publisher revenue share and transaction costs to Gold Standard certified environmental projects including reforestation, clean energy, and water conservation. Operational costs are absorbed by its parent, Sphaira Innovation AG, enabling the full-profit-to-cause structure. Environmental impact is calculated scientifically per Gold Standard certification requirements, with financial operations independently audited by EY, and a live Impact Dashboard displays cumulative carbon removed (32,726 tonnes), trees saved equivalent (163,628), and dollars funded ($2.2M+).
The platform serves three primary customer cohorts: individual PC and mobile gamers who want their purchases to fund verified environmental causes; game publishers and studios (including AAA names like Capcom and Sega) seeking credible ESG positioning; and mobile game studios that integrate PlanetPlay's Make Green Moves campaign into their titles (e.g., ZeptoLab's Bullet Echo Wildlife Festival). Its go-to-market is event-driven, anchored by flagship initiatives including the Green Games Showcase (streaming on Summer Game Fest's official channels, where it was the second most-watched showcase in 2025), the Battle for the Habitats biodiversity campaign (developed with Rainforest Alliance and Oceana, targeting $1M in fundraising), and recurring seasonal campaigns. Distribution is digital-first globally, with no physical inventory. Strategic partners include Xsolla (lead sponsor of 2026 campaigns), Rainforest Alliance and Oceana (biodiversity co-developers), Gold Standard (impact verification), and EY (financial audit).
PlanetPlay firmographics
Firmographics- Name
- PlanetPlay
- Legal name
- Sphaira Innovation AG
- Website
- https://planetplay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlanetPlay is a not-for-profit gaming marketplace, operated by Swiss non-profit Sphaira Innovation AG, that sells PC games and gift cards and directs 100% of profits to Gold Standard certified environmental projects. It serves eco-conscious gamers, game publishers, and mobile studios through event-driven campaigns.
- Ownership category
- akta.pro rank
PlanetPlay industry classification
Industry- Product category
- Digital Gaming Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)
- akta.pro secondary industry
- Gaming & Virtual World Communities (BPAMABAE)
Keywords
Where PlanetPlay is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PlanetPlay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- PlanetPlay Marketplace Sales: Revenue generated from sales of PC games, bundles, DLC, and gift cards through the PlanetPlay online store. After deducting developer/publisher revenue share and transaction costs, 100% of remaining profit is directed to certified green projects.
- In-Game Purchases: Revenue share from mobile game studio partners through the Make Green Moves campaign, where players purchase special in-game items supporting environmental causes in games like Bullet Echo.
- Campaign Sponsorships: Direct contributions and sponsorships from game studios, publishers, and industry partners (e.g., Xsolla as lead sponsor) funding specific environmental campaigns like Battle for the Habitats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard game purchases with transparent impact per transaction |
| One time/ perpetual license | Pay-as-you-go | DLC and add-on content |
| Transaction based/ take rate | Pay-as-you-go | Gift cards for third-party services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PlanetPlay product offering
Product offeringCore offering
PlanetPlay operates an online gaming marketplace selling PC games, gift cards, downloadable content (DLC), and digital in-game items, with all profits directed to Gold Standard certified environmental projects. The platform is operated as a not-for-profit initiative connecting gamers, publishers, and environmental organizations.
Product overview
PlanetPlay is a not-for-profit gaming marketplace operated by Sphaira Innovation AG. The core product is the PlanetPlay Marketplace, where players purchase PC games, bundles, gift cards, and digital items—with 100% of profits funding Gold Standard certified environmental projects. The platform complements its marketplace with environmental campaigns including Make Green Moves (in-game events with mobile game partners), Battle for the Habitats (biodiversity initiative with Rainforest Alliance and Oceana), and the Green Games Showcase (at Summer Game Fest). The Gamer Hub provides editorial content for game discovery, and an Impact Dashboard transparently tracks environmental outcomes measured by Gold Standard and audited by EY.
Differentiator
Problem solved
Functional benefit
Products and services
- PC Game Marketplace
- Digital Gift Cards
- Downloadable Content (DLC)
- In-Game Items and Bundles
Quantifiable outcome
- 32,726 tonnes of carbon removed equivalent
- +4 more outcomes
Companies that use PlanetPlay
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
PlanetPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PlanetPlay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- XsollaflagshipXsolla announced its lead sponsorship of PlanetPlay's 2026 environmental campaign slate, encompassing the Battle for the Habitats initiative and the Green Games Showcase at Summer Game Fest. The partnership directs net profits from game purchases to certified green projects including Rainforest Alliance, Oceana, and Gold Standard-certified clean energy project in Kenya.
- Rainforest AlliancecoreCampaign developed with Rainforest Alliance to mobilize the gaming industry in support of environmental protection through player engagement and in-game content. Battle for the Habitats aims to raise $1 million for biodiversity protection.
- OceanacoreCampaign developed with Oceana to protect ocean ecosystems through the Battle for the Habitats biodiversity campaign, directing profits from game purchases to marine conservation efforts.
- ZeptoLabflagshipZeptoLab partnered with PlanetPlay to launch a limited-time Wildlife Festival in-game event in Bullet Echo (March 3-6), featuring themed challenges, exclusive Panda cosmetics, and DLC purchases funding Gold Standard certified environmental projects including reforestation, clean energy, and water conservation.
- Gold StandardcoreGold Standard certification for clean energy project in Kenya ensures all environmental impact is calculated scientifically and verified by global standards. The certification body validates carbon credits representing one tonne of CO2 reduced or removed.
- EYcoreIndependent financial auditor ensuring full accountability and transparency of PlanetPlay's operations and fund allocation to certified green projects.
- CapcomflagshipMajor publisher contributing games to the Battle for the Habitats campaign, one of over 200 games mobilized from publishers including Capcom and Sega to support environmental protection through gaming.
- SegaflagshipMajor publisher contributing games to the Battle for the Habitats campaign, mobilizing hundreds of titles across PC, console, and mobile platforms for the biodiversity campaign.
- Summer Game FestflagshipGreen Games Showcase streams on Summer Game Fest's official channels, premiered June 9, 2026. The 2025 showcase was the second most-watched at the event, providing major platform visibility for eco-conscious gaming content.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
PlanetPlay competitors and assessment
Company assessmentBroad incumbents
- Steam (Valve): Steam is the dominant PC game distribution platform operated by Valve. While PlanetPlay primarily fulfills keys redeemable on Steam, Steam is the upstream ecosystem whose terms and pricing policies shape PlanetPlay's unit economics.
- Green Man Gaming: Green Man Gaming is a digital retailer of PC game keys with a brand name that evokes environmental goodwill, though it operates as a conventional for-profit storefront. Comparable as a game key marketplace with environmental branding adjacency.
- GOG.com: GOG.com (owned by CD Projekt) is a PC game storefront specializing in DRM-free classic and modern games. Comparable as a digital game distribution platform serving a curated gamer audience.
- Epic Games Store: Epic Games Store is a major PC game storefront operated by Epic Games offering free game promotions and exclusive titles. Comparable as a digital game distribution competitor competing for the same PC gamer wallet share.
- Fanatical: Fanatical is a game bundle and key retailer offering discounted PC game bundles and individual titles. Comparable as a digital game distribution storefront serving price-sensitive gamers, though without the nonprofit cause layer.
Direct peers
- Humble Bundle: Humble Bundle is a digital game marketplace and bundle retailer with a charitable giving model where a portion of proceeds is directed to nonprofits. It is the closest peer to PlanetPlay in combining game retail with a cause-related component.
- itch.io: itch.io is an indie game marketplace with pay-what-you-want bundles, including charity bundles supporting causes like the Palestine Emergency Appeal and AbleGamers. It shares PlanetPlay's indie-friendly marketplace-plus-cause model.
Others
- Xsolla: Xsolla is a global commerce and payments platform for the gaming industry, and is currently PlanetPlay's lead campaign sponsor. It is an enabling/infrastructure partner rather than a competitor but is a critical distribution and monetization ally.
- ZeptoLab: ZeptoLab is a mobile game studio (Bullet Echo, Cut the Rope) that has partnered with PlanetPlay for in-game environmental campaigns. It is a customer/partner rather than a peer, but represents the mobile game studio archetype PlanetPlay depends on for Make Green Moves distribution.
Regional players
- Bundle Stars (by Focus Entertainment): Bundle Stars (now Fanatical-owned) historically operated as a game bundle retailer focused on European markets. Comparable as a regional bundle retailer serving price-conscious PC gamers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PlanetPlay social profiles
Digital presencePlanetPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanetPlay leadership team
Management profileNumber of profiles
PlanetPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanetPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanetPlay
What does PlanetPlay do?
PlanetPlay operates an online gaming marketplace selling PC games, gift cards, downloadable content (DLC), and digital in-game items, with all profits directed to Gold Standard certified environmental projects. The platform is operated as a not-for-profit initiative connecting gamers, publishers, and environmental organizations.
Is PlanetPlay a public or private company?
PlanetPlay is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PlanetPlay founded?
PlanetPlay was founded in 2022. It employs 11 to 50 people.
Where is PlanetPlay based?
PlanetPlay is headquartered in London, United Kingdom, in the Europe region.
How does PlanetPlay make money?
Three revenue lines are on record. PlanetPlay Marketplace Sales are the primary driver. The others are in-Game Purchases and campaign Sponsorships.
Who are PlanetPlay's main competitors?
Broad incumbents on record are Steam (Valve), Green Man Gaming, GOG.com, Epic Games Store and Fanatical. Direct peers are Humble Bundle and itch.io. Others are Xsolla and ZeptoLab. Bundle Stars (by Focus Entertainment) is listed as a regional player.
Does PlanetPlay have an API?
No public API is recorded for PlanetPlay.
What industry is PlanetPlay in?
PlanetPlay's product category is Digital Gaming Marketplace. Its primary akta.pro industry code is MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console), with a secondary code of BPAMABAE, Gaming & Virtual World Communities. Its NAICS code is 45912 and its SIC code is 5945.